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    4P Analysis

    Uploaded by

    Vy Nguyen
    phân tích 4P

    Copyright:

    © All Rights Reserved
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    4P Analysis

    Uploaded by

    Vy Nguyen
    5 views2 pages
    phân tích 4P

    Original Title

    4P ANALYSIS

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

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    phân tích 4P

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5 views2 pages

    4P Analysis

    Uploaded by

    Vy Nguyen
    phân tích 4P

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    4P ANALYSIS

    Product
    Currently, The Body Shop has about 400 body care products and nearly 500 other
    products including makeup, facial care, perfume, hair care, etc. To meet the needs of
    customers using a complete set of cosmetic products, The Body Shop offers many
    package shopping opportunities at good prices with many attractive incentives.
    The difference of The Body Shop products is the use of high-quality natural
    ingredients from around the world such as fruits, berries, herbs, etc. And yet, customer
    service , gift baskets, and free makeup are also provided by the company at franchise
    stores. In addition, The Body Shop provides body care products for men, including
    facial care, lotion, shower gel, shampoo,... suitable for the body.
    The Body Shop's successful product marketing strategy is thanks to its simple,
    sophisticated packaging design with distinct colors for each product line. So that
    customers can feel that the product is of natural origin, the packaging also clearly
    prints images of the ingredients. In addition, with the goal of producing
    environmentally friendly products, The Body Shop's bottles are often made from
    recyclable materials.
    In particular, in the process of packaging and delivering products to customers, The
    Body Shop absolutely does not use plastic bags but instead uses recyclable paper bags,
    contributing to building the message of environmental protection. surrounding school.
    Price
    Price is one of the important factors in The Body Shop's Marketing strategy. In
    particular, selling price plays a decisive role in consumers' purchases, and also affects
    the competitiveness of businesses in the market.
    The Body Shop's product prices are considered quite high compared to competitors.
    Although the price is relatively high, The Body Shop focuses on producing products
    with large capacity and guaranteed quality, suitable for the affordability of target
    customers.
    The Body Shop's advantage is its source of high quality ingredients. To choose the
    best raw materials at reasonable prices, The Body Shop has implemented the
    Community Fair Trade program since 1987. The brand searches and cooperates with
    farmers and partners. in rural areas creates good business opportunities, long-term and
    stable income for them. By this method of implementation, The Body Shop owns
    clean, natural ingredients used to create products such as chamomile, mint oil from
    England, olive oil from Italy, soybean oil from Brazil. ,… Currently, The Body Shop
    cooperates with 25 suppliers with more than 25,000 farmers worldwide.
    Place
    The Body Shop's distribution system strategy is to bring products directly to
    customers without going through intermediaries. Up to now, The Body Shop has more
    than 2,500 stores worldwide in 61 countries and online sales channel via Website
    (http://www.thebodyshop.com/). The brand's international presence in many major
    countries, including Japan, Korea, India, Hungary, Finland, Portugal, Finland,
    Bangladesh and Vietnam,…
    The Body Shop stores operate through franchising and are increasingly expanding
    globally. The store system provides businesses with advantages in display, enabling
    customers to try before deciding to buy. Furthermore, with online purchasing through
    the brand's official website, loyal customers can save time going directly to the point
    of sale and still be able to buy quickly thanks to the free delivery policy. place.
    Promotion
    The success of the mixed promotion strategy must include the pioneering brand The
    Body Shop against animal testing in the cosmetics industry. In particular, The Body
    Shop Foundation also sponsors organizations to advocate for an end to the use and
    destruction of animals for any purpose.
    In addition to the official website, The Body Shop also appears heavily on Social
    Media platforms (Facebook, Twitter) with the purpose of interacting more with
    customers, quickly updating information about promotions and new products. ,...
    thereby promoting increased sales revenue.

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