02 - Prelim Pages
02 - Prelim Pages
02 - Prelim Pages
ADVERTISING IN INDIA
Thesis submitted to the University of Delhi
for the Award of the Degree of
DOCTOR OF PHILOSOPHY
IN
LAW
By
ANCHAL MITTAL
FACULTY OF LAW
UNIVERSITY OF DELHI
DELHI-110007
2019
DECLARATION
I, Anchal Mittal hereby declare that this Doctoral thesis entitled ‘Legal Regulation of
Advertising in India’ has been prepared entirely by me on the basis of original research.
Information derived from the works of others has been duly acknowledged.
I further declare that no part of this thesis has been published or submitted to any other
institution for any other purpose.
Anchal Mittal
Candidate
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CERTIFICATE
This is to certify that Ms. Anchal Mittal has worked under my supervision on the topic
‘Legal Regulation of Advertising in India’. To my knowledge, the work reported in
this thesis is original and has not been submitted in part or full to this University or any
other institution for award of any degree, diploma, certificate etc. I am satisfied that this
work is worthy of consideration for award of degree of Doctor of Philosophy in law.
Hence this work is forwarded to the University for evaluation.
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Faculty of Law
University of Delhi
Delhi-110007, India
Date :
Certificate of Originality
(ANCHAL MITTAL)
Candidate
iii
STUDENT APPROVAL FORM
Department LAW
Degree Ph.D.
Agreement
1. I hereby certify that, if appropriate, I have obtained and attached hereto a written
permission/statement from the owner(s) of each third party copyrighted matter to
be included in my thesis/dissertation, allowing distribution as specified below.
2. I hereby grant to the university and its agents the non-exclusive license to archive
and make accessible, under the conditions specified below, my thesis/dissertation,
in whole or in part in all forms of media, now or hereafter known. I retain all other
ownership rights to the copyright of the thesis/dissertation. I also retain the right to
use in future works (such as articles or books) all or part of this thesis,
dissertation, or project report.
Conditions :
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2. Release the entire work for ‗My University‘
only for
1 Year
2 Year
3 Year
Place: Delhi
Date : __________
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ACKNOWLEDGEMENTS
Undertaking this thesis has been a life changing experience for me and would not have
been possible without the continuous support, guidance and contribution of my
supervisor.
My indebted thanks to my research co-guide Prof. (Dr.) Ashwani Kumar Bansal, former
Dean, Faculty of Law, Delhi University who not only drove me to pursue my doctoral
degree but inspired me to be a fragment of academia.
I immensely appreciate the seamless support and motivation that I received from Dr.
Kiran Gupta, a very senior, humble and extremely helpful Professor of the Faculty of
Law, Delhi University.
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A special mention of thanks to Ruchika Mittal, my dear sister, for going through my
thesis even though she was occupied with prior commitments.
I would like to thank the office and library staff and library, Faculty of Law, Delhi
University, the Indian Law Institute, Faculty of Law, SGT University, the Indian
Institute of Public Administration and National Law School of India University,
Bangalore.
Anchal Mittal
Candidate
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LIST OF CASES
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Common Cause (A Regd. Society) v. UOI and Ors. 2017 (2) SCALE 169.
Consolidated Edison Co. v. Public Service Comm‘n 47 N.Y. 2d 94,110, 390 N.E. 2d
94,110,390 N.E. 2d 749, 759(1979).
Cumberland Packing Corp. v. Monsanto Co. 32 F. Supp. 2d 561 (E.D.N.Y. 1999).
Dabur India Ltd v. Colortek Meghlaya Ltd. 2010 (42) PTC 88 (Del).
Dabur India Ltd v. Emami Ltd. 2004 (29) PTC 1 Del.
Dabur v. Wipro 2006 (32) PTC 677 (Del).
Dabur India Limited v. Colgate Palmolive India Ltd. 2004 (29) PTC 401 Del.
Danjaq v. Trab
D.A.V. Institute of Physiotherapy v. Miss. Navleen Kaur and Ors. (1998) 1 CPJ 430
(Punjab).
Dharam Dutt v. Union of India (2004) 1 SCC 712.
Divisional Controller, K.S.R.T.C., Mysore Division v. Azeez Ahmed (1991) II CPJ
734 (Karn).
D.M. Entertainment. v. Baby Gift House and Ors. CS(OS) No. 893/2002.
Dr. J.J. Merchant & Ors. v. Shrinath Chaturvedi [2002] 6 SCC 635.
Edmund Irvine Tidswell Limited v. Talksport Limited [2002] EWHC 539.
Entertainment Network (India) Ltd. v. Super Cassette Industries Ltd. (2008) 13 SCC
30.
Eureka Forbes Ltd. v. Pentair Water India Pvt. Ltd. 2007 (4) KarLJ 122.
Excel Wear v. Union of India AIR 1979 SC.
FTC v. Garvey 383 F.3d 891, 901 (9th Cir. 2004).
Godfrey Phillips India Ltd. v Ajay Kumar AIR 2008 SC 1828.
Godfrey Phillips India Ltd. v. Dharampal Satyapal Ltd. 2012 (51) PTC 251 (Del).
Godrej Sara Lee Ltd. v. Reckitt Benckiser (I) Ltd. 2006 (32) PTC 307 (Del).
Gwalior Development Authority v. Manju Nayak and 4 Ors. (1998) 2 CPJ 64 (MP).
Haelan Laboratories v. Topps Chewing Gum 202 F.2d 866 (2d Cir. 1953).
Hamdard Dawakhana (Wakf) Lal v. Union of India 1960 AIR 554.
Havells v. Amritanshu Khaitan and Ors. 2015 (62) PTC 64 [Del].
Havells India Limited v. The Advertising Standards Council of India (2016) 227
DLT 719.
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Henderson v. Radio Corporation Pty Ltd. [1969] RPC 218.
Hindustan Unilever Ltd. v. Reckitt Benckiser (India) Ltd. AIR 2013 Cal 90.
Hindustan Times v. State of U.P. (2003) 1 SCC 591.
Horlicks Ltd. & anr v. Heinz India Private Limited MANU/DE/4628/2018.
Indian Express Newspapers (Bombay) Pvt. Ltd v. Union of India (1985) 1 SCC 641.
ICC Development (International) Ltd. v. Arvee Enterprises 2003(26) PTC 245 Del.
Indraprastha People & Anr. v Union of India & Ors. [2015] DHC (1) RCR(Civil) 24.
Justice K. S. Puttaswamy (Retd.) v. Union of India Writ Petition (Civil) No 494 Of
2012.
Kailash v. Nanhku & Ors. [2005] 4 SCC 480.
Kasim v. State of Kerala [2009] CriLJ 4091.
Karamchand Appliances v. Sri Adhukari Brothers 2005 (31) PTC 1 (Del).
K. L.M. Royal Dutch Airlines v. Director General of Investigation and Registration
AIR 2009 SC 938.
L‘Oreal SA and others v. Bellure NV and others (Case C-487/07).
Maneka Gandhi v. Union of India AIR 1978 SC 597.
Martin Luther King Jr. Center for Social Change v. American Heritage Products Inc
694 F.2d 674 (11th Cir 1983).
Metro Tyres Ltd. v. The Advertising Council of India & Anr. 2017 SCC Online Del
7504.
Mishawaka Rubber and Woollen Mfg. Co. v. S. S. Kresge Co. 316 U.S. 203 (1942).
Mission Dental College and Hospital v. Bhupesh Khurana and Ors. [2009] (2)
ALD38(SC).
MRF Ltd. v. Inspector Kerala Government AIR 1999 SC 188.
Mr. Mahesh Bhatt and Kasturi and Sons vs. Union of India (UOI) and Anr.
147(2008) DLT561.
Ms. A. Arulmotzhi v The Govt. of India and Ors. [2006] AIR Mad 49.
M.S.M. Sharma v. Krishna Sinha AIR 1959 SC 395.
Noise Pollution (V), In re (2005) 5 SCC 733.
Ohralik v. Ohio State Bar Association 436 U.S. 447, 436 U.S. 455-456 (1978).
Optonica Kalyani Sharp India Ltd. v. Gopal Lakhotia (2003) 3 CJP 435 (Andhra
Pradesh).
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Pepsi Co. Inc. v. Hindustan Coca Cola Ltd. 2001 (21) P.T.C. 699.
Pepsi Co. Inc. And Ors. v. Hindustan Coca Cola Ltd. 2003 (27) PTC 305 Del.
Philips India Pvt. Ltd. vs. Shree Sant Kripa Appliances Pvt. Ltd. CS (OS)
No.1913/2014.
P.K. Somanath v. State of Kerala [1990] CriLJ 542 (High Court of Kerala).
President v. State of U.P. and Others Public Interest Litigation Number 12510 of
2006.
Procter and Gamble Home Products Private Limited v. Hindustan Unilever Ltd.
2017(69) PTC528(Del).
Rajat Sharma v. Ashok Venkatramani & Anr. IA No. 381/2019.
Rast v. Van Deman & Lewis Co. 240 U.S. 346.
Ravi v. S.I. of Police MANU/KE/0335/1988.
Reckitt Benckiser Health Care (India) Pvt. v. Emami Ltd. and Ors. (2015) 4 CHN 19.
Reckitt Benckiser (India) Pvt. Ltd. v. Gillete India Ltd.
Reckitt Benckiser (India) Ltd. v. Hindustan Lever Limited (2008) DLT 650.
Reckitt & Colman India Ltd. v. M.S. Ramachandran 1999 PTC 741.
Reckitt and Colman of India Ltd. v. Kiwi T.T.K. Ltd. 63 (1996) DLT 29.
Reliance Petrochemicals Ltd v. Indian Express AIR 1989 SC 190.
Rihanna v. Topshop
Royal Baking Powder Company v. Wright Crosssley and Co. (1901) 18 R.P.C 95.
Robyn Rihanna Fenty, Roraj Trade LLC, Combermere Entertainment Properties LLC
v. Arcadia Group Brands Limited (T/A Topshop)
Romesh Thappar v. State of Madras AIR 1950 SC 124.
R. Rajagopal v. State of Tamil Nadu 1994 SCC (6) 632.
R. Ramesh v M/S Prakash Moped House and Others [2001] R.P. No. 831.
Sai Lok Kalyan Sanstha v. Union of India 2014 SCC Online Del 7024.
Sakal Papers (P) Ltd. v. Union of India AIR 1962 SC 305.
Shiv Cable TV System v State of Rajasthan [1993] AIR Raj. 197.
S. Khushboo v. Kanniammal & Anr. (2010) AIR SC 3196 3203.
Smith vs. Chanel 402 F.2d 562 (9th Cir. 1968).
Star India Private Limited v. Leo Burnett India (Pvt.) Ltd. (2003)2B C R655.
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State of Andhra Pradesh v. McDowell AIR 1996 SC 1627.
State of Madras v. V.G. Row AIR 1952 SC 196.
State of Uttar Pradesh v. Raj Narain AIR 1975 SC 864.
Struggle Against Pain through its President v. State of U.P. and Others Public
Interest Litigation Number 12510 of 2006.
Tata Press Ltd. v. Mahanagar Telephone Nigam Ltd. (1995) 5 SCC 139.
Thornhill v. Alabama 310 U.S. 88, 96 (1940).
Titan Industries Ltd v. M/s Ramkumar Jewellers 2012 (50) PTC 486 (Del).
The Advertising Standards Council of India v. Reckitt Benckiser India Pvt. Ltd.
(2017).
Tolley v. JS Fry & Sons Ltd. [1931] AC 333.
Top Shop/Top Man Limited (2) [2013] EWHC 2310 (Ch).
Unibic Biscuits India Pvt. Ltd. v. Britannia Industries Ltd. MANU/KA/0240/2008.
Union of India v. Naveen Jindal (2004) 2 SCC 510.
U.S. v. Edge Broadcasting Co. 125L. Ed. 2d. 345, 61 U.S.L.W. 4759, 4761 (1993).
Ushodaya Publications (P) Ltd. v. Government of Andhra Pradesh AIR 1981 AP 109.
Vinoo Bhagat v. General Motors (I) Ltd. & Anr. (1998) 2 CPJ 565 (Delhi).
Virgina State Board of Pharmacy v. Virgina Citizens Consumer Council, Inc., 425
U.S. 748, 96 ct. 1817 (1976), 4L. Ed. 2nd 346.
Valentine v. Christensen 316 U.S. 52, 86L. Ed.1262, 62S Ct.920 (1942).
Virendra v. State of Punjab AIR 1957 SC 896.
White v. Mallin 1895 AC 154.
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ABBREVIATIONS
Ad - Advertisement
Ads - Advertisements
AAAA - American Association of Advertising Agencies
AAAI - Advertising Agencies Association of India
Ads - Advertisement
ANA - Association of National Advertisers
AROI - Association of Radio Operators for India
ASA - Advertising Standards Authority
ASCI - Advertising Standards Council of India
ASRC - Advertising Self-Regulatory Council
BCI - Bar Council of India
CAD - Comparative Advertising Division
CAIT - Confederation of All India Traders
CARU - Children‘s Advertising Review Unit
CAS - Common Access System
CBBB - Council of Better Business Bureaus
CCC - Consumer Complaint Council
COTPA - Cigarettes and Other Tobacco Products (Prohibition of
Advertisement and Regulation of Trade and Commerce,
Production, Supply and Distribution) Act.
DMA - Direct Marketing Association
ERA - Electronic Retailing Association
ERSP - Electronic Retailing Self-Regulation Program
FCTC - Framework Convention on Tobacco Control
FDA - Food and Drugs Administration
FMCG - Fast-Moving Consumer Goods
FSSAI - Food Safety and Standards Authority of India
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FTC - Federal Trade Commission
FTC - Fast Track Complaints
FTCP - Fast Track Complaints Panel
I&B - Information and Broadcasting
IBF - Indian Broadcasting Foundation
IPR - Intellectual Property Rights
IRP - Independent Review Process
IAB - Interactive Advertising Bureau
ICC - International Chamber of Commerce
ISA - The Indian Society of Advertisers
INR - The Indian rupee
KMPL - Kilometers Per Litre
MRTP - Monopolistic and Restrictive Trade Practices Act, 1969
MSG - Monosodium Glutamate
NAD - National Advertising Division
NAMS - National Advertising Monitoring Service
NARB - National Advertising Review Board
NARC - National Advertising Review Council
NBA - News Broadcasters Association
NGO - Non-governmental organizations
PTO - Patents and Trademark Office
SEBI - Securities and Exchange Board of India
TRAI - Telecom Regulatory Authority of India
TV - Television
USPTO - US Patents and Trademark Office
WHO - World Health Organization
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