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The Concept of Digitalization and Its Impact On The Modern Economy

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Advances in Economics, Business and Management Research, volume 128

International Scientific Conference "Far East Con" (ISCFEC 2020)

The Concept of Digitalization and Its Impact on the Modern


Economy

A U Mentsiev1, M V Engel2, A M Tsamaev3, M V Abubakarov, R S-E Yushaeva5


1
Faculty of information technology, Chechen State University, 32 Sheripov Street,
Grozny, 364024, Russia
2
Management department, Grozny International University LLC., 3/25 Kadyrov
Avenue, Grozny, 364091, Russia
3
Faculty of secondary vocational education, Grozny State Oil Technical University
named after Academician M. D. Millionshchikov, 6/15 Kirov Avenue, Grozny,
364000, Russia
4
Faculty of Technology and Economics, Chechen State Pedagogical University, 33
Kievskaya Street, Grozny, 364031, Russia
5
Faculty of Technology and Economics, Chechen State Pedagogical University, 33
Kievskaya Street, Grozny, 364031, Russia

E-mail: a.mentsiev@chesu.ru

Abstract. Imagining living in the past without the facilities that are available to people today
seems a bit too hard to survive. We live in an era where our dependency upon technology in
our routine tasks has driven us to a point where we take most of gifts of technology for granted.
Technology has transformed our way of living, including but not limited to food, education,
communication, transportation, entertainment, and medical care. Our favorite grocery stores
and restaurants are available to provide us food of our choice at all times. Virtual classrooms
and huge amount of content available online has made attainment of education convenient. Our
friends and family may be distant apart from us, but are only once click away. We book a cab
sitting at home for commuting, instead of walking down the street to catch one. We carry
around complete entertainment package with us in our pockets and bags. Wearable gadgets are
facilitating us in medical attention and care. While the list goes on and on, there is one
common factor – digitalization. This paper will reveal the concept of digitalization and its
impact on the modern economy.

1. Introduction
Digitalization is the new buzzword for every industrial sector. According to the Gartner 2018 CIO
Agenda Industry Insights report, digital business or digital transformation is ranked among the top
three business priorities [1]. More and more products and services are being offered to the customers
over digital channels for their convenience, while the conventional modes of sales are dying down.
Automation allows efficient manufacturing, inventory and sales management. Data gathering, storage
and processing assists companies in generating analytical insights for decision making and driving the
company in the correct direction for its prosperity. There are countless reasons for any company to
seriously consider digitalization at all possible levels. Further, to meet the digitalization needs of the

Copyright © 2020 The Authors. Published by Atlantis Press SARL.


This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 2960
Advances in Economics, Business and Management Research, volume 128

end-users as well as industries, a number of players of digital technology have emerged in the digital
business.
The digital activity of businesses throughout the world is increasing with every passing day,
leaving a significant impact on the economy, including Gross Domestic Product (GDP) per capital,
employment, labor productivity etc. Therefore, it is extremely essential to measure the impact of
digital technologies and industries on the economy for the government to track investments, quantify
success, and draft policies and regulations therefor. However, measurement of the impact of digital
technologies on the economy is more challenging than it may appear to be [2].
Even though we are surrounded by digital technologies, the impact of digital technologies on the
economy is difficult to measure. Since physical goods dominate the majority of the industrial sectors,
such as food, agriculture and automobile etc., it is easier to track their impact on the economy. On the
other hand, a considerably large portion of the digital sector is not physical. Rather it supports other
industrial sectors by improving their efficiencies, and is based on information, intangibles and
services. Many institutions, agencies, organizations and experts are attempting to devise mechanism
for measuring economic impact of digital technologies [2].

2. The digital economy


To be able to measure the impact of digital technologies on the economy, it is important to develop an
understanding of digital economy. Don Tapscott first introduced the concept of ‘Digital Economy’ as
creating and using digital technologies using an economic impact [3]. With the advancement of digital
technologies and increase in the hemisphere of its influence, the concept of digital economy evolved.
During this process, researchers suggested to use e-commerce, business processes, data size,
information technology (IT) infrastructure, and price behavior as indicators of digital economy [4]. In
1990s, there existed a direct relation between emergence of the Internet and the growth of the
economy. The situation took a shift in 2000s and 2010s, where a direct relation between economic
growth and utilization of the information and communication technologies (ICTs) was identified [5].
A key challenge imposed in measuring the economic impact of digital technologies was identified to
be the quantification of digital services [6].
In 2014, Organization for Economic Co-operation and Development (OECD) issued a set of
indicators of digital economic growth, which broadly include the digital infrastructure, societal
adoption of digital technologies, investments in ICTs. The German Federal Ministry for Economic
Affairs and Energy 2014 defines the general economy to consist of a combination of ICT sector and
the Internet economy [7]. Since ICTs stand in the center of the digitalization process, creating and
increasing opportunities for growth of businesses, utilization thereof is considered to be the basic
factor of economic growth. However, it may vary from one country to another – in some countries,
there is a strong correlation between ICT update and economic growth (for example; United States of
America (USA), China), while the relation is weaker in others (for example; Philippines, Senegal) [8].
Digitalization adds to economic growth through promotion of inclusion, by interconnection of
various businesses, allowing international trade and overcoming information barriers [9]. The digital
technologies provide extraordinary expansion to business, which could not be made possible using the
conventional means of marketing and sales. A company manufacturing its products in one part of the
world can advertise products through their websites and mobile applications, and / or by using online
platforms of other e-commerce companies. Traditional flow of goods, services and finance has
declines, while approximately 12% of the global goods are traded through e-commerce now [10]. A
buyer residing in another distant part of the world can review these products and place orders. The e-
commerce industries have set up their retail network worldwide for facilitation the delivery of goods
between the sellers and the buyers. This forms a chain connecting various companies belonging to
different industries together, with inter-dependability of expansion of their businesses [11].

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2.1. The impact of digitalization on the businesses


Digital technologies increase the efficiency of a business, by augmenting existing factor, and efficient
utilization of capital and labor [12]. The manufacturing process of goods can be improved through
automation. Real time ordering data helps companies plan the manufacturing process and manage the
inventory better. Internet of things utilized to receiving real time data supports the businesses to
deploy the workforce in the correct domain and take business decisions in timely fashion. Big data and
modern data analysis tools provide the correct and updated business insight to the decision makers of a
company to divide strategy for their company and implement it efficiently. Further, innovation of
using digital technologies to complement the business processes boosts completion in an industrial
sector. [11][13].
There is no industry, at least in the developed countries, which run without ICTs today. However,
the level of dependence upon the digital technologies may vary across the countries based on a number
of reasons. It is observed that the developed and the developing countries are adopting digital
technologies faster, which is also reflected in their economic growth. In 2016, Japan and Brazil had
the highest proportion of cloud computing tools i.e. 45%. Similarly, German enterprises showed
highest adoption of Electronic Resource Planning (ERP) tools i.e. 57% and the highest acceptance of
Customer Relationship Management (CRM) tools i.e. 45%. The same year and following years, there
was observed a considerable growth in economy of these countries [14].
The aforementioned factors pertain to the growth of economy by effectively utilizing digital
technologies in various industrial sectors. It should be noted that the digitalization of industries all
around the world has also proliferated the ICT sector itself. With the increased dependency of ordinary
people and business on data, there is a direct increase in demand of ICT platforms. Thus, creating
more employment opportunities for people within an ICT sector. ICT platforms are specially designed
to meet the customers’ business needs, which are volatile, making it an ever green industry, which is
most likely to grow more in future. In addition, the Internet, software and other ICT companies are
associated with higher earning jobs in comparison with other industrial sectors.
For the 36 member countries of OECD, representing 80% of world trade and investment, ICT
producing industries accounted for one-quarter of total research and development (R&D) expenses in
2011. In 2014, ICT related technologies accounted for one-third of total major patent applications.
From 2004 to 2014, within a decade, the share of patents pursuant to digital technologies (mostly data
mining, machine-to-machine (M2M), and data storage) has grown 6 times. Resultantly, between 2009
and 2012, the ICT sector performed better in the economies of OECD member countries as compared
to the other business domains. ICT exports for these countries grew by 4.4% [15].

2.2. The impact of digitalization on the global economy


The share of ICTs and ICT-enables services in emerging and developing countries has been found to
be on the rise. To elaborate, these countries have been able to increase their GDP by offering ICTs and
ICT-enables services to the other countries. Where, United Nations Conference on Trade and
Development (UNCTAD) defines ICT-enabled services to comprise of digital services delivered
remotely. The 2014 economic analysis of USA revealed an export of 54% of the ICT and ICT-enabled
services and 48% of import thereof. The emerging and developing economies, led by China and India,
accounted for 33% of ICT and ICT-enabled services exports and 27% imports thereof [16].
As identified by the Bureau of Economic Analysis (BEA), USA Department of Commerce, the
USA economy, comprising of more advanced technological industry and hence progressive digital
market, reflects significant growth based on digital industrial sector. For this study, BEA considered
the digital economy to comprise of the three components – digital-enabled infrastructure (including
computer hardware, software, telecommunication equipment and services, Internet of Things (IoT),
and supporting services), E-commerce (including Business-to-Business (B2B) e-commerce, Business-
to-Consumer (B2C) e-commerce, Peer-to-Peer (P2P) e-commerce, and supporting services) and digital
media (including direct sale digital media, free digital media, big data, and supporting services). In the
USA, the GDP share of digital products and services exhibited growth of digital economy by an

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average of over 6%. The gross output for digital economy of USA grew annually by 4.4% for a decade
from 2006 to 2016. In 2016, the digital economy of the USA employed 5.9 million workers, which
corresponded to 2.9% of the total employed people living in the USA This employment rate of the ICT
sector grew annually at a rate of 3.7% from 2011 to 2016 [17].
Since 2000, the digital economy is continually rising. In 2000, the Internet business spiked up,
while the global digital economy boosted from 2007. Between 2008 and 2013, Singapore observed the
highest digital evolution and strongest momentum thereof. USA itself has the latest technologies
available to support the digitalization process. On the other hand, China and India have had a lower
digital evolution but stronger momentum thereof. Resultantly, China and India are attracting private
equity investments due to cheaper labor availability and rising levels of digital readiness [18].
Every passing day imposes new challenges to the leaders, followers and late adopters of the global
digital market. Since the market dynamics is changing with digitalization, companies, industries and
countries are working hard to keep up and catch up with the pace of emergency of digitalization for
their prosperity. The digital market is currently being led by USA (MGI, March 2016), while other
countries are devising aggressive strategies to promote digitalization therein. The Russian digital
economy amounted to USD 61 billion in 2018, corresponding to an increase of 11% from 2017. The
relevant share of Russia’s GRP was about 3.8% in 2018. Russian government has devised a 5 years’
digital economy development national program, and plan to invest about USD 1.8 billion annually on
development of the digital industrial sector of the country from until 2025 [19, 20].

3. Conclusion
The digital technology is taking over lives of ordinary men as well as businesses. The digital industry
is not only supporting other industrial sectors, but itself is a whole world therein. With the increasing
digitalization, the ICT and ICT-enables services sector is expected to keep growing. The economy of
countries investing and promoting the digital products and services within their territory is bound to
grow – directly through ICTs, and indirectly when ICTs support other industries.

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