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    DEMKT503

    Uploaded by

    vincentalexanderanthony
    Marketing Question Paper for MBA

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    DEMKT503

    Uploaded by

    vincentalexanderanthony
    21 views1 page
    Marketing Question Paper for MBA

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Marketing Question Paper for MBA

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views1 page

    DEMKT503

    Uploaded by

    vincentalexanderanthony
    Marketing Question Paper for MBA

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Registration No.

    :__________________
    PNR No:: DEM507580
    COURSE CODE : DEMKT503
    COURSE NAME : MARKETING MANAGEMENT
    Time Allowed: 03:00 hrs Max.Marks: 80
    1. This question paper is divided into two parts A and B.
    2. Answer all the questions in serial order.
    3. Part A contains 10 questions of 2 marks each. All questions are compulsory.
    4. Part B contains 10 questions (Questions 2 to 11) of 10 marks each, attempt any 06 questions out of 10.
    Attempt all parts of the selected question. Only first 06 attempted questions would be evaluated.
    5. The student is required to attempt the question paper in English medium only.
    6. Simple non programmable calculator is allowed.

    PART A

    Q1(a) Discuss the Scope Of marketing.


    (b) What is difference between marketing Orientation and selling Orientation
    (c) How does changes in demographic indicators impact business.
    (d) Discuss how the economic environment impacts marketing.
    (e) Discuss the need of segmentation.
    (f) Discuss characteristics of Market Segmentation.
    (g) Discuss the marketing strategies to be adopted at decline Phase of PLC.
    (h) Why Price is most important variable in marketing MIx
    (i) Discuss the development of retailing from Indian perspective
    (j) Which activities of the retailer creates value addition or utility to the customers?

    PART B
    Q2 Discuss customer life cycle and stages.
    Q3 What are the factors that should always be considered while making pricing decisions? Would
    these change in the case of a new product? Why?
    Q4 Discuss the role of direct marketing, sales promotion, and Internet in the integrated marketing
    communications program of a company.
    Q5 Discuss the concept of Value and satisfaction in Marketing.
    Q6 Elaboratively discuss all components of Marketing MIX?
    Q7 What is channel management? And what is its signifiicance.
    Q8 Discuss different criteria of segmentation.
    Q9 How the consumer buying process is different from the Industrial Buying Process.
    Q10 Discuss High involvement products and Low involvement products.
    Q11 Discuss Positioning Strategies by giving Examples.

    -- End of Question Paper --

    Page 1 of 1

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