Project by Blue Diamonds: Brand Loyalty With Reference To Hero Honda Company LTD., Bangalore
Project by Blue Diamonds: Brand Loyalty With Reference To Hero Honda Company LTD., Bangalore
Project by Blue Diamonds: Brand Loyalty With Reference To Hero Honda Company LTD., Bangalore
A STUDY ON BRAND LOYALTY WITH REFERENCE TO HERO HONDA COMPANY LTD., BANGALORE. By JUNAID KHAN.S & TEAM Under the Guidance of Mrs. NIKITHA SREEKANTHA (Department of Commerce and Management)
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TEAM MEMBERS:2. SUMIT VISHNANI 3. ROHAN KUMAR 4. KUMAR VIVEK 5. PRIYTABRATO CHAKRABORTY 6. MANISH CHANDRA 7. DAUD ADNAN 8. OVAIS HUSSAIN 9. KSHITIJ GUPTA 10. SANJAY RAJAK
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STUDENTS DECLARATION
WE, BLUE DIAMONDS, hereby declare that the project report entitled A STUDY ON BRAND LOYALTY WITH
REFERENCE TO HERO HONDA COMPANY LTD., BANGALORE. submitted to BBM DEPARTMENT in
partial fulfillment for the award of Degree of Bachelor of Business Management, under the guidance and supervision of Mrs. NIKITHA SREEKANTHA, Lecturer, Dayananda Sagar College.
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We as a team would like to thank Prof. Shiv Kumar, Director, DSJBS for his kind support. We would also thank Prof. Rekha M P, process Head, BBM / B. COM DSJBS for her continues support. Last but not the least, we would like to thank other distinguished faculties & friends & the management for their support that has largely contributed to the successful completion of the project. We extend our special thanks to Prof. Vijay Chandra Rao, HOD, BBM DSJBS for his kind support & guidance.
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PROJECT BY BLUE DIAMONDS Sl.N Chapter o. 1 2 3 4 5 Nos. Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Subject INTRODUCTION Research Page Nos. 05-23 24-26
Design Company Profile 27-46 Data Analysis & 47-63 Interpretation Suggestions 63-64
6 7 8
65 66-68 69
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Marketing:
Marketing is so basic that it cannot be considered as a separate function. It is whole business seen from the point of view of its final results i.e., from the customers point of view. Business is not determined by the product but by the customer.
Marketing Management:
According to Philip Kotler Marketing management is the process of planning and executing the conception, pricing, promotion distribution of goods, services and ideas to create exchange with target groups that satisfy customers and organizational objectives.
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Principles of Good Brand: 1. Be easy to pronounce. 2. Be easy to remember. 3. Be easy to recognize. 4. Be easy to translate into all languages in the markets where the brand will be used. 5. Attract attention. 6. Suggest product benefits (e.g.: Easy-Off) or suggest usage (note the tradeoff with strong trademark protection.) 7. Suggest the company or product image. 8. Distinguish the product's positioning relative to the competition. 9. Be attractive. 10. Stand out among a group of other brands. Types of Brands: A number of different types of brands are recognized. A "premium brand" typically costs more than other products in the same category. These are sometimes referred to as 'top-shelf' products. An "economy brand" is a brand targeted to a high price elasticity market segment. They generally position themselves as offering all the same benefits as a premium product, for an 'economic' price. A "fighting brand" is a brand created specifically to counter a competitive threat. When a company's name is used as a product brand name, this is referred to as corporate branding. When one brand name is used for several related products, this is referred to as family branding. When all a company's products are given different brand names, this is referred to as individual branding. When a company uses the brand equity associated with an
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When large retailers buy products in bulk from manufacturers and put their own brand name on them, this is called private branding, store brand, white labelling, private label or own brand. Private brands can be differentiated from "manufacturers' brands" (also referred to as "national brands"). When different brands work together to market their products, this is referred to as "co-branding". When a company sells the rights to use a brand name to another company for use on a non-competing product or in another geographical area, this is referred to as "brand licensing." Building Brand Loyalty: Building brand loyalty can be much like taking care of a pet. It has less to do with the brand you feed them, and more to do with the way you treat them. As long as you continue feeding and loving your pet he will return your love by loving you. As a company you will need both to provide the needed products to the consumers as well as keep the customers happy. Providing the product is not only about creating a product, think is in demand, but it takes researching the market to find out what is in demand. If we have a product, or you know what it is that you will be producing than researching the market is still important. We must find out what is currently being offered in the market you are entering, what needs that product is meeting, and what needs it has left to meet.
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After deciding how we will release our product, but before releasing the product, we will want to prepare for any negatives or road blocks you might encounter. One of the most important decisions you will need to make is how to handle negative feedback about your product (positive feedback doesn't need as much preparation).
One source of negative feedback always count on is going to be from the competitors. One guy always wants to win, and winning in this case would be selling more, or providing more service. To combat this negative feed back, and gain the respect of your consumers, you will need to know your competitors product well. We see this competitor negativity often in over the counter aches and pain medication. One popular company is known to be the, "headache," medicine. This company advertises that they can take away any type of headache including severe migraines. Their competitor's then use their advertising against this company by advertising that their pain medication will not only work on headaches, but on all bodily aches. You will find similar
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A customer wants a company who will listen to their complaints and learn from them. They also want a company who is willing to fix their mistakes and make things right with the customer. Learning to do this as a company could be the single most important step you can take towards brand-loyalty. Often if products are similar the consumer will make their choice based on price, but more often if products are similar, the consumer will make their choice based on service. A pet owner may set out food every day and it won't matter if it is chicken or steak he is setting out, if he doesn't respect the pet he will never have the respect of the pet. If a pet owner though lays out food every day and shows respect for the pet, it still won't matter the flavor of food being laid out, but that owner will win the respect of his pet and the pet will follow that owner not just because of the food he is fed.
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Trust
Trust is a key variable in the establishment of a relationship and is the main antecedent to commitment. Trust is defined as confidence in an exchange partners reliability and integrity Trust is also a component of social exchange literature and is identified in the services marketing literature as important in creating successful exchanges. Given the intangible nature of a service and the fact that a service is consumed as it is purchased, it can be argued that a high degree of trust in the product and/or supplier required encouraging purchase and repeating purchase. Trust is also defined as the perceived credibility and benevolence of a target of trust More generally; dimensions of trust include
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Commitment
Relationship commitment is defined in the literature as an enduring desire to maintain a valued relationship. The concept of commitment is new to business-to-business research; however, it has long been part of the social exchange literature. Three elements of an organization can be the focus of commitment: (1) The organization itself, (2) The organizations brand and (3) The organizations representatives. Commitment towards the brand or product is a measure of brand loyalty. This linking of commitment with loyalty has emerged as researchers realized that the attitude consumers hold towards a brand on its own is not a particularly strong determinant of behavior, and that commitment to repurchase the brand helps explain the relationship between attitude and behavior. Commitment is an important component of marketing relationships commitment captures the Page 14 of 73
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Loyalty
According to Philip Kotler, defines four patterns of behavior: They are Hard Core Loyals Soft Core Loyals Shifting Loyals Switchers who buy the brand all the time loyal to two or three brands moving from one brand to another with no loyalty
Brand loyalty refers to the inclination of a consumer to purchase a brand again and is usually measured in terms of repeat purchase. Consumers are said to be relatively loyal if they purchase the brand more frequently than a competitors. There are several layers of loyalty however; total loyalty to a brand is probably unachievable.
Brand Loyalty is the consumer's conscious or unconscious decision, expressed through intention or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image, or level of quality at the right price.
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Individual branding
Each brand has a separate name (such as Seven-Up or Nivea Sun (Beiersdorf)), which may even compete against other brands from the same company (for example, Persil, Omo, Surf and Lynx are all owned by Unilever).
Attitude branding
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. Marketing labeled as attitude branding include that of Nike, Starbucks, The Body Shop, Safeway, and Apple Computer.
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"No-brand" branding
Recently a number of companies have successfully pursued "No-Brand" strategies; examples include the Japanese company Muji, which means "No label". Although there is a distinct Muji brand, Muji products are not branded. This no-brand strategy means that little is spent on advertisement or classical marketing and Muji's success is attributed to the word-of-mouth, a simple shopping experience and the anti-brand movement. Another brand which is thought to follow a no-brand strategy is
Derived brands
In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right. The most frequently quoted example is Intel, which secures its position in the PC market with the slogan "Intel Inside".
Brand extension
The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc.
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Multi-brands
Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand (and often with identical product characteristics); simply to soak up some of the share of the market which will in any case go to minor brands. In its most extreme manifestation, a supplier pioneering a new market which it believes will be particularly attractive may choose immediately to launch a second brand in competition with its first, in order to pre-empt others entering the market. Individual brand names naturally allow greater flexibility by permitting a variety of different products, of differing quality, to be sold without confusing the consumer's perception of what business the company is in or diluting higher quality products. Cannibalization is a particular problem of a "multibrand" approach, in which the new brand takes business away from an established one which the organization also owns. This may be acceptable (indeed to be expected) if there is a net gain overall. Alternatively, it may be the price the organization is willing to pay for shifting its position in the market; the new product being one stage in this process.
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With the emergence of strong retailers the "own brand, a retailer's own branded product (or service), also emerged as a major factor in the marketplace. Where the retailer has a particularly strong identity (such as Marks & Spencer in the UK clothing sector) this "own brand" may be able to compete against even the strongest brand leaders, and may outperform those products that are not otherwise strongly branded. Concerns were raised that such "own brands" might displace all other brands (as they have done in Marks & Spencer outlets), but the evidence is that at least in supermarkets and department stores consumers generally expect to see on display something over 50 percent (and preferably over 60 percent) of brands other than those of the retailer. Indeed, even the strongest own brands in the UK rarely achieve better than third place in the overall market. This means that strong independent brands (such as Kellogg's and Heinz), which have maintained their marketing investments, are likely to continue their strong performance. More than 50 per cent of UK FMCG brand
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1)
Recommendations of the study are only personally opinion. Hence judgment may not be considered as ultimate standard solutions.
2) Information is collected from ultimate customers of Hero Honda Bikes by serving a well framed questionnaire but shortage of time only 100 owners of different sub brands of Hero Honda Bikes could be questioned. 3) Due to time constraint a comprehensive and meticulous study were not possible.
4) Though owners of Hero Honda Bikes have catered through the globe due to the investigation limited time and resources only the Warangal city has been chosen as the area of the study.
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Hero Honda has a reputation of being the most fuel-efficient and the largest selling Indian motorcycle. Its commitment of providing the customer with excellence is self-evident. A rich background of producing high value products at a reasonable price led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. It was this affinity in working cultures of Honda Motor Company of Japan and the Hero Group that resulted in the setting up of Hero Honda Motors Ltd. A relationship so harmonious that Hero Honda has managed to achieve indigenization of over 95 percent, a Honda record worldwide. Tactical promotions and excellent marketing helped Hero Honda establish itself as an intelligent purchase. Its unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Finance services helped facilitate purchase, as did an efficient dealer network across the country.
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What started out as a Joint Venture between Hero Group, the worlds largest bicycle manufacturers and the Honda Motor Company of Japan, has today become the Worlds single largest two wheeler Company. Coming into existence on January 19, 1984, Hero Motors Limited gave India nothing less than a revolution on two-wheels, made even more famous by the Fill it Shut it Forget it campaign. Driven by the trust of over 5 million customers, the Hero Honda product range today commands a market share of 48% making it a veritable giant in the industry. Add to that technological excellence, an expensive dealer network, and reliable after sales service, and you have one of the most customer-friendly companies.
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Customer satisfaction, a high quality product, the strength of Honda technology and the Hero groups dynamism have developed HTML scale new frontiers and exceed limits. In the words of Mr. Brijmohan Lal Munjal, the Chairman and Managing Director, We will continue to make every effort required for the development of the motorcycle industry, through new product development, technological innovation, investment in equipment and facilities and through efficient management.
The following are the historical facts of the company : 1984 Company incorporated. Technical collaboration signed. Foundation stone lay. 1983 - shareholders agreements signed.
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1989 1991
1993 Hero group sponsors Hero cup five nations cricket tournament 1994
1995 National Award for outstanding contribution to the development of Indian small scale industry (NSIC Award presented by President of India)
Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India.
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15,00,000th motorcycle produced. Street model introduced. Hero sponsored 6th women world cup cricket
tournament. 1998
20,00,000th motorcycle produced. 1st Hero Honda Master golf championship held at
Delhi.
1999
30,00,000th motorcycle produced. CBZ model introduced. 7th World Cup Cricket tournament sponsored at Most admired business Baron CEO award conferred
England.
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Passion and Joy motorcycle launched. One million motorcycles produced in one single year. 50,00,000th bike produced. Winner of the review-2000-Asias leading companies National productivity award for the best performance Sir Jahangir Ghandy medal for industrial peace
award 2000.
Declared company of the year by economic times Chairman Brij Mohan Lal awarded the entrepreneur Ambition launched.
business award.
2003
Declared company of the year by economic times Karizma the sports segment bike launched.
This all says about the golden past of the company and the company is going on to the path of success.
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Products
% of
75% market share 25% market share 30% market share 15% market share 15% market share 10% market share
According to the recent results company (Hero Honda) registered a sales increased by 24.5% over the past years. Same month TVS also registered increase of 45% while the other companies are not enjoying quiet good increase in sales. While the whole industry registered an increase of about 17% only. So in present scenario the Hero Honda comes as the leader of whole automobile segment while there is immense competition in industry to get the highest market share.
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The company signed the Indian skipper of cricket team Saurav Ganguly, Virendra Sehvag, Harbhajan Singh, Zaheer Khan & Yuvraj Singh as its brand ambassadors joining the add campaign together to promote Ambition. All of these celebrities are the member of Indian cricket team and very much popular in younger generation. In the last year with the launch of its new premium bike Karizama Hero Honda signed its new brand ambassador who is a cine star and is also very popular. He is Hritik Roshan.
Hero Honda has always taken a lead in terms of defining service standards in two wheeler industry with an aim to provide "Total Customer Satisfaction" for their valuable customers across the country and also internationally. We are constantly endeavoring to improve the quality of our service facilities at our Dealerships. The first and foremost step to achieve this was creating Automated Workshops at our Authorized Dealerships and Service Centers across the country.
Automated Workshops
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Training The regular Technical Training Programes for Dealers Workshop staff to keep them updated and refreshed about the latest price technology, product technical details as well as service and repair procedures to handle customers motorcycle with utmost care as well as to provide them the service quality of highest order is a focus area at Hero Honda. Hero Honda has six (06) training centers across the country. There are 05 zonal training centers of Pune, Bangalore, Calcutta, Chennai and Delhi to take care of technical training requirements of dealers in each zone as well as local technicians. There is a National Training Center at Dheradun to take care of all advanced level technical programes for our dealers staff and our in house service engineers. Hero Honda keeps an organizing Dealers
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Customer Service
Hero Honda keeps on taking always-new initiatives to maintain its leadership on service as well as enhance customer satisfaction level on an ongoing basis. Some of the new initiatives related to customer service are as follows: Service Advisors at Dealerships Service Plus Scheme for customers Pre Paid Reply Cards Automated Mobile Service Workshops Mega Millennium Camps On the Job Training Programes Local Mechanics Training There are many more initiatives, which we keep on taking along with our dealers to keep our customers always in our mind on top priority.
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Safety Education to motorcycle customers shall be an integral part of Hero Honda's motorcycle delivery process at the showroom. Customers shall be educated on Safe Riding techniques through various audio visual aids. Safety Instructors shall be imparting riding skills as well as education to the customers. Dealers shall also conduct a major programes in their respective towns with the association of local traffic police on a regular basis on safety education and correct riding techniques.
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CBZ The Hero Honda CBZ (pronounced CeeBeeZee) is the latest offering from Hero Honda for the Indian market. With a 156cc engine, the company claims that the bike has a top speed of 100kph within 5.6 seconds. Though the bike has the largest displacement engine, its top speed doesnt match up to many of its competitors. In all other respects, it is a bit too early to decide whether the CBZ will sell in the same numbers as the Splendor. Though the initial market response has been good, only time will be the final arbiter. Technical Specifications Engine : Four-stroke/petrol Transmission : Four-speed Engine Displacement : 156cc Tachometer : Yes Max Power : 12.8b hp@8000 rpm Wheel base: 1,330mm Ground Clearance: 160mm Ignition : Electronic CDI Dry Weight: 140kg Fuel tank Capacity: 12.5itres Battery: 12V Max Torque: 1.26kgm@6500rpm Bore x stroke: 63.5mmx49.5mm Max Speed: 120kph Front Tyre size : 3.25x19" Rear Tyres size: 3.50x19"
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Technical Specifications Engine : Four-stroke/petrol Transmission : Four-speed Engine Displacement : 97.2cc Tachometer : No Max Power : 7.2b hp@8500 rpm Wheel base : 1,230mm Ground Clearance : 159mm Ignition : Electronic Dry Weight : 100.3kg Fuel tank Capacity : 10.5itres Battery : 12V F/R suspension : Tel Hydraulic fork R/R suspension : Swing arm and Hydraulic damper Max Speed : 90kph Front Tyre size : 2.75x18" Rear Tyre size : 2.75x18"
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CD100SS The CD100SS is designed for those who live life in the fast lane, rough and tough, for those who would love to take a bike on the stumbling village roads. It shares almost all components with the CD100, except for the additional reinforcement. With larger, reinforced shock absorbers, wider tyres, heavier body weight and engine guard, the Hero Honda CD 100 SS weights slightly more, resulting in some cut down in the fuel economy it offers. Minor problems of the CD100 have been rectified in the SS model. If you wish to ride into the hinterland, this is the bike for you. Technical Specifications Engine : Four-stroke/petrol Transmission : Four-speed Engine Displacement : 97.2cc Tachometer : No Max Power : 7.0bhp@8000rpm Wheel base : 1,220mm Ground Clearance : 165mm Ignition : Electronic Dry Weight : 103kg Fuel tank Capacity : 10.1litres Battery : 12V F/R suspension : Tel Hydraulic fork R/R suspension : Swing arm and Hydraulic damper Max Speed : 85kph Front Tyre size : 2.57x18"
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Features : Engine Displacement Clutch type Clutch Primary Clutch Secondary Transmission Final Drive Ignition Starting Frame Suspension (Front) Suspension (Rear) Dimensions (LxWxH) Wheel Base Ground Clearance Dry Weight Tyres :Front/Rear Max. Power Max. Speed 4-stroke, single cyclinder, air-cooled 97.2cc Manual Multi-plate wet 4-speed constant mesh Roller chain Electronic Kick starter T-Bone type Telescopic hydraulic fork Swing-arm with hydraulic dampers 1885x770x1060mm 1210mm 135 mm 95 kg 2.50"x18"/2.75"x18" 7.0 PS @ 8000 rpm 85 Kmph
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Ambiti on 135
Features :
Engine Displacement Maximum Power Maximum Speed Gears Frame Tyres: (Front) Tyres: (Rear) Headlight Fuel Efficiency
4 stroke 133 cc 11 BHP / 11.15 PS @ 8000 rpm 100 KMPH 5 Tubular single cradle, diamond type 2.75 X 18 3.00 X 18 Trapezoidal 35 / 35 W 55 KMPL
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If you look at the 223c mill of the Karizma, you can make out the familiar streak that runs through the engines on the CBZ and the Ambition. No prizes on this count as to the reason but the 223cc Karizma engine represents - for the moment - the maximum capacity this modular design theme can be taken to. The crankcase is of virtually the same size though the covers do have some detail differences and the engine mounts are the same as in the other two bikes and completing the picture are the scaled-up barrel (with an additional fin) and head. The single overhead cam motor features slightly undersquare cylinder dimensions with a 65.5mm bore and a 66.2mm stroke to give a 223cc swept volume. Hero Honda has designed in the latest convex-type combustion chamber (compression ratio being 9.0 : 1) for silent running and good power delivery while also giving it the latest Keihin VE 3EA constant vacuum type carborater which also packs in the CCVI switch. The CCVI term stands for carbcontrolled variable ignition timing which as it suggests actuates via throttle position - one of two ignition maps, for low and high speed operation. This was one area which disappointed appreciably in the CBZ wherein the engine sounded and felt harsh as one went past the middle range but here this detail has eliminated such a glitch completely. Just for the record, the 223cc engine gets the latest version of Honda's AMI (advanced microprocessor ignition) system which incorporates a three tier, multi-stage digital ignition
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Transmission is via a five-speed gearbox which has had its final drive ratios revised from those in the CBZ. A stronger multi-plate clutch is used to take care of the enhanced power and torque figures. This time round Hero Honda has not faulted and equipped the engine with an electric starter even though the kick starter to be actuated requires the front right footrest to be folded out of the way.
ENGINE: TRANSMISSION:
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Table 1) Occupation of respondents S.No. 1 2 3 Occupation Students Employees Business men Total No. of Respondent No. of Respondent 56 18 26 100 % of Respondent 56 18 26 100
O pation ccu
60 50 Usage 40 30 20 10 0 Students Em ployees Category Business m en 18 26 56
From the above table it is clear that most of the respondents are students.
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TABLE 2)
Mode of Channels
S.No 1 2 3 4
Mode of Channel Electronic Media Road Shows Print Media Friends Total No. of Respondent
% of Respondent 48 02 28 32 100
Advertisment
50 40 30 20 10 0
tM ed ia M ed ia Sh ow s ni c Ro ad Pr in Fr ie nd s
Percentage
El ec
t ro
Category
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S.No 1 2 3
% of Respondent 28 13 59 100
Brand 60 50 40 30 20 10 0
vi ce ag e Se r Im Ec on om ua lit y ic Pr ic e
Percentage
ra nd
Type
From the above table it is interpreted that most of the respondent to prefer for Economic Price (59%) to choose HERO HONDA brand. Page 51 of 73
S.No. 1 2
% of Respondent 80 20 100
80 70 60 50 40 30 20 10 0
Percentage
Y es No
Yes
No
Pe rfo rm a n ce
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Table 5)
S.No. 1 2 3 4
Influence Factors Colleagues Friends Family Members Others Total No. of Respondent
% of Respondent 05 69 16 10 100
70 60 50 40 30 20 10 0
ol le ag ue s Fr ie nd Fa s m ily M em O th er s
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S.No 1 2
% of Respondent 85 15 100
100 80 60 40 20 0 Y es No Y es No
From the above table it is interpreted that bike Features Yes (85%) is the Highest.
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S.No 1 2 3 4
% of Respondnet 45 29 09 17 100
45 40 35 30 25 20 15 10 5 0
K ge le d w no lp dly tive He ien ttra c Fr A
From the above table it is interpreted that service of the bikes is knowledge is highest.
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S.No. 1 2 3
Mode of Promotion Ad. Attractive Attractive to Purchase Window Display Total No. of Respondent
% of Respondent 63 32 05 100
From the above table it is interpreted that Add. Attractive is the most Promotional Activity to purchase the HERO HONDA bike.
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S.No 1 2 3
% of Respondent 67 21 12 100
From the above table it is interpreted that HERO HONDA stores have easy to accessible the bikes
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S. No. 1 2 3
% of Respondent 10 63 27 100
70 60 50 40 30 20 10 0
e St yl tur e Fe a na ble
From the above table it is interpreted that most of the sales depend on the bike features.
Fa sh io
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70 60 50 40 30 20 10 0 T ble a S howing
Y es No C nt s y a a
From the above table it is interpreted that most would buy a Hero Honda Product Again.
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Ag ree
Cant S ay
From the above table it is interpreted that most agree that Hero Honda Quality is better that off other products.
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8 0 7 0 6 0 5 0 4 0 3 0 2 0 1 0 0 S atisfed Uns taisfied : S ices erv prov ided to y ou by hero Honda? S atisfied
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From the above table it is interpreted that most agree to buy a Hero Honda product in future again
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From the above table it is interpreted that most agree Honda matches all your requirements compared to other brands
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From the above table it is interpreted that most agree that they are Brand Loyal to Hero Honda.
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Ys e
No
C S ant ay
From the above table it is interpreted that most agree that Hero Honda is better compared to other brands.
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In the light of the analysis and findings the researcher would like to place before the company the following suggestions and recommendations. Since most of the samples are not aware of HERO HONDA New Models, the company should take measures to develop the awareness of the New Models. Most of the sales of bikes depend upon the Sales peoples suggestion. HERO HONDA Company Should may provide the LIVE DEMO for the bikes. It will create the more sales.
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1. Occupation of respondents
A. Student B. Employees C. Businessmen [ [ [ ] ] ]
2. Mode of Channels
A. Electronic Media B. Road Shows C. Print Media D. Friends [ [ [ [ ] ] ] ]
4. Level of Performance
A. Yes B. No [ [ ] ]
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11. Hero Honda User who would again buy Hero Honda motor cycle
A. Yes B. No [ [ ] ] ]
C. Cant Say [
12. Would you agree that Hero Honda Quality is better that compared
to other brands? a. Agree b. Disagree c. Cant Say [ [ [ ] ] ]
Chapter-8 Bibliography
Books: 1. Principles of Marketing Management By Philip Kotler. 2. Research Methodology By C.R.Kothari. Magazines: 1. Auto World. 2. Over drive. 3. Auto India. News Papers: 1. Times of India. 2. Economic Times. Web Sites: www.herohonda.com www.google.com
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