Express Special Gratitude to

Head COE Noida and Team

Mr. Rupesh Srivastava

Principal
Rasa International School
Fatehpur Sikri, Agra
Manual: Capacity Building Programme
For Teachers Business Studies
 Project Work in
Business Studies
Objectives of The Session

 This session will enable the participants to

understand
 The options available to students
 The formats in which Projects need to be
developed
 The criteria for evaluation of projects
CBSE Guidelines
After doing the Project Work in Business Studies, the
students will be able to do the following
 Develop a practical approach by using modern technologies in
the field of business and management;
 Get an opportunity for exposure to the operational
environment in the field of business management and related
services;
 Inculcate important skills of team work, problem solving, time
management, information collection,
 Processing, analyzing and synthesizing relevant information to
derive meaningful conclusions
 Get involved in the process of research work;
 Demonstrate his or her capabilities while working
independently and
 Make studies an enjoyable experience to cherish.
Presentation and Submission of Project
Report
 Students are required to select any TWO Topics for the entire
year.
 At the end of the stipulated term, each student will prepare and
submit his/her project report.
 The projects will be returned after evaluation.The school may
keep the best projects
 Following essentials are required to be fulfilled for its
preparation and submission.
➢ The total length of the project will be of 25 to 30 pages.
➢ The project should be handwritten.
➢ The project should be presented in a neat folder.
➢ The project report should be developed in the following sequence
 Order of Presentation
❖ Cover page
❖ Title page
❖ Certificate of Authenticity
❖ Index
❖ Acknowledgements
❖ Preface
❖ Introduction
❖ Planning and activities done during the project
❖ Observations and findings
❖ Conclusions
❖ Learning from project
❖ Appendix
❖ Teacher’s Observations
Detailed Presentation….
 Cover Page

 Design an attractive cover that should include

the following information:
 Title of the Project
 Student Information:
➢Name:
➢School:
➢Year:
➢Roll No:
 List of Contents

 Should be given in sequence

 Acknowledgement

I , ______________________, do hereby declare that this

project is my original work and I would like to thank Ms
_______________________, my Business Studies teacher,
for her wholehearted support and guidance for making it
possible to complete this project on time. I would also like to
thank CBSE for giving us an opportunity to widen our
knowledge base by introducing this topic of study and my
school for giving us this subject option.
I would also like to thank my friends and family members for
their kind support and guidance without which this project
could not have been completed.
(Acknowledge the institutions, the places visited and the persons who have helped)
 Preface
 One page containing in a concise manner, the details about the
entire project. Any person who wants to know about your
project should be able to understand it on reading the Preface.
You are required to give the following details:
 Example:
 Name of Project: Element of Marketing Mix.
 Problem Statement / Objective Of Project:
 The objective of the project is to develop a detailed
marketing plan for introducing
_______________________ and covering the aspects of
Product, Price, Place and Promotion.
 Introduction

 Why have you selected this project

 What did you expect to find out
 For Example,
 Give an introduction of Marketing
 Give details about the 4 P’s of marketing Mix.
 Give some historical background of your product
if possible
Planning and Activities Done
During the Project
 You need to give details here about what were the
activities that you undertook to do your project.
 Such as
 How did you start with the project?
 Did you take interviews etc?
 Did you carry out research?
 How the analysis was done?
 Give them in a sequence
Observations and Findings

 This is the main body of the project and

CBSE has specific guidelines for all the
four options
 Conclusions

 Summarized suggestions or findings,

future scope of study.
 Give this as a summary of your study for
the topic studied specifying:
 The relevance of the topic in today’s
context
 A summary of your findings in the order
in which you have presented your
project
 Photographs

 (If Any)
 Appendix

 Persons/Firms Consulted
 Books Referred To, Including your Text Book
 Websites Referred to
 Attach any questionnaires filled in by respondents here
 Teachers Observations

 With signatures of teachers

Project One: Elements of
Business Environment
Options:
 Changes witnessed over the last few years on
mode of packaging and its economic impact.
 The reasons behind changes in Coca – Cola and
Fanta in the seventies to Thums up and Campa
Cola in the eighties to Pepsi and Coke in
nineties.
 Changing role of the women in the past 25 years
relating to joint families, nuclear families,
women as a bread earner of the family, changes
in the requirement trend of mixers, washing
machines, micro wave and standard of living.
 Options:
 The changes in the pattern of import and export of different
Products.
 The trend in the changing interest rates and their effect on
savings.
 A study on child labor laws, its implementation and
consequences.
 The state of ‘anti plastic campaign,’ the law, its effects and
implementation.
 The laws of mining /setting up of industries, rules and
regulations, licenses required for running that business.
 Social factors affecting acceptance and rejection of an identified
product. (Dish washer, Atta maker, etc)
 Options:
 What has the effect of change in environment on the types of
goods and services? The students can take examples like:
a) Washing machines, micro waves, mixers and grinder.
b) Need for crèche, day care centre for young and old.
c) Ready to eat food, eating food outside, and tiffin centres.
 Change in the man-machine ratio with technological advances
resulting in change of cost structure.
 Effect of changes in technological environment on the behavior of
employee
Project Two: Principles of
Management
Option A:
 The students are required to visit any one of the
following:
1. A departmental store.
2. An Industrial unit.
3. A fast food outlet.
4. Any other organisation approved by the teacher

 They are required to observe the application of the

general Principles of management advocated by
Fayol.
 Option B
 They may enquire into the application of scientific
management techniques by F.W. Taylor in the unit visited.
 Scientific techniques of management.
1. Functional foremanship.
2. Standardization and simplification of work.
3. Method study.
4. Motion Study.
5. Time Study.
6. Fatigue Study
7. Differential piece rate plan.
 The observations could be on the basis of
 The different stages of division of work resulting to
specialisation.
 Following instructions and accountability of subordinates to
higher authorities.
 Visibility of order and equity in the unit.
 Balance of authority and responsibility.
 Communication levels and pattern in the organisation.
 Methods and techniques followed by the organisation for
unity of direction and coordination amongst all.
 Methods of wage payments followed.The arrangements of
fatigue study.
 Derivation of time study.
 Derivation and advantages of method study.
 Organisational chart of functional foremanship.
 Any other identified in the organisation
 Tips to teacher
 The teacher should facilitate the students to identify any
unit of their choice and guide them to Identify the
principles that are being followed.
 Similarly they should guide the students to identify the
techniques of scientific management implemented in the
organisation.
 It may be done as a group activity.
 It is advised that students should be motivated to pick up
different areas of visit. As presentations of different areas
in the class would help in better understanding to the
other students.
 The students may be encouraged to develop worksheets.
Teachers should help students to prepare observation tools
to be used for undertaking the project. Examples;
worksheets, questionnaire, interviews and organisational
chart etc.
Project Three:
Stock Exchange
 The purpose of this project is to teach school students the values of
investing and utilizing the stock market. This project also teaches
important lessons about the economy, mathematics and financial
responsibility.

 The basis of this project is to learn about the stock market while
investing a specified amount of fake money in certain stocks.
Students then study the results and buy and sell as they see fit.

 This project will also guide the students and provide them with the
supplies necessary to successfully monitor stock market trends and
will teach students how to calculate profit and loss on stock.
 The project work will enable the students to:

 Understand the topics like sources of business finance and

capital market
 Understand the concepts used in stock exchange
 Inculcate the habit of watching business channels, reading
business journals/newspapers and seeking information from
their elders.
 The students are expected to:
a) Develop a brief report on History of Stock Exchanges in
India. (your country)
b) Prepare a list of at least 25 companies listed on a Stock
Exchange.
c) To make an imaginary portfolio totaling a sum of Rs. 50,000
equally in any of the 5 companies of their choice listed above
over a period of twenty working days.
 The students may be required to report the prices of the stocks
on daily basis and present it diagrammatically on the graph
paper.
 The students are expected to find the value of their
investments and accordingly rearrange their portfolio.
The project work should cover the following aspects;
1. Graphical presentation of the share prices of different
companies on different dates.
2. Change in market value of shares due to change of
seasons, festivals, natural and human disasters.
3. Change in market value of shares due to change in
political environment/ policies of various
countries/crisis in developed countries or any other
reasons
4. Identify the top ten companies out of the 25 selected on
the basis of their market value of shares.
 It does not matter if they have made profits or losses.
Stock Market Simulations

Out of the given list of companies,

choose ANY 5 COMPANIES TO INVEST IN

http://www.bseindia.com/markets/equity/EQReports/StockPrcHistori.aspx?scripcod
e=512289&flag=sp&Submit=G
 Stock Exchange Simulation Project
(Group Activity)
 You have been given an initial capital of 50,000 to invest in either the
NSE or BSE.
 You have to follow the OPENING PRICES QUOTED IN EITHER THE NSE
OR THE BSE INDEX given in any National daily.
 You need to choose from the companies that are considered to
calculate the BSE Sensex or Nifty for NSE.
 You can invest in a maximum of 5 companies
 Transactions for at 20 days must be recorded in your project.
 The project must be hand written. However, the graphs to show price
movements for specific companies may be printed.
 You will NOT be marked according to the amount of profits made but
for your reasons for your decision to buy/sell shares in a specific
company which must be written AT THE END OF THE TRANSACTION
FOR THE DAY for all 20 days.
 You are also required to record the value of your holdings at the end of
each day.
 Out of the given list of companies, choose
ANY 5 COMPANIES TO INVEST IN.
Company Name Industry
• Apollo Hospitals Enterprises Ltd. HEALTHCARE SERVICES
• Bajaj Finance Ltd. FINANCIAL SERVICES
• Castrol India Ltd. ENERGY
• Colgate Palmolive (India) Ltd. CONSUMER GOODS
• Container Corporation of India Ltd. SERVICES
• Godrej Consumer Products Ltd. CONSUMER GOODS
• Hindustan Petroleum Corporation Ltd. ENERGY
• Procter & Gamble Hygiene & Health
Care Ltd. CONSUMER GOODS
• Power Finance Corporation Ltd. FINANCIAL SERVICES
• Steel Authority of India Ltd. METALS
 DAY I - 1/09/2016
Company Name Open High Low Close

• Apollo Hospitals Enterprises Ltd. 1,355.00 1,371.90 1,344.25 1,357.70

• Bajaj Finance Ltd. 1,180.00 1,254.45 1,097.30 1,151.60

447.00 474.35 447.00 463.20
• Castrol India Ltd.
• Colgate Palmolive (India) Ltd. 949.00 957.30 943.80 950.70
1,397.80 1,407.00 1,379.65 1,386.65
• Container Corporation of India Ltd.
• Godrej Consumer Products Ltd. 1,530.00 1,567.55 1,530.00 1,551.40
• Hindustan Petroleum Corporation 1,232.00 1,235.80 1,205.20 1,210.00
Ltd.
6,710.00 6,506.00 6,528.00
• Procter & Gamble Hygiene & Health 6,664.05
Care Ltd.
• Power Finance Corporation Ltd. 125.00 125.00 120.75 121.50

• Steel Authority of India Ltd. 48.25 48.65 47.65 48.00

 DAY II 9/09/16
Company Name Open High Low Close

• Apollo Hospitals Enterprises Ltd. 1,365.00 1,368.50 1,349.25 1,356.80

• Bajaj Finance Ltd. 1,179.45 1,179.45 1,145.25 1,152.35

• Castrol India Ltd. 471.35 478.40 464.50 470.40

• Colgate Palmolive (India) Ltd. 990.50 996.00 977.90 984.40

• Container Corporation of India Ltd. 1,382.00 1,390.50 1,365.80 1,371.85

• Godrej Consumer Products Ltd. 1,680.00 1,680.20 1,640.40 1,655.45

• Hindustan Petroleum Corporation 1,255.80 1,270.00 1,243.00 1,249.50
Ltd.

• Procter & Gamble Hygiene & Health 6,551.65 6,606.00 6,534.00 6,580.00

Care Ltd.
• Power Finance Corporation Ltd. 126.85 129.30 123.90 124.95

• Steel Authority of India Ltd. 50.50 52.20 50.25 50.65

 DAY III 21/09/16
Company Name Open High Low Close

1. Apollo Hospitals Enterprises Ltd. 1,302.15 1,318.00 1,302.15 1,312.85

1. Bajaj Finance Ltd. 1,080.00 1,083.00 1,066.10 1,069.55

1. Castrol India Ltd. 462.00 464.60 455.00 457.60

1. Colgate Palmolive (India) Ltd. 961.20 974.00 959.70 969.20

1. Container Corporation of India Ltd. 1,311.40 1,336.95 1,305.70 1,324.45

1. Godrej Consumer Products Ltd. 1,640.00 1,640.00 1,600.00 1,605.45

1. Hindustan Petroleum Corporation 401.45 409.50 401.00 403.90
Ltd.
6,845.00 6,701.00 6,777.70
1. Procter & Gamble Hygiene & Health 6,728.00
Care Ltd.
1. Power Finance Corporation Ltd. 121.00 122.85 120.30 120.55

1. Steel Authority of India Ltd. 47.70 48.40 47.50 47.80

 DAY IV 29/09/16

Company Name Open High Low Close

• Apollo Hospitals Enterprises Ltd. 1,362.00 1,370.55 1,324.70 1,333.85

• Bajaj Finance Ltd. 1,115.00 1,123.80 1,015.00 1,036.80

• Castrol India Ltd. 477.00 478.80 453.30 456.20

• Colgate Palmolive (India) Ltd. 975.05 980.00 957.40 975.55

• Container Corporation of India Ltd. 1,365.25 1,371.00 1,311.75 1,351.05

• Godrej Consumer Products Ltd. 1,610.00 1,615.00 1,563.30 1,577.20

• Hindustan Petroleum Corporation 431.20 409.00 414.00
Ltd. 427.25
6,949.90 6,606.00 6,699.50
• Procter & Gamble Hygiene & Health
Care Ltd. 6,935.70
• Power Finance Corporation Ltd. 120.00 120.70 112.40 114.30

• Steel Authority of India Ltd. 49.00 49.05 44.25 45.20

 DAY V - 7/10/16
Company Name Open High Low Close

• Apollo Hospitals Enterprises Ltd. 1,339.50 1,339.50 1,317.00 1,319.05

• Bajaj Finance Ltd. 1,087.65 1,088.70 1,076.50 1,083.30

• Castrol India Ltd. 483.90 486.00 473.40 481.35

• Colgate Palmolive (India) Ltd. 977.70 985.05 963.05 968.45

• Container Corporation of India Ltd. 1,390.00 1,412.00 1,385.00 1,394.40

• Godrej Consumer Products Ltd. 1,646.00 1,669.05 1,625.00 1,633.70

• Hindustan Petroleum Corporation 456.50 462.45 440.25 443.80

Ltd.
7,040.00 7,000.00 7,032.65
• Procter & Gamble Hygiene & Health 7,000.00
Care Ltd.

• Power Finance Corporation Ltd. 124.00 125.25 121.95 123.05

• Steel Authority of India Ltd. 47.50 50.15 47.50 49.95

Project Four: Marketing
Options:
 The teacher must ensure that the
identified product should not be items
whose consumption/use is discouraged
by the society and government like
alcohol products/pan masala and tobacco
products, etc.
 Identify one product/service from the
above which the students may like to
manufacture/provide [pre assumption].
 Now the students are required to make a
project on the identified product/service and
have to answer 22 questions.
 At this stage the students will realize the
importance of the concept of marketing mix
and the necessary decision regarding the four
P‟s of marketing.
 Product
 Place
 Price
 Promotion.
 On the basis of the work done by the students the project
report should include the following:
1. Type of product /service identified and the
(consumer/industries) process involve there in.
2. Brand name and the product.
3. Range of the product.
4. Identification mark or logo.
5. Tagline.
6. Labeling and packaging.
7. Price of the product and basis of price fixation.
8. Selected channels of distribution and reasons thereof.
9. Decisions related to transportation and warehousing. State
reasons.
10. Promotional techniques used and starting reasons for
deciding the particular technique.
11. Grading and standardization.
Teacher Intervention
 After submission, teacher will assess the
project according to the rubrics and will
give remarks for improvement. Students
will again submit the project with
incorporated changes. Like this the
intervention will be done twice by the
teacher and the improved grade will be
given.
Rubrics For Allocation of Marks
 Rubrics For Allocation of Marks

ASSESSMENT :ALLOCATION OF MARKS (TEN) per project

The marks will be allocated under the following Marks
heads:
Initiative, cooperativeness and 1
participation
Creativity in presentation 1
Content, observation and research work 2
Analysis of situations 2
Viva 4
TOTAL: 10
Guidelines for giving Projects
 Do not assign a project just for the sake of doing it.
 Before assigning a project, prepare guidelines for
students.
 Prepare in advance the parameters or criteria for
assessment and talk about it with students.
 A project has a specific start date and an end date.
 Give a chance to students for having a discussion with
you before assessment.
 Give sufficient time for completing the task.
 In the guidelines, suggest useful online links, books, list
of references etc.
• Let students decide strategies for presentation.
• Think about how will students benefit both
academically and personally from their involvement
in the project.
• Encourage students to use the school Library and
Computer Lab for collecting data.
• Provide periodical interventions to help and guide
the students.
• Allow group members to work to their strengths.
• Ask simple questions to know whether the students
are aware of what they are doing/ have done.