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    Agro-Tourism: Jan HRON, Karel SRNEC

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    Abraham_Diredja_7526
    Agro-tourism is an important part of tourism and rural development in the Czech Republic. It represents around 2.3% of total employment and 9-11% of GDP. The Czech government has several strategies and programs to support agro-tourism development through 2023 using EU structural funds. The goals are to increase income, jobs, and regional development through small farms and businesses offering rural experiences like cottage stays. A key strategy promotes agro-tourism as a supplement for small businesses and highlights regional leadership, economic growth, and landscape/environmental protection.

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    Agro-Tourism: Jan HRON, Karel SRNEC

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    Abraham_Diredja_7526
    30 views11 pages
    Agro-tourism is an important part of tourism and rural development in the Czech Republic. It represents around 2.3% of total employment and 9-11% of GDP. The Czech government has several strategies and programs to support agro-tourism development through 2023 using EU structural funds. The goals are to increase income, jobs, and regional development through small farms and businesses offering rural experiences like cottage stays. A key strategy promotes agro-tourism as a supplement for small businesses and highlights regional leadership, economic growth, and landscape/environmental protection.

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    Agro-tourism is an important part of tourism and rural development in the Czech Republic. It represents around 2.3% of total employment and 9-11% of GDP. The Czech government has several strategies and programs to support agro-tourism development through 2023 using EU structural funds. The goals are to increase income, jobs, and regional development through small farms and businesses offering rural experiences like cottage stays. A key strategy promotes agro-tourism as a supplement for small businesses and highlights regional leadership, economic growth, and landscape/environmental protection.

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    30 views11 pages

    Agro-Tourism: Jan HRON, Karel SRNEC

    Uploaded by

    Abraham_Diredja_7526
    Agro-tourism is an important part of tourism and rural development in the Czech Republic. It represents around 2.3% of total employment and 9-11% of GDP. The Czech government has several strategies and programs to support agro-tourism development through 2023 using EU structural funds. The goals are to increase income, jobs, and regional development through small farms and businesses offering rural experiences like cottage stays. A key strategy promotes agro-tourism as a supplement for small businesses and highlights regional leadership, economic growth, and landscape/environmental protection.

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    of 11

    Czech University of Life Sciences Prague Kamck 129, 165 21 Praha 6 Suchdol Tel.

    .: +420 224 383 111, web: www.czu.cz

    AGRO-TOURISM
    IN THE CONTEXT WITH THE RURAL DEVELOPMENT

    Authors: Prof.

    Jan HRON, Assoc. Prof. Karel SRNEC

    hron@pef.czu.cz

    srnec@its.czu.cz
    1

    Czech economy - tourism ranked on the third place


    - after the petrochemical and automotive industries - tourism is a dramatically rising segment of economy

    Represents:
    employees 110 thousands (2.3% of the total) EU 4 5% total employment rate 569 thousands (5.7% including indirect) EU 9 10% GDP 9 11% EU cca 13.5%

    Rural agro-tourism part of the tourism (later as agro-tourism)


    Rural tourism Agro tourism Rural agro tourism Eco-agro tourism Cottage and farmhouse stays These groups - variously overlap each other in the real life - to simplify them there is used umbrella title agro tourism

    The Principle of the Tourism Development


    The Conception of the Tourist Trade
    in the Czech Republic The total tourism support in the Czech Republic from the EU

    2007 - 2013 State Program for Tourist Trade Support


    part of this conception

    Financial support (EU structural funds):

    Strategy
    Agro-tourism Development

    Goals

    The Integrated Operating Program (2 mld. CZK i.e. 83 mil. ) The Rural Development Program (2.2 mld. CZK i.e. 92 mil. ) The Regional Operating Programs (23.7 mld. CZK i.e. 960 mil. )
    3

    Goals of the Conception of the State Policy are:


    Increasing of foreign currency income from the tourist trade Increasing of state income and municipality budget Stabilization and obtaining of new job possibilities in the regions Support for the tourist trade activities in the regions, especially development of small and medium business Improving and development of infrastructure for ecologically shrift forms of agro tourism Establishment of the legislative frame for the tourist industry support from viewpoint of the competent state administrative and local authorities
    4

    Goals of the Conception of the State Policy are:


    Improving of the professional system (high and university education in the tourist industry) Effective use and protection of historical potential for the tourist industry Guarantee of the efficient marketing of the tourist industry in the different levels of the public administration Guarantee of the EU law of the tourist industry integration to the Czech legal system Establishing of the system for the EU financial support recruitment (structural funds) in the tourist industry Contribute to the preservation and increasing of the environment quality and sustainable development
    5

    Regional and Local Support


    The initiative

    top-down
    highly supported by the government

    The financial support consists of three main pillars:


    1. Regionally oriented development programs 2. Co-financing by provided EU funds 3. State support by natural and other disasters

    agro tourism development main directions

    Agro tourism is a supplement for small and medium rural businesses


    This mainly means: Small and middle-sized farms Small private vineyards Forest enterprises and its sections Trade and craft enterprises Old forest and agricultural estates
    6

    the initiative

    bottom-up
    supported mainly by the small holders and traders

    Strategy of Agro-tourism Development


    - Based on the conception of agro tourism development in the Czech Republic - Regionals leading role

    Its goals are to ensure:


    Empower the competition Increasing of the economical performance

    Enhance opportunities in the tourist industry


    Boost of the agricultural roles

    (landscape-creating, environment and economy)


    Increasing of ecological functions of the landscape

    (natural and resources preservation )


    Optimization of human resource usage

    (professional supply and demand and increasing unemployment in rural areas)

    Strategy of Agro-tourism Development


    - Based on the conception of agro tourism development in the Czech Republic - Regionals leading role

    Its goals are to ensure:


    Improving of living standard in municipalities and micro regions (decreasing of undercapitalization and improved infrastructure) Ensure accesses to the services (weak local public budget, healthcare in rural areas and public traffic) Injure of the inhabitants (regional history and micro region) Highlighting of the micro region Support of the mutual communication Empower international relationships (agro tourism increases mutual understanding and fasten the interpersonal relations)

    Strong features

    - Ancient monuments - Cultural traditions - Variety of countryside - Favorable geographical location (relation to foreign countries) - Dense network of cycle paths and nature trails - Low level of regional support - Insufficient infrastructure (parking areas, sewage plants) - Cooperation of public administration and private activities - Low quality of services - Insufficient information system - Low competition - Interconnection of historical, ethnographical and craft-industrial traditions - Recreational activities and sports - Agriculture and nature diversities - Infrastructure expansion and quality of housing facilities - Marketing offer - Coordination of services supply in border areas and cooperation with abroad - Support of health improving programs - Unexplained rules of the municipality cooperation with the tourism entrepreneurs - Interpersonal relations (envy to the successful businesses etc.) - Tendency to enlarge tourist industry into protected areas

    Weak features

    SWOT Analysis
    (some common factors)

    Opportunities

    Threats

    Conclusions
    Agro tourism is a future for the development in rural areas Agro tourism is related with the economic support of these areas Agro tourism improves the development of infrastructure and other related services in rural areas Important cooperation with neighbouring countries in border areas
    10

    Thank you for attention

    11

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