Social Media Policy

Social Media Policy
Updated: April 19, 2018
At Endeavour Enterprises, we understand that social media can be a fun and rewarding way to share your
life and opinions with family, friends and co-workers around the world. However, use of social
media also presents certain risks and carries with it certain responsibilities. To assist you in
making responsible decisions about your use of social media, we have established these
guidelines for appropriate use of social media.
This policy applies to all associates who work for Endeavour Enterprises, Bravo Enterprises, or any of its
subsidiary companies.
GUIDELINES
In the rapidly expanding world of electronic communication, social media can mean many things.
Social media includes all means of communicating or posting information or content of any sort
on the Internet, including to your own or someone else’s web log or blog, journal or diary,
personal web site, social networking or affinity web site, web bulletin board or a chat room,
whether or not associated or affiliated with Endeavour Enterprises, as well as any other form of electronic
communication.
The same principles and guidelines found in Endeavour Enterprises policies and three basic beliefs apply
to your activities online. Ultimately, you are solely responsible for what you post online. Before
creating online content, consider some of the risks and rewards that are involved. Keep in mind
that any of your conduct that adversely affects your job performance, the performance of fellow
associates or otherwise adversely affects members, customers, suppliers, people who work on
behalf of Endeavour Enterprises or Endeavour Enterprises legitimate business interests may result in
disciplinary action up to and including termination.
Know and Follow The Rules
Carefully read these guidelines, the Endeavour Enterprises Harassment and Discrimination Zero
Tolerance Policy, the Endeavour Enterprises Promoting a Positive Environment Policy, the Endeavour
Enterprises Team Member Agreement Policy and ensure your postings are consistent with these policies.
Inappropriate postings that may include discriminatory remarks, harassment, and threats of violence or
similar inappropriate or unlawful conduct will not be tolerated and may subject you to disciplinary action
up to and including termination.
Be Respectful
Always be fair and courteous to fellow associates, customers, members, suppliers or people who
work on behalf of Endeavour Enterprises. Also, keep in mind that you are more likely to resolve work
related complaints or issues by speaking directly with your co-workers and by utilizing the
Concern Resolution Process rather than posting complaints to a social media outlet. Nevertheless, if you
decide to post complaints or criticism, avoid using statements, photographs, video or audio that
reasonably could be viewed as malicious, obscene, threatening or intimidating, that disparage customers,
members, associates or suppliers, or that might constitute harassment or bullying. Examples of such
conduct might include offensive posts meant to intentionally harm someone’s reputation or posts that
could contribute to a hostile work environment on the basis of race, sex, disability, religion or any other
status protected by law or company policy.
Be Honest and Accurate

Make sure you are always honest and accurate when posting information or news, and if you
make a mistake, correct it quickly. Be open about any previous posts you have altered.
Remember that the Internet archives almost everything; therefore, even deleted postings can be
searched. Never post any information or rumors that you know to be false about Endeavour Enterprises
fellow associates, members, customers, suppliers or people working on behalf of Endeavour Enterprises.
Post Only Appropriate and Respectful Content
Maintain the confidentiality of Endeavour Enterprises trade secrets and private or confidential
information. Trades secrets may include information regarding the development of
systems, processes, products, know-how and technology. Do not post internal reports,
policies, procedures or other internal business-related confidential communications.
Respect financial disclosure laws. It is illegal to communicate or give a “tip” on inside information to
others so that they may buy or sell stocks or securities.
Do not create a link from your blog, website or other social networking site to a
Endeavour Enterprises website without identifying yourself as an Endeavour Enterprises associate.
Express only your personal opinions. Never represent yourself as a spokesperson for
Endeavour Enterprises. If Endeavour Enterprises is a subject of the content you are creating, be clear and
open about the fact that you are an associate and make it clear that your views do not represent
those of Endeavour Enterprises, fellow associates, members, customers, suppliers or people working
on behalf of Endeavour Enterprises. If you do publish a blog or post online related to the work you
do or subjects associated with Endeavour Enterprises, make it clear that you are not speaking on
behalf of Endeavour Enterprises. It is best to include a disclaimer such as “The postings on this site
are my own and do not necessarily reflect the views of Endeavour Enterprises.”
Using Social Media at Work
Refrain from using social media while on work time or on equipment we provide, unless it is
work-related as authorized by your manager or consistent with the Cell Phone Use Policy.
Do not use Endeavour Enterprises email addresses to register on social networks, blogs or other online
tools utilized for personal use.
Retaliation Is Prohibited
Endeavour Enterprises prohibits taking negative action against any associate for reporting a possible
deviation from this policy or for cooperating in an investigation. Any associate who retaliates
against another associate for reporting a possible deviation from this policy or for cooperating in
an investigation will be subject to disciplinary action, up to and including termination.
Media Contacts
Associates should not speak to the media on Endeavour Enterprises’ behalf without contacting the
Above Store Leadership. All media inquiries should be directed to them.
For more information

If you have questions or need further guidance, please contact your HR representative at 806-785-0507.

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Social Media Policy

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Social Media Policy

Updated: April 19, 2018

Be Honest and Accurate

Post Only Appropriate and Respectful Content

For more information

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