Communication

media
Landscape
By: MG (Mark Gamba)
The Global Communication Landscape
according to PACMAS (Pacific
Media Assistance Scheme) as of 2014

The Media and Communication Landscape

play by
these;
a. Policy and Legislation
b. Media Systems
c. Capacity Building
d. Content
A. Policy and Legislation
Media Council Code Ethics came before the proposal of
Media Decrees
Lack of professional UNITY of journalists and ORGANIZATION
to fight leads to the
imposition of Media’s Industry.
Media may be protected or counter acted with
IFJ
(International Federation of -Journalists) and
PFF
(Pacific Freedom forum)
B. Media Systems

Media systems take into consideration

technical skills,
support and infrastructure. It also explores
emergency
broadcast systems and experience from
previous disasters and crisis in the global level.
C. Capacity Building

Capacity building includes and understanding of the

level of
qualification among existing and media &
communication
practitioners, training and capacity building support &
organizations providing such support. It also takes into
consideration Media Association and TVETS.
(specifications for TVETS are as follows; Journalism,
Media
Production, Communication and Technical Skills, Film
Production.)
-TVETS follow specific standards
• Courses at a minimum of 8 months are considered with
a
Diploma
• Courses at a minimum of 3 weeks are considered with a
Certificate
• There is a 50;50 ratio and; 1:4 teacher student ratio
D. Content
-Media Content focuses on
Communication Platforms and ways
to address National and Global issues.
eg, Climate change
 Media
Overview
Media and The Philippines’ media is rowdy, vibrant,

Landscape across
diverse and hugely profitable.
• There are nearly 1,000 radio stations
the country, broadcasting on FM
and
Medium Wave, according to Kapisanan
ng mga Brodkaster ng Pilipinas (KBP) -
the
Association of Broadcasters of the
Philippines.
 There are 28 daily newspapers published in
Manila. Dozens more daily and weekly
newspapers are published in provincial cities.
• Most independent provincial broadcasters are
Media and affiliated to one of the big national
radio and TV networks and relay large chunks

Landscape of their programming.

• The state media is very weak, partly because
it is banned from supplementing its
budget with advertising.
• Radio is the most reliable channel for
distributing news, information and
entertainment in the Philippines’ rural interior,
where mountains often get in the
way of TV signals.
Broadcasting is dominated by six powerful radio
and TV networks which
command massive audiences nationwide:

ABS-CBN
Philippines biggest media group. It
dominates local television. Its flagship
ABS-CBN TV network broadcasts from 25
content producing stations around the
country and eight affiliated TV stations
nationwide.
GMA Network
popular and influential television
channel GMA
-
7 in Metro Manila
and its radio counterpart DZBB.
The group controls a network of
60 TV stations and 23 radio music
and entertain radio stations
across the Philippines through its
Campus Radio network. GMA
Network is owned and managed
by the Gozo,
Duavit
and Jimenez
families which founded the
media group in the 1960s.
Manila Broadcasting
Company (MBC)
➢The biggest radio group in
the Philippines. It controls
over 200 radio stations
across the country and a
chain of TV stations.
 TV5
formerly known as the Associated
Broadcasting Company (ABC),
www.TV5.com.ph, owns several
TV stations in Metro Manila,
including DWET
-
TV, DWNBTV and
DWDZTV. It also owns the
popular radio news station
Radyo5 News FM.
Radio Mindanao Network (RMN)
➢owns more than 60
radio stations in
Manila and the
southern island of
Mindanao under the
RNM and
iFM
brands.
 Bombo Radyo
Operates 43 radio stations nationwide through its Bombo
Radyo
talk radio network and its
Star FM chain of music stations.
There are 22
Bombo
Radyo
Medium Wave radio stations and
21 Star FM stations across the Philippines.

Bombyo
Radyo
is
owned by the Florente
Group of
Companies which also has interests in banking and pawn
shops.
Although commercial broadcasting has flourished
in the
Phillippines
, state radio and television
command relatively low audiences.
•
The public sector broadcasters suffer from low
levels of government investment and are banned
from carrying advertising. This prevents them from
topping up their budget allocations with
commercial revenue.
Philippine Broadcasting Service
(PBS)

A radio network in the

Philippines. It is
owned by the
Philippine
government
under the Presidential
Communications Operations Office.
• People’s National Television Inc (PNTI)

People's Television Network,

Inc. (PTNI / PTV Philippines)
(Filipino:Telebisyonng Bayan,
abbreviated PTV) is the flagship
government television network owned
by the Philippine Government under
the helm of the Presidential
Communications Operations Office. Its
head office, studios and transmitter are
located at Broadcast Complex, Visayas
Avenue, Diliman,Quezon City.
 -TV has begun to displace radio in many
rural areas as people
increasingly turn to satellite dishes to
overcome reception
problems.
- Radio, on the other hand, has gained a
new lease of life in the
towns and cities with the spread of mobile
phones
 ❖ According to the Philippines’ National
Telecommunications Commission (NTC), an increasing
A number of people in both urban and rural areas listen
to radio on their mobile phones rather than a
conventional radio set.

❖Mobile phone penetration – the number of active

mobile telephone lines per 100 people - reached 92%
of the population in 2011, according to the
International Telecommunications Union (ITU).
 The Philippine Daily Inquirer,
popularly known as the Inquirer, is
the
most widely read broadsheet
newspaper in thePhilippines. with a
daily
circulation of 260,000 copies. It is
one of the Philippines' newspapers
of
record. It is a member of the Asia
News Network.
The Philippine Star (self-styled The Philippine STAR) is the leading
print and digital newspaper in the Philippines and the flagship
brand of the Star Group of Publications. It is owned and published
by Philstar Daily Inc., which also publishes tabloids Pilipino Star
Ngayon, Pang-Masa, The Freeman, and Banat, as well as People
Asia and the Sunday magazine Starweek. With the sloganTruth
Shall Prevail, the company maintains its quality as one of the
trusted news sources in the Philippines. It is the most widely read
broadsheet in the country, surpassing Philippine Daily Inquirer,
with a market share of over 50 percent and over 2.7 million daily
readers nationwide.
 -According to local human rights organisations, 147 journalists were
killed between the restoration of democracy in 1986 and the end of
2011.
-In December 2011, the international press freedom organisation
Reporters Sans Frontieres (RSF) www.rsf.org listed the Philippines as
one of the 10 most dangerous countries in the world for journalists to
work in.
-The worst ever atrocity commited against Filipino journalists occurred
in the southern province of Maguindanao on Mindanao island in
November 2009.
-Fifty eight people travelling in an election convoy, including 32
journalists, were killed by a private militia linked to the Governor of
Maguindanao, Andal Ampatuan.
 Three years later, in early 2012, none of those indicted for the massacre,
including several members of the Ampatuan family, had been convicted.
-Politically motivated murders, undertaken by hired killers, private militias
and the state security forces, are usually linked to investigations into local
and national politics, corruption, and business.
-Few perpetrators of such crimes are ever brought to trial.
-RSF ranked the Philippines 140th out of the 179 countries listed in its 2011-
12 World Press Freedom Index. It identified the cities of Manila, Cebu and
Cagayan del Oro as particularly hazardous places for media professionals to
operate in
 -The first radio station in the Philippines started
broadcasting in 1922.
-By early 2012, some 600 privately owned commercial
FM stations and 375 Medium Wave radio stations were
on air across the country.
 ❖
Television first came to the Philippines in 1953, but TV only took
off in a big way following the overthrow of President Ferdinand
Marcos in 1986.
❖
By 2012, there were 228 privately owned television stations
broadcasting across the country, according to the KBP.
❖
Many channels, such as the ABSCBN News Channel, GMA News
TV and AksyonTV5, broadcast only news and current affairs
programmes.
❖ There are also several Christian TV channels, including the
powerful Catholic Media Network’s flagship TV station TV Maria.
Other popular Catholic TV channels are EWTN and
Familyland.
- Former President Ferdinand Marcos seized the assets of media
organisations
that did not support him when he declared martial
law in 1972. These newspapers and radio and TV stations were
either given to his friends or closed down.
-But when Marcos was overthrown in 1986 many of the
confiscated media outlets –including ABS
-
CBN
-
were returned
to their original owners. At the same time, the former president’s
draconian curbs on press freedom were lifted.
 Increasingly, young people in urban areas are turning to the
internet for news. All the large news
organisations
have invested
heavily in their news websites to meet this demand.
-According to the internet traffic analysis website www.alexa.com
the most popular news websites in the Philippines in May 2012
were those of the Philippine Daily Inquirer www.inquirer.net , the
country’s largest circulation broadsheet newspaper, and broadcasting giant ABS
-
CBN www.abs
-cbnnews.com
-2Blogging has become an important part of social and political
life.
 -There are thousands of bloggers in the Philippines, many of
whom
participate in the country’s annual blogging awards.
-In May 2012, www.alexa.com listed two blog aggregator sites
among the 10 most popular websites in the Philippines.
-Cybercrime legislation under consideration by Congress in
2012 would allow the government to block websites or blogs
that were
deemed ‘obscene or indecent’.
Arigatenks!