A

Project Report On

"A STUDY OF RECENT TRENDS OF CONSUMER

SATISFACTION IN TVS AUTO JALGAON"

AT

WITH

SHRI DATTA AUTO, JALGAON

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILMENT OF THE REQUIREMNT FOR

THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

HARSHAL VILAS MAHAJAN

(BATCH – 2018-2020)

UNDER THE GUIDANCE OF

Prof. Sambhaji Pawar

S K N SINHGAD SCHOOL OF BUSINESS

MANAGEMENT AMBEGAON (BK). PUNE
(2018-20)
 DECLARATION

I, the undersigned, hereby declare that the Project Report entitled "RECENT TRENDS OF
CONSUMER SATISFACTION IN TVS AUTO JALGAON" with SHRI DATTA AUTO
TVS; JALGAON written and submitted by me to the SAVITRIBAI PHULE PUNE University in
partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS
ADMINITRATION (MBA) under the guidance of PROF.SAMBHAJI PAWAR. It is my original
work and the conclusions drawn there in are based on the material collected by myself.

Date:

Place: Pune HARSHAL VILAS MAHAJAN

 ACKNOWLEDGEMENT

I take this opportunity of submitting this report to express my regards towards those who offered
their individual guidance in the hour of need.

I sincerely acknowledge with deep sense of gratitude and indebtedness to Director of S.K.N.
Sinhgad School of Business Management, Pune. DR.RAJASHREE SHINDE and my guide
PROF. SAMBHAJI PAWAR. Who has guided me with valuable inputs throughout the project
He gave knowledgeable insights about the topic, which helped me a lot.

I also would like to thank SHRI DATTA AUTO, JALAGON for giving me this opportunity to
work on this topic; it surely has given me insights into areas I was not much familiar earlier. I
have tried to share those insights with you in this report.

This project was really worthwhile to work on because it encompassed all the learning for a
management student. Thus it provided a ground to implement what is learned and also depicted
the real tasks that have to be undertaken in the witty-gritty involved in the system.
 INDEX

Page No.
Sr. No. CONTENTS

EXECUTIVE SUMMARY

1
1 INTRODUCTION

2 COMPANY PROFILE

3 THEORETICAL BACKGROUND

4 RESEARCH METHODOLOGY

5 DATA ANALYSIS AND INTERPRETATION

FINDINGS, SUGGESTIONS, LEARNING,

6
CONTRIBUTION & CONCLUSION,

BIBLIOGRAPHY

ANNEXURE
 EXECUTIVE SUMMARY

The project entitled “A Study on consumer perception and promotional activity Toward
TVS Two Wheelers with Special Reference to TVS Motors in Jalgaon City “was done at
JALGAON. The project was done under the guidance of Prof: SAMBHAJI PAWAR.
The project was aimed to “Study on Consumer perception and Promotional activity
Toward TVS Two Wheelers with Special Reference to TVS Motors In Selected Areas Of Jalgaon
City”. The project was undertaken to study on the consumer perception and effectiveness of Sales
Promotion activity individually and to evaluate their impact on the customer buying preference
towards the two wheelers of TVS Motor Company.
It includes mainly customer satisfaction on the services provided by the dealers, opinion
of the owners of Two Wheelers regarding its features like, mileage, price etc. and study the
customer satisfaction with usage of their TVS Two Wheelers.
Now coming to the initial weeks of the project was purely survey and collection of data
from many institutional customers, so as to get to know where exactly the product is standing in
the market currently, collection of the up-to –date data and material from numerous sources and
areas consumed considerable time and involved regular efforts.
The data collected from two sources such as Primary data and Secondary data. Primary
data is collected directly from each and every customer with the help of questionnaires and
unstructured interview. Secondary data was collected from various business newspapers, websites
journal and various magazines. Sample of 176 respondents chosen as a simple random method.
The analysis of the data obtained had been done by using the Bar Diagrams, Pie chart and
on the basis of this at the end of the report a trail has been made to suggest certain steps that may
help the company in reducing the constraints and thereby it can help identify and increases or
enhance the customer satisfaction level.
 CHAPTER NO 1
INTRODUCTION
 INTRODUCTION

CEO: K. N. Radhakrishnan

TVS Motors is among the oldest two-wheeler manufacturers in existence in India. It

started its innings by selling mopeds which was a huge hit especially in rural markets and they
continue to garner good sales figures. Like every major manufacturer in India, TVS also joined
hands with Suzuki Motor Corporation to form a joint venture christened TVS-Suzuki. The above
partnership was beneficial to TVS as it got access to technology and exposure to the engineering
advancement those Japanese motorcycles.

TVS was established by Mr. T. V. Sundaram Iyengar. He began with Madurai's first bus
service in 1911 and founded T.V.Sundaram Iyengar and Sons Limited, a company in the
transportation business with a large fleet of trucks and buses under the name of Southern
Roadways Limited. When he died in 1955, his sons took the company ahead with several forays
in the automobile sector, including finance, insurance, and manufacture of two-wheelers, tires
and components. The group has managed to run 97 companies that account for a combined
turnover of nearly $6 billion.
 OBJECTIVES OF STUDY
 Measure the consumers buying behavior towards the different models of TVS Two-
Wheelers.
 To study the factors influencing the consumers to purchase the TVS Two-Wheelers.
 To analyze the consumers level of satisfaction towards TVS Two-Wheelers.
 To identify the problems faced by the consumers while using the TVS Two-Wheelers.
 To know the post sales service performance.
 To know the new area of improvement for the customer satisfaction.

SCOPE OF THE STUDY

The study aims at assessing the new trends in consumer’s behavior towards TVS Two-Wheelers.
It consists of brand preference of consumers and their level of satisfaction regarding the usage of
TVS Two-Wheelers. The study also focuses the problems of the customers while using TVS
Two-Wheelers. It covers the customers of TVS Two-Wheelers in Jalgaon City only.

 Research also analyses if the customer feels that the sales promotional activities by
 TVS motors are helpful to them.
 It focuses on importance of various sales promotion activities towards the sale of
 Company.
 Helpful for company to developed of strategy.
 Further researcher can use this Data (Primary DATA).

LIMITATIONS OF THE STUDY

 The study confined to Jalgaon city only.
 The researcher has studied only TVS Two-Wheelers. Other Two-Wheeler companies have
been excluded in the study.
 Only 100 respondents are taken to this study.
 Research is limited to the Jalgaon city only so it can or cannot be helpful to decide upon
the promotion decisions for other regions.
 Only current customers of TVS were taken as sample units, so research is concentrated on
their perceptions after availing services.
 Sometimes the customers were so busy in buying process that they were not so serious
about filling the questionnaire
 CHAPTER NO 2

COMPANY PROFILE
 COMPANY PROFILE

TVS Motor Company Ltd. the flagship company of TVS Group is the third largest two-
wheeler manufacturer in India. The company manufactures a wide range of two-wheeler from
mopeds to racing inspire motorcycles. The company is having their manufacturing plants at
Hosur in Tamilnadu, Mysore in Karnataka and Solan in Himachal Pradesh. They are also having
one unit located at Indonesia. Their subsidiaries include Sundaram Auto Components Ltd, TVS
Motor Company (Europe) BV, TVS Motor (Singapore) Pte Ltd, PT TVS Motor Company,
Indonesia, TVS Energy Ltd. and TVS Housing Ltd. TVS Motor Company Ltd. is a part of
Sundaram Clayton group in TVS group of companies. In the year 1979, Sundaram-Clayton Ltd.
started Moped Division at Hosur to manufacture TVS 50 mopeds.
In the year 1982, the company entered into technical know-how and assistance agreement
with Suzuki Motor Co. Ltd. of Japan and in the year 1985, they incorporated a new
companyLaxmi Auto Components Pvt. Ltd. for the manufacture of critical engines and
transmission parts. In the year 1986, the company acquired the assets of the moped division from
Sundaram Clayton Ltd. Also, the name of the company was changed from Indo Suzuki
Motorcycles Ltd. In the year1992, they launched two modes of motorcycles namely, Samurai and
shogun and in the year they launched TVS Scooty. During 1999 – 2000, TVS Suzuki Ltd. was
amalgamated with Sundaram Auto Engineers Ltd, an unlisted group company which was
incorporated in the year 1992.
Demand drivers

The demand for two-wheelers has been influenced by a number of factors over the past five
years. The key demand drivers for the growth of the two wheeler industry are as follows:

- Inadequate public transportation system, especially in the semi –urban and rural areas;
- Increasing availability of fuel –efficient and low-maintenance models;
- Increasing urbanization, which creates a need for personal transportation;
- Changes in the demographic profile;
- Increasing number of models with different features to satisfy diverse consumer needs.

MARKET CHARACTERISTICS
DEMAND:

Segmental Classification and Characteristics:

The two main product segments in the two-wheeler category are motorcycles and mopeds.
However, in response to evolving demographics and various other factors, other sub-segment
emerged, viz scooterettesand4-stroke motorcycles. While the first two emerged as response to
response demographic changes, the introduction or 4-stroke motorcycles has followed the
imposition of stringent pollution controls norms in the early 2000, Besides, these prominent sub-
segments, product group within these sub- segments have gained importance in the recent years.
Examples include 125cc to 200 cc motorcycles,100-125 cc mopeds, etc. The characteristics of
each of the three broad segments are discussed.

Company Network:

TVS Motor Company has one of the most extensive networks with over 500 dealers and 2500
Customer touch points. We are the first in the two-wheeler industry to measure customer
satisfaction, audited by external consultants of international repute. We have taken care to
standardize facilities across all customer touch points. Up gradation of faculties and continuous
improvement in all processes is given importance. The company also takes an active part in
imparting training and capability building in all areas including sales, service and business
management. All our dealers are connected through the extended network of SAP, ensuring
operational efficiency.
Two-Wheeler: Comparative Characteristics:

MOTORCYCLES MOPED

Price (Rs. as in January 2018 >45,000 >35,000

Stroke Mainly 4 – stroke Gearless

Engine Capacity (cc) 100, 125, 180, >200 100, 125

Ignition Kick / Electronic Kick / Electronic

Engine Power (bph) 7 – 8 and above 2–3

Weight (Kg) 130 110

Fuel Efficiency 50 – 80 50 – 60

(Km Per Liter)

Load Carrying Lowest Highest Low

Major Players:
COMPANY NAME
Bajaj Auto Ltd.
Hero MotoCorp Ltd.
Honda Ltd.
TVS Motor Company Ltd.
Yamaha Ltd.
PRODUCT PROFILE
TVS Product Launched:

- India's first 2 seater 50cc Moped TVS 50, launched in Aug 1980.
- First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984.
- Launched India's first indigenous Scooterette (sub-100 cc variomatic scooters), TVS
Scooty in June 1994.
- Introduced India's first catalytic converter enabled motorcycle, the 110cc Shogun in Dec
1996.
- Launched India's first 5-speed motorcycle, the Shaolin in Oct 1997.
- Launched TVS Fiero, India's first 150 cc, 4 stroke motorcycle, in April 2000.
- Launched TVS Victor, 4-stroke 100 cc motorcycle, in august 2001; India's first fully
indigenously designed and manufactured motorcycle.

Scooty pep+:
4 –stroke, 90cc scooter pep+ for the new generation
TVS Wego:
4 – Stroke, 109.7cc, Ignition – Self and Kick, Transmission – V-matic

TVS Jupiter:
109.7cc, Weight – 108 Kg, Fuel Tank Capacity – 5 Liters, Top Speed – 85 kmph
Mileage – 45 to 55 kmpl.
TVS Starcity+:
109.7cc, Weight – 109 Kg, Fuel Tank Capacity – 10 Liters, Top Speed – 86 kmph
Mileage – 60 to 75 kmpl.

TVS Phoneix:
124.53cc, Weight – 116 Kg, Fuel Tank Capacity – 12 Liters, Mileage – 50 to 60 kmpl.
TVS Victor
109.7cc, Weight – 113 Kg, Fuel Tank Capacity – 8 Liters, Top Speed – 94 kmph
Mileage – 55 to 65 kmpl.

TVS Apache RTR 180:

177.4cc, Weight – 139 Kg, Fuel Tank Capacity – 16 Liters, Top Speed – 124 kmph
Mileage – 30 to 40 kmpl.
TVS Apache RTR 200 4v:

197.75cc, Weight – 148 Kg, Top Speed – 127 kmph, Mileage – 41 kmpl

TVS JUPITER CLASSIC:

109.7cc, weight-108kg, Top Speed 85, Mileage – 56km/l Max power
7.99@7500rpm
 CHAPTER NO 3
PROJECT
METHODOLOGY
 RESEARCH METHODOLOGY

Sources of data:
There are two types of sources of data, they are:-
1. Primary data
2. Secondary data

1. Primary data:

Primary data are the original observation collected by the researchers or his agents for the first
time and used by them in their investigation. Once the primary data has been used, it ceases to be
primary data and becomes secondary data. All the people from different profession were
personally visited and interviewed. They were the main source of Primary data. The method of
collection of primary data was direct personal interview through a structured questionnaire. The
sources of primary data are as follows:-

A) Direct personal investigation

B) Indirect oral investigation
C) Information received through local agent
D) Primary data was collected through questioner.

A) Direct personal investigation:

This implies the situation where the researcher goes into the field of study in person for the
collection of the required data. Also, the investigation of this nature is normally confined to a
single locality and the information gathered is original in nature.

B) Indirect oral investigation:

Methods of interview consist of direct personal interview and telephone interview. Direct
personal interview approach requires face to face contract with the respondent. This type of
interview may be in the form of direct personal investigation or indirect oral investigation.

C) Information received through local agents:

The type of interview which I used was direct personal interview. In this the interviewer has to be
present to collect the information in person. In the cases where it is not necessarily worthwhile for
the interviewee to respond in person the interviewer can crass examine other people who have
knowledge in the area of the problem under study. This type of interview is acceptable for an
expensive type of investigation rather than intensive investigation.

D) Primary data was collected through questioner:

The primary data was collected through questioner to general people, mostly youth as it is about
two wheeler Honda segments.
2. Secondary Data:

It was collected from internal sources. The secondary data was collected on the basis of
organizational file, official records, newspapers, magazines, management books, preserved
information in the company's database and website of the company.

The sources of Secondary Data are as follows:-

• Websites
• Books
• Magazines

SAMPLE DESIGN:

1) Sample Unit- Two wheeler Customer

2) Sample Size-100

RESEARCH DESIGN:
 Sample Area: Jalgaon
 Period of research: 03th June, 2019 to 03rd August, 2019
 Type of research design: Exploratory research
 Method of Data Collection: Primary & Secondary
 Sampling Method: Purposive Sampling Method
 CHAPTER NO 4
THEROTICAL BACKGROUND
1) PRODUCT MIX

Though the width of the TVS two wheeler bike product mix is small, it has a very deep
product mix. The consistency too has been maintained, by producing only related items.

2) PRODUCT LINE DECISION

The organization is constantly reviewing its products lines popularity and frequently changes
the products features to ensure product popularity some products lines were DE marketed
owing to its micro sales. The research and development department is constantly on lookout
for innovations and additions to the vast product lines of the organization.

3) BRANDING

The organizations fallows an umbrella branding policy biscuits and confectionery preparation
range selling hotly under the name of “TVS”

4) PACKAGING

Well-designed packages create convenience value for the consumer and promotional value by
the producer. packaging by the organization is done in way so as facilitate the use of the
products attractive as well as convenient for use of the products are packed containers good
shapes and size.

5) PRICING

The pricing policies of the organization have always been to maintain a reasonable level of
profit. The high incidence of excise duties of TVS two wheeler bike products however had
adverse impact on the organization. The recent year had shown more than a 100% of TVS
products.
 ADVERTISING AND PROMOTION

Various Surveys carried out by ‘TVS’ show that a majority two wheeler users were either each
class of people going or co-working. The company has hence structure its advertising and
publicity campaigns based on these lines.

The advertisements are executed through various media’s viz. outdoor media, print media, TV.
And so on. The organization has a sales department of its own but takes the services of an outside
ad agency Reinfusion. All the TVS addare created by this agency. Since the organization
primarily operates in the field, most of the ads portray male, actors also Mahendra Singh Dhoni,
Sachin Tendulkar.

The company provides attractive display cards to its dealers and whole sales (distributors). Print
media advertisement is conducted through newspapers, magazines, Catalogues, Circulars,
Handbills, folders etc. The one thing noticeable here is that ads are mostly printed in magazine
which have large consumer readership. Thus contracting the target audience.

Due to the arrival of a new era in T.V. media. The T.V. has permeated in to the Indian lives very
deeply. TVS has availed this media to boost sales. The sponsorship of a soap opera is being done
by TVS and intensive ad campaigns through the T.V. are also being carried out.

The market for TVS has remained sluggish due to the high incidence of excise duty; this has
resulted in the sales of several products showing a declining trend. The organization hence has
had to spend more funds on advertising and publicity campaigns. The objective being product
remembrance by the public the interest of the consumers was also awakened regarding new
products to induce more sales
 CHAPTER NO 6
DATA ANALYSIS &
INTERPRETATION
 DATA ANALYSIS AND INTERPRETATION
Sales
Chart Title
6
Table No.1. TVS two wheeler model users

5 TVS Model Number of Respondent Respondent in %

Scooty pep+ 7 7%
4
TVS Wego 16 16%
3 TVS Jupiter 21 21%

2 TVS Starcity+ 11 11%

TVS Phoneix 8 8%
1
TVS Victor 25 25%
0 TVS Apache RTR 180 8 8%
Category 1 Category 2 Category 3 Category 4
TVS Apache RTR 200nv 4 4%
1st Qtr
Series 2nd
1 Qtr
Series3rd
2 Qtr
Series4th
3 Qtr

25

20

15

10

0
Scooty TVS Wego TVS TVS TVS TVS Victor TVS TVS
pep+ Jupiter Starcity+ Phoneix Apache Apache
RTR 180 RTR
200nv

TINTERPRETATION:-
According to the survey it is found that most of the respondents have TVS Victor (25%) and TVS
Jupiter (21%)and few of respondents have Scooty pep+, TVS Wego, TVS Starcity+, TVS,
Phoneix, TVS Apache RTR 180 and TVS Apache RTR 200nv.
Table No.2. When did you buy TVS Vehicles?

Number of Respondent Respondent in %

6 Months 18 18%
1 – 2 years 32 32%
3 years 38 38%
3 – 5 years 12 12%

40

35

30

25

20

15

10

0
6 Months 1 – 2 years 3 years 3 – 5 years

INTERPRETATION:-
38% respondents purchased Vehicles before 3 years 32% of Respondents purchased before 1-
2 years 18% of respondents Purchased before 6 months and 12% of respondents purchased
before 3 – 5 years.
Table No.3 What are the reasons to purchase
TVS vehicles?

Number of Respondent Respondent in %

Mileage 45 45%
Low Maintenance 18 18%
Brand Name 15 15%
Price 10 10%
Wide Range of Products 12 12%

45

40

35

30

25

20

15

10

Mileag Brand Name Price Wide range

e Low of
Maintenanc Produce
e

INTERPRETATION:-
Most of the respondents feel mileage (80%) price (75%) and low maintenance (60%)
and 30% of respondents feel brand name is important 20% of respondents feel wide
range of respondents is important
 Table no.4.Was the vehicle delivered on promised time?

Number of Respondent Respondent in %

Yes 85 85%
No 15 15%

90

80

70

60

50

40

30

20

10

0
Yes No

INTERPRETATION:-
To most of the respondents (85%) the vehicle is delivered on promised time. Only too
few of the respondents (15%) vehicle is not delivered on promised time
Table no.5 Did the salesperson spend sufficient time with you and explain
everything about the vehicle?

Number of Respondent Respondent in %

Yes 72 72%
No 28 28%

80

70

60

50

40

30

20

10

0
Yes No

INTERPRETATION:-
Most of the respondents (72%) are satisfied with the service of the salesman and least
Number of respondents (28%) is not satisfied.
Table No.6 How do you feel about TVS two wheeler vehicle?

Number of Respondent Respondent in %

Excellent 22 22%
Good 30 30%
Moderate 18 18%
Satisfactory 24 24%
Unsatisfactory 6 6%

30

25

20

15

10

0
Excellent Good Moderate Satisfactory Unsatisfactory

INTERPRETATION:-
According to the survey 30% of the respondents feel good and 24%of respondents feel
satisfactory and 22% of the respondents feel excellent 18% of respondents feel moderate and 6%
of respondents feel unsatisfactory
Table No.7 State the level of satisfaction for the service provided by Datta TVS
showroom?

Number of Respondent in
Respondent %

Completely Satisfied 22 22%

Satisfied 30 30%

Dissatisfied 18 18%

Not at all satisfied 24 24%

Neither satisfied nor dissatisfied 6 6%

35

30

25

20

15

10

0
Completely Dissatisfied Not at all Neither satisfied
Satisfied Satisfied satisfied nor dissatisfied

INTERPRETATION:-
Most of the respondents (34%) are satisfied and 26% of respondents Are neither
satisfied nor satisfied 18% of respondents are dissatisfied14%of respondents are not
at all satisfied and 8% respondents are fully satisfied.
Table no.8. What are the improvements in service that you need from SHREE
DATTA TVS Motors?

Number of Respondent Respondent in %

Service in time 32 32%
Reliable Service 18 18%
Availability of spares 7 7%
Well trained mechanics 8 8%
Less labour charge 35 35%

35

30

25

20

15

10

0
Service in time Reliable Service Well trained Less labour
Availability of mechanics Charg
spares

INTERPRETATION:-
Most of the respondents are need of less labour charges (35%) And Service in time
(32%) and 18% of respondents need reliable Service and few of the respondents need
well trained mechanics (8%) And availability of Spares (7%)
 Table no.9 .How do you rate the service performance of SHREE DATTA
TVS?

Number of Respondent Respondent in %

Very Good 16 16%
Good 42 42%
Average 33 33%
Bad 8 8%
Very Bad 1 1%

45

40

35

30

25

20

15

10

0
Very Good Good Average Bad Very Bad

INTERPRETATION:-

Most of respondents rate the service performance as good (42%) And Average (33%)
Some of the respondents rate as very good (16%) And bad (8%)
 CHAPTER NO 6
FINDINGS, SUGGESTIONS,
LEARNING, CONTRIBUTION &
CONCLUSION
 FINDINGS

- According to the survey it is found that most of the respondents have TVS Victor
(25%) and TVS Jupiter (21%) and few of respondents have Scooty pep+, TVS Wego,
TVS Starcity+, TVS, Phoneix, TVS Apache RTR 180 and TVS Apache RTR 200nv.
- 38% respondents purchased Vehicles before 3 years 32% of Respondents purchased
before 1- 2 years 18% of respondents Purchased before 6 months and 12% of
respondents purchased before 3 – 5 years.
- Most of the respondents feel mileage (80%) price (75%) and low maintenance (60%)
and 30% of respondents feel brand name is important 20% of respondents feel wide
range of respondents is important
- To most of the respondents (85%) the vehicle is delivered on promised time. Only too
few of the respondents (15%) vehicle is not delivered on promised time
- Most of the respondents (72%) are satisfied with the service of the salesman and least
number of respondents (28%) is not satisfied.
- According to the survey 30% of the respondents feel good and 24% of respondents
feel satisfactory and 22% of the respondents feel excellent 18% of respondents feel
moderate and 6% of respondents feel unsatisfactory
- Most of the respondents (34%) are satisfied and 26% of respondents Are neither
satisfied nor satisfied 18% of respondents are dissatisfied14%of respondents are not at
all satisfied and 8% respondents are fully satisfied
- Most of the respondents are need of less labour charges (35%) And Service in time
(32%) and 18% of respondents need reliable Service and few of the respondents need
well trained mechanics (8%) And availability of Spares (7%)
- Most of respondents rate the service performance as good (42%) And Average (33%)
some of the respondents rate as very good (16%) And bad (8%)
 SUGGESTIONS

The overall sales satisfaction index from the study reveals that the company is performing
very well and customers buying are much satisfied with the service given to them.
Some of the problem noticed is:

1. Some of the customers have complained about the slack in the delivery process and
timings. Therefore, this is the area which I recommend to the showroom to focus a little
bit more. It needs to improve its delivery process and time. Need to become little quick
and fast.
2. Some of the customers have also complained about the after purchase services
provided by the showroom. Even though the complaints are minor, the showroom needs to
resolve the customer after purchase service issues in order to achieve customer
satisfaction.
3. The maximum sale of TVS constitute of scooters so it is quite obvious that the
motorcycles are lagging behind some or other way, so various sales promotional activities
should be implemented to boost the sale of products like PHOENIX 125.
4. Needs to develop motorcycles with better features to compete the leaders in market
like Discover 100T, 125ST, Shine, Pulsar, etc.
5. As shown by the research LOAN AND EXCHANGE MELAS were the most
successful to attract the customer, so in order to increase the effectiveness of another sales
promotional tools.
6. After implementing the promotional strategies, a small training should be given to
dealers so that they can explain the offers and benefits to the customers properly.
7. As per the suggestion of the customers there should be time to time improvement in
the sales promotion strategies considering maximum benefits to the customers.

LEARNING

 A Brief Knowledge about the Company Profile. Got to Know the Various Types Of
vehicles Available With them, after the brief Knowledge Obtain about the Vehicle,
next week to know the brief knowledge about promotional strategies organized by
company.
 Got to know the perception of the buyer and their preferences. Had an insight about
customer thinking and wants.
 Got to know the choices of the customer and their awareness about Honda’s various
two wheeler segment.
 CONTRIBUTION TO THE ORGANIZATION

I have done research for the organization SHREE DATTA AUTO by which I Learned lots of
thing from there and also I helped that organization for their survey in knowing customer
perception about that organization which will definitely help them in near future in increasing
their customers by making changes in their product as per customer requirement

CONCLUSION

 Most of the respondents are satisfied with the services of SHRI DATTA TVS Auto.

 Less labour charge and service in time and increase in number of service station they
are
Three major parameters in demand.
 The sale of Jupiter and victor are high as compared other vehicles.

 Most of the respondents feel good about TVS two-wheeler vehicles.

The awareness regarding the various products of TVS is good among the customer.

The perception of customer regarding the TVS is average.

The perception of customer may be improve by providing better products and better
post

Sale Service.

There is tuff competition between top three players i.e. between Hero Honda, Bajaj and

TVS.

Advertisement by the TVS is effective.

Good promotional mix.

 BIBLIOGRAPHY

BOOKS REFERRED:-

Marketing Management (12th edition by Philip kotler & Kevin lane keller) pg. no. 91 - 99
Marketing Research (4th edition by G C Beri) pg. no. 35-40
The Marketing White book 2013-2014

Market Research by Toll and Hawkins

WEBSITE REFERRED:-

https://www.tvsmotor.com/
http://bikeindia.in/tvs/
https://en.wikipedia.org/wiki/TVS_Motor_Company
 ANNEXURE

Name: __________________________

Gender: ___________________________

Age: _____________

1. TVS two wheeler model

❏Scooty Pep+ ❏TVS Victor
❏TVS Wego ❏TVS Apache RTR 180
❏TVS Jupiter ❏TVS ApacheRTR200nv
❏TVS Phoneix

2. When did you buy TVS Vehicles?

❏6 years ❏3 years
❏1 – 2 years ❏3 – 5 years

3. What are the reasons to purchase TVS vehicles?

❏Mileage ❏Price
❏Low Maintenance ❏Wide range of products
❏Brand Name

4. Was the vehicle delivered on promised time?

❏Yes ❏No
5. Did the salesperson spend sufficient time with you and explain everything about
the Vehicle?
❏Yes ❏ No

6. How do you feel about TVS two wheeler vehicles?

❏Excellent ❏Satisfied
❏Good ❏ Dissatisfied
❏Moderate
7. State the level of satisfaction for the service provided by SHRI DATTA TVS
showroom?
❏Complete Satisfied ❏Not At All Satisfied
❏Satisfied ❏ Neither satisfied nor dissatisfied
❏Dissatisfied

8. What are the improvements in service that you need from SHRI DATTA TVS
Motors?
❏Service in time ❏Not at all satisfied
❏Reliable service ❏ Less labor charge
❏Availability of spares

9. How do you rate the service performance of SHRI DATTA TVS?

❏Very Good ❏Good
❏Very Bad ❏Bad
❏Average