(Open Access) Canteen Service Quality and Student Satisfaction (2019) Norman Raotraot Galabo 5 Citations
(Open Access) Canteen Service Quality and Student Satisfaction (2019) Norman Raotraot Galabo 5 Citations
(Open Access) Canteen Service Quality and Student Satisfaction (2019) Norman Raotraot Galabo 5 Citations
Index Terms: Basic education, canteen service quality, student satisfaction, correlation, Philippines
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and empathy.
1. Introduction
Student satisfaction was based on the 1.1 Statement of the Problem
A canteen is a place where food is to be served and eaten,This study aimed to determine the relationship between
where different snack and drink products are sold. A schoolcanteen service quality and student satisfaction at MCHS.
that contribute significantly to student satisfaction. This study was anchored on the American theoretical
perspective coined by Parasuraman, Zeithaml, and Berry [42],
―SERVQUAL‖ scale for measuring service quality as cited by
Chanaka, Wijeratne, and Achchuthan [8]. Service quality
Hence, the school canteen managers are encouraged
————————————————
Dr. Norman Raotraot Galabo, Master Teacher I, is currentlyconcept have focused on three issues: what is service quality;
teaching at DepEd- Mintal Comprehensive High School, what causes service quality problems; and what can service
Mintal, Tugbok District, Davao City, Philippines 8000. E-mail:organizations do to improve quality. Conversely, Lai [32]
emphasized that the SERVQUAL model provides a theoreticalcurriculum, the Grade 11, which does not represent the entire
basis for exploring the relationship between service qualitystudent population of the said school. Hence, the result may
Service quality
and customer satisfaction and expectations play a significantnot truly represent the reality in the school canteen as
role in customer satisfaction. Jones, Taylor, Becherer, & perceived by the entire population of the said school.
Halstead [24]emphasized that, ―when expectations are met or
exceeded, customers report higher levels of satisfaction.‖ 1.5 Significance of the Study
There are numerous previous studies that had investigated theThis study was conducted to determine the significant
concept of satisfaction on service setting. Customer relationship between the levels of service quality and student
satisfaction can be assessed based on the customer‘s satisfaction in the school canteen of MCHS. The study results
satisfaction attitude on various attributes of the product or may be beneficial to the following:
service. Customer satisfaction depends on a variety of factors,
including perceived service quality, customers‘ mood, School Administrators.The results may provide information
emotions, social interactions, and otherexperience-specific as basis for policy formulation and improvement of canteen
subjective factors. Moreover, Parasuraman et al., [41] services provided to the students of MCHS. This may help
developed a service quality model to demonstrate that school principals to provide assistance in the provision of
consumers' perceptions of quality are influenced by separatecanteen facilities to be included in the school improvement
gaps occurring in organizations. However, they listed ten plan.
determinants of service quality that can be generalized to any
type of service. The ten dimensions include tangibility, Canteen Managers.This may provide the necessary data for
reliability, responsiveness, competence, access, courtesy, the canteen managers to identify their priority areas of
communication, credibility, security and understanding. In improving the canteen services to better serve its customers,
addition, these ten dimensions were then regrouped in thethe students.
well-known five dimensions in the SERVQUAL model which
include tangibility, assurance, reliability, responsiveness, andTeachers. This may encourage teachers to give feedback to
empathy. These five dimensions are defined as follows: the administration and school canteen managers for
tangibility refers to those physical facilities, equipment, andimprovement of services like affordable prices, nutritional
appearance of personnel; assurance which refers to foods, facilities, maintaining cleanliness, and sanitation.
knowledge and courtesy of employees and their ability to
convey trust and confidence; reliability as the ability to performStudents. This study would be beneficial to students for them
the promised service dependably and accurately; to understand the realities about the canteen operations and
responsiveness as the willingness to help customers and tothe basic services that are expected to be provided by the
provide prompt services; and empathy which refers to caring,school.
individualized attention the firm provides its customers.
Presented in Figure 1 is the conceptual framework of studyFuture Researchers. This may serve as basis for those
where the independent variable is the canteen service qualityresearch enthusiasts to conduct further inquiry regarding
with the indicators namely: tangibility, assurance, reliability,canteen service quality and student satisfaction.
responsiveness, and empathy. The dependent variable is the
student satisfaction which is based on the provided services of1.6 Definition of Terms
the school canteen of MCHS.
Canteen Service Quality.This refers to the basic services
INDEPENDENT VARIABLE DEPENDENT VARIABLE provided by the school canteen of MCHS as perceived by the
Grade 11 students. As defined by Lewis and Blooms [33] that
Canteen Service
service quality is a measure of how well the service level
Quality delivered matches customers‘ expectations.
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shared views enriched the discussion of this study and gaveincreasing the capability of employee through training and a
the researcher a wider understanding and perceptions aboutshared understanding.
this present inquiry.
Tangibility. This determinant is related to the appeal of
Canteen Service Quality facilities, equipment and material used by a service firm as
The concept of quality is difficult to define because qualitywell as to the appearance of service employees [16]. Besides,
means different things to different people. The way one representing the service physically tangibles are the
customer will experience a product or service is not the sameappearance of physical facilities, equipment‘s, personnel, and
way another will experience it. Quality can be categorized incommunication materials. Tangibles provide physical
terms of various perspectives like judgment, product, user,representations or image of the service that customers,
value or manufacturing perspective [12]. With the judgmentparticularly new customers, will use to evaluate quality [17].
perspective, the quality of a product cannot be defined but one
can recognize it one he sees it. The user perspective is aboutAssurance. This means that staffs‘ behavior will give
how the needs of a customer are met. Kasper, Helsdingen,customers confidence in the school canteen and that the
and Gabbott [27] view there are five service characteristicscanteen makes customers feel safe. It also means that the
that determine how service quality is achieved. The first is theemployees are always courteous and have the necessary
inability to own the service the way one would own a product.knowledge to e r spond to customers‘ questions [1
6]. This is
Quality assessment can only be made after the service hasespecially critical where trust and confidence in the service
been purchased. The second characteristic is the intangibilityprovider are crucial. The assurance perceived by customers is
of services that make it impossible to assess what is beingan important dimension of service quality in any industry but
offered and the quality of what has been delivered. The thirdeven more so in the health care industry where customers
characteristic of service delivery is the inseparability of theassociate quality with perceptions of human factors [4]. On the
service from the people involved in its production and other hand, Dehbidi, Salimifard, & Abdollahzadeh [9]
consumption. The customer is a participant in the process andinvestigated an innovative study that focuses on the quality of
therefore this has an effect on the output received. If thedimensions which is more attracted by customers. The
customer is not cooperative lower quality may be achieved.obtained results from this research showed that courtesy and
The fourth characteristic of services is heterogeneity or politeness dimension existed among staff and customers had
variance of the service from time to time. This means thatthe highest score which indicates the importance of this
sometimes the service is good while at other times it may bedimension from the staff and customers‘iewpoint.
v The lowest
poor. Perishability is the fifth characteristic of the service score belonged to tangible requirements that both groups of
delivery that affects service quality. If it is not managed well itparticipants had the same opinion.
may mean long waiting lines or no people in the queue at all
which the customer interprets as low quality. In addition, aReliability. This means that the service firm provides its
service is an activity which has some element of intangibilitycustomers with accurate service the first time without making
associated with it which involves some interaction with any mistakes and delivers what it has promised to do by the
customers or with property in their possession, and does nottime that has been agreed upon [16]. Likewise, it is defined as
result in a transfer of ownership. A change in condition maybe fundamentally concerned with issues of consistency of
occur and production of the service may or may not be closelymeasures [6]. Moreover, it is the ability to deliver expected
associated with a physical product. In simple terms servicesstandard at all time, how the organization handle customer
are deeds, processes, and performances [55]. In the study ofservices problem, performing right services for the first time,
Jun, Yang, and Kim [25], they identified the key underlyingproviding services within promised time and maintaining error
dimensions of online retailing service quality as perceived byfree record. Reliability consists of accurate order of fulfillment,
online customers. The findings showed that the access accurate record, accurate quote, accurate billing, and accurate
dimension had a significant effect on overall service quality,calculation of commissions which keep the service promising
but not on satisfaction. It was concluded that a significantlyto the customer [54]. Additionally, it is also defined as the
positive relationship between overall service quality and ability to perform the promised service dependably and
satisfaction. Furthermore, Tsiotsou [48] investigated the effectaccurately. ―In its broadest sense, reliability
means that the
of various perceived quality levels on product involvement,company delivers on its promises —promises about delivery,
overall satisfaction and purchase intentions. The findings ofservice provision, problem resolution, and pricing‖. Customers
the study are perceived perceptions of product quality wereneed to do business with companies that keep their promises.
significantly related to all the variables under investigation.Of the five dimensions, reliability has been consistently shown
Finally concluded perceived quality explained more of the to be the most important determinant of perception of service
variance in overall satisfaction than in product involvementquality gap [17].
and purchase intentions. Another study conducted by Kyoon
yoo and Ah park [30] about determining the relationships Responsiveness.This means that the employees of a service
among employees perceived service quality, customers andfirm are willing to help customers and respond to their
financial performance. The findings of the study revealed thatrequests a well as to in-form customers when service will be
employee training has an influence on perceived service provided, and then give prompt service [16]. Besides, it refers
quality. They concluded that management may keep the to the willingness to help customers and provide prompt
consistency and reliability of perceived service quality by service‖. This dimension is concerned with dealing with the
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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 06, JUNE 2019 ISSN 2277-8616
customer‘s requests, questions and complaints promptly anda delighted customer. Dissatisfaction will occur when the
attentively. A firm is known to be responsive when it perceived overall service quality does not meet expectations
communicates to its customers how long it would take to get[50]. Mauri and Minazzi [36] highlighted that customer
answers or have their problems dealt with. To be successful,satisfaction is the result of comparison between customer‘s
companies need to look at responsiveness from the view pointexpectations and customer perceptions. In other words
of the customer rather than thecompany‘s perspective[17]. customer satisfaction is seen as the deference between
excepted quality of service and customers‘ experience or
Empathy. This means that the school or firm understandsperceptions after receiving the service. If the atmosphere of
customers‘ problems and performs in their best interests asthe restaurant does not comfort the customers and they do not
well as giving customers individual personal attention and return for another dining experience, the staff has not created
having convenient operating hour [16]. Also, it means carryinga service that satisfies the emotional, psychological and
individual attention to customers including the features of cognitive needs of the customers [34]. In line with this, Xu,
sensitivity, approachability and understanding customers‘ Goedegebuure, and Van der Heijden [53] also states that the
needs. The aspects of empathy, which could bring about increasing demand of restaurants have led restaurant owners
higher levels of customer satisfaction, are providing to believe that the environment and ambiance of their
personalized care and concern, the ability to anticipate a restaurant have to be compelling enough in order to retain
customer‘s need and make him or her feel special [19]. customers for more visits. Price is a value or reward provided
Furthermore, treating customers as individuals‘ individualizedin exchange for need satisfaction to the organization. Price
attention that the firm provides its customers, the essence ofand perceived consumer want should be compatible. It is not
empathy is conveying, through personalized or customizedeasy to decide pricing for a product or service because the
service, that customers are unique and special and that theircore values of the available goods are used to evaluate price
needs are understood. Customers want to feel understood bywhich is crucial for consumer satisfaction because the price is
and important to firms that provide service to them [17]. the most prominent factor to help customer estimate the good
or service value. Price also determines, for a customer, to
Student Satisfaction decide on a purchase or not [38]. .The role of price in a quality
Elliott & Shin [11] defined student satisfaction as the is not very clear. Normally, however, the price of a service can
favorability of a student‘s subjective evaluation of the variousbe viewed in relation to the quality expectations of customers
outcomes and experiences associated with education‖. Whileor to their previously perceived service quality. If the price of a
most student satisfaction study focus on the perspective ofservice is considered too high, customers will not buy. Price
customer, researchers is facing a problem of creating a also has an impact on expectations. But in some situations,
standard definition for student satisfaction thus providing aprice seems to be a quality criterion. A higher price level may
need of customer satisfaction theory to be selected and equal a better quality in the minds of customers, especially
modified so that it can explain the meaning of student when the service is highly intangible. In many cases
satisfaction [21]. Even though it is risky to view students asprofessional services are examples of such services [16].
customer, but given the current atmosphere of higher Ambiance of cafeteria plays a big part in customer satisfaction.
education marketplace, there is a new moral prerogative thatThis element is about comfortable seating arrangement that
student have become ―customer‖ and therefore can, as feeleave enough space for customer to move, or high quality
payers, reasonably demand that their views be heard anddesign of the space and building, and also the suitable music
acted upon [50]. Elliott & Healy [10] define student satisfaction[39]. Besides that, the packaging of food, size and design of
as short-term attitude resulting from an evaluation of a plate as well as lighting of the cafeteria will directly affect the
student‘s educational experience. There is not much differenceindividual‘s perception[46]. Purdue University conducted a
between the two terms because the student is just anotherresearch and they found out its recent Fred and Mary Ford
kind of customer who is a consumer of the education servicecafeteria, which provided customer with a modern café
and therefore most of the literature on service marketing willambience and variety of food attracted more students to
apply. Customer satisfaction, as noted by Jashireh, patronize their dining court. Place with nice ambience which
Slambolchi, and Mobarakabadi [23], is a customer's decorated with high-end furniture and good choice of colors is
perspective based on expectation and then subsequent postthe main factor that will build customer loyalty and getting
purchase experience‖.In other words, it is an evaluation of students to come back time and time again to the dining place
products or services quality level that meets or exceeds the[13]. According to Kursunluoglu [31] customer services are
customer expectations. Satisfaction as a term means the intangible or tangible value increasing activities which are
feeling an individual gets when his or hers wishes, related with products or services indirectly or directly to meet
expectations or needs are fulfilled, and the pleasant feelingcustomer expectations and then to provide customer
that follows from it. As satisfaction is a feeling, it resides in thesatisfaction and loyalty. Research shows that 68% of all
user‘s mind and differs from other observable behaviors, suchcustomers do not return for repeat business because of an
as complaining, product choice and repurchasing [20]. attitude of indifference on behalf of the employee serving them
Satisfaction and dissatisfaction are two ends of a continuum,[22]. Retailers must provide excellent customer services to
where the location is defined by a comparison between customer for enable to meet customers‘ expectation. It has
expectations and outcome. Customers would be satisfied if thebeen shown by empirical studies that the key difference
outcome of the service meets expectations. When the servicebetween customer satisfaction and service quality is that
quality exceeds the expectations, the service provider has wonsatisfaction reflects customers‘ experiences th withat service,
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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 06, JUNE 2019 ISSN 2277-8616
while quality relates to managerial delivery of the service. Theduring the School Year 2018– 2019. Presented in Table 1 is
level of a service quality can be determined based on thethe distribution of respondents using the Slovin‘s Formula
amount that paid for the service [45]. According to Klassen et(n=N/(1+Ne^2 )) and ratio and proportion for each section.
al. [29] purchase decision that made by students will consider
about the price. The good value of price, portion size, Table 1 Distribution of Respondents
reasonable price and overall value of dinning is categorized
into price. When perceived price is low, the perceived satisfied Enrolment
No. of
Grade & Section Data as of %
will be low. Food quality is a quality characteristic of food and Respondents
June 2018
then consumers can be acceptable [37]. Food quality is very
close and the impact of customer satisfaction that can be Grade 11– Aristotle 30 15 7.67
measured cafeteria service level by students' satisfaction. The Grade 11– Democritus 58 30 14.83
food quality has two factors includes external factors and
internal factors. External factor is major appearance, size or Grade 11– Descartes 55 28 14.07
color, texture and flavor and internal factors will major focus to Grade 11– Kepler 18 9 4.60
nutrition, chemical and physical. That the factors are most
important to influence consumer select the food and evaluate Grade 11– Marx 57 29 14.58
food quality. The degree of satisfying university cafeteria Grade 11– Plato 62 32 15.86
depends mostly on the quality of meals, diversity of food, food
hygiene and environment [28]. Overall quality of the food, taste Grade 11– Pythagoras 55 28 14.07
of food, freshness of the food and eye appeal of the food are Grade 11– Socrates 56 29 14.32
classified for food quality dimension [40].
Grand Total 391 200 100
3. Research Methods
Presented are the discussions on the research design, 3.4 Research Instrument
research locale, research subjects, research instrument, dataThe instrument used in the gathering of data was a survey
gathering procedure and statistical treatment of the data. questionnaire, both service quality and student satisfaction,
adopted from the study of Kajenthiran and Karunanithy [26]. To
3.1 Research Design ensure the reliability of the instruments, a pilot test was
This study used the non-experimental quantitative researchconducted through calculating the value of Cronbach‘s Alpha
design utilizing correlational method. According to Catena [7],with the obtained values of each domains such as 0.910 for
descriptive correlational method is used to determine the tangibility, 0.895 for assurance, 0.900 for reliability, 0.896 for
relationship between two or more variables and to ascertainresponsiveness, 0.910 for empathy, and 0.905 for student
their relationship. Besides, Rybarova [44] emphasized that thissatisfaction. For the statements in the student satisfaction,
method was used since the study provides a description of athey were based on its indicators namely ambiance,
individuals and aimed to explain the nature of the data. Thiscleanliness, facilities, special features, and prices of products.
study is descriptive in nature since it assessed the levels ofHence, the Cronbach‘s value of the construct meet the
canteen service quality and student satisfaction at MCHS minimum reliability of 0.6 which means that the measures
canteen. This is correlational since it determined whether used here are consistent enough for the study. In terms of
canteen service quality influences student satisfaction. instrument‘s face validity, the items were modified to suit the
purpose of this study and were validated by experts. The
3.2 Research Locale questionnaire was presented to the adviser for comments,
This study was conducted in Mintal Comprehensive High corrections, and suggestions. The perceptions of the
School (MCHS) situated at the heart of Barangay Mintal, respondents among the Grade 11 Senior High School students
Tugbok District, Davao City. Its official mantra is ―Excellence isof Mintal Comprehensive High School were based on the
a Virtue‖ which the school‘s guiding principles in shaping thefollowing Five-point Likert rating scales:
minds of the students, parents, teachers and stakeholders. It
has been 25 years in existence of providing quality basic
education in the locality. It offers complete Junior High School
(JHS) and Senior High School (SHS) Programs. It is
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categorized as large school since the total student population
is approximately 3,000 students with 70 JHS and 25 SHS
competent teachers from different fields of expertise. MCHS
has only one school-managed canteen who serves its entire
population.
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 06, JUNE 2019 ISSN 2277-8616
Citations
Range of
Means
Descriptive
Level
Interpretation Collation and Tabulation of Data. The first step was to
ensure that the data collected was accurate. The gathered
This means that the canteen service data through the questionnaire were scored, recorded, and
4.20 – Very High quality at MCHS as perceived by the
classified with the help of the statistical analysis. The data
5.00 Grade 11 students is outstanding.
were collated and tabulated before subjecting it to statistical
This means that the canteen service treatment. Results were analyzed and interpreted based on
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3.50
4.19
– High quality at MCHS as perceived by the
Grade 11 students is very
satisfactory.
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the purpose of the study with the assistance of the statistician.
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3.6 Statistical Treatment of the Data
This means that the canteen service The following statistical tools were used in the treatment and
2.60 – Moderate quality at MCHS as perceived by the analysis of the gathered data.
3.49 Grade 11 students is moderately
Consumer Choices and Service Quality in the empathy) on the student satisfaction of Grade 11 students of
satisfied with the provided canteen
services. Mintal Comprehensive High School.
3.50 – Very This means that the Grade 11
4.19 Satisfied students of MCHS are very satisfied 4. RESULTS AND DISCUSSION
8 citations
No. Items
Table 2 Tangibility
Mean SD
Descriptive
4.3 Service Quality in terms of Reliability
Displayed in Table 4 is the data on the level of service quality
Level in terms of reliability. The mean ratings are as follows:
keeping canteen staffs being cheerful and kind all the time
View 1 citation excerpt
1. keeping the canteen staffs
well-dressed and appear
3.20 0.99 Moderate
Save
(3.29); having the attitude to entertain the costumer (3.24); and
keeping service accurately (3.14). The overall mean rating is
neat (3.23) which mean that the level of canteen service quality in
2. keeping the physical 3.09 0.93 Moderate terms of reliability is moderately satisfactory. This implies that
appearance of the school
canteen neat and
students noticed that reliability is sometimes manifested by the
presentable canteen staffs. Additionally, canteen staffs show kindness and
3. having complete and 3.07 1.02 Moderate cheerfulness in rendering their services to the students. They
functional equipment of also keep services dependently, accurately, and with sincere
the school canteen interest in providing the needs of the students.
Journal Article • DOI •
4. providing comfortable
facilities in the school
canteen
3.17 1.00 Moderate
Table 4 Reliability
5. assigning good canteen 3.40 1.02 Moderate
staffs Descriptive
Meryem Uluskan
overall mean rating is (3.25) which mean that the level of cheerful and kind all the time
canteen service quality in terms of assurance is moderately Overall Mean 3.23 0.80 Moderate
satisfactory. This implies that canteen staffs conveyed trust,
services
confidence, courtesy, and politeness towards student
customers. Besides, canteen employees show positive andThe results show that reliability has been consistently shown
2 citations
Gramling, Byrd, Epps, Keith, Lick, and Tian [14] found out that
Save
2. showing positive behavior 3.19 0.91 Moderate
towards students students expected a better attitude from staff serving them. In
3. having the ability to inspire 3.10 1.00 Moderate another study, university students highlight employee‘s attitude
students as one of the three most influential factors of students‘ food
4. showing courtesy and 3.25 1.06 Moderate
politeness
choices [56]. In contrast with the result of this study, at
5. conveying trust and 3.56 1.09 Moderate Shantou University, students were most dissatisfied with the
confidence staff being impatient in serving them of all service aspects [3].
Overall Mean 3.25 0.84 Moderate This implies that the attitude of service staff can make
students feel welcome when using the food services provided
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Algorithm Descriptive already. The results mean that the students perceived the
No. Items Mean SD Level canteen service quality as moderately satisfactory in all its
Regina Garcia Almonte, Carlo R. Malizon, Jascelynn
1. keeping canteen staffs never 3.25
bust to respond their
1.04 Moderate
domains namely tangibility, assurance, reliability,
responsiveness, and empathy. This implies that canteen
service quality still needs to be addressed in order to better
student`s request
Olimpiada
2.
3.
providing prompt service
3.31
0.97
0.94
Moderate
Moderate
serve its student customers.
Lacatan
The overall mean rating of canteen service quality is (3.21) equipment used in the canteen Satisfied
which means moderately satisfactory. It means that canteen are sanitized or clean.
services manifested with assurance, reliability, 5. The products displayed in the 3.72 0.63 Very
canteen are presentable, clean, Satisfied
responsiveness, tangibility and empathy as perceived by the and contain the required
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-
ambiance of the canteen and the prices of the products Tangibility
HACCP trainingS.toHelmiyati,
improveSetyo
the food
Utamiservice
displayed in the canteen. In other words, canteen is not that 2 -
Dwi Budiningsari,
refreshing and good place for students to stay and dine with. Assurance
Students were not agreeable to the prices set by the canteen 3 -
0.668 -
management for these were so high and not affordable to Reliability 0.714 0.809 -
quality of canteens
students for they usually have meager allowance given by 4 -
Wisnusanti, Lily Arsanti Lestari
their parents. Further, this implies that the school administrator Responsive 0.762 0.793 0.777
and canteen personnel may do some review on the prices of ness
-
This element is about comfortable seating arrangement that 7 - Student 0.732 0.436 0.653 0.793 0.764 0.681
References
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 06, JUNE 2019 ISSN 2277-8616
service quality andstudents‘ satisfaction. The study found that, findings are allied in the result of the study by Usman [49]
positive significant relationship between service quality revealed that service quality have a significant impact on the
Search papers
dimensions (Tangibility, Reliability,
Filters
Responsiveness, students‘ satisfactory level.Likewise, Poturak [43] identified
Assurance and Empathy) and students‘ satisfaction. that, students have slightly positive opinion about the service
Furthermore, Hanaysha, Abdullah, and Warokka [18], has alsoquality. However, in the study of Kajenthiran and Karunanithy
Sort
pointed out that, all the five dimensions of service quality were[26], only assurance and responsiveness significantly
correlated with student satisfaction. In the meantime, the contribute to student satisfaction. Besides, tangibility, reliability,
finding of the present study is consistent with the results ofand empathy were not predictors of student satisfaction.
quality.
A. Parasuraman 1, Valarie A. Zeithaml, Leonard L.
Regression
Residual
Total
2.15
32.02
5
194
0.570
0.138
36.10 0.039
moderately satisfactory; reliability (3.23) or
moderately satisfactory; responsiveness (3.22) or
moderately satisfactory; tangibility (3.18) or
34.17 199 moderately satisfactory; and empathy (3.15) or
moderately satisfactory.
Berry • Institutions (1)
Coefficients Unstandardized
Coefficients
Standardized
Coefficients
t Sig. 2. The level of student satisfaction in the school canteen
of Mintal Comprehensive High School is 3.21 or
moderately satisfied.
B Std. Error Beta
3. There was a significant relationship between canteen
Responsive
ness
0.011
0.075
0.073
0.064
0.021
0.129
2.151 0.088
1.855 0.002
significant correlation; empathy– r=0.764, p=0.025 or
significant correlation; tangibility– r=0.732, p=0.036
– r=0.653, p=0.044
or significant correlation; reliability
Empathy
21,693 citations
(0.033). Since the computed p-values of tangibility,
responsiveness, and empathy are less than 0.05 alpha level of
influence significantly on student satisfaction were
tangibility (p=0.014), responsiveness (p=0.002), and
empathy (p=0.033). Since, the computed p-values of
significance, then the null hypothesis is hereby rejected and it
the three domains were less than alpha 0.05, then,
View 2 reference excerpts
could be stated therefore that tangibility, responsiveness, and
empathy contributed significantly on the student satisfaction.
This implies that the two other domains, assurance and
the null hypothesis is rejected.
Save
reliability, do not significantly influence student satisfaction.
This also means that providing canteen service quality with
high regard on tangibility, responsiveness, and empathy will
most likely predict high level of student satisfaction. The
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