Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    Presentation Upcycling

    Uploaded by

    mail.rashrafian
    This document discusses upcycling used jeans into new products. It provides examples of Iranian designers who transform worn jeans into creative new designs to prevent waste and promote reuse. One such designer is Aylar Behzadi, who takes old jeans and makes different wedding dresses and eco-friendly materials. The document also examines the environmental impacts of the jeans industry and how upcycling can help reduce waste. It analyzes the target audience for Aylar Behzadi's brand and provides an example profile of a potential 22-year old female user from Tehran. Lastly, it identifies features important for the brand, such as sustainability, style and customization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Presentation Upcycling

    Uploaded by

    mail.rashrafian
    24 views17 pages
    This document discusses upcycling used jeans into new products. It provides examples of Iranian designers who transform worn jeans into creative new designs to prevent waste and promote reuse. One such designer is Aylar Behzadi, who takes old jeans and makes different wedding dresses and eco-friendly materials. The document also examines the environmental impacts of the jeans industry and how upcycling can help reduce waste. It analyzes the target audience for Aylar Behzadi's brand and provides an example profile of a potential 22-year old female user from Tehran. Lastly, it identifies features important for the brand, such as sustainability, style and customization.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses upcycling used jeans into new products. It provides examples of Iranian designers who transform worn jeans into creative new designs to prevent waste and promote reuse. One such designer is Aylar Behzadi, who takes old jeans and makes different wedding dresses and eco-friendly materials. The document also examines the environmental impacts of the jeans industry and how upcycling can help reduce waste. It analyzes the target audience for Aylar Behzadi's brand and provides an example profile of a potential 22-year old female user from Tehran. Lastly, it identifies features important for the brand, such as sustainability, style and customization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views17 pages

    Presentation Upcycling

    Uploaded by

    mail.rashrafian
    This document discusses upcycling used jeans into new products. It provides examples of Iranian designers who transform worn jeans into creative new designs to prevent waste and promote reuse. One such designer is Aylar Behzadi, who takes old jeans and makes different wedding dresses and eco-friendly materials. The document also examines the environmental impacts of the jeans industry and how upcycling can help reduce waste. It analyzes the target audience for Aylar Behzadi's brand and provides an example profile of a potential 22-year old female user from Tehran. Lastly, it identifies features important for the brand, such as sustainability, style and customization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    Rayehe Ashrafian

    Several years ago in Iran , handmade arts


    were more common in Iran, that's why this
    art product was more valuable, and when
    it started to deteriorate, they tried to create
    something new using it and use it again.

    01
    According to this culture, today several Iranian
    designers in modern style are following this
    method as an example

    02
    Concept of waste Clothes Jeans Women/Men

    Jeans

    03
    Part 1

    How many jeans are wasted every year?

    04
    The various impacts of jeans

    Farmers use a lot of harmful fertilizers


    Up to 2,600 gallons of water can be hidden
    and pesticides to grow cotton.
    in a pair of jeans.You can take 200 showers with
    this amount of water (based on 6 minutes per day).

    Chemicals for dyeing and bleaching cloth


    70
    A pair of jeans causes lb pounds of CO₂ are pollution. And at home you probably use
    harmful detergents.
    emissions, which is comparable to driving your
    car 100 miles in your car.

    100 ft 2of farm provides the


    cotton for one pair of jeans.
    16 large container ships (which transport
    products to our shops) emit as much sulfur
    as all the cars in the world together.
    2.5% of all arable land in the world
    is used to grow cotton.

    05
    AylarBehzadi ‘s projects

    This designer works in connection with the concept


    introduced in the previous slides. In such a way that
    the used jeans that are no longer wearable are
    transformed into other products with creative and
    new designs, which prevents them from being
    wasted and provides the possibility of reusing these
    fabrics.

    06
    07
    Feeling
    Such projects give me the feeling of belonging to the original culture and civilization
    of my country, and beyond that, it is a positive and useful step in the direction of
    preserving the environment of the assets of that region.
    Who is Aylar Behzadi’s brand user?

    01 02 03
    After 1997 Born in 1977-1997 Born in 1965-1976

    08
    Example Aylar Behzadi’s brand user

    i
    m
    di
    ha
    G
    Age: 22

    n
    vi
    Living place: Tehran,Iran

    Lo
    Persoality: Fervent, Fashionable

    Goals:
    Her goal is to make different wedding
    dresses using special and eco-friendly
    materials.

    Education & Knowledge:


    Participated in many workshops.

    Habits:
    Digital content production
    Making video life routine.

    Wants:
    Lovin Ghadimi Quality clothes with lower cost and
    more attractive appearance and
    helping the environment.

    09
    Desirable

    Useful

    Credible
    Convenient Aylar Behzadi’s brand
    Desirable

    Accessibility

    Satisfiable

    10
    Case study:

    The Renewal Workshop -


    This company takes damaged or worn-out denim and other clothing items and repairs
    them to be sold again. They also have a "circularity report" that tracks the environmental
    impact of their upcycling efforts: https://renewalworkshop.com

    This company has a variety of DIY


    projects for upcycling jeans
    https://upcyclethat.com/?s=jeans

    11
    Needs based on Feature category:

    01 02 03
    Custo
    m izatio Style
    n Sustainability

    sibility Trans Eas


    s p o n pa e
    cial r
    e rency of c
    So are

    hop ping Qu
    ali
    online s ty rta ble fit
    Easy Comfo

    Size a
    nd fit Functionality Cost-effectiveness

    12
    New feature for final proposal:
    special attention during washing or drying.

    Digital friendly

    How perfect it is?

    Easy online Ease of care


    Customization Quality Functionality Cost-effectiveness
    shopping

    Value
    Customize your style

    Fashionable,functional with features

    13
    soluation
    Ideas to development this brand:
    Use new texture

    Offer free shipping and returns

    Make personal experience

    Collaborate with normal people


    for advertisment

    Build a user-friendly website


    Thank you

    You might also like