Introduction:

E-Guhit was established on February 11,2024 by Kristina Casio,Rosie Joy Dizon, Jhellene
Federes,Edgardo Ilao,Elisa Santos.E-Guhit offers different graphic designs services,As a
Freelancers is to provide high-quality design solutions tailored to the specific needs and
objectives of the it is about using elements(color,typography,and layout)to create an eye-
catching designs that can get customers attention.

It is essential to E-Guhit to establish a brand's credibility and trust, given that the product
visually appeals to potential buyers and helps them feel connected for example, certain
colours and images can make a product seem more exciting, luxurious, or trustworthy. This
emotional connection can drive buying behaviour.E-Guhit caters to all design
commissions,big or small,from students and professionals,to anyone who needs graphic
design services.

Leveraging this opportunity,we aim that our business become successful and give our
consumers our excellent services ,giving extra ordinary creativeness and connecting
emotions with our product.E-Guhit not just offering creativeness but also communication,
connecting and giving them happiness.

II.Situational Analysis

A.Situational Environs

1. DEMAND AND DEMAND TRENDS

The demand for graphic design services is expected to grow quite a bit.Being in the
graphic design industry now is exciting, since there are many chances to demonstrate
your abilities and originality. Therefore, there's a strong possibility you'll find plenty of
employment and interesting projects to get involved in if you're passionate about
design.Also,as Graphic designers we need to ensure that we're state updated on the hot
trends in any age so that our works remain relevant and resonates to the consumer
preferences.

2.SOCIAL AND CULTURAL FACTORS:

As we said in our introduction that E-Guhit not just giving extraordinary creativeness but
also giving value to our customer's cultural norms, beliefs and preferences when it comes
to designs, colours, and layout.We need to considerate their thoughts in our business so
that we can give them our very best outcome and also making connections with them.

A.Trends
 Keeping updated on design trends is crucial for graphic designers for several
reasons.First is relevance and appealing.Over time, aesthetics and audience preferences
shift, resulting in evolving design trends. Being up to date with trends and styles aids
designers in producing images that feel relevant and connect with modern
consumers.Seconds is the competitive edge,Many times, clients look for new and
contemporary designs. Designers may provide creative ideas and gain a competitive
advantage in the market by being informed of current trends.Last is Client
Expectations,Based on current trends, clients may have particular expectations.
Designers can better match their work to industry norms and client preferences by being
aware of these trends.

B.Langguage Barrier

The ability to communicate across linguistic and cultural barriers is more important than ever in a
society growing more interconnected by the day.The fundamental function of graphic design is to
communicate with people in any language, independent of their mother tongue.Designers may
aid in the development of a global society that honours common values and respect for one
another by promoting an inclusive visual language that celebrates variety and promotes cross-
cultural interaction.

3.Demographic

A.Target Audience

Students and professionals,to anyone who needs graphic design services are welcome.By giving
wide range of audience gives our sales increase, growth in our brand identity recognition,and
reaching referral customers.

B.Market

Selecting a location for a business has always been crucial.Location is extremely important in
attracting and maintaining the best employees, many of whom monitor their location to optimise
work-life balance. When choosing a location for your business you need to consider if
transportation is needed and the regulation and tax needed.

4.Economic and Conditions:

A.Foreign

Economic changes can have a substantial impact on the graphic design industry, particularly in
international markets. Currency changes, trade policies, and global economic trends can all have
an impact on design service demand and the approach designers take to their job. Designers
can change their strategies and products to meet the changing wants of clients in different
regions of the world by remaining educated about global economic situations. It's like having a
global viewpoint while creating designs that resonate across borders.

B.Local
 Local economic situations can have a significant impact on graphic designers. Changes in the
economy can influence how much money firms are willing to spend on design services.
Designers must remain aware of local economic developments in order to modify their strategy
and pricing properly.Designers need to adapt to the changing economic conditions by being
flexible with their services and pricing, diversifying their client base, and staying up-to-date with
industry trends. They can also focus on providing value to clients by offering unique solutions and
excellent customer service.

5.State of Technology

-In today’s world, technology has been applied in people’s lives either as socialization or as a working
tool for example, some people have difficulties using the internet, whilst others have confessed the
positive affects of technology in their lives.Graphic design is a visual communication methodology
and problem solving using type, space and image.To achieve their desired outcomes, graphic
designers employ typography, page layout, and visual art techniques.

6.Politics

Politics and design have intersected more than ever before. These designs may include but are
not limited to political campaign visuals, posters, satire (cartoons), social media news, and
propaganda.Political problems may have an impact on the marketing of graphic design services.
The business state and federal restrictions can influence the environment and demand for design
services.Political happenings and more. For example, changes in trade legislation or the state of
the economy.may influence firms' objectives and finances, which may turn have an effect on their
investments.In product design and marketing.when you consider the relationship between politics
and design, you will realise how powerful design is in our daily lives.

7.Law and Regulations

A.Copyright and Intellectual Property

Stealing design is increasingly rampant, especially in today's digital space.Graphic design is an

B.Trademarks

Creating a trademark preserves your right to use a design that uniquely identifies your company's
goods or services. A design for a logo, label, or product packaging may be trademarked. Using
the design for business purposes grants you trademark protection.

C.Privacy and Data Protection

Personal data and its processing are essential components of any organization's operations, big
or small.To ensure that the information is secure and concealed, designers who handle or
companies that gather personal data as part of their services may be obligated to follow privacy
and data protection laws.
B.The Neutral Environs

3.Media Environment

Many individuals are unfamiliar with graphic design. From the outside, many people know that
graphic design requires the use of a computer, and because beautiful graphics are the end
product, it has something to do with the mix of drawing and computer use. With numerous people
considering graphic design, it is unrealistic to expect everyone to fully understand that graphic
design is the future, particularly in the media.Media is defined as a set of tools used to facilitate
communication among people. With the need for businesses to focus more on quality
communication, the significance of media cannot be underestimated. To put it simply,
corporations thrive on the profits generated by their branding, marketing, and sales operations.
Media is the venue for branding, advertising, awareness campaigns, and general marketing.
From billboard advertising to a detailed understanding of items via virtual and augmented reality,
media is where a firm grows.With digital media serving as the link between a company and its
customers, visual representations of ideas, goods, offers, and any message that must be
delivered to a client serve as the anchor that holds the entire bridge together.With digital
publication becoming more and more common, graphic designers concentrated in publishing and
editing-related designs. These editorial designers assist publishers by designing layouts,
promotional materials for their books, book covers, and other images. In addition, many
publishers and authors are looking at internet publishing, which necessitates similar, if not more,
graphic design elements.

4.Special Interest Environment

A graphic designer must have a diverse set of skills and interests. Interest in visual
communication, creativity, and problem solving is required. Graphic designers must also have
excellent artistic and design abilities, such as proficiency with design tools, knowledge of
typography, colour theory, and layout design. Furthermore, solid communication skills, attention
to detail, and the capacity to work under pressure are required for success in this industry.Some
graphic designers are particularly interested in environmentally friendly and sustainable
approaches. Designers that care about the environment may specialise in producing designs that
encourage sustainability, conservation, and environmental awareness. They may employ
recycled materials, add nature-inspired aspects, or collaborate with clients who share a green
philosophy. It's like combining creativity with a hint of Mother Nature to make the world a more
beautiful and sustainable place.
References:

https://www.studysmarter.co.uk/explanations/social-studies/social-institutions/digital-
age/
https://ewm.swiss/en/blog/why-graphic-design-so-important-
advertising#:~:text=Graphic%20design%20plays%20a%20vital,an%20emotional%20conn
ection%20with%20them.
https://crossproductions.co.uk/how-graphic-design-influences-buying-decisions/
https://www.quora.com/Why-is-it-essential-for-graphic-designers-to-stay-updated-on-
design-trends
https://amisigns.com/blogs/how-graphic-design-transcends-language-barriers/
https://www.ipl.org/essay/Impact-Of-Technology-On-Graphic-Design-
PKJDAA74ACPR#:~:text=Indeed%2C%20technology%20has%20made%20promoted,creat
ed%20new%20medium%20for%20designers.
https://www.legalzoom.com/articles/trademark-a-design
https://www.edpb.europa.eu/sme-data-protection-guide/data-protection-benefits-for-
you_en#:~:text=4.,or%20your%20organisations%27%20confidential%20information.