Keynote 3 - UNIT 2
Keynote 3 - UNIT 2
Keynote 3 - UNIT 2
about starting a
movement, have
the courage to
follow and show
others how to
follow.
Derek Sivers
Author, TED speaker
• talk about consumer and technological trends. Answer the questions with a partner.
• read about how to identify trends. 1 What is happening in the video Sivers shows? What
• watch a TED Talk about how to start a movement. do you think he is going to talk about?
2 Look through the unit. What examples of trends or
movements can you find?
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A Circle the correct words. Then listen and check your answers.
1 The economy is doing very well. It is 5 In 1980, the average age of a person in the
(growing / shrinking) fast. United States was 30. Now, it has
(risen / fallen) to nearly 40.
2 The number of young people who smoke is
(increasing / decreasing) because of greater 6 The Internet has become a part of people's lives.
health awareness. (Fewer and fewer / More and more) people
are shopping or watching TV programs online.
3 1 eat out more often these days as the quality
of food in many restaurants has (improved 7 Between 1970 and 2014, more affluent
1 The number of people who has decreased in the last few years.
6 The problem of has become more widespread in the last five years.
C Work with a partner. Do you agree with your partner's statements in B? Why or why not?
I agree that the number of people who .
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LISTENING Analyzing trends
Summarizing details
is an expert on
Tara Hirebet
consumer trends in Asia.
B Watch the next part of the interview and complete the sentences.
2 Hirebet has done trend spotting for , technology departments, and startups.
C CRITICAL THINKING
Evaluating In which industries is it most important to spot trends? Why?
B: Yeah? Streaming music has become really popular in the last few years. So how do you
like it so far?
I love it. Especially how easy it is to search for different kinds of music. And the best part is
A: Yeah. It's so much more convenient this way. Anyway, don't have a I lot of space in my
apartment to keep CDs.
C Work with a partner. What are some trends you have adopted recently? What do you think
of them? Use the expressions in blue above to help you.
A Read the timeline. Give some examples of smart devices that you use.
B Listen to the conversation. What kind of device does the man want?
The man wants a(n)
Streaming music is going to become the most popular way of listening to music.
Most home appliances are going to be connected to the Internet within five years.
Robots are becoming more common, but they aren't going to replace humans in all professions.
For more information on will and going to, see Grammar Summary 2 on page 183.
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D Listen to the conversation in B again. How is the device going to help the man
achieve his goal? Complete the sentences from the conversation.
E Complete the information. Circle the correct words. Then listen and check
your answers.
that over the next five to ten years, the next tech revolution
to be many new and interesting ways we can use this technology. A "smart" home system allows users to
The Internet of Things 5(changed / is going to change) the control electronic devices in their homes.
way we work, play, and sleep. Life 6 (will be / is) very different
by 2025.
2 1 think
Work with a partner. Take turns describing and explaining your ideas in F above.
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Identifying Trena Map Blog D
trends Gender : • Male Female All 13-'
Videos
PRE-READING Skimming
Skim the article. Check (V) the topics that the passage mentions.
appear to a wide range of people. Planking fails in entire teams of people in large corporations.
all three areas, and sure enough, by early 2012, it Social media analysts—a job title that didn't
people's hobbies. The idea for social networking whose job is to analyze trends on YouTube,
sites like Facebook, Instagram, and Snapchat came spends his day monitoring news headlines and
from noticing that people like to share photographs popular videos to help his company look out for
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ashboard Explore the most popular videos by city and region
17 18-24 25-34 35-44 45-54 55-64 65- Type Shares Views Help/FAQ
aded within 48 hours may not yet appear in age and gender breakdowns.
Video List
Grey Goose...
2M views
121 101 regtons
21 Mother Goose...
2M views
27
Assassin's...
7M views
'CIAL
AILER
Mayfield Tomado
R8K views
Mayfield...
7K views
1 region
Allocca uses organization tools such as gReader If a member's idea is featured on the website, they
Pro and NetNewsWire to help filter4 the many receive points that can be exchanged for money.
websites he monitors every day. 9 Trend spotting isn't easy, but it is an important
7 Predictive tech analyzes online conversations, skill. Businesses around the world are competing
blogs, videos, and even photo descriptions. to find the next big thing, and only those that are
Predictive tech apps search the Web for keywords able to predict and make use of trends will come
such as trend, becoming more, and recently, and out on top.
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UNDERSTANDING MAIN IDEAS
Match each section of the passage to its purpose.
UNDERSTANDING DETAILS
Complete the concept map.
Creation of new
4
• Trends make
1
of people.
BUILDING VOCABULARY
2 relevant o o study
B CRITICAL THINKING
Inferring Work with a partner. Which statement below do you think the author would agree with? Why?
1 Jobs like social media analyst show how important trend spotting has become.
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How to start
a movement
TEDTALKS
DEREK SIVERS is best known as the founder of CD Baby, one of
Derek Sivers's idea worth spreading is that while leaders get the credit g,
for starting a movement, the first followers are often the driving force.
PREVIEWING
Read the sentences. Choose the option that has a similar meaning to each bold word.
You will hear these words in the TED Talk.
1 You need guts to stand up and share your ideas with thousands of people.
a courage b ability
2 With the speed of change today, having skilled and resourceful workers is crucial to many
companies' success.
3 Successful business ideas are those that are creative and that stand out.
a single b clear
5 When Darwin proposed his theory of evolution, he was ridiculed by many people.
a laughed at b respected
VIEWING
A Watch Part 1 of the TED Talk. Choose the most suitable options.
2 What do you think will happen when the first follower joins?
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B Watch Part 2 of the TED Talk. Match the descriptions to the pictures showing the stages
of the movement.
b People rush to join in so that they d People start to join the group at a faster rate,
can be part of the in-crowd. creating momentum. This is the tipping point.
O O
C Watch Part 3 of the TED Talk. Circle the correct words to complete the advice Sivers gives.
1 The most important thing for a leader to do is to (have a good idea / treat the first followers as equals).
2 People should not be afraid of (being the first follower / starting their own movement) when they see
someone doing something great.
D CRITICAL THINKING
Inferring Work with a partner. Do you sometimes join a movement or trend because
think that people
they are afraid of not being part of the in-crowd? Can you think of some examples?
VOCABULARY IN CONTEXT
A Watch the excerpts from the TED Talk. Choose the correct meaning of the words.
3 When you need to decide who to vote into government, you can't
4 Sivers feels that leadership is because no one becomes a leader without someone
else's support.
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PRESENTATION SKILLS Commenting on visuals
A Watch part of Derek Sivers's TED Talk. Check (J) the expressions he uses
in his talk to comment on the visuals.
O Can you see ... ? O So, over the next minute, you'll see...
B Work with a partner. Brainstorm more phrases you could use to draw attention to
visuals in a presentation.
C Work with a partner. Choose a video and take turns commenting on the key parts of
your video.
B Work with a partner. Take turns explaining what the innovations are.
C Discuss with a partner. Which of these innovations you read or heard about do you think will become more
popular in the future? Use the following questions to help you.
What possible applications could there be, and how will people benefit from it?
Describing probability
It's likely to . It will probably...
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Past progressive
The doctor was examining the patient. We use the past progressive to:
We were studying ways to help the environment. • talk about something that continued before and
He wasn't working last weekend. after another action
They weren't studying when I arrived. I was watching IV when she called.
Were you helping out this morning? • show that something continued for some time
Were they volunteering last Sunday? Iwas living in Los Angeles.
• talk about past trends
The number of volunteers was increasing.
Present perfect
Cell phones have changed how we keep in touch. We use the present perfect to:
He has spent the past two days collecting trash for
• talk about experiences or things that happened
recycling.
atan unspecified time in the past
They haven't met the other volunteers yet. He has been to many countries.
She hasn't worked for a charity before.
• show that something is important in the present
Have you ever done any volunteer work? The Internet has made a huge difference in how
Has he received the letter we sent? we get information.
• show that something continues up to the present
They have lived in Tokyo for nine years.
Robots will become very popular. • We use will to make predictions about the future
Virtual reality will be the next big thing. that we are certain about.
I'm sure machines will replace people in most
There won't be many people without a smartphone in
jobs.
ten years.
We probably won't ever use teleportation to travel. • We form negative sentences with won't (= will
not).
Will there be people on Mars by 2030?
living
There won't be many people without access to
Will the Internet of Things really benefit us?
the Internet in a few years.
I'm certain she is going to be world-famous.
• We can also use going to to make predictions
We are all going to use technology more.
about the future. The meaning in most cases is
Machines are never going to be as creative as us. the same as using will or won't.
I'm sure humans are not going to find aliens. Connected devices are going to be everywhere
in a few years.
Are robot police going to become common?
Is the Internet of Things going to change the way we
use our devices?
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