FCH28936

IBS Hyderabad (Academic Year – 2024-25)
Course Teaching & Evaluation Plan
Course Title : Business Strategy Semester: III

Faculty Name : ___________________________ Room No: ______
Consultation Hours : ___________________________
Mobile No : ________________ Email: ____________________@ibsindia.org
Course Description:
The course comprises a study of strategic management through the process of the development of
business specific vision, mission and goals, analysis of the external and industry environments and
internal organizational factors, identifying strategic alternatives at business and corporate levels,
making appropriate choices, implementation, and evaluation of the same to develop sustainable
competitive advantage. Special focus on the contemporary strategic innovations and case method of
instruction will be used to provide hands-on experience in analysis and strategic decision making.
Course Objectives:
The course intends to achieve the following objectives -
1. To discuss the stages of strategy development, implementation, evaluation, and feedback.
2. To discuss the strategic choices that organizations make at Corporate, SBU and Functional levels
for future growth and sustainability.
3. To exhibit integrated thinking to assess the feasibility of business propositions and develop plans
4. To demonstrate a global perspective of the complex business opportunities and challenges in
applying business knowledge.
5. To incorporate the financial, social, and environmental context in decision making and social
awareness through community engagement.
Expected Learning Outcomes:

Upon completion of this course, students are expected to -
1. Elucidate the role of strategic management process of strategy formulation, execution and
evaluation in creating sustainable competitive advantage.
2. Discuss strategy formulation at the business and corporate levels.
3. Demonstrate leadership and decision- making skills.
4. Demonstrate an understanding of social issues and make decisions that has an impact on broader
stakeholder groups.
Prescribed Text Book:

 Strategic Management, 12e, Hitt, Ireland, Hoskinson & Manikutty, Cengage Learning.
Suggested Reference books:

1. Exploring corporate strategy: Text and cases – Johnson, G., Scholes, K., & Whittington, R.,
Pearson Education.
2. Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases,19e,
Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., & Jain, A. K. McGraw-Hill
Education.
3. Concepts in Strategic Management & Business Policy, 13e, Thomas L Wheelen & David Hunger
J, Pearson publication.
4. Strategic Management, 3e, Dess, Lumpkin & Eisner, Tata McGraw Hill
5. Strategic Management and Competitive Advantage, 5e, Jay B Barney & William S. Hesterly,
Pearson.
6. Competing for the Future, 1e: CK Prahalad & Gary Hamel, Free Press.
7. The Fortune at the Bottom of the Pyramid, 1e - Prahalad, C. K. Pearson Education, India.
8. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
Irrelevant, 1e - Kim, W. C., & Mauborgne, R. Harvard Business Review Press.
9. Business model generation: A handbook for visionaries, game changers, and challengers, 1e -
Osterwalder, A., & Pigneur, Y., John Wiley & Sons.
10. Cases in Environment of Business, 1e, David W Conklin, Sage Publishing.
Additional Readings
1. Sustainability of Competitive Advantage
2. HBR Case - Tesla Motors
3. HBR Case - Bharti Infratel: Unlocking Value in Mobile Infrastructure
4. HBR Article - Strategy and Society - the link between CSR and CA
5. HBR Article - Using Balanced scorecard as a Strategic management system
SESSION PLAN
S No Topic Learning Outcomes Reading / Activity
1 Introduction to INTRODUCTION DISCUSSION
Strategic
Management
Strategic Understanding the risk of: HBR Article 1: Managing the
2 management - strategic drift Strategy Development Process:
process. - emergent versus intended Deliberate vs. Emergent Strategy
strategies; and logical
incrementalism
Competitive Understanding the necessity of Chapter 1
3 Advantage for Competitive Advantage (CA)
an organization
Evaluating Understanding the external
4, External environment through: In-class exercise on PESTEL
5 Environment PESTEL framework, and
National Diamond model HBR Article 2: The CA of Nations
Evaluating the Identifying the Sources of HBR Article 3: The Five
6, industry competition through Five Forces competitive forces that shape
7 structure Framework strategy
Industry structure as the source of HBR Case 1: Sandlands Vineyards
opportunities
8, Understanding: Chapter 3
9, The Resource Based View (RBV)
& of a firm
10 Evaluating The role of resources & HBR Article 4: Competing on

Internal capabilities through VRIO Resources
Capabilities framework
Criticality of resources and
capabilities through Value Chain
Analysis
11 Business Level Developing CA at SBU level Chapter 4, 5
to Strategies: - Generic strategies
14 - Sustaining the CA for SBUs HBR Case 3: Emirates Airline:
- Strategy clock model Connecting the Unconnected
15 Session 15: Test-1. Syllabus- Text Book Chs-1, 2, 3 4 & 5
16 Corporate level Understanding growth options at Chapter 6

to Strategies corporate level: Vertical
18 Integration
Diversification
Strategic alliances Chapter 9
Mergers and Acquisitions Chapter 7
19- International International Strategies Chapter 8
20 Strategies
21 Strategy Understanding the Structures,
implementation restructuring, and turnaround Chapter 11
models
22 Role of the Board, Leadership, andChapter 10, 12
Resource allocation HBR Case 6: Truly Human
Leadership at Barry-Wehmiller
Project Work Submission
23, Evaluation of Understanding the need for HBR Article 5: Using Balanced
24 Strategy strategy evaluation scorecard as a Strategic management
Balanced scorecard as an system
integrated evaluation tool
Unconventional Understanding the innovative HBR Article 6: Strategy and
25 and innovative strategy practices: Society - the link between CSR and
strategy SDGs CA
to practices CSR as Business Strategy
Understanding the emerging HBR Case 7: Hindustan Unilever's
29 markets and targeting the bottom 'Pure It' Water Purifier
of the Pyramid.
Business Model innovation HBR Case 8: Xiaomi: A Winning
Formula?
Blue Ocean Strategy HBR Article 7: Blue Ocean
Strategy
Using AI for CA HBR Article 8: How to Win with
Machine Learning
30 Test-2, Syllabus - Text Book Ch. 6 to 12
31, 32, 33 - Digital Transformation strategies across Industries / Project Presentation &
completion of internal evaluation
The course is supplemented by the Harvard Resources – 8 Cases and 9 Articles in addition to the
prescribed textbook and reference books and a project work - an online exercise.
Expectations from Students

a. Students must enter the room on time and stay until conclusion by the faculty. Entry and exit
during the session isn’t permitted
b. Read the relevant case study/material/text book chapter and participate actively in the class
discussion.
c. Every student must contribute to self and group learning through active participation.
d. Students shouldn’t operate mobiles, smart watches, earphones, and any other electronic gadgets
unless instructed by the faculty.
Evaluation Timeline:
Keeping in line with continuous evaluation, the following evaluation schedule has been drawn.
Students are expected to go through the dates / sessions mentioned and prepare accordingly.
 Electronic and Web resources: Swayam Videos, Syndicated Databases
*********

FCH28936

Uploaded by

Copyright:

Available Formats

FCH28936

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

FCH28936

Uploaded by

Copyright:

Available Formats

IBS Hyderabad (Academic Year – 2024-25)

Course Teaching & Evaluation Plan

Course Title : Business Strategy Semester: III

Expected Learning Outcomes:

Prescribed Text Book:

Suggested Reference books:

10 Evaluating The role of resources & HBR Article 4: Competing on

16 Corporate level Understanding growth options at Chapter 6

Expectations from Students

You might also like