Shubha Internship Report
Shubha Internship Report
Shubha Internship Report
During my internship at Global TVS retail store, which lasted for 30 days (90 hours), I had the
Bangalore University B. Com program, I was assigned to work under a sales executive for a
technical skills related to sales performance analysis. I was involved in various tasks, such as
handling purchase and sales bills, data entry into Excel, and calculating GST values like
CGST and SGST. Additionally, I learned about product promotions, demonstrations, and the
This project aims to provide a detailed account of the tasks I undertook during my internship
period at Global TVS retail store. It showcases my ability to apply theoretical knowledge to
practical situations and highlights the skills I acquired in the field of sales.
royal Enfield bullet was the first two-wheeler in India being introduced but it was used by
the military at first. Back then owing a two-wheeler was status and it was not considered as
a mode of transportation. But this was changed in the 1970’s whenthe market was opened for
new companies like Yezid and Rajdot.
The two-wheeler industry in India has a rich history that dates back to the early 1950s. The
first two-wheeler manufacturer in India was Bajaj Auto, which started producing scooters in
collaboration with the Italian company Piaggio. These scooters became popular for their
affordability and practicality, catering to the needs of the Indian middle class.
In the 1980s, the Indian government implemented economic reforms that liberalized the
market and allowed foreign companies to enter the country. This led to the entryof major
international players like Honda, Yamaha, and Suzuki, who brought advanced technology
and design to the Indian two-wheeler market.
The Indian market has also become a hub for exports, with many Indian two- wheeler
manufacturers exporting their products to various countries around the world.
1. The 1990s saw a significant shift in the market with the introduction of gearless
scooters like the Honda Active. These scooters became incredibly popular due to their
convenience and ease of use.
2. In recent years, there has been a growing demand for electric two-wheelers in
India. Several companies have entered the market with electric scooters and
motorcycles, aiming to provide eco-friendly transportation options.
4. India has emerged as one of the largest markets for two-wheelers globally. The
rising disposable income, increasing urbanization, and improved road infrastructure
have contributed to the growth of the sector.
The main cause of the growth in the segment was the fuel efficient 4 stroke engine.In the
present scenario, the motorcycles in India constitute for 81.5% of the total Indian two-
wheeler market. The companies manufacturing motorcycles in India aremaking necessary
innovations to make the them safer, more comfortable, user- friendly, and ergonomic.
2023 - ION Mobility and TVS Motor Company Announce Collaboration through Project
Dynamo in Indonesia. -TVS Motor Company launches newProducts in Ghana, Africa". -TVS
Motor launches The New TVS Metro Plus 110 in Bangladesh. -TVS Metro Plus has sold
over 1.2 lakhs units in Bangladesh since its first launch and delivers the best in-class mileage
of 86kmpl. -TVS Motor Company sold 20,356 units of TVS iQube Electric Vehicle.
TVS Motor Company announces investment in Formula 1 Driver Narain KarthikeyanÂ’ s
start-up ''DriveX". -TVS Motor collaborates with UK Govt.'s Chevening Scholarship
Programme. -Sundaram Auto Components conferred with TPM Excellence Award for its
Mysuru plant".
There is much misinformation about what TVS stands for. The most common is theclaim it
stands for Trust Value Service while TVS does provide all these things it isnot the history of
TVS Motors.
The name comes from the founder of TVS whose name was Thirukkurungudi Vengaram
Sundram Iyengar. We suspect that the misinformation is spread because non-Indian
speakers have noidea how to pronounce the name.
TVS company owner
TVS Motors is owned by the TVS Group, a conglomerate based in India. The company is a
part of the group’s automotive business and is one of the leading two-wheeler manufacturers
in India. The TVS Group is a family-owned business, with the majority stake in TVS Motors
being held by the family of T. V. Sundaram Iyengar, the founder of the group. However, the
company is publicly listed on the Indian stock exchanges, and shares of the company are
traded by a wide range of investors, both institutional and retail. As of 2021, the TVS Group
holds a 57.4% stake in TVS Motors, while the remaining shares are held by other investors.
TVS Group
The TVS Group has a wide range of subsidiaries across different industries. Here are some
of the notable subsidiaries of the TVS Group:
Thirukkurungudi Vengaram Sundram Iyengar (22 March 1877 – 28 April 1955) was an
Indian industrialist and automobile pioneer. In 1911, he founded T. V Sundram Iyengar &
Sons, a bus company which later diversified into automobileproduction and emerged as the
parent company of the TVS Group, one of India's biggest business conglomerates With his
humble beginning as a lawyer, he grew into one of the most successful industrialists of his
time. The flagship company of the group is TVS Motors established by his son T. S. Srinivasan.
He laid foundationfor road transport industry in the erstwhile Madras Presidency through
the state's first bus service. The TVS group he thus started now extends from motor
industry,auto services to financial services.
Hard work, persistence and self-belief make the man Venu Srinivasan. He began
his career as a mechanic in his own garage during vacations and put in long, gruelinghours of
preparation for his task ahead. With the success of TVS, he has .demonstrated that an Indian
company can grow to be a company of global quality and recognition and manufacture
products which would match or even exceed the best in the world by adopting the right work
ethos.
As part of the social outreach of TVS Motors and Sundaram-Clayton, he started andoversees
Srinivasan Services Trust (SST), which works in more than 2500 villages in India.[] SST
follows a holistic development approach in villages with active participation of the
community. The focus areas are societal development through development of women and
children, water conservation, improving livelihoods through agriculture & livestock and
preservation & conservation of environment.
Srinivasan was also the chairman, Board of Trustees, of the Srirangam Sri
Ranganathaswamy Temple and has supported restoration work at the complex andseveral
other ancient temples in India. He was also appointed as a non-official director on the Central
Board of Reserve Bank of India in 2022.
TVS Motor will be one among the top Two two-wheeler manufacturers in India andone
among the top five two-wheeler manufacturers in Asia.
Commitment
Profitable
Environmentally friendly
Prosperity
Key Points highlighting the importance of sales excellence in a TVS retail showroom:
3. Increased Sales: With sales excellence, the showroom can achieve higher sales
figures. Well-trained sales staff can effectively promote TVS products, highlight their
features and benefits, and persuade customers to make a purchase.
5. After-Sales Support: Sales excellence extends beyond the initial purchase. Sales
professionals provide after-sales support, assisting customers with product
registration, service appointments, and addressing any post-purchase concerns. This
helps build trust and ensures customer satisfaction.
By following these steps, a TVS retail showroom can achieve sales excellence, delivering
exceptional customer experiences, increasing sales, and building long- term customer
loyalty.
By focusing on these aspects of sales excellence, a TVS retail showroom can establish a
strong market presence. Appealing products, competitive pricing, efficient distribution
channels, and reliable after-sales support contribute to customer satisfaction, loyalty, and
ultimately, increased sales.
Company profile
Email: globalqutocraftllp@gmail.com
Inception of company; TVS Group is one of India's oldest business groups. It isa giant
conglomerate with presence in diverse fields like automotive component manufacturing,
automotive dealerships and Electronics. Today, there are over thirty companies in the
TVS Group, employing more than 40,000 people worldwide and with a turnover in excess
of USD 2.2 billion.
Location: GLOBAL TVS Authorized Main Dealer TVs motor Company Ltd.
#20?1,80Ft Ring Road, Papareddypalya, Nagarbhavi, Bangalore-560072
Functional areas:
The company has been using a SAP ERP system since three years. However, somemechanism
was needed at the dealers end to monitor and meet customer needs. SoTVS Motors stepped
in to ease it A's dealers Å burden by roping in Mind tree Consulting to customize a DMS for
its 450 dealers countrywide, which will be implemented by Wipro. "Each dealer would have
to cope up around a lakh and a half towards the project, which will include the charges for
the hardware infrastructure, software, and the support A". The DMS will have finance
management, inventory management, service, and customer analysis modules. It's not just
the dealers, but the parent company also stands to benefit in the long run. Issues like selection
of vendors, hardware, and maintaining network availability for the dealers were typical
challenges faced during the implementation. The company,which spends around Rs. 20-30
cores annually on IT, has put up its level 3 data centre recently, which now includes a call
centre. Although the concept of implementing a DMS is a new concept in the industry, its
inherent advantages are quickly bringing it in the limelight.
MANAGING
DIRECTOR
SALES SPARES
WORKSHOP
MANAGER MANAGER
MANAGER
SALES SALES DIRECT SPARE SALE SPARES
SPARE BILLING
EXECUTIVE 1 EXECUTIVE 2 MARKETING PURCHASING FLOOR
SUPERVISOR
SUPERVISOR
FLOOR FLOOR
WASHING
SUPERVISOR 1 SUPERVISOR 2
MECHANIC MECHANIC
WASHING 1&2
Vehicles MOPED
1) XL 100 HD
3) XL 100 HD
Comfort Motorcycles
1) Sport
2) Victor
3) Radeon
7) RTR RR 310
Scooters
2) Zest
3) Wego 6
4) Jupiter ZX Normal/Classic
Manufacturing Locations The company has four manufacturing plants, three located in
India (Hosur in Tamil Nadu, Mysore in Karnataka and Nalagarh in Himachal Pradesh) and
one in Indonesia at Karawang.
Innovation at the Helm TVS Motor's strength lies in design and development of new
products. We at TVS deliver total customer satisfaction by anticipating customer need and
presenting quality vehicles at the right time and at the right price. The customer and his
everchanging need is our continuous source of inspiration. We have proved time and again
that this sense of responsiveness along with a penchant for quality is a winning formula. The
company has many firsts to its ereditincluding the fact that we launched seven vehicles on
the same day a rare feat in Automotive history.
Inspiring Millions of Smiles TVS has always stood for innovative, easy-to- handle, and
environment-friendly products, backed by reliable customer service. More than 33.5 million
customers have bought a TVS product to date. TVS productsgive you only reasons to smile!
In early 2015, TVS Racing became the first Indianfactory team to take part in the Dakar
rally, which is one of the longest and most dangerous rallies in the world. TVS Racing
partnered with French motorcycle manufacturer Sherco for the Dakar rally, and named the
team Sherco TVS Rally Factory Team. The company has four manufacturing plants three
located in India (Hosur, Tamil Nadu; Mysore, Karnataka and Nalagarh, Himachal Pradesh)
and onein Indonesia (Karawang).
Customer Targets
90% Of local customers ,10% Out said customers Strategy, Attractive finance
Schemes, discounts and offers.
1
• MARKETING MANAGER
2
• SALES EXCUTIVE
3
• SALES MAN
Department allotted and reporting to; Marketing is the department thatis assigned for
the interns. And reported directly to the marketing head. Mr. Shivu Sir he is the head of
marketing department was the one who assigned to the marketing department of the
showroom. Brief description about the whole internship: The internship was quite useful as
the interns got to thoroughly understand the fundamentals and mechanisms how a showroom
operates. Each department plays an important role in the functioning of the showroom as
each department contributes their fare share valuable outputs for the showroom. The main
objective is to sale as many as units to the customers and also providing a good quality
customer Satisfaction they deserve.
STRENGTHS:
- TVS has a strong brand reputation and a long history in the automotive industry.
WEAKNESSES:
- TVS may face challenges in terms of brand recognition compared to some of its
competitors.
- TVS may need to invest more in marketing and advertising to increase its
visibility.
OPPORTUNITIES:
- The growing demand for electric vehicles presents an opportunity for TVS to
expand its product portfolio in this segment.
- The company can explore new markets and expand its international presence.
- TVS can leverage its technological expertise to develop advanced features and
improve customer experience.
CHALLENGES:
- Economic fluctuations and changing consumer preferences can impact sales and market
demand.
By analysing these factors, TVS can capitalize on its strengths, address its weaknesses,
explore new opportunities, and overcome challenges to maintain and enhance its position in
the market.
CHAPTER 2
PRIMARY OBJECTIVE:
The objective of the study is to analyse the consumer buying behaviour ofthe
respondents in motorbikes of different brands.
SECONDARY OBJECTIVE:
1. ESEARCH MEDHODOLOGY
The research design undertaken for the study was Descriptive one. The reason for using a
descriptive research method was to obtain qualitative data and also since the nature of study
is as such that it required the exploration of various aspects within and outside the company.
The scope of the study is to study the customer buying behaviour of the respondents in
Ambedkar Nagar and attain the awareness level of the customers. The scope is that the
services of the dealer, advertising media as well as celebrity has made an effect on the
customer or not and how much. This study also allows knowing the future prospects of the
company and where it is at present in the market.
This report incorporates sincere efforts to submit the best possible dossier on the topic
assigned because no study can be perfect. There are bound to be limitations that I faced
and within which I had to work.
The data used in most part of the report is secondary data, it has inherentdiscrepancy.
As TVS is still not a household brand name, some of the respondents were not
completely aware of its products and track record.
Sales Performance: This section will focus on the sales performance of TVS Showroom,
including revenue trends, seasonal variations, and product-specific sales. By analysing these
factors, we can identify areas for improvement and growth opportunities. Customer
Preferences Understanding customer preferences is crucial for business success. We will
examine the popular models, features, and buying behaviour of customers at TVS
Showroom. This analysis will guide marketing andproduct development strategies. Market
Trends Exploring the market trends in the two- wheeler industry will provide valuable
insights. We will analyse the competition, pricing strategies, and emerging trends to adapt
and stay ahead in the market.
Product demonstration in global TVS two-wheeler retail stores involve showcasing and
presenting motorcycles, scooters, or other types of two-wheeled vehicles to potential
customers in a retail environment. Here's what it typically entails:
Display Setup: Two-wheeler retail stores often have dedicated areas within their premises
where motorcycles or scooters are prominently displayed. These areas may include
platforms, stands, or racks to showcase the vehicles effectively.
Knowledgeable Staff: Two-wheeler retail stores usually employ sales staff who are
knowledgeable about the different models available and can provide information and
assistance to customers. These staff members may conduct live demonstrations, explain
features and specifications, and help customers find theright vehicle for their needs.
Test Rides: Many two-wheeler retailers offer test rides to potential customers,allowing
them to experience the vehicle firsthand before making a purchase decision. Test rides
typically involve a short ride around designated routes nearthe store, supervised by staff
members for safety.
Promotional Events: Retailers may host special events or promotions to showcase new
models, offer exclusive deals, or engage with customers. These events may include product
launches, demo days, or ride events where customers can test multiple models in a
controlled environment.
Accessories and Add-ons: In addition to the vehicles themselves, retailers may also
demonstrate and promote accessories, gear, and add-ons such as helmets, riding apparel,
luggage racks, and aftermarket parts.
at a TVS two-wheeler showroom in a sales role can provide you with a range of valuable
skills and learning outcomes that are applicable not only to the automotive
Customer Interaction: You'll learn how to engage with customers in a professional and
courteous manner, actively listen to their needs, and tailor your recommendations to meet
their requirements. This involves effective communication skills, empathy, and the ability
to build rapport.
Sales Techniques: You'll gain hands-on experience with various sales techniques, such as
product demonstrations, upselling, cross-selling, and overcoming objections. Learning to
navigate the sales process from initial contact to closing thedeal is a valuable skill in any
sales role.
Adaptability and Resilience: Dealing with diverse customers and unpredictable situations
requires adaptability and resilience. You'll learn to quickly adapt to changing
circumstances, handle rejection or objections gracefully, and maintain apositive attitude in
challenging situations.
Business Acumen: Understanding the business aspects of retail sales, such as inventory
management, pricing strategies, and sales performance metrics, is crucialfor success. You'll
gain insights into these aspects and learn how they impact overallbusiness operations.
I-QUBE
Launched in January 2020, TVS IQUBE marked the foray of Company into the
Electric Vehicle segment. The TVS IQUBE is a smart mobility solution that promises
to deliver a convenient, personalized, connected and future mobility experience. It
comes equipped with SmartConnect, advanced features like Geofencing, Ride
Statistics, Telematics, Remote charge assist and Navigation assist along with 117
connected features. With a top speed of 78 kmph, a range of 75 Km in a single charge
and features like Q-Park assist, the TVS IQUBE redefines style, comfort and riding
experience. A dedicated public charging ecosystem spanning across 10 dealerships in
Bengaluru further enhances customer ease and experience. With TVS IQUBE, the
Company also leveraged digital channels for vehicles booking and sales. A digitally
enabled purchase
TVS Jupiter, reached 4 Mn+ happy customers during FY'20-21. To continue the
journey of providing "Zyada ka Fayda" ZX Disc intelliGO and a sheet metal wheel
variant was introduced in this period. TVS Jupiter ZX Disc intelliGO was launched in
February 2021, making it the first 110cc scooter to have Stop-go technology (idle stop
/ start). TVS Jupiter ZX Disc intelliGO further enhances the Zyada philosophy by
reinstating Zyada Convenience, Zyada Mileage and also enhancing technologically
advanced imagery. The non alloy wheel variant was launched in October 2020,
catering to more price sensitive customers who are looking for affordability and utility
led features and has received positive response across markets. To sustainthe strong
brand association and to establish Jupiter offers better features and higher value than
others in the segment campaign named, 'Har Scooter se Zyada' was aired with high
frequency during festive season.
TVS Apache Series has been a pioneer in race performance and introduced many
industry firsts and best-in-class offering. As a brand, keeping in view of the evolving
customer needs, it has proudly upheldthe tradition this year as well. The Apache series
achieved global sales milestone of 4 Million in the month of October 2020. The
customer experience is further enhanced by the presence of exquisite brand
experience program with Apache Owners Group (AOG), APP (Apache Pro
Performance), Apache
Riding Experience (ARE), TVS Racing Training School, Women's Training and Selection
and One Make Championship, which continue to develop aspiration. The brand
witnessed it's never seen before increase in customer experience program with 172
activities in just 4 active months. Leading the 200cc sports segment with its
technological prowess, the TVS Apache RTR 200 4V was introduced with ride modes.
This is not just an industry first but also a technologyusually seen in 650cc and above
motorcycles. The three ride modes are "Sport, Urban and Rain", with varying
If the TVS Raider is indeed a new model, you can find detailedinformation about its
specifications, features, and availability on the official TVS Motor Company website,
through authorized dealerships,or from automotive news sources. Additionally, you
might find reviews and user experiences online from individuals who have had the
opportunity to test or own the TVS Raider.
TVS Motor Company, based in India, is known for its wide range of motorcycles and
scooters. They frequently introduce new models and update their existing line-up to
cater to different market segments and customer preferences.
Successfully launched the Victor and Fiero-F 2 models after parting ways with
Suzuki.
Two-wheeler markets show sign of revival after a lacklustre first half.
The company is suffering a decline in volumes due to poor response of its two
strokes Max motorcycles.
Recently launched the TVS Centra and 125 cc TVS Victor GLX and four strokeMax
in the pipeline, which would be launched later this year.
Plans major foray into three-wheeler and quadricycles market through fresh
investments of Rs 500 crore.
Actively looking to set up manufacturing unit in Indonesia or Vietnam.
Strong focus on R&D and product development.
The company is currently looking forward to phase out its two stroke Max range, which is
perceived to be less fuel efficient with a new four stroke range. The changeover is expected
to take place by the end of June 2009.
TVS Centra
TVS Centra a new 100 cc model has recently been launched and the company has set ambitions
targets of achieving monthly sales in the range of 15000-20000 bikes per month.
Also, a new upgraded 125 cc TVS Victor has been launched which will improve the trajectory of the
company.
CONCLUSION
The research design undertaken for the study was Descriptive one. The reason for using a
descriptive research method was to obtain qualitative data and also since the nature of study
is as such that it required the exploration of various aspects within and outside the company.
In order to carry out a well-researched analysis efforts were taken to collect enough
information from the respondents. For this purpose, various primary and secondarysources
were used. This would however include the research design, the sampling procedure, and the
data collection method. This section is perhaps difficult to writeas it would also involve some
technical terms and may be much of the audience will not be able to understand the
terminology used. The methodology followed by the researcher, during the preparation of
the report was
The instruments used for collection of data were mainly questionnaires, surveys andpersonal
visits to the respondents.
Bar Diagram
Pie Diagram
Tables
8%
5% 20%
10% BAJAJ
HERO HONDA
12%
TVS
30%
15% LML
KINETIC
INTERPRETATION
The above pie chart shows the brand awareness of bikes among the respondents. Inthe above
pie chart it is clear that HERO HONDA is the most popular brand in Ambedkar Nagar
whereas BAJAJ .TVS comes at 3rd place taking lead from LML,KINETIC and ENFIELD
BULLET.
60
50
40
30 NO. OF RESPONDENTS
20
10
INTERPRETATION
From the above graph it is clear that FAMILY plays a major role in the purchase ofbike and
the reference and suggestions of FRIENDS come at the second place. Whereas MEDIA
factor comes at third place with DEALER making no promisingeffect on the purchase of
bike.
62%
0%
INTERPRETATION.
As shown in the above PIE CHART, the percentage of respondents who have visited the
TVS SHOWROOM is more than those respondents who have not visited the TVS
SHOWROOM. Thus, the interest of customers in TVS product can relateto 62% among 100
respondents.
NO
38%
YES
62%
0%
INTERPRETATION
In the PIE CHART given above it is clear that out of 100 respondents 62% of themhave
visited the TVS DEALERSHIP and only 38% have not visited the TVS DEALERSHIP. By
the chart given above it makes clear that the TVS DEALERSHIP has attracted a greater
number of respondents.
60
50
40
30
NO. OF RESPONDENTS
20
10
0
BAJAJ TVS YAMAHA ENFIELD LML KINETIC
HERO
HONDA BULLET
INTERPRETATION
As shown in the above BAR GRAPH it is clear that HERO HONDA is the most popular
bike in Ambedkar Nagar with BAJAJ taking the 2nd place with 30%. TVS is the 3rd most
popular bike in Ambedkar Nagar taking lead from YAMAHA, BULLET, LML and
KINETIC.
Ever since man evolved into social animal, he felt the need for “Transportation”.As he
formed a civilization, he felt the need for “Better Transportation”. Today on the threshold
of exploring the universe he feels the need of “Best Transportation”.
Truly the modern world relies on transportation which can be airways, roadways, railways
and on water. Bicycle was the most important part of road transportation in early days and as
the scenario changed bicycle was transformed into a fast, stylishand trendy mode of transport
known as Motorcycle nowadays known as Motorbike. Each human being that is living in
this social world knows theimportance of bikes because it serves the purpose in any kind of
situation and in any part of this world.
The topic of the project is Comparative study of Consumer Buying Behaviour in Motor
Bikes with reference to TVS Motors. TVS motor company is one of the leading bike
manufacturers in India. The analysis of the project was based on consumer’s point of view.
For the study, both primary data and secondary data were required. The primary data was
collected based on survey research, using a structured questionnaire with both open ended
and closed-ended questions.
The sampling procedure used was random sampling for the 1st objective i.e. to understand
consumer needs on motorbikes. For the 2nd objective i.e. to understand the awareness levels
of TVS, I went to the prospects and met the respondents to fillthe questionnaire. The mode
of survey was of personal interview, where therespondents filled up the questionnaires. The
secondary data was collected from business newspapers, magazines, Company brochures,
journals and the Internet. The major conclusion from this study was that TVS has to improve
itself to gain the 1st position in the market as it is doing well to maintain its 3rd position in
the market.
In the analysis the respondents have shown that they consider TVS motor company after
HERO HONDA and BAJAJ and this is a major concern for the company. TVS motor
company has to make some arrangements to increase the awareness level among the
prospects through media.
The company should also emphasize on other bikes excluding TVS STAR CITY and
TVS SPORT because some of the bikes in TVS like Apache RTR aremore popular than
these bikes in the surveyed area.
In Global Tvs the respondents who have visited the dealership are not satisfiedwith the
service facilities which can be improved by regular visit of the servicemanagers as well
as providing regular training to the staff as well as the owner.
The dealership in Nagarbhavi also lacks in space, which is a major concern because the
first impression on the mind of the customer is about the window display, which can be
improved with the help of the professionals.
The buying behaviour of the customers in Global TVS is not focused on the celebrity
endorsement but they want a product which should contain all the factors and at an
affordable price.
The customers in Global TVS want more number of dealers in their area so as to have
more options in visiting the dealership. Every dealership should have the same services
and excellent window display so as to attract more customers.
As in the demographic phase of the respondents the younger generation wants to have a
bike with lot of power and style which TVS should come within future. As TVS has
launched its new bike VICTOR GLX in the market. TVS should improve its channel
management and should invest in the brand image in the market.
The facts and figures shown in the analysis is correct and the survey has been done
in a good faith and responsibility
As HERO HONDA, BAJAJ and YAMAHA have taken the 1st, 2nd and 3rd position.
Thus, TVS motor co. has to make some more efforts to increase the awareness among
the people in the context of bikes.
The respondents have been asked about the most effective slogan in different brands
of bikes in which again HONDA and BAJAJ have taken the lead. TVS motor co. has
emphasized only on STAR CITY and not on other bikes, thus people only know
about STAR CITY and no other bikes. Print media and different types of media
should be used to make people know about the slogan.
The respondents in the factors, which they consider while purchasing a bike, have
done the ranking. MILEAGE is the first factor following with POWER and STYLE
and also with an adaptable PRICE. The company has to make efforts for making a
product that should have all these three factors with considerable price.
The most influencing factor in purchasing decision of the bike is FAMILY andafter
that FRIENDS which is not at all linked with the company investment. Thecompany
generally invests in Dealer promotion and Media, which is not appropriate as
analysed in this question. Awareness level through Media and dealer should be
increased.
When asked about the experience at the TVS dealership most of the respondentshad a
good and average experience with a small number having bad experience.The small
number of bad experiences can be avoided by giving warm welcome and good
behaviour by the staff.
The respondents who have not visited the TVS dealership are either notinterested in
TVS bikes or they are not satisfied with TVS products. In this matter the dealer
should increase the road shows as well as arrange regular customers meeting which
will create interests in other prospects.
Most of the respondents had knowledge about the TVS bikes, which is a good sign
for the TVS motor company.
In TVS motor company STAR CITY is the most popular bike and very interestingly
without any media interaction SPORT has taken the 2nd spot with
The information gathered will be used for academic purpose onlyResearch work is not
an easy task in a developing country like India. When I started doing my job, I had to
face some difficulties including respondents are so busy in their work. They could not
provide time enough for the information required for preparing internee paper. Lack
of the up-to-date information is one of the major limitations. Others limitations are
as follows
b) I also face some problems because lack of sufficient books inLibrary about
sales and marketing strategies.
d) Lack of time and resource constraint has also limited the scope to conduct the
survey smoothly and so as to prepare the internee report.
Although above limitations, I tried my level best to prepare this masterpaper. I think
this master paper will be a good source of further research about sales management.
I gathered some experiences through this research work including the following:
1. Customer Engagement and need analysis: You'll be responsible for engaging with
customers as they enter the showroom, greeting them warmly, and initiating
conversations to understand their needs and preferences. This involves actively
listening to customers, askingprobing questions, and qualifying their requirements
to recommend suitable two-wheeler options.
3. Test Rides and Experience: Facilitating test rides for interested customers to allow
them to experience the performance and handling of the two-wheelers first-hand.
You'll ensure that test rides are conducted safely and provide guidance and
assistance during the ride to address any questions or concerns.
4. Sales Consultation and Negotiation: Guiding customers through the sales process,
including discussing pricing, financing options, and any available promotions or
discounts. You'll use your negotiation skills to address customer objections,
overcome barriers to purchase, and ultimately close the sale.
1. Pre Sales’-sales consists of activities which are done before the actual sale of the car.
Enquiries may come in any form such as Walk-in, Telephonic, referrals,events,
Advertisements etc. I systematic tracking ‘system which is Dealer Management System
(DMS) based. As soon as the enquiries havebeen made the Customers should be followed
up and test drives should be offered within specified time Product demonstration should
be donein order to sell the car and help the prospective customers to know moreabout its
features anduoite.
2. Sales:
a) Pre Delivery
b) Delivery
a) PreDelivery:- Thisprocessisfurtherclassifiedintoseveralactivitiessuchasenquirytrackin
g, order booking and finance process. The date & time of delivery isdiscussed with
the customer and finalised. To ensure vehicle is as perorder, getting ready with the
paper works and making sure thateverything is ready before the delivery of the
vehicles Perth stock.
b)Delivery,
Compared by ..
Inspected by …
SAP is useful software because of SAP the bases of only orders number the all information
are copy in SAP. It helps to identify the remaining quantity of materialswith the description
of products and their value /net value. It helps to generate invoice
A purchase voucher, also known as a purchase receipt or purchase invoice, is a document
issued by a seller to a buyer to confirm the purchase of goods or services. It serves as a record
of the transaction and includes important details such as the items purchased, quantities,
prices, payment terms, and any applicable taxes or discounts.
Key components of a purchase voucher typically include:
1. Vendor Information: Name and contact details of the seller or vendor from whom
the goods or services were purchased.
2. Buyer Information: Name and contact details of the buyer or purchaserwho
made the purchase.
3. Transaction Details: Description of the goods or services purchased, including
item names or numbers, quantities, unit prices, and total amounts.
In the context of a TVS showroom specifically, digital leads may pertain to individuals
interested in purchasing TVS two-wheelers orobtaining information about specific models,
promotions, financing options, and after-sales services offered by TVS. The showroom's
sales and marketing teams work together to leverage digital channelsto attract and engage
potential customers, ultimately driving sales and revenue for the dealership.
Learning skills:
At a TVS two-wheeler showroom in a sales role can provide you with a range of valuable
skills and learning outcomes that are applicable not only to the automotiveindustry but also
to sales and customer service roles in general. Here are some keyskills and learning outcomes
you might gain from such an internship:
Customer Interaction: You'll learn how to engage with customers in a professional and
courteous manner, actively listen to their needs, and tailor your recommendations to meet
their requirements. This involves effective communication skills, empathy, and the ability
to build rapport.
Sales Techniques: You'll gain hands-on experience with various sales techniques, such as
product demonstrations, upselling, cross-selling, and overcoming objections. Learning to
navigate the sales process from initial contact to closing thedeal is a valuable skill in any
sales role.
Adaptability and Resilience: Dealing with diverse customers and unpredictable situations
requires adaptability and resilience. You'll learn to quickly adapt to changing circumstances,
handle rejection or objections gracefully, and maintain a positive attitude in challenging
situations.
Business Acumen: Understanding the business aspects of retail sales, such as inventory
management, pricing strategies, and sales performance metrics, is crucialfor success. You'll
gain insights into these aspects and learn how they impact overallbusiness operations.
Appendix B:
Attachments
1. company certificate
2. college certificate
3. log sheets
4. letter of acceptance
5. company statements
73 Acronyms
sales Plan: data analysis Plan
RSA: road side assistance
TOD: Time of Delivery
PR QTY: Purchase Required Quantity.
SR Date: Sales Required Date.
PP Meeting: Pre-Production Meeting.
SUPPLY INVOICE
PURCHASE INVOICE
DELIVERY NOTE
Auto Sports
Business Outlook
Times Auto
The Economic Times
INTERNET:
www.tvsmotor.in
www.wikipedia.org
www.google.com
Official website
TVS Press Library (Graphical timelines bike models)
TVS Automobiles
TVS Motorcycles