Types of Graphic Designs
Types of Graphic Designs
Types of Graphic Designs
• Jun 4 2018
• 10 min read
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Though they often overlap, each type of graphic design requires specific set of
skills and design techniques. Many designers specialize in a single type; others
focus on a set of related, similar types. But because the industry is constantly
changing, designers must be adaptable and lifelong learners so they can change
or add specializations throughout their careers.
Whether you are an aspiring designer or seeking design services for your
business, understanding the eight types of graphic design will help you find the
right skills for the job.
1. Visual identity graphic design
—
A brand is a relationship between a business or organization and its audience.
A brand identity is how the organization communicates its personality, tone and
essence, as well as memories, emotions and experiences. Visual identity graphic
design is exactly that: the visual elements of brand identity that act as the face of
a brand to communicate those intangible qualities through images, shapes and
color.
By smidesign
By Agi Amri
By lepro
By ludibes
Designers that specialize in visual identity graphic design collaborate with brand
stakeholders to create assets like logos, typography, color palettes and image
libraries that represent a brand’s personality. In addition to the standard business
cards and corporate stationary, designers often develop a set of visual brand
guidelines (style guides) that describe best practices and provide examples of
visual branding applied across various media. These guidelines help to ensure
brand consistency throughout future applications.
By nnorth
Visual identity design is one of the most common types of design. Visual
identity graphic designers must possess a general knowledge of all types of
graphic design in order to create design elements that are suitable across all
visual media. They also need excellent communication, conceptual and creative
skills, and a passion for researching industries, organizations, trends and
competitors.
By yaseenart
By J.Chaushev
By charlim888
By sundayrain
By ANAMOLLY
A UI includes all of the things a user interacts with—the screen, keyboard and
mouse—but in the context of graphic design, UI design focuses on the user’s
visual experience and the design of on-screen graphic elements like buttons,
menus, micro-interactions, and more. It’s a UI designer’s job to balance
aesthetic appeal with technical functionality.
By masiko
By masiko
UI designers specialize in desktop apps, mobile apps, web apps and games.
They work closely with UX (user experience) designers (who determine how
the app works) and UI developers (who write code to make it work).
By milajones
By Malzi
UI designers must be team players backed by both serious graphic design skills
and an excellent understanding of UI/UX principles, responsive design and web
development. In addition to graphics apps, they need knowledge of
programming languages like HTML, CSS and JavaScript.
By Ian Douglas
By Grigoris G
By shwin
• Newspapers
• Newsletters
• Directories
• Annual reports
• Magazines
• Catalogs
Packaging designers create concepts, develop mockups and create the print-
ready files for a product. This requires expert knowledge of print processes and
a keen understanding of industrial design and manufacturing. Because
packaging design touches so many disciplines, it’s not uncommon for designers
to find themselves creating other assets for a product such as photography,
illustrations and visual identity.
By athenabelle
By MMX
By Martis Lupus
monostudio
By Esteban T
By madpepper
• Animated logos
• Trailers
• Presentations
• Promotional videos
• Tutorial videos
• Websites
• Apps
• Video games
• Banners
• GIFs
Motion graphics designers begin by developing storyboards and then bring their
concepts to life with animation, video and traditional art. Depending on the
industry, a strong working knowledge of marketing, coding and 3D modeling
can be definite assets.
• Wall murals
• Museum exhibitions
• Office branding
• Public transportation navigation
• Retail store interiors
• Stadium branding
• Event and conference spaces
By manasye
By faks
Traditionally, environmental graphic design has produced static print pieces, but
digital interactive displays continue to rise in popularity as a means of creating a
more engaging experience.
Even though graphic art and illustration are not technically types of graphic
design, so much is created for commercial use within the context of graphic
design that you can’t talk about one without the others.
By suxzero
• Comic books
• Album art
• Book covers
• Picture books
• Infographics
• Technical illustration
• Concept art
By BATHI
Graphic artists use any combination of media and techniques to create their
work as they collaborate with writers, editors, managers, marketers and art
directors across all graphic design types. They’ll often have a foundation in fine
arts, animation or architecture. Overlapping skills and apps make it possible to
find graphic designers who also work as graphic artists and illustrators (and vice
versa).
Related articles
Graphic illustration and the difference between graphic design and illustration
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