Careem Report PDF
Careem Report PDF
Careem Report PDF
CAREEM
A Project Report 2019
Contents
Executive Summary 4
Introduction 5
Company`s Vision 5
Company`s Mission 5
Appraisal Method 8
∙ LinkedIn Learning: 9
Conclusions- Gaps 10
Group Participation 13
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A Project Report 2019
Executive Summary
This project report discusses the findings and gaps of Careem`s performance
management system. Careem is one of the top cab-hailing apps in Pakistan. With its
vision making peoples` lives simpler, Careem has been expanding in different industries
like food delivery and service provider.
This report shares information about their current system and how the company keeps
up with its performance and what tool they use for their employee`s performance
appraisal. The problems and the gaps present in the system are discussed in the
conclusion.
The company uses a performance management system called Peakon that has its own
advantages and disadvantages. The appraisal system of the company is the done
through rating software called 360-degree feedback software. Before the transition, the
company used to have appraisal meetings twice a year.
The communication of performance expectation are set every year and those
expectations are passed down from top managers to department managers and then to
the teams. To motivate the employees, Careem has flexible work hours where the
employee can take a break at any time they want. Careem rewards good performance
with different incentives like bonuses and promotions.
The other tools related to their performance management are Greenhouse Recruitment
Software, LinkedIn learning, LMS, and Redash. The performance management
responsibilities are handled by each department head. The employees` performance
chart was confidential but in this report, we provided an example of how the
performance chart is of the company.
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A Project Report 2019
In the conclusion, different gaps of the company are discussed, as in what the company
lacks and how can they improve on it.
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A Project Report 2019
Introduction
Careem is a ride-hailing app that was founded in 2012. Created by Mudassir Shiekha
and Magnus Olsson in the UAE, as a web-based car booking service for corporate clients
given the traditional, private limousine and taxi cab-based nature of the industry,
Careem has rapidly evolved into a leading application-based passenger booking and
transportation service in most of the regions, catering heavily to local market needs.
The app was bought to Pakistan in 2016 by Mr. Junaid Iqbal, who was MD Careem
Pakistan. Today, Careem operates in 25+ cities of Dubai and Pakistan including Riyadh,
Cairo, Doha, and Karachi and many cities around the region. In Pakistan, the SOP of
Careem is to serve affordable & reliable transportation service that fits into the
everyday life of people.
Careem has 1700 employees, in those eight are HR representatives. The name of the HR
Director is Sanam Ahmed. Now, being bought by Uber both companies have merged and
are becoming one of the most widespread apps in Pakistan.
Company`s Vision
Careem strives to be the enabler that improves the lives of millions of people, by
uplifting communities, supporting infrastructures, and solving local problems.
Company`s Mission
To simplify and improve the lives of people and build an awesome organization that
inspires.
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A Project Report 2019
● The main goal of every organization is growth and profit maximization, same goes for
Careem. They want to be the number one app service that provides car rides, food
delivery services, and network services to different companies.
● They also want to make people`s lives simple by providing them everything within
one app. they want to provide convenience to customers so they can have one app
from where they can get their food deliveries and also their rides.
The performance expectations are set annually and then communicate by the different
department heads to their teams by monthly meetings.
Every end of the month the manager and employee have a one-on-one feedback meeting
where the manager lets the employee know how they have performed during the month.
While good performance is rewarded by different incentives, bad performance or
average performance is encouraged to do better. These meetings are recorded in Google
Drive and reviewed at the end of the year. Employees with Careem I.Ds can log in to the
Drive and see their performance for themselves.
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company, through these incentives the employees try to keep up with their
performances.
Appraisal Method
Careem uses a tool called 360-degree feedback for appraisal. Through this tool, an
employee is evaluated about their performance through their manager, co-workers, and
team members. The tool takes feedback from the manager, their team members and
different staff members the employee comes across on a daily basis and compiles the
information in a data that helps the company understand how the employee is
performing. This is helpful because there could be no biases, if a manager ranks an
employee`s behavior or work with low grades, the feedback from the team members
and staff members backs up those ratings given by the manager.
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A Project Report 2019
assets, which is why they care about their employees` feedback and make sure the
employee is happy and productive so the company has good performance. It was a good
communication channel between an employee and a top manager, but as day-to-day
technology is increasing the software lacked the features that new software has and had
loopholes.
● LinkedIn Learning:
Careem offers access to LinkedIn Learning which are online video courses to help train
the employees. If the employee feels he can increase their set of skills and knowledge,
the company provides full access to the top performer employees to help them increase
their work knowledge more which improves their overall work performance.
progress and see how the employee performing during the training. It helps in
documentation, reporting and designing courses that the company wants.
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“Zeeshan Baig” is a live example, he joined the company two years back from now as an
Operations Manager in Lahore. He got his first promotion in less than 6 months to
General Manager in Central Punjab, luckily he got promoted again from General
Manager to Director Operation in Pakistan in less than a year and has recently been
promoted to General Manager Pakistan in July.
Conclusions- Gaps
Careem is a good organization with its many perks and incentives, it is one of the best
organization to work for. But no organization is perfect and neither is Careem. There
are some gaps within the company`s system that they need to be fixed, so they can be
one of the best organizations in the world.
1. The company uses a rating system for appraisal of employee`s performance which is
one the basic appraisal tools and it is not good enough. While they do have a
performance management tool Peakon, it has many loopholes and is not the best tool.
As the company is expanding day by day they need a proper management tool and
with it a compatible appraisal tool. So, the evaluation of the company`s and
employees’ performance can be measured.
2. Even with the culture-based work system, the company lacks the communication
channel system where they can reveal the results of an employee`s performance. It is
hard for an employee to keep tracks of their performance as the company keep their
performance records private.
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Group Participation
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