Social Analytics Report Template - MAKE A COPY TO EDIT

[YOUR BRAND HERE]
Social Media Report

Analytics Wrap-Up for WEEK / MONTH / YEAR
Introduction (Heading 1)
Input information about your current social strategy here, including goals, progress towards goals, how
your social channels are being monitored, and how your social data is collected.
You can also discuss the importance of social to overall brand health and digital presence.
This is also the place to add information about past strategy, high-level learnings, and your vision for the
future.
—
PROFILES DISCUSSED IN THIS REPORT
Which social profiles are you tracking and measuring? Provide information about whether the profile is
an owned profile or a competitor’s profile.
● [YOUR BRAND] Facebook profile

● [YOUR BRAND] Twitter profile
● [YOUR BRAND] Instagram profile
● [YOUR BRAND] YouTube profile
● [YOUR BRAND] TikTok profile
● [YOUR BRAND] Pinterest profile
● [YOUR BRAND] LinkedIn profile
● [COMPETITOR X] Twitter profile
● [COMPETITOR Y] Twitter profile
—
TABLE OF CONTENTS
● Cross-Channel Performance
● Video Performance
● Individual Channel Performance
● Listening
● Profile Comparison
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● Key Learnings
Cross-Channel Performance
(DESCRIPTION OF HOW YOUR DIFFERENT SOCIAL CHANNELS ARE PERFORMING IN AGGREGATE)
PRIMARY CROSS-CHANNEL METRICS
KEY PERFORMANCE RESULTS

INDICATOR
Total Engagement TOTAL ENGAGEMENT GOES HERE

(number of likes, comments, and shares of posts)
Net New Audience TOTAL NET NEW AUDIENCE GOES HERE

(net change in audience count for the selected profile(s)
during the selected date range)
Total Posts TOTAL POST COUNT GOES HERE
Total Audience TOTAL AUDIENCE GOES HERE
TOTAL ENGAGEMENT BY (DAY/WEEK/MONTH) AND (CHANNEL/CONTENT TYPE):
INSERT GRAPH HERE FROM CROSS CHANNEL REPORT
TOP POSTS BY ENGAGEMENT
INSERT CAROUSEL OF TOP POSTS BY ENGAGEMENT
PROFILES: STACK UP
INSERT THE “PROFILES” SUBTAB IN THE CROSS CHANNEL REPORT (TOGGLE ON/OFF THE
COLUMNS YOU NEED)
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VIDEO PERFORMANCE
(DESCRIPTION OF HOW YOUR VIDEO STRATEGY IS PERFORMING AND WHAT YOUR PRIMARY
FOCUSES HAVE BEEN)
● CHANNEL USED
● CHANNEL USED
PRIMARY VIDEO VIEWS METRICS

INDICATOR
Total Videos Posted TOTAL VIDEOS POSTED GOES HERE
Video Impressions TOTAL VIDEO IMPRESSIONS HERE
Video Views TOTAL VIDEO VIEWS GOES HERE
Video Engagement TOTAL ENGAGEMENT GOES HERE
VIDEO VIEWS OVER TIME BY (DAY/WEEK/MONTH) :
INSERT GRAPH HERE FROM VIDEO VIEWS DASHBOARD - VIEWS OVER TIME
VIDEO CONSUMPTION
INSERT VIDEO CONSUMPTION GRAPH FOR FB AUDIENCE RETENTION
IMPRESSIONS AND ENGAGEMENT: CHANNEL BREAKDOWN

INSERT THE TABLE OF THE CHANNEL BREAKDOWN OF THE IMPRESSIONS/ENGAGEMENT RATE
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ENGAGEMENT BY TYPE: CHANNEL BREAKDOWN
INSERT THE ENGAGEMENT BY TYPE TABLE HERE
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FACEBOOK
(DESCRIPTION OF FACEBOOK STRATEGY AND HIGH-LEVEL RESULTS)
PRIMARY FACEBOOK METRICS

INDICATOR
Total Engagements TOTAL ENGAGEMENT GOES HERE
Page Views TOTAL PAGE VIEWS GOES HERE
Page Impressions TOTAL PAGE IMPRESSIONS GOES HERE
New Page Likes/Total Page Likes TOTAL PAGE LIKES GOES HERE
BRAND POSTS AND ENGAGEMENT BY (DAY/WEEK/MONTH) :
INSERT GRAPH HERE FROM FACEBOOK SPECIFIC VIEW ENGAGEMENT TYPES OVER TIME - FOUND
ON “POST INSIGHTS SUBTAB”
PAGE IMPRESSIONS AND REACH

INSERT THE TOTAL PAGE IMPRESSIONS OVER TIME GRAPH
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TWITTER
(DESCRIPTION OF TWITTER STRATEGY AND HIGH-LEVEL RESULTS)
PRIMARY TWITTER METRICS

INDICATOR
URL Clicks TOTAL URL CLICKS HERE
Total Impressions TOTAL IMPRESSIONS GOES HERE
New Followers TOTAL NEW FOLLOWERS GOES HERE
ENGAGEMENT TYPES OVER TIME BY (DAY/WEEK/MONTH) :
INSERT GRAPH HERE FROM TWITTER SPECIFIC VIEW OF BRAND POSTS AND ENGAGEMENTS
TWITTER IMPRESSIONS
INSERT THE TOTAL IMPRESSIONS OVER TIME GRAPH
OPTIMIZATION
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INSERT THE TOP USED HASHTAGS VS. TOP HASHTAGS BY ENGAGEMENT
INSTAGRAM
(DESCRIPTION OF INSTAGRAM STRATEGY AND HIGH-LEVEL RESULTS)
PRIMARY INSTAGRAM METRICS

INDICATOR
Video Views TOTAL VIDEO VIEWS CLICKS HERE
Total Impressions TOTAL IMPRESSIONS GOES HERE
Brand Stories TOTAL NUMBER OF BRAND STORIES GOES

HERE
Brand Posts TOTAL NUMBER OF BRAND POSTS GO

HERE
ENGAGEMENT OVER TIME BY (DAY/WEEK/MONTH) :
INSERT GRAPH HERE FROM INSTAGRAM SPECIFIC VIEW OF BRAND POSTS AND ENGAGEMENTS
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STORY INTERACTIONS OVER TIME

INSERT THE TOTAL STORY INTERACTIONS OVER TIME GRAPH
IMPRESSIONS OVER TIME

INSERT THE POST IMPRESSIONS OVER TIME
POSTS DAILY REACH OVER TIME

INSERT THE POST DAILY REACH OVER TIME
VIDEO VIEWS BY DAY

INSERT THE VIDEO VIEWS BY DAY
OPTIMIZATION
INSERT THE TOP USED HASHTAG VS. TOP HASHTAGS BY ENGAGEMENT
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TIKTOK
(DESCRIPTION OF TIKTOK STRATEGY AND HIGH-LEVEL RESULTS)
PRIMARY TIKTOK METRICS

INDICATOR
Total Profile Views TOTAL PROFILE VIEWS GOES HERE
Published Posts TOTAL NUMBER OF PUBLISHED POSTS

GOES HERE
INSERT GRAPH HERE FROM TIKTOK SPECIFIC VIEW OF BRAND POSTS AND ENGAGEMENTS
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AUDIENCE GROWTH OVER TIME

INSERT THE AUDIENCE GROWTH OVER TIME
VIDEO VIEWS BY DAY

INSERT THE VIDEO VIEWS BY DAY
PINTEREST
(DESCRIPTION OF PINTEREST STRATEGY AND HIGH-LEVEL RESULTS )
PRIMARY PINTEREST METRICS

INDICATOR
Total Pins Posted TOTAL PINS POSTED GOES HERE
Net New Followers NET NEW FOLLOWERS GOES HERE
Net Repins NET REPINS GOES HERE
INSERT GRAPH HERE FROM ENGAGEMENT OVER TIME
INSERT CAROUSEL VIEW
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TOTAL FOLLOWERS GROWTH OVER TIME
INSERT THE TABLE FOLLOWER GROWTH OVER TIME
OPTIMIZATION
INSERT TOP USED HASHTAGS VS. TOP HASHTAGS BY ENGAGEMENT
YOUTUBE
(DESCRIPTION OF YOUTUBE STRATEGY AND HIGH-LEVEL RESULTS)
PRIMARY YOUTUBE METRICS

INDICATOR
Minutes Watched TOTAL MINUTES WATCHED GOES HERE
New Followers NEW FOLLOWERS GOES HERE
Shares TOTAL VIDEO SHARES GOES HERE
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VIDEO VIEWS OVER TIME BY (DAY/WEEK/MONTH)
INSERT GRAPH HERE FROM VIDEO VIEWS OVER TIME
TOP POSTS BY VIEWS
VIDEO CONSUMPTION: MINUTES WATCHED BY (DAY/WEEK/MONTH)

INSERT THE TABLE OF MIN WATCHED
VIDEO ENGAGEMENT OVER TIME

INSERT TOP ENGAGEMENT OVER TIME BY DAY/WEEK/MONTH
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LINKEDIN
(DESCRIPTION OF LINKEDIN STRATEGY AND HIGH-LEVEL RESULTS)
PRIMARY LINKEDIN METRICS

INDICATOR
Total Impressions TOTAL IMPRESSIONS GO HERE
New Followers NEW FOLLOWERS GOES HERE
Post Clicks POST CLICKS GOES HERE
ENGAGEMENT OVER TIME BY TYPE AND BY (DAY/WEEK/MONTH) :
INSERT GRAPH HERE FROM ENGAGEMENT OVER TIME
TOTAL POST CLICKS

INSERT THE POST CLICKS GRAPH
OPTIMIZATION
INSERT TOP USED HASHTAGS VS. TOP HASHTAG BY ENGAGEMENT
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LISTENING: What conversations are happening around our
brand and key topics in our industry?
(DESCRIPTION OF TOPIC/TIME/CHANNELS CHOSEN, AND HOW THEY ARE RELEVANT TO YOUR
OVERALL BRAND)
PRIMARY LISTENING TAKEAWAYS

INDICATOR
Total Volume TOTAL VOLUME GOES HERE
Potential Impressions TOTAL POTENTIAL IMPRESSIONS GO HERE
Sentiment Analysis SENTIMENT INFORMATION GOES HERE
WORD CLOUD
INSERT WORD CLOUD HERE
LOCATIONS
INSERT LOCATION TAB (WHERE PEOPLE ARE DISCUSSING THE TOPIC THE MOST)
PEOPLE DISCUSSING THE TOPIC

INSERT THE TABLE OF PEOPLE TALKING ABOUT THE TOPIC (FIND INFLUENCERS)
CONVERSATION
INSERT TOP USED HASHTAGS/KEYWORDS
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PROFILE COMPARISON
(DESCRIPTION OF HOW YOUR SOCIAL CHANNELS COMPARE TO ONE ANOTHER)
● PROFILE COMPARED
TOTAL ENGAGEMENT OVER TIME BY (DAY/MONTH) :
INSERT GRAPH HERE FROM PROFILE COMPARISON ENGAGEMENT OVER TIME
TOTAL POSTS OVER TIME BY (DAY/MONTH) :
INSERT GRAPH HERE FROM PROFILE COMPARISON POSTS OVER TIME
TOTAL ENGAGEMENT PER POST OVER TIME BY (DAY/MONTH) :
INSERT GRAPH HERE FROM PROFILE COMPARISON ENGAGEMENT OVER TIME
TOP POST BY ENGAGEMENT

INSERT THE CAROUSEL HERE
NET NEW AUDIENCE

INSERT NET NEW AUDIENCE OVER TIME GRAPH
PROFILE STACK UP
INSERT GRAPH OF PROFILE STACK UP (IN THE PROFILE SUBTAB)
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Key Learnings (Heading 1)
Input your key learnings here: anything that stood out in the report, good or bad, and what it means for
your brand. Include how your channels stack up against one another. Look back through the report and
make connections.
● Example A: High engagement and follows after posting a picture of a puppy. Should you post
more content with animals? Build a new campaign around this? Plan an offline event based on
this knowledge?
● Example B: Information about a competitor’s social strategy and how it compares to your own
brand’s social strategy.
● Example C: Insights into Instagram Stories data and why certain days will perform better or worse
than others.
● Example D: Emerging topics and influencers you uncovered by using your listening solution.
—
Social Media’s Relationship with Other Digital Channels
Here you can discuss how and why your brand’s other channels impact or are impacted by social
performance.
● Web Performance in relation to Social

● Paid Performance in relation to Social
● Digital Channel in relation to Social
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Looking Forward (Next Year/Quarter/Month):
Here you can discuss the social strategy moving forward into the next year/quarter/month. Explain why
this would be the next step due to the key findings (above).
● Numbered List
● Numbered List
● Numbered List
Avalocx Academy 19

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[YOUR BRAND HERE]

Social Media Report

● [YOUR BRAND] Facebook profile

PRIMARY CROSS-CHANNEL METRICS

KEY PERFORMANCE RESULTS

Total Engagement TOTAL ENGAGEMENT GOES HERE

Net New Audience TOTAL NET NEW AUDIENCE GOES HERE

Total Posts TOTAL POST COUNT GOES HERE

Total Audience TOTAL AUDIENCE GOES HERE

TOTAL ENGAGEMENT BY (DAY/WEEK/MONTH) AND (CHANNEL/CONTENT TYPE):

INSERT GRAPH HERE FROM CROSS CHANNEL REPORT

TOP POSTS BY ENGAGEMENT

INSERT CAROUSEL OF TOP POSTS BY ENGAGEMENT

PRIMARY VIDEO VIEWS METRICS

KEY PERFORMANCE RESULTS

Total Videos Posted TOTAL VIDEOS POSTED GOES HERE

Video Impressions TOTAL VIDEO IMPRESSIONS HERE

Video Views TOTAL VIDEO VIEWS GOES HERE

Video Engagement TOTAL ENGAGEMENT GOES HERE

VIDEO VIEWS OVER TIME BY (DAY/WEEK/MONTH) :

INSERT VIDEO CONSUMPTION GRAPH FOR FB AUDIENCE RETENTION

IMPRESSIONS AND ENGAGEMENT: CHANNEL BREAKDOWN

PRIMARY FACEBOOK METRICS

KEY PERFORMANCE RESULTS

Total Engagements TOTAL ENGAGEMENT GOES HERE

Page Views TOTAL PAGE VIEWS GOES HERE

Page Impressions TOTAL PAGE IMPRESSIONS GOES HERE

BRAND POSTS AND ENGAGEMENT BY (DAY/WEEK/MONTH) :

TOP POSTS BY ENGAGEMENT

INSERT CAROUSEL OF TOP POSTS BY ENGAGEMENT

PAGE IMPRESSIONS AND REACH

PRIMARY TWITTER METRICS

KEY PERFORMANCE RESULTS

Total Engagements TOTAL ENGAGEMENT GOES HERE

URL Clicks TOTAL URL CLICKS HERE

Total Impressions TOTAL IMPRESSIONS GOES HERE

New Followers TOTAL NEW FOLLOWERS GOES HERE

ENGAGEMENT TYPES OVER TIME BY (DAY/WEEK/MONTH) :

TOP POSTS BY ENGAGEMENT

INSERT CAROUSEL OF TOP POSTS BY ENGAGEMENT

PRIMARY INSTAGRAM METRICS

KEY PERFORMANCE RESULTS

Total Engagements TOTAL ENGAGEMENT GOES HERE

Video Views TOTAL VIDEO VIEWS CLICKS HERE

Total Impressions TOTAL IMPRESSIONS GOES HERE

New Followers TOTAL NEW FOLLOWERS GOES HERE

Brand Stories TOTAL NUMBER OF BRAND STORIES GOES

Brand Posts TOTAL NUMBER OF BRAND POSTS GO

ENGAGEMENT OVER TIME BY (DAY/WEEK/MONTH) :

INSERT CAROUSEL OF TOP POSTS BY ENGAGEMENT

STORY INTERACTIONS OVER TIME

IMPRESSIONS OVER TIME

POSTS DAILY REACH OVER TIME

VIDEO VIEWS BY DAY

PRIMARY TIKTOK METRICS

KEY PERFORMANCE RESULTS

Total Engagements TOTAL ENGAGEMENT GOES HERE

Video Views TOTAL VIDEO VIEWS GOES HERE

Total Profile Views TOTAL PROFILE VIEWS GOES HERE