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Director Sales Medical Dental in Tampa FL Resume Valerie Rhodes

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Valerie Rhodes

Plant City, FL vjrhodes@gmail.com 813.716.2157

SALES, MARKETING & BUSINESS DEVELOPMENT


Possess a complement of strategic leadership skills which encompass Sales, Marketing and Business Development. Expertise in establishment of long-term customer relationships. Exceptional technology acumen B.S. degree in MIS. MBA. A quick study of new concepts, markets and competition. Innovative and resourceful often create concepts which became best practices, yet also design new uses for existing tools and resources. Encourage open communications and fresh ideas. A builder and improver who is visionary yet pragmatic. Valerie Rhodes would be an amazing asset to your executive sales team her enthusiasm, business knowledge, and team spirit will elevate your organization. Joanne Weiland, CEO, LinktoEXPERT

AREAS OF EXPERTISE
Strategic Leadership Program Development Turnaround Sales Operations Product Management New Product Launches Establishment of Customer Loyalty

Professional Profile
DDS LAB, Tampa, FL Vice President of Sales, Marketing
2007 2011

Lead the expansion and strategic direction of this national FDA, NBC-certified full-service dental laboratory. Accountable for sales to dental professionals - both individual and group practices, marketing and brand development, goals, quotas, policy, customer retention / relations. Direct reports 4 9. Established a lost account process, an innovative customer on-boarding model, a new pricing model and a landmark customer training, support and retention process, all of which are now operational standards and directly enhance market share, mindshare, sales volumes, ROI and customer service metrics. Developed sales strategy and tactics to build brand awareness, achieve revenue, gross profit, budget and visibility goals for several product lines including dental implants and all ceramic restorations. Provide role of mentor consistently find and develop tomorrows leaders. Encouraged a culture of open communications and team synergy with other corporate divisions, e.g. Finance, Customer Service, Marketing, and IT, which has consistently led to outstanding achievements. Secured new major dental group accounts as part of portfolio; work closely with these accounts to create and integrate highly successful and customized business - product solutions. Select Achievements: Expanded revenues 26% and case count 32% in last 12 months; routinely exceeded quota. Enhanced customer base by 370 new accounts in present year.

CLINICAL P.E.T., Ocala, FL Director of Sales and Marketing

2005 2006

Provided key interim leadership which expanded markets for core product line: CT, MRI, and PET. Reports: 4. Expanded physician referral business which supported territory of 6 outpatient diagnostic centers. Built sales team encouraged sales reps in their career growth and development of their leadership skills. Established sales and business development best practices. Built brand awareness and market share. Select Achievements: Consistently exceeded 100% to quota for scan goals.

WEST FLORIDA IMAGING / HCA, Brandon, FL

2004 2005 Director of Sales and Marketing Served in an interim leadership role; expanded business beyond traditional local hospital markets to private practitioners. Helped successfully position the company for its subsequent acquisition by HCA. Reports 5. Managed territory of 11 outpatient diagnostic imaging centers throughout central Florida. Furthered expertise in the establishment of physician referrals. Developed marketing strategy, tactics and collateral to promote core services: CT, MRI, Digital X-Ray and PET. Established numerous marketing and sales practices which became corporate standards, later adopted by HCA. Select Achievements: Routinely eclipsed 100% to quota for scan goals.

VALERIE RHODES CONTINUED 1993 2004

TECH DATA CORPORATION, Clearwater, FL Manager, Product Marketing and Purchasing, Networking Division (1998 2004)

Developed and led distributor sales and marketing strategies; streamlined synergies with sales group for this national technology distributor. Built lasting relationships with channel resellers, system integrators, and national retailers. P&L of $550M, inventory of $120M. Reports: 11 23. Gained invaluable insight to how corporate Marketing and Sales can work together at a national and global level to achieve record-best results and continual improvement. Awarded Manager of the Quarter in 2002 and Manager of the Semester in 2004. Created pricing strategy to assure maximum profit; determined new product line opportunities and product mix; managed inventory to support sales; managed to product life cycles; designed customer loyalty programs which became best practices. Selected Divisional Ethics Advisor by the Executive group. Strengthened major account relationships, e.g. Comp USA, Dell, Office Depot, TigerDirect.com, Amherst, HP, 3Com, Lucent Technologies, and Nortel. Secured new product lines, e.g. Motorola, EMC, and Cisco. Select Achievements: Routinely eclipsed 115% to quarterly sales quota. Designed and implemented landmark new programs and processes which enhanced revenues a record $48M per year selected to facilitate continuous improvement courses.

Senior Product Manager / Business Manager, 3Com Product Line (1993 1998) Managed distribution partner rebates, marketing programs, and promotional materials. Coordinated vendor trade shows; led product line sales training. P&L of $20M. Rapidly promoted from Product Manager to Senior Product Manager to Business Manager. Established career reputation for innovation and leadership, e.g. created a new training program Sales Champion Week-End Sales Seminars, which became a corporate standard. Select Achievements: st Expanded business 37% in 1 year. Achieved record-best back-end quarterly revenue of $1.7M.

MAILBOXES, ETC., Billerica, MA Owner

1987 1992

Overcame the challenges inherent to startup-operations, e.g. creating an effective team, building trust within the local community, selling products/services against established competitors. Showcased unique ability to hit the ground running within a new industry quickly mastering its products and services en route to meeting and surpassing sales quotas. Gained invaluable insight to the business development best practices of this industry leader. Select Achievements: Typically eclipsed 100% to quota each year.

EDUCATION & TRAINING


SOUTHERN NEW HAMPSHIRE UNIVERSITY, Salem NH MBA NORTHEASTERN UNIVERSITY, Burlington, MA, B.S., MIS Training includes: Karrass Negotiations, Targeted Selection, 3Com Large Network Solution Selling, ROHR Return on Human Resources, and Basic Principles of Leadership. CRM: Salesforce

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