KOTHAKOTA KRISHNAKANTH REDDY

SYNOPSIS
❖ Goal-driven leader with 27+ years of invaluable experience in diverse areas such
as Profit Centre Management, Strategy, Merchandising, Key Account
Management, Business Development, Marketing & Relationship Management in
India and abroad.
❖ A skilled planner, strategist and implementer with deftness in formulating plans
for augmenting business.
❖ Resourceful in picking up and understanding shopper / consumer insights,
analyzing trends and accordingly implementing merchandise strategies.
❖ Keen understanding of the retail sector and the needs of various formats,
including sourcing, vendor development and management, channel
administration and effective business strategies.
❖ An impressive communicator with strong leadership, team building,
interpersonal, analytical and coordination skills. Willingness to take risks and
work in a dynamic, consumer-driven business environment.
❖ A proactive leader and planner with expertise in strategic planning, market
plan execution, pre-sales efforts with skills in P&L (Profit & Loss)
management, competitor and market analysis & targeted marketing.

❖ An Out-of-the-Box Thinker with a proven track record of increasing revenues,

establishing, streamlining workflow and creating a team work environment to
enhance productivity innovatively for reputed business houses.
❖ A skilled communicator with exceptional presentation skills and abilities in
forging business partnerships in markets, lead cross-functional teams and
establish beneficial relationships with key players in the industry
Core Competencies:
Purchase / Procurement / Buying & Merchandising:
Developing a sound sourcing strategy & implementing key contracting / procurement
strategies. Tracking results / assessment and taking corrective action plans
periodically. Gathering industry wide data & analyzing the same for benchmarking.
Vendor Development:
Identifying, selecting and developing vendors for all services required. Improving
supplier performance through the supplier performance appraisal and supplier pre
qualification programmes.
Supply Chain Management:
Sustaining the existing network & managing the supply chain for the items and
ensuring timely distribution of the merchandise.
Strategic Planning:
Working closely with all levels of management within the Company to determine
needs, developing strategies, planning and providing procurement sources in support
of those needs.
Inventory / Materials Management:
Monitoring availability of stock, making appropriate arrangements to ensure on
time/Just in Time(JIT) deliveries. Adroitly managing material planning activities.
Sustanability:
Sustainability, Traceability, BONSUCRO & Organic Certification

Strengths & Achievements:

• Well versed with BONSUCRO, Global GAP, GMP, BRC, USFDA and HACCP
policies of production of crops concerned with export. I contributed
significantly to food export business of India.
• Functioned as a part of the team in obtaining BONSUCRO, Global GAP,
HACCP accreditation

Educational Details:
Exam Passed Institution
The Hyderabad Public School,
C.B.S.E. 10th Std.
Hyderabad
The Hyderabad Public School,
C.B.S.E. 12th Std.
Hyderabad
B.Sc. Agriculture ANGRAU, HYDERABAD
MBA-Marketing SIKKIM MANIPAL UNIVERSITY
PGDM-Business Leadership IIM-AHMEDABAD

Current Profile:Director-Cane Procurement

MRN Group(Nirani Sugars Ltd)
Handling Procurement of approximately Rs.3200crores per annum.

Work Experience Details :

Current Profile: Head-Procurement(Supply Chain)
Company: EID PARRY INDIA LTD(Murugappa group)

Duration:Feb’18 to July’2023
Job Profile: Head-Procurement(Cane)
Handling Procurement of approximately Rs.2000crores per annum.
➢ Handling a team of 192 with 9 direct reports.
➢ Evolving strategies for the effective development and supply of Sugar
Cane.
➢ Overcoming the impediments connected with controllable factors.
➢ Developing Institutional Customers ( Pharma, Beverages, Food Products
,Bakeries).
➢ Analysis of various industry trends, competitive crop patterns, seasonal
conditions, government norms and regulations are considered for
developing the annual and long term business plans for the Company.
➢ Strategies are evolved for cost reduction through reverse logistics, vendor
development and focus on new supplier development for packaging
material.
 ➢ Work closely with the Marketing team to increase the institutional
customer base and increase the premium on sale to institutions.
➢ Developing new area through infrastructure development plan and
increasing cane productivity levels in the existing area.
➢ Identifying link roads to be developed to bring in additional area under
cane and implementing the formation through Government agencies/
Beneficiaries contribution / company contribution (as loan).
➢ Determining the viability of establishing a new factory / acquisition with
respect to cane availability and other related factors (statutory,
sustenance, recovery, environmental etc).
➢ Establishing effective network within the industry and in liasoning with
Government both State and Centre and State and National level Sugar
Industry organizations.
➢ Responsible for contributing towards the organizational improvement
through efficient use of human resources and knowledge development
within the cane operations department.

➢ Planning, monitoring and facilitating the implementation of all Cane

development programs for procurement of 30Lakh MT of Cane.

Company:CITRUS PROCESSING INDIA PVT LTD(J.V. of Cargill & Pepsico)

Location:Hyderabad
Duration:Nov’2014 to Feb’18
Job Profile:

Identifying, negotiating and developing a dedicated supplier/ vendor source

for achieving cost effective purchase of fruits for beverage & juice production
in India.

➢ Procurement of Citrus Fruits-50,0000MT/year and Apple-

60,0000MT/year
➢ Ensure Traceability and Food safety-Global GAP compliance.
➢ Implementation of Technical and Agri-Extension Projects-Setting up
Farmer Training Centres, supporting farmers techno-commercially to set
up nursery projects, poly houses, packhouses, etc.
➢ Formation of Farmer self Help groups. To secure loans and subsidies to
farmer groups. To provide technical guidance.
➢ Establish Strong Linkages with Agri Extension Partners-Develop Back
end partnership with leading agri input companies, Research institutes,
extension agencies, Govt departments and NGOs to drive sustainable
agriculture in India
➢ Identify and connect with Key social enterpreneurs, progressive growers,
farmer organizations and charitable organizations in the farmer base
regions to establish strong image for company
➢ Champion Sustainable Agriculture in India. Ensure stewardship in all
active Direct Farm clusters. Ensure sustainability in each area of farming,
supply chain and sourcing
➢ Undertake continuous improvement activities on all aspects of systems,
 People, Processes and ethical management of system

Work experience-2: General Manager-Procurement(Supply Chain)

Company:SODEXO
Location:Bangalore
Duration:April’2013 to Nov’2014
Job Profile: Handling Procurement of approximately Rs.300crores per
annum.

Identifying, negotiating and developing a dedicated supplier/ vendor source

for achieving cost effective purchase of raw materials for FMCG, Dairy, Sea-
food & Meat & FF&V category thereby increasing the Gross operating profit
of the Business units for Food articles for Pan India.

➢ Devise the long-term Strategic category plans for the respective

categories & implement the same.
➢ Monitor closely the contract renewal dates for Pan India for categories.
➢ Vendor development.
➢ Draw out the specifications for all categories.
➢ Forecast the future rates and trends to operations so that they can get a
price increase from the client and improvise the menu offerings.
➢ Work out possibility of Bulk buying, hedging, or opportunity buying.
➢ Devising plans & executing them for Better Tomorrow Plan
commitments.
➢ Meeting budgeted targets on Cost savings.
➢ Undertake continuous improvement activities on all aspects of systems,
People, Processes and ethical management of system
➢ Used alternate products like Tomato paste, Onion flakes, Garlic flakes,
Milk powder, Blended Milk, etc to reduce cost end ensure sustainable
profitability.
➢ Ensured inflation levels at 70% of CPI.
Work Experience: 3
Company:Bharti Walmart Pvt Ltd since Apr 2011
Location: Pune
Duration:April’2011 to April’2013
Job Profile –Buying & Merchandising- Food
Designation- Head-West & South

Job Profile:
➢ To play an important role in the development of the Buying & Merchandising
strategy.
➢ Ensure EDLP to customers by ensuring EDLC.
➢ To develop financial plans which take into account market risks and
opportunities within the overall corporate budget processes.
➢ To accurately phase sales, stock, margin, markdown and in-take plans and
projections taking into account prevailing market trends.
➢ To develop new suppliers and maintain genuine, sustainable partnerships with
the existing ones.
➢ To effectively plan and execute all departmental and divisional promotions in
line with the group promotional plan.
➢ To seek out and consider the interests of both internal and external customers
at all times and to act, as the primary point of contact should any issues
relating to the department arise.
➢ To ensure proper co-ordination between their Department and Store
Operations and Customer Marketing
➢ To ensure International as well as Indian quality norms related to all the
activities are adhered and documented. To ensure SOP / quality procedure
manuals & work instructions are monitored & updated as and when required.
➢ To ensure proper supply chain management for all our products. Developing
new business strategies to launch new Agro commodity Markets.
➢ To adhere to the set quality and financial parameters of procurement. To
ensure Implementation of Global GAP standard in field & training of
employee on new & different standards time to time.
➢ Preparation of costing projected as well as actual for each state in order to
know the profitability and also review of the same at frequent intervals.
➢ To ensure Implementation of Global GAP standard in field & training of
employee on new & different standards time to time.
➢ Effective communication with buyers/customers and Farmers. Develop
relationship with major trading player for all commodity in said states to use
NBHC warehouses for storing commodity
➢ Pricing Various Products and payment terms, to identify buyers/ for fresh
and processed agro produce. To implement various strategies made by HODs.
Plan & execute effective sales promotional strategy in consultation with
HODs.
➢ To handle National Regulatory Matters related to trade, broad knowledge on
taxation including payments & instruments.
 ➢ To develop, nurture & retain Customers for profitable & sustainable growth
of the company by providing quality output market linkage to member
farmer and ensure value addition in raising their income.
➢ Implementation of Quality Management Systems(TQM) in process lines such
as HACCP, ISO 22000 and any other suitable food safety norms

Work Experience: 4
Company:Deepak Fertilisers & Petrochemicals Ltd. (From June’2010-
tillMarch’2011)
Location: Pune
Duration:Jun’2010 to April’2011
Job Profile – Exports& Domestic Marketing-Fresh and Processed/Frozen Fruits&
Vegetables.
Job Profile:
➢ Set up National Product Sourcing Network in India.
➢ Enhance Farmer Income-Design Farmer Training, Field demonstraton and
Other technical interventions through Agronomists to improve Yield, Deliver
increase in farmers yield as a result of technical intervention.
➢ Ensure Traceability and Food safety-Global GAP compliance.
➢ Implementation of Technical and Agri-Extension Projects-Setting up Farmer
Training Centres, supporting farmers techno-commercially to set up nursery
projects, poly houses, packhouses, etc.
➢ Formation of Farmer self Help groups. To secure loans and subsidies to
farmer groups. To provide technical guidance.
➢ Establish Strong Linkages with Agri Extension Partners-Develop Back end
partnership with leading agri input companies, Research institutes, extension
agencies, Govt departments and NGOs to drive sustainable agriculture in
India
➢ Identify and connect with Key social enterpreneurs, progressive growers,
farmer organizations and charitable organizations in the farmer base regions
to establish strong image for company
➢ Champion Sustainable Agriculture in India. Ensure stewardship in all active
Direct Farm clusters. Ensure sustainability in each area of farming, supply
chain and sourcing

WorkExperience:5
Company:Foodworld Supermarkets Ltd. (FromSep’2007- June’2010)
Location: Bangalore
Duration:September’2007 to June’2010
Job Profile –Buying & Merchandising-Staples and Fresh Food(Dairy,Fruits&
Vegetables, Frozen,Bakery & Non-Veg).
Designation- Group Category Manager -Merchandising
 ➢ To play an important role in the development of the Buying & Merchandising
strategy and to ensure that this strategy is implemented for category of Fruits
& Vegetables, Dairy &Frozen Foods, Non-Veg.

➢ To develop financial plans which take into account market risks and
opportunities within the overall corporate budget processes.
➢ To accurately phase sales, stock, margin, markdown and in-take plans and
projections taking into account prevailing market trends.
➢ To develop new suppliers and maintain genuine, sustainable partnerships with
the existing ones.
➢ Reviewing supplier performance and profitability.
➢ To effectively plan and execute all departmental and divisional promotions in
line with the group promotional plan.
➢ To seek out and consider the interests of both internal and external customers
at all times and to act, as the primary point of contact should any issues
relating to the department arise.
➢ To ensure proper co-ordination between their Department and Store
Operations and Customer Marketing
Accountabilities:

➢ Managing procurement of entire category for branded as well development of

own brands.

➢ Handling a gamut of tasks including assortment analysis by introduction &

deletion of products, terms of trade negotiations, monthly schemes
negotiations and range reviewing for all the sub categories.

➢ Responsible for inventory management, planning in store assortment along

with implementation of display of the products in shelf by working in co-
ordination with Planogram department for stores.
Involved in visual merchandising inside the stores, effective shelf display and
quarterly range rationalisation.

Work Experience: 6

Company: Metro Cash & Carry India Pvt Ltd

Location: Bangalore
Designation: Senior Executive –Buying & Merchandising(Staples & Fresh Food)
Duration: Dec’2006 to Sept’07.

Job Profile:
➢ Managing procurement of entire category for branded as well development of
own brands.
➢ Handling a gamut of tasks including assortment analysis by introduction &
deletion of products, terms of trade negotiations, monthly schemes
negotiations and range reviewing for all the sub categories.
 ➢ Responsible for inventory management, planning in store assortment along
with implementation of display of the products in shelf by working in co-
ordination with Planogram department for stores.

➢ Involved in visual merchandising inside the stores, effective shelf display and
quarterly range rationalization.
➢ Supervising metro mail promotion planning, negotiating promotional
schemes, best prices and stock availability during promotion period.
➢ Developing vendor identification & upgrading the unit w.r.t. to quality
parameters, registration, scheduling, and Vendor Database management.

Work Experience:7

Company: Ballarpur Industries Ltd

Location: Bangalore
Designation:Regional Manager–Procurement
Duration:April’1996 to Dec’2006.
Job Profile:
I was an active member of HACCP & TQM implementation team. I was
involved in crop forecasting, liasoning with Govt. and private agencies for
procurement, contract farming of above mentioned crops.
I was heading the AGRI-EXTENSION Department. I was coordinating with
Logistics and MIS Departments. I was the Team leader in TOTAL QUALITY
MANAGEMENT.I was arranging the supply of crop produce through direct
purchases from MANDIS, MARKET YARDS,NDDB(SAFAL) and also through
contract farming by appointing Facilitators/Agents.
➢ Effective management of the Units under contract farming area of around
2500 acres per year and Procurement activities as Profit Centre, Recruit
Field Officers and business functions.
➢ Commended for procurement and Agricultural Advances and
implementation of HACCP at Field and Procurement and overall
profitability.
➢ Consistently supported the development of procurement plan and
computerized procurement system for the unit and its total responsibility.

➢ Proved highly adept at ensuring Quality Specifications confining to USFDA,

Codex Alimentarius from Seed to delivery at Factory.
Surpassed all activities for procurement especially as per USFDA standards
and also Kosher Certification for Exports to USA.
➢ Functioned as a part of team to get HACCP accreditation, Kosher
Certification. Implemented TQM in Procurement of Vegetables (Suppliers;
Introduced direct procurement of Dil Weed, Paprika, White Onion, from
farmers resulting in a cost reduction of 40%.

➢ Efficiently procured Fresh Mango, Vegetables like Bhindi, Drumstick,

Banana leaf, Pomegranate for Export to South East Asian Countries and
Middle East Gulf Countries.
Notable Contributions:

✓ Executed forward buying plan and stock & sell plan in Agro Commodities--
Staples, Pulses, Oils, Onion, Potatoes and Apples, thereby materialising 40%
margin excluding dump.
✓ Successfully developed and implemented SACCP(Shrinkage Analysis Critical
Control Points) to decrease dump at store and increased margin in fresh
category.
✓ Spearheaded the set up for quality assurance, HACCP and quality control.
✓ Well-developed business and supply chain understanding attained through
diverse assignments in logistics, and business analysis at both staff and
manufacturing locations.
✓ Deft in managing all procurement activities using a range of contracts and
contract management techniques & providing management information as
appropriate.
✓ Proven track record utilizing a fact-based, process-oriented approach towards
reaching aggressive goals in support of cost, profit, service and organizational
objectives.
✓ Significantly achieved the procurement target month on month both in top line
& bottom line.

✓ Successfully implemented category management process to streamline Sub-

Categories across all the stores.

✓ Played a vital role in Logistics Project to improve the efficiency of supply chain
& inventory level.

Contact details
Phone : 9742330222/7382986902
Email : krishnakanthreddy2003@yahoo.co.in
2008kr@gmail.com

(K. KRISHNA KANTH REDDY)