MSR PROJect Arbaaz
MSR PROJect Arbaaz
MSR PROJect Arbaaz
SESSION: 2018-19
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STUDENT DECLARATION
I Syed Arbaaz Jamaal, hereby declare that the research work presented in this
market survey report entitled “Customer Satisfaction towards Redtape Shoes,
Moradabad” for the fulfillment of the award of Bachelor of Business
Administration from TMIMT, Teerthanker Mahaveer University; Moradabad is
based on my market survey. The market survey embodies the result of original
work and studies carried out by me and the contents of the project do not form the
basis for the award of any other degree to me or to anybody else.
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CERTIFICATE
This is to certify that Master Syed Arbaaz Jamaal is pursuing three
year full time Bachelor of Business Administration (BBA) course
from Teerthanker Mahaveer University, Moradabad as regular
student, in session (2018-2019).
In compliance with the provision/guidelines of Teerthanker
Mahaveer University, Moradabad, He has been assigned a Market
Survey. The project work has been genuinely carried out by the
student. He has made sincere efforts in the completion of the project
work with original contents.
Project Guide
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ACKNOWLEDGEMENT
I would like to thanks Principal Prof. (Dr.) Vipin Jain and HOD-Management
Dr. Manoj Agarwal for his able guidance. I also extend my gratitude towards
Course Co-ordinator Dr. Rachna Saxena, who entrusted me for the completion of
this project.
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TABLE OF CONTENT
Content Pg No.
Introduction 6 – 12
Company Profile 13 – 17
Literature Review 18 – 25
Objectives 26 – 27
Research Methodology 28 – 30
Data Analysis 31 – 46
Findings 47 – 49
Conclusion 50 - 51
Suggestions 52 - 54
Limitations 55 – 56
Bibliography 57 – 58
Annexure – Questionnaire 59 – 63
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INTRODUCTION OF THE
STUDY
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INTRODUCTION
SHOES, MORADABAD. This survey is based on the brand REDTAPE that was established in
1979, at Magarwara close to Kanpur. It is also known as ‘Mirza Tanners Pvt. Ltd’. This study is
to find out the buyer’s or Customer’s perception towards the brand Redtape in Moradabad. This
study focuses to find out the buyer consistency towards the brand itself. The data used in this
market survey report is fundamental data. The sample size of my report is 50 and the respondents
are customers, a survey has been used to make this analytical market report. The data have been
composed and showed up as pie charts. Later, the data is interpreted and separated and then the
report is drawn. As well, I have offered a couple of conversation to customers through which I
am able to direct this Market Survey Report. I assume that this market survey report will help the
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Footwear industry is growing at a steady pace since the past few years. In this project, analysis of
the report includes various types of footwear including athletic and non-athletic shoes of
REDTAPE used by individuals of all age groups and gender. The rising demand for fancy,
trendy yet comfortable footwear among all age groups is a key factor driving the global footwear
industry. The market of Moradabad is segmented by type of footwear, end users of footwear,
various platforms for sale of footwear, material used, and their sales across the city. The report
explains material used for manufacturing footwear, which includes leather and non-leather; and
Redtape leather footwear is premium product occupying a significant market share in the global
market for footwear. Additionally, rising health concerns are influencing individuals to perform
indoor and outdoor physical activities. This trend has generated a high demand for athletic shoes,
in turn increasing the demand for footwear. Over the past decade, the global market for footwear
has witnessed a steady growth and is anticipated to continue at the same pace in the years to
come. The estimation of global market is based on revenue generated by the sale of footwear
Redtape as an individual brand is also focusing on expanding their sales channels through
different web portals across various regions. Online platforms for purchase of footwear are
gaining steady popularity among teenagers and youths, thereby occupying a significant share
among all distribution channels. Presently, the company is focusing on developing and
innovating new products, to maintain their market positions. Leading companies operating in the
market, such as Bata, Action, Woodland, Redchief etc. are its competitive and are constantly
devising new solutions and focusing on providing better services while upgrading the designs of
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SEGMENT REVIEW
The market of Moradabad city is segmented based on type, mode of sale, gender, material, and
geography. By type, the report segments the market into athletic and non-athletic footwear.
Increasing health awareness is generating higher demand for athletic footwear among individuals
worldwide. In addition, changing lifestyles and rising number of working professionals are
leading the demand for non-athletic footwear segment. The mode of sale segments the market
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VALUE CHAIN ANALYSIS
Value chain of the footwear market size of a company and brand name like Redtape includes
various stakeholders, such as raw material suppliers, footwear manufacturers, distributors, and
end users. Each of these players adds a specific value to their business operations, in turn,
contributing to the competitive value of the product. The research and development activities,
innovations and constant efforts for improvement, collectively enhance the values associated
Various raw materials, such as skin, jute, leather, rubber, plastics, synthetics, and PVC soles
among others are used for manufacturing footwear products. Redtape procure all these materials
Footwear manufacturer
The brand Redtape, itself is responsible for designing, manufacturing, and packaging footwear
with all necessary requirements. To innovate and conceptualize new designs, the brand keeps
track of changing consumer preferences to keep pace with their tastes. Attractive designs are
Distributors
Distributors of Redtape footwear supply shoes, sandals, and boots to different entities, such as
retail stores, brand outlets, discount stores, online stores, and manufacturer owned online web
portals. With the retail platforms, the brand understand the overall market demand and have
opened their own outlets across various potential markets. Online store is an emerging channel of
Consumers
According to the report, consumers of footwear consist of individuals of different age groups and
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gender. The improved spending capabilities of individuals, changing lifestyles, and rising
number of working professionals has increased the spending capability of individuals. This is
occurring especially in the developing city like Moradabad and leading to further expansion of
The report includes an in-depth redtape footwear analysis, including information about
current footwear market trends, such as high demand for stylish and trendy footwear
Factors affecting the demand for children footwear have been analyzed to offer insights
Report highlights the changing market dynamics, such as changing lifestyles, rise in
disposable incomes of individuals across the city, expected trends and market
intelligence.
Value chain analysis of the industry provides a clear view of the key intermediaries and
Insights regarding latent opportunities, such as rising demand for athletic footwear among
men and women would help the brand in implementing strategic business plans.
The report encloses analysis of the current market and questionnaire that assists in
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KEY MARKET SEGMENT OF REDTAPE MARKET
The market is segmented by type, mode of sale, gender, material and geography.
MARKET BY TYPE
Athletic
Non Athletic
Retail Sales
Online Sale
Men
Women
Children
MARKET BY MATERIAL
Leather
Non leather
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COMPANY PROFILE
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ABOUT THE COMPANY
Mirza International Limited was incorporated on September 5, 1979 with a small tannery for
manufacturing finished leather at Magarwara near Kanpur. The company, established by Irshad
Mirza and Rashid Mirza, was then called ‘Mirza Tanners Private Limited’.
The company focused on supplying high quality leather and leather products to the overseas
markets and gradually became one of the largest exporters of finished leather products in the
country.
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During this phase, Mirza took a significant leap, by venturing into newer areas which were
extensions of its existing competencies. The global shoe market was then looking upon
outsourcing of leather footwear in a big way. To take advantage of this opportunity, Mirza
diversified into manufacturing of shoes. Very swiftly, four state–of–the–art manufacturing units
Having gained a foothold in the footwear business, Mirza quickly reorganized itself by setting up
in–house design and development studios, marketing offices and a strong distribution and
logistics network. After successfully reorganizing itself, Mirza moved a step ahead of others by
Having firmly established its product line and market geographies, the company spread its wings
to several other countries through its marketing companies and networking associates. Some of
countries where Redtape has a significant presence are UK, Portugal, South Africa, USA,
Germany, France, Scandinavian countries and UAE. 80% of company’s sales are being
Today, the company has emerged as a frontrunner in the manufacturing and marketing of leather
and leather footwear. The company is listed on the NSE, BSE and UP Stock exchanges and is
The company has four fully integrated in–house shoe production facilities with an installed
production capacity of 3.35 million pairs of shoes per annum. The manufacturing plants are
located at Magarwara and Sahjani in Unnao, and in Noida. The tannery is located at Magarwara
in Unnao. These facilities are backed by a state–of–the–art double density direct injection
polyurethane plant, a tannery with a capacity of 20 million sq ft per annum & its own effluent
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treatment plant and 25 dedicated ancillary units. Shoes are produced at these facilities using
latest methods like Stuck on, Double Density Direct Injection & Moccassins
The company sources its cowhides from Europe and manufactures leather in stringent adherence
to international norms, ensuring that no banned chemicals are used in the production process.
In addition to direct sales to leading global footwear retailers, the company also has a strong
presence in the branded segment through three brands: Red Tape, Oak Trak, Red Tape Gal.
Mirza International Limited?s focus on design is a key differentiator for its shoes. The company
introduce new designs, styles and product lines into the market.
Red Tape– The flagship brand of Mirza International Limited, was launched in the year 1996.
The brand has today become synonymous with hi–fashion & lifestyle, owing to its unmatched
quality, skilled craftsmanship and trendy products. Endorsed by the style icon Salman Khan, Red
Red Tape Gal– It is a stylish footwear range for women that bring in a fresh, energetic and
youthful appeal through its trendy designs. Introduced in March 2007, the brand is Mirza
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International Limited?s first step towards tapping the immense opportunity available in the
women footwear segment. The range is available in a variety of styles and shapes and has
already become a preferred brand of the Indian women. It is endorsed by the critically acclaimed
Oaktrak– It is a niche brand of formal footwear, designed exclusively for the upwardly mobile
executives and businessmen. The range is both casual and urban, with the emphasis on comfort
with style. Oaktrak is sold through independents, small retailers and multiples. Primary markets
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LITERATURE REVIEW
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LITERATURE REVIEW
As per Alpert (1972), a buyer's decision of item properties relies upon his identity
characteristics. The examination sets up that the inclination of place for living arrangement
depends upon ones identity. The investigation distinguished fifteen identity characteristics to be
hostility. Accepted relationship was utilized to dissect the information. The investigation found
that the inclination of traits varied over the identity qualities. For example the creator finds that
William R et al (1972) in his investigation with 18000 ladies as the example measure finds that
psychographic factors helps in anticipating the shopping conduct better with statistic tests. Since
the out shopping conduct is multidimensional and not item particular, psychographic measures
Wolter et al (1973) stress the requirement for embracing psychographics and way of life
approaches particularly in the field of publicizing as the purchasers by and large feel that most of
the notices are stereotyped and exhausting. The creators advocate the utilization of
psychographics to socioeconomics. The reason being customers with comparable statistic profile
has varied mental profiles. In this manner commercials ought to be introduced in such ways that
infiltrate the inward awareness of the client for which publicists ought to embrace psychographic
approach.
Plummer (1974) talks about how way of life examples can advance as a powerful strategy for
dividing the market. The examination depends on the commence that just if the retailers and
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makers comprehend their buyers better would they be able to draw nearer to them. The
examination depicts the system engaged with portioning the market utilizing Activities, Interests,
Conclusions and Demographics (AIO). The creator additionally portrays the advantages of way
of life division wherein it helps in reclassifying the objective shoppers all together. The
examination finishes up with the view that way of life division will help in comprehension the
The examination done by Wells (1975) audited the prior literary works that were gone ahead
way of life, psychographics, identity, movement and demeanor and furthermore examines the
unwavering quality and legitimacy of these estimations utilizing four unique methodologies that
decision of items like lager, cigarettes, air travel, antiperspirant and magazines. It was seen that
psychographic profiling yield better outcomes in buyer examine. It can likewise be utilized to
Goldberg (1976) pointed out that psychographic approach however great yet vigorously relies
upon the test batteries or the explanations that are utilized to gather the purchasers under their
particular ways of life. Moreover these test batteries ought to be structured in such a way that
associates with item works. Along these lines legitimacy of this methodology depends upon the
test batteries and determination of the items. The creator distinguished three identity attributes
that incorporate bold, esthecism and functional. The examination uncovers that bold shoppers
like to attempt new items, stylish purchasers picked those items that are additionally engaging
and the handy sorts were conjectured towards execution of the item.
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Kendall et al (1983), have looked into the unwavering quality of psychographic examination
considering eight investigations. The creators underscore the need of pre-testing the
methodology. They have too recommended the utilization of folding blade technique to part half
which has been demonstrated through a think about led on the utilization examples of
correspondence gear.
Verma & Savita, (1999) in their study have identified seven lifestyle factors from the middle-
class segment in Delhi and established a relationship between the resultant clusters with the
and independents. The study reveals that perception on advertising varied across different
lifestyles. It was inferred through the study that the security-seekers and independents consider
advertising as essential whereas the stay-athome traditionalists and the privileged did not think
Dennis et al (1999) have brought out in their study as to the gender differences in the bargaining
tactics. The authors have developed a scale to assess consumers’ propensity to employ
bargaining tactics. The study finds that men are more assertive where as women generally
In another study by Savita and Verma (2000), it has been observed that buyer’s lifestyle has an
influence on his purchase behaviour. The study identifies seven lifestyles that include stay-at-
privileged and independents from the middle-class segment in Delhi. The buying characteristics
that were considered include Interest in trying new brands, seeking friend’s advice on choice of
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brands, preference for reliable stores and store-loyalty. It was found that majority of the
conservatives and privileged were more likely to try new brands than the other segments. The
social climbers and the conservatives seek their friend’s advice on choice of brands. Privileged
According to Inamdar & Chandra (2001), marketers in India have focused only on the higher
socio-economic classes i.e., SECA & B, because it was thought that income alone decided the
consumption behavior and only these classes can afford. But now due to changes in the average
household monthly income and the education level that has led to improvement in the standard
of living, the SECC&D classes cannot be ignored. Examining all these four classes will better
The study by Wu (2001) reveals that the benefits sought by consumers on online marketing
varied according to their lifestyle patterns, demographics and benefits sought. The study reports
three clusters that include Effectiveness and Modern seeker, Convenience Information and
Safety Seeker, Service and Freedom seeker. The study helps the online retail managers to
promote different products depending on the clusters. Since the 1st cluster seeks more of
effectiveness, promptness and modernization of online marketing, products such as CD, audio
etc can be promoted to them. Sports products could be marketed to the 2nd cluster and low
priced products such as maps, magazines or books could be promoted to the 3rd cluster.
The study by Bello et al (2002), gives a detailed outlook on the different form of travel tourism.
The study establishes a relationship between different lifestyle factors and different categories of
short and long trips. The first segment was the home-loving segment that preferred short trips
that was under four nights and long trips that was more than four or more nights. At the same
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time they would like to journey with their family mostly inland that is within Spain. The
Idealistic segment prefers more of rural visits. The autonomous segment prefers to travel with
their friends and mostly to coastal areas. The Hedonistic consumers prefer to travel to European
countries and they would like to stay in big star hotels. The conservative lifestyle segment
choose either their own member’s region to visit or choose rural areas but would travel only with
their family.
Wirtz et al, (2003), in their study have segmented the library visitors in Singapore on the basis
of learning and reading related lifestyles. Data was collected from diverse demographics i.e., the
sample included people belong to different countries, age groups and religion. The study
identified seven groups that include, the career minded, active information seeker, self supplier,
casual reader, narrow focused, low motivator and facilitator. Each of these groups exhibit
different characteristics towards learning system. The career minded people prefer to read work
related materials. The active information seeker prefers to read both work related and non-work
related materials. The self suppliers prefer to purchase the learning materials. The casual readers
like to read entertainment related materials. The narrow focused learners are generally students
who like to read those materials that are related to their curriculum. The low motivators are low
learners also and the facilitators are generally the older generation who accompany children to
the library. The study was basically undertaken to devise strategies such that it would give a
broader patronage to the library system in the country. Parashar (2003) in her study explores the
changing behaviour of consumers due to globalisation. The author emphasizes on new heuristics
rule in the study of consumer behaviour as determination of consumer behaviour with respect to
utility function has become redundant given the present market structure. The heuristic rules
which the author has emphasized in the study include determination of consumer behaviour on
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the basis of the environment and social structure of the consumer thus leading to the evolution of
behaviorism.
The study by Craft et al (2005), identify the need for developing global segmentation strategy
preferably based on behavioural patterns as similar purchase patterns can exist in multiple
countries that leads to similar purchase behaviors that transcends national boundaries. The study
becomes very vital given the current scenario of globalization where in consumers existing
across national boundaries can have similar buying behaviors. The study finds that hybrid
segmentation that looks for similarities across word markets is better than the traditional
segmentation approach that emphasizes on different strategies for different markets. Therefore
segmenting the global market based on lifestyle and behavioural patterns can help global
marketers to leverage their brands better. Because brand image can be established across
The study by Kamineni (2005) throws light into the concept of Enneagram a study on
personality traits that was founded about 2500 years ago. Enneagram has been used vastly in the
fields of human resources and strategic management but hardly used in marketing. In the later
stage of theory development, Oscar Ichazo (1982) and Claudi Naranjo (1990) had synthesized
nine personality traits namely, Idealistic perfectionists, who always prefer to follow directives,
Open hearted helpers, eager to socialize, Hard- Driving performers, who finish their job perfectly
and quickly, Aesthetic Connoisseurs, who have aesthetic appeal, Thoughtful sages, who stay up
to date on the latest technology, Prudent trouble shooters, who always keep complaining types,
the upbeat visionaries, who are fun loving and always looking for a change, Take charge top
dogs, who are dominant in nature, Easy going mediators, who are calm and do not engage in any
direct outburst.
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According to Fraj & Martinez (2006) study, individuals characterized by self-fulfillment
feeling are more conscious towards the environment and hence select eco friendly products such
as recycled products and also take part in the events that are directed towards protecting the
environment. The consumers with this lifestyle will be interested in the firms that are committed
to the environment. Therefore, when new products are launched by these firms, the consumers
belonging to this lifestyle show special interest and tend to be more excited about it.
The study by Goswami (2007), examines the purchase behaviour of the urban consumers in
Kolkata in on the basis of demographic and psychographic variables. The study also throws light
on the difference in the shopping orientation between brand and non-brand loyal customers. The
aspects that were considered for studying the shopping orientation include gratification, Idea,
Fashion, Brand loyalty, Need-based buying, Window shopping, multi-brand stores versus
exclusive company stores. The resultant clusters were then compared with the store choice
attributes. Interestingly the study finds that store choice behaviour varied across these segments
For instance, the utilitarian shoppers gave less importance to nearness of the store.
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OBJECTIVES
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OBJECTIVES OF THE STUDY
To measure the brand awareness and brand loyalty of Redtape as a footwear brand.
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RESEARCH AND
METHODOLOGY
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RESEARCH AND METHODOLOGY
& systematic seek for pertinent data on a selected topic, infect analysis is associate degree art of
scientific investigation and analysis. Methodology could be scientific thanks to solve analysis
scientifically. In it we have a tendency to study numerous steps that area unit typically adopted
by analysisers in learning their research downside. It’s necessary for analysisers to understand
The scope of analysis Methodology is wider than that of analysis strategies. The analysis
downside consists of series of closely connected activities. At times, the primary step determines
the native of the last step to be undertaken. Why a quest has been outlined, what information has
been collected and what a specific strategies are adopted and a bunch of comparable alternative
queries area unit typically answered after we mouth analysis methodology regarding a quest
downside or study.
A research style is outlined, because the specification of strategies and procedures for effort the
data required. It’s a plan or organizing framework for doing the study and assembling the
information coming up with a quest arrange needs choices all the info sources, analysis
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Sample Procedure involved during the Study
During this study random sampling procedure is employed. Sampling is most popular; thanks to
some limitation and also the quality. Space sampling is employed together with sampling;
therefore the information is collected from completely different regions of the town to extend
reliability.
Sampling Size
Sample Size 50
Area Moradabad
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DATA ANALYSIS
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Data Analysis
0%
100%
CONCLUSION:
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Q2. Have you ever purchased Redtape Shoes?
Yes
No
CONCLUSION:
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Q3. Are you a Regular Customer at Redtape?
34%
66%
CONCLUSION:
Out of 50 people 66% of them are regular customers of redtape shoes and 34% are the ones those
who do not stick their choice to redtape or else have not bought it yet.
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Q4. By which Source have you come to know about Redtape?
84%
CONCLUSION:
Out of 50 respondents 84% of them came to know about the brand by T.V Advertisement, 12%
came to know by Print Media, 4% by social media and nobody got to know about it from their
friends.
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Q5. Do you think that Redtape has complete range of Products?
10%
90%
CONCLUSION:
Out of 50 respondents, 90% think that Redtape does not have a complete range of products
whereas 10% consider that Redtape has enough range to fulfill their requirements.
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Q6. Apart from Shoes have you purchased any other product from Redtape?
6%
94%
CONCLUSION:
Out of 50 respondents 94% have not purchased any product expect shoes and only 6% have
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Q7. Which type of shoes do you prefer?
20% 16%
8%
56%
CONCLUSION:
Out of 50 respondents, 56% of respondents like to wear formal shoes, 20% prefer sports, 16%
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Q8. From how long are you wearing Redtape shoes?
No. of
Duration Respondents Percentage
1 years 2 4%
2 years 2 4%
3 years 3 6%
5 years and more 43 86%
6% 12% 2%
80%
CONCLUSION:
Out of 50 respondents, 4% of respondents are wearing redtape shoes from past 1 or 2 years and
6% of them are wearing it from past 3 years. On the other hand 86% are wearing them from
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Q9. How much do you spend in buying shoes?
No. of
Money Respondents Percentage
1000-1500 29 58%
1500-2000 8 22%
2000-2500 2 16%
above 2500 11 4%
6% 12% 2%
80%
CONCLUSION:
Out of 50 respondents, 58% of the respondents like to spend Rs 1500 to purchase new shoes,
16% feel comfortable to spend around Rs. 2000, 4% buy it in range of Rs 2000 to Rs 2500 and
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Q10. For which activity you wear your shoes?
No. of
Activity Respondents Percentage
Running 3 6%
Daily Wear 41 84%
Occasionally 2 4%
Formal 3 6%
6% 12% 2%
80%
CONCLUSION:
Out of 50 respondents, 84% of respondents like to wear shoes on daily basis, only 6% of them
like to wear shoes for running and formal purposes. 4% of them like to wear them occasionally.
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Q11. Are you satisfied with the quality of Redtape shoes?
No. of
Options Respondents Percentage
Yes 44 88%
No 6 12%
33%
67%
CONCLUSION:
88% out of 50 respondents are satisfied with the quality of Redtape shoes. Only 12% are not
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Q12. What colour in shoes do you prefer the most?
No. of
Colour Respondents Percentage
Light Brown 3 6%
Dark Brown 6 12%
Grey 1 2%
Black 40 80%
6% 12% 2%
80%
CONCLUSIONS:
Black is the colour of the shoes which is preferred by 80% of the respondents, then is Dark
brown which is liked by 12%, whereas light brown colour is preferred by 6% and grey only by
2% out of 50 respondents.
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Q13. Are you satisfied with the availability of Redtape shoes?
No. of
Options Respondents Percentage
Yes 39 78%
No 11 22%
20%
80%
CONCLUSION:
78% out of 50 respondents are satisfied with the availability of redtape shoes whereas 22% are
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Q14. Are you satisfied with the pricing of Redtape shoes?
No. of
Options Respondents Percentage
Yes 34 68%
No 16 32%
20%
80%
CONCLUSION:
32% out of 50 respondents are not satisfied with the pricing wherein 68% of the respondents are
satisfied.
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Q15. Would you like to switch to other brand ?
No. of
Options Respondents Percentage
Yes 8 16%
No 2 4%
Maybe 40 80%
16% 4%
80%
CONCLUSION:
16% out of 50 respondents are keen to change to other footwear brand and 4% are satisfied with
Redtape and doesn’t want to switch to any other brand. On the other hand 80% of the
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FINDINGS
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FINDINGS
It has been found that most of the people know about Redtape.
It has been found that most of the people come to know about the brand through
Respondents were not satisfied with the range of products provided by Red Tape.
Most of the respondents have not purchased any other product of Redtape other than
shoes.
Mostly formal shoes are preferred by people followed by sports shoes by 20%, sneakers
86% people are using Redtape shoes form more than 5 years.
58% of the respondents like to spend Rs 1500 to purchase new shoes, 16% feel
comfortable to spend around Rs. 2000, 4% buy it in range of Rs 2000 to Rs 2500 and
84% of respondents like to wear shoes on daily basis, only 6% of them like to wear shoes
for running and formal purposes 4% of them like to wear them occasionally.
88% of respondents are satisfied with the quality of Redtape shoes while only 12% are
Black is the colour of the shoes which is preferred by 80% of the respondents, then is
Dark brown which is liked by 12%, whereas light brown colour is preferred by 6% and
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78% respondents are satisfied with the availability of redtape shoes whereas 22% are not
More than 30% are not satisfied with the pricing wherein more than 60% of the
16% of respondents are keen to change to other footwear brand and 4% are satisfied with
Redtape and doesn’t want to switch to any other brand. On the other hand 80% of the
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CONCLUSION
50
Conclusion
The people are pretty aware about Redtape as a good brand in the market. The responses of
awareness were satisfying as noted throughout the survey.There are many people who are regular
customer of Redtape shoes and are happy with it. Redtape is good in outsourcing and advertising
it’s product in the market since people got to know about it through advertisements, print media,
social media as compared to that of friends and neighbors. Though Redtape is not having a
varied variety of products and range in their brand but customers are waiting to try new designs
and styles offered by the company. Redtape is mainly famous for it’s footwear, but yes people
are also aware about other items available at the store and have also bought them. Redtape shoes
are designed with international requirements, though they should also try to study Indian market
and bring up new range and variety to attract more consumers. Indian’s do not buy Redtape on
regular basis since they are costly. People collect their stuff when Redtape gives offers and sales.
So the research gives a trace that Redtape should do take measures and alter their pricing so that
every class can afford the brand. The quality provided by the Redtape brand is good enough.
Redtape has to come up with exciting range and new styles and designs since the market ask for
more with time. It has to do justice and provide what consumers are demanding with growth in
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SUGGESTIONS
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Suggestions.
More variety in accessories should be generated so as to facilitate large sale volume and
increase customers.
There are many factors outside of our immediate control that can impact the effectiveness
of our marketing activities. These can include the weather, interest rates, government
Products should be served at more reasonable prices so that middle class market can ne
captured effectively.
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LIMITATIONS OF THE
STUDY
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Limitations of the Study
Limitations are influences that the researcher cannot control. They are the shortcomings,
conditions or influences that cannot be controlled by the researcher that place restrictions on your
1. It was an academic effort and limited to cost, time and geographical area.
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BIBLIOGRAPHY
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Bibliography
New York .
New Delhi.
www.alliedmarketresearch.com
www.euromonitor.com
www.technavio.com
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ANNEXURE
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QUESTIONNAIRE
Dear respondent,
RESPONDENT PROFILE
Yes No
Yes No
Yes No
Yes No
Q6. Apart from shoes have you purchased any other product from Redtape?
Yes No
Sneakers Formals
Sports Trainers
1 year 2 year
60
1000-1500 1500-2000
Occasionally Formally
Yes No
Yes No
61
Yes No
Yes No Maybe
62