1.

0 EXECUTIVE SUMMARY

This business proposal underscores the significant market need

for EcoSuds’ Soluble Paper Soap, a product that combines

convenience, sustainability, and health benefits while addressing

pressing environmental challenges. It offers an innovative and

eco-conscious solution for modern consumers, setting a new standard

for personal care in a rapidly evolving world.

2.0 MARKET ANALYSIS

2.1 Business Opportunity

In today’s rapidly expanding market, innovation is

important for introducing improved goods and services that

cater to evolving consumer demands. The toiletries category, in

particular, presents a unique opportunity for the creation of a

product that is both convenient and eco-friendly, significantly

transforming individual lifestyles. This opportunity has given rise to

Soluble Paper Soap, an environmentally responsible product that

not only offers good hygiene but also promotes convenience

and sustainability by leaving no waste or residues. Its impact

goes beyond cleanliness, it is also a key to prevent disease.

EcoSuds’ doesn’t just fit into the market; it sets a new standard for

personal care, aligning with our values to not only meet but

exceed customer expectations while making a positive impact

on both our environment and well-being.

Current Market Trends and Challenges

● Environmental Crisis: Improper waste disposal happens

day to day from items or products we use and throw

1
 away, which mainly causes environmental harm resulting

in a severe climate change.

● Consumer Awareness: Due to the sudden environmental

changes, consumers are now actively seeking a much

more efficient waste reduction alternative becoming

environmentally conscious. As well as an easier use of

toiletries that comes very handy.

● Health Awareness: Poor physical hygiene leads to

developing various diseases where the physical body can

become an ideal environment for germs and viruses to

reside and will also become vulnerable to infections.

● Regulatory Pressures: In accordance with the Republic

Act. 9003 that was implemented by the government or

also known as “Ecological Solid Waste Management”

encourages reduction of waste. Combined with the

Presidential Proclamation No. 760 of creating an effective

zero waste method or approach to reduce the waste

disposal.

● Product Portability: Adhering to strict weight restrictions

imposed by airlines. A newly innovative soap product

offers a portable and lightweight alternative, eliminating

the hassle of packing and transporting bulky soap bars

during travels.

The Market Gap: Our market analysis reveals a significant gap in

the soap market for sustainable and innovative alternatives.

Consumers, especially gym enthusiasts and frequent travelers,

are actively seeking eco-conscious options to replace traditional

2
liquid and bar soaps. The surge in demand for sustainable

hygiene products, combined with the need for convenient

solutions for those on the go, presents an ideal moment for our

startup to seize a distinctive opportunity. Our innovative soap not

only addresses environmental concerns but also caters to the

lifestyle needs of individuals who prioritize convenience without

compromising sustainability.

Our Solution: We are developing an innovative Soluble Paper

Soap prototype that addresses the market need of the

environmentally conscious consumers. Our product is sustainably

designed at its core:

Bio-based Material: Our Soluble Paper Soap is a bio-based

that comes from “biomass” or renewable organic

materials such as plants with lesser carbon footprint

enabling the reduction of waste materials and promotes

the minimization usage of non-renewable energy.

Optimization and Efficiency: Our Soluble Paper Soap is

engineered for maximum convenience and minimal

environmental impact. The product is designed for

single-use, leaving no waste behind, there’s no need for

plastic containers as it dissolves completely leaving no

residue and spill to contend with. It’s the ultimate

hassle-free solution for staying clean and eco-conscious.

Moreover, it simplifies daily hygiene routines.

Attractive and Trendy Design: The product comes with an

aesthetically pleasing packaging suitable for our target

3
 market. The packaging is made with aluminum to prevent

corrosion and protect it from any substance.

Market Potential

The market potential for our Soluble Paper Soap is

exceptionally promising. With increasing public consciousness

about health and environmental concerns, there is a significant

upsurge in the desire for eco-friendly offerings. This scenario not

only allows our startup to fulfill this flourishing demand but also

positions us to establish a new benchmark for sustainable living.

Investment Appeal

Our innovative Soluble Paper Soap uniquely addresses

environmental concerns and lifestyle needs. Built for scalability,

our solution allows for extensive market penetration and

adaptability to evolving consumer preferences. As an investor,

you’ll join us in addressing the pressing issue of plastic waste while

capitalizing on the growing demand for environmentally friendly

products. It’s a win-win situation that combines profitability with a

positive global impact. Invest in our product and be part of the

solution.

4
 2.2 Market Segmentation and Targeting

SOLUBLE PAPER SOAP

Segment Demographic Profile Psychographic Profile Wants and Needs

Hygiene, Health, Traveling, and

Age: 13 to 45 years old Germaphobic

Eco-friendly, Biodegradable,
Primary Market Gender: Both
Lifestyle: Urban and Healthy Water-Soluble, Easy-to-use
Income: Low to High

Eco-Oriented

Adventure seekers, wonderlust Lightweight, handy, baggage-free

Age: 18 to 45 years old
Travel Enthusiasts
Gender: Both
Eco-travelers Health safety secured during travel

Health-Driven individuals, Athletes Portable, easy-access, hygiene

Age: 18 to 45 years old
Fitness and Sports Enthusiasts
Gender: Both
Clean-conscious Hassle-free

All ages Uses Block Soaps and Liquid Soap Portable, sustainable

Potential Customers Gender: Both

New to Paper Soap Attractive Design, Convenient
All income levels

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 Hygiene Conscious

Age: 16 to 45 years old

Ladies Gender: Both Beauty Conscious, Germaphobes Cleanliness, Skincare

All income levels

Bulk Purchasing Orders, Reusable

Sustainability Initiatives Container/Packaging

Retail and Convenience
Corporate Clients
Store
Raises environmental-awareness
Environmentally Responsible
within their organization

Family-oriented,
Daily use, Multiple scent options
Health-conscious
Age:10 to 45 years old
Families
Gender: Both
Concerned about the health conditions of
Hazard safe materials, ready-to-use
the family

6
I. Primary Market

This market consists of individuals with ages between 13 to 45

regardless of gender with income levels varying from low to

high-income bracket. They are individuals that are

health-conscious and look after their hygiene at all times. These

people are actively-seeking helpful products for maintaining their

hygiene in an urban setting while being in support of the idea of an

alternative for both block and liquid soap products currently

present in the market. They are interested in a more innovative and

scientific approach towards producing a soap that is Eco-friendly,

Biodegradable, Water-Soluble and Easy-to use. Additionally, these

people are always traveling and looking for a soap that is a lot

smaller in size yet gets the job done just like a bar and liquid soap

would do.

II. Travel Enthusiasts

This segment consists of adventurers and wanderlust-driven

travelers, spanning the age range of 18-45, and is inclusive of all

genders. They identify as eco-tralevers, placing an importance on

sustainability as they embark on their endeavors. In this category,

consumers demand a soap solution that is not only lightweight and

portable but also free from the constraints of conventional soap

bars and liquids, which can be bulky and cumbersome to carry.

The ideal paper soap for these explorers should offer the utmost

convenience, ensuring it to be travel-friendly and can safely be

stored in a sealed container to withstand the rigors of their journeys.

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III. Fitness and Sports Enthusiasts

This segment consists of fitness and sports enthusiasts that are

engaged in improving their health through physical activities. They

are constantly exposed to bacteria that may compromise their

health and performance as they often find themselves in various

environments, both indoor and outdoors, where maintaining

optimal hygiene is essential.

IV. Potential Customers

Potential customers represent a wide-ranging demographic,

encompassing individuals of various ages, genders, and levels of

income. What binds them together is their usage of traditional bar

and liquid soaps for their daily cleansing and handwashing needs.

While they currently favor conventional soap products, they have

yet to embrace the concept of Soluble Paper Soap. Convenience

plays an important role in their choices, and they are actively

seeking sustainable alternatives that also feature aesthetically

attractive designs. Their ideal soap should be portable,

environmentally conscious, and designed for sustainability.

Furthermore, the packaging of the paper soap should be visually

appealing, serving as a motivation to entice them to make the

transition from conventional soap bars to soluble paper soaps.

V. Ladies

This segment encompasses individuals who are passionate about

beauty and skincare, seeking effective and convenient solutions

to enhance their daily routines. These individuals place a high

value on maintaining flawless skin and are actively interested in

products that contribute to their beauty regimen. Additionally,

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 germaphobes who prioritize cleanliness and hygiene in their daily

lives are part of this segment. Whether at home or on the go,

these individuals are on the lookout for innovative, sustainable,

and aesthetically pleasing products that align with their beauty

and hygiene standards. Our Soluble Paper Soap caters directly

to this segment, offering a seamless blend of beauty, skincare,

and hygiene in a single, environmentally conscious package.

VI. Corporate Clients

This segment consists of business and health organizations of

different sizes and industries that aim to promote sustainability

initiatives within their workplace. These are organizations that desire

to leave an imprint of encouraging their employees to be more

socially and environmentally responsible with their actions. Bulk

purchasing is offered to retail stores and merchandisers, allowing

them to handle large order volumes.

VII. Families

Families in this segment consist of ages 10 to 45 and comprises

both genders. They are a family-oriented bunch that shows utmost

care towards the health of each member of the family. The

product is designed for ready-to-use functionality and makes it

ideal for everyday usage. Also, Designs are made appealing to the

eyes of people of any age.

2.3 Unique Selling Proposition (USP)

Our strong USP lies in the following features:

● Eco-friendly Materials: Our soap is crafted from

biodegradable sheets composed of Forest Steward

Council (FSC) sourced wood pulp fibers and a natural

9
 cellulose ingredient, aligning with our commitment to

environment responsibility.

● Effortless Convenience: Designed with travel in mind, our

paper soap offers unparalleled portability and ease of use

allowing consumers to carry hygiene essentials in their

pocket effortlessly.

● Sustaining Hygiene: Germaphobic and Health-conscious

individuals now have access to a handy kit of paper soap

at their disposal regardless of any circumstance to combat

germs and infectious diseases.

● Variation of Scents: Infused with fragrance oils, our paper

soap envelopes users in a delightful aroma that lingers,

enhancing the overall experience.

● Designed to Dissolve Seamlessly: Leaves no trace and

eliminates the risk of producing environmental waste.

● Cute and Aesthetic Designs: Featuring cute and aesthetic

designs that caters to the youth, making the soap more

enjoyable and easy to use for consumers.

● Consumer Assurance: EcoSuds’ as “Your Sustainable

Hygiene Companion” not only offers a sustainable product

leaving no residue and portability with travel in mind. It is

also designed to offer our consumers a moisturizing solution

that ensures long-lasting hydration of the skin, creating a

moisture barrier that prevents dryness while also offering an

effective antimicrobial defense ensuring that the skin is

thoroughly cleansed and protected from any harmful

substance.

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 2.4 Competitors Analysis

Competitive Profile Matrix (CPM)

EcoSuds’ Safeguard Dove

Critical Success (Paper Soap) (Bar Soap) (Liquid Soap)
Weight
Factor
Weighted Weighted Weighted
Score Score Score
Score Score Score

Product Range 0.12 2 0.24 4 0.48 3 0.36

Product Quality 0.15 3 0.45 4 0.6 4 0.6

Product Benefits 0.17 4 0.68 4 0.68 4 0.68

Product Design 0.16 4 0.64 3 0.48 3 0.48

Product Price 0.12 2 0.24 4 0.48 4 0.48

Product
0.18 3 0.54 4 0.72 4 0.72
Features

Product
0.10 2 0.2 4 0.4 4 0.4
Awareness

Total Score 1.00 20 3.49 27 3.84 26 3.72

4 - Major Strength 3 - Minor Strength 2 - Minor Weakness

1 - Major Weakness

Product Range

Safeguard bar soaps and Dove liquid soap can be

created with a wider range of options in terms of ingredients and

feature variations. They can offer options for moisturizing,

smoothing, exfoliating, fragrance, and more. On the other hand,

paper soaps typically have limited functionality but have a lot of

potential for improvement.

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Product Quality

Safeguard and Dove are well-established brands with a

history of producing high-quality skin care products. Their

reputation for quality and the experience that consumers

perceive on their products is an indicator of better product

quality. Additionally, the investment on better equipment and

research development behind the competitors are better

compared to paper soap which is a new introduction in the

market.

Product Benefits

All three types of Soap from the 3 different brands are

almost on the same level in terms of product benefits. They serve

their core purpose of cleansing, they help remove dirt and

impurities from the skin. They can utilize similar types of

ingredients commonly found in soaps, suggesting that they are

on par in terms of their benefits.

Product Design

EcoSuds’ paper soap excels in terms of product design

because of its exceptional portability and distinctive

characteristics, Unlike Safeguard, which turns soap into a solid

bar that can be inconvenient to carry due to residue issues, and

liquid soap, which comes in bottles as a liquid form. However,

paper soaps feature a thin, sheet-like design that enables users

to easily slip them into their pockets.

Product Price

Production and manufacturing processes for Safeguard

bar soaps and Dove liquid soaps are already well-established

12
 and more efficient which contributes to cost savings and

cheaper price. Compared with paper soaps that are newly

innovated and still require further research development as well

as better technological aspects when it comes to the production

process.

Product Features

In terms of product features, EcoSuds has better innovative

features than Safeguard bar soap and Dove liquid soap as it

provides convenience through its portability and solubility that

comes in handy through traveling.

Product Awareness

Safeguard bar soap and Liquid bar soap are already

well-established and globally recognized as high-quality personal

care products. Consumers tend to rely on what they have

already experienced and used with regards to soaps, which

builds customer loyalty. On the other hand, Ecosuds’ paper soap

is an innovative product that is completely new to the market.

3.0 PRODUCT SWOT ANALYSIS

3.1 Strengths

Unique Active Ingredients

EcoSuds’ consists of unique active ingredients such

as pure pressed grapeseed, coconut, and avocado oil

extract which consists of Omega-6 fatty acids that

enriches the skin natural barrier and lock in moisture, as

well as various vitamins such as A, E, D, and provides deep

nourishment to soothe dryness and antimicrobial agents

that effectively kills germs and microbes. We made sure

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 that EcoSuds’ offers high-quality cleansing while providing

numerous benefits for its users.

Portability

Due to EcoSuds’ portability for being a lightweight

material with travel size packaging, consumers such as

athletes, fitness and health conscious individuals, and

travel enthusiasts can easily bring the product anywhere

and anytime without being encumbered.

Sustainability/Eco-friendly

EcoSuds’ promotes sustainability through its

eco-friendly packaging, utilizing aluminum instead of

plastic. It not only reduces waste but also encourages the

function of reusing through refillables, contributing to a

more sustainable and environmental aspect. The product

itself also promotes sustainability through its biodegradable

factor as it is designed to dissolve completely without

leaving any residue.

3.2 Weaknesses

High Production Cost

The cost of EcoSuds’ Soluble Paper Soap increases

due to the scarcity and limited availability of the core

material used. Similar to conventional soaps, the materials

used in production are also expensive due to their

scientific aspects which in return increases the overall

manufacturing and production cost of the product.

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 Volatile/Fragility

The soluble paper’s thickness is considered as very

thin with only 3 point/mils or 75 microns in total, similar to

traditional copy papers which can easily be torn apart. It

also takes only 5 to 10 seconds to disperse, if accidentally

damp on pressured waters, the paper will dissolve quickly.

Consumer preference

Consumers when it comes to their personal hygiene

are very careful about choosing products that are new to

them because certain factors must be taken into

consideration such as the price, effectiveness, brand, and

the knowledge imposed on the product when it comes to

the material and ingredients. (Barbacena D.L.S. et al,.

2022). Consumers will likely stick with the idea of traditional

soaps as traditional soaps are widely known and very

common among the consumers which can be considered

much more safer and effective to use.

3.3 Opportunities

Potential Product Customization

EcoSuds’ may include certain customized products,

such as bulk packaging for regular travelers or families and

refill packs with minimal packaging to reduce waste.

Additionally, Ecosuds could create custom shaped paper

soap sheets for special occasions such as hearts for

Valentine's Day or snowflakes for Christmas.

15
 Potential Partnerships

Partnering with other businesses or organizations,

such as retail stores, manufacturing businesses, athletic or

fitness stores, health-care services, and traveling industries.

This can create mutually beneficial opportunities for

promoting EcoSuds’.

Usage expansion

Expanding EcoSuds’ could expand its utilization with

products like paper shampoo and paper conditioner.

These additions are similar to paper soap, and are a

convenient and portable hygiene product. The portability

of paper shampoo makes it a convenient option for

travelers, outdoor enthusiasts, and anyone looking for a

compact and hassle-free way to maintain their hygiene

routine when away from home. It's an innovative solution

that combines practicality with eco-friendliness.

3.4 Threats

Potential Hazardous Risks

Certain individuals or consumers may experience

skin or eye irritation if the product is not used properly,

Moreover, those with sensitive skin may be more

susceptible to experiencing allergic reactions.

Shortage of supplier

The shortage of suppliers or materials poses a

significant risk to the production and availability of the

product as it heavily relies on soluble paper which is an

essential material that plays an important role in the

16
 creation of soluble paper soap. This may lead to

production delays and increase in cost due to limited

supply.

Effectiveness of the product

When considering the effectiveness of EcoSuds’

paper soap, it is worth noting that while the product does

produce a sufficient amount of foam, some consumers

might prefer a richer foam to achieve a sense of thorough

cleansing. There may be individuals who enjoy the extra

foam they get from conventional soap. It’s simply a matter

of personal preference, and our paper soap still delivers

the essential cleansing qualities one would expect.

4.0 MARKETING MIX STRATEGY AND ACTION PLAN

4.1 PRODUCT STRATEGY

4.1.1 Product Description

Soluble Paper Soap is an innovative product that

combines convenience, sustainability and skin nourishing

benefits in one portable solution. The product addresses

the pressing environmental issue of plastic waste by

utilizing biodegradable materials, it eliminates residues and

significantly reduces pollution. Simultaneously, it offers the

benefits of 100% natural oils, promoting healthy and

moisturized skin. EcoSuds caters to the needs of

eco-conscious individuals, travel enthusiasts, and those

concerned about both skincare and health problems,

making it a versatile and sustainable hygiene solution.

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4.1.2 Product Levels

Product Level Product: EcoSuds (Soluble Paper Soap)

1. Core Product Cleanliness - Helps to clean and remove dirt, grease, and microbes

Hygiene - Maintaining personal hygiene

2. Generic Product Soluble - It dissolves in water

Travel-Friendly - It is portable, ideal for on-the-go use

Size - Thin Paper Sheets 3 point/mils or 75 microns

Paper Soap:

Length: 5.8 cm

Width: 3.5 cm

Aluminum Tin:

Length: 6 cm

Width: 4 cm

Active Ingredients Used - Olive Oil, Coconut Oil, Grapeseed Oil, and

Avocado Oil

Minimal Variation of Scents - Rose, Lavender, and Lemon

18
 Quantity - 20 pcs.

User-Friendly - Comfortable, convenient, and easy to use

Biodegradable - Environment friendly and breaks down naturally after use

without leaving any residue

3. Expected Product Reusable Packaging - Can be used and refilled again

Paper Soap - Soluble sheets of paper that can be used for cleaning

Logo and Design - Product name, product label, and pleasing design

4. Augmented Product Pouch - A convenient pouch to keep your soluble paper soap stored,

organized and easily-accessible

Refillable Packs - Sealed packs containing paper soap sheets allowing

you to refill the reusable packaging

5. Potential Product Types of Soaps - Facial, Shampoo, detergent, etc.

Additional Scents - Fruit-based or Plant-based (Green Apple, Strawberry,

Peppermint, Papaya, Pine, etc.)

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4.1.3 Product Design and Blueprint

Figure 1. Product Name and Logo

20
Figure 2. Packaging Components

CORE PRODUCT SIZE

Length and Width:

6 cm x 4 cm

Thickness: 1cm

Length and WIdth:

5.8cm x 3.5cm

Thickness: 3pt | 2.35

mils or 75 microns

21
CORE PRODUCT BLUEPRINT

CORE PRODUCT LABEL

Front Label

Back Label

22
 CORE PRODUCT FRONT LABEL CONTENT

CORE PRODUCT BACK LABEL CONTENT

23
AUGMENTED PRODUCT BLUEPRINT WITH SIZES

FEATURED SCENTS

Rose Fragrance

Lemon Fragrance

Lavender Fragrance

24
 4.1.4 Product Modification

Product Name: EcoSuds (Soluble Paper Soap)

Existing Product Comparison Product Modification

Bar and Liquid Soap vs Soluble Paper Soap

Width: 5.7 cm Width: 3.5 cm

vs
Length: 8.9 cm Length: 5.8 cm

Quantity: 1 Bar Soap vs Quantity: 40 Sheets

Reusable/Refillable
One time usage Packaging vs
Packaging

Minimal Variation of
Vast Variation of Scents vs
Scents

100 ml|0.1kg|100 grams vs Lightweight

Texture: Paper-like
Texture: Solid vs
sheets

Waste-heavy vs Promotes Zero Waste

Dispensing Control :
Dispensing Control : Precise vs
Pre-Portioned

Travel Aspects :
Travel Aspects : Messy and
vs Portable and Space
Bulky
Saving

EcoSuds represent an innovative take from conventional daily

cleansing soaps. The product has garnered significant

modifications in the following areas:

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Bar Liquid vs. Soluble Paper Soap

Traditional Bar Liquid Soaps are confined to their solid form,

requiring water for application, while Soluble Paper Soap offers a

revolutionary alternative. Soluble Paper Soap is a portable and

eco-friendly innovation that dissolves in water, creating a foam

for a refreshing cleansing experience.

Width: 5.7 cm|Length: 8.9 cm vs. Width: 3.5 cm|Length: 5.8 cm

Traditional Bar Soap boasts a substantial Width of 5.7cm

and Length of 8.9cm, providing ample surface area for a

long-lasting, luxurious cleansing experience. On the other hand,

Paper Soap takes a portable approach with its compact Width

of 3.3 cm and Length of 6cm, offering a convenient,

space-saving, and eco-friendly alternative.

1 Bar Soap vs. 20 Sheets

When it comes to quantity, the distinction between these

options is evident. A single Bar Soap offers the convenience of a

traditional, long-lasting cleansing companion, designed for

extended use. In contrast, the option of Quantity: 20 Sheets

provides a versatile and convenient solution, ensuring you have

a fresh cleansing sheet at your disposal whenever you need it.

One-time Usage Packaging vs. Reusable/Refillable Packaging

"One-time Usage Packaging" is designed for single-use,

offering quick and hassle-free access to the product. It's ideal for

those seeking immediate gratification. In contrast,

"Reusable/Refillable Packaging" takes an eco-conscious

approach, designed to be used multiple times.

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Vast Variation of Scents vs. Minimal Variation of Scents

Bar Soaps offer a vast variation of scents providing a

diverse array of aromatic options, allowing you to explore and

switch between different scents In contrast, Paper Soap only has

minimal variation of scents like Rose, Lavender, and Lemon.

100 ml|0.1kg|100 grams vs. Lightweight

"Bar Soaps" come in a solid form, typically weighing around

100 ml, 0.1 kg, or 100 grams. In contrast, "Paper Soaps" embrace

a lightweight design, making them incredibly portable and

convenient.

Texture: Solid vs. Paper-like sheets

"Bar Soaps" have a tendency to leave behind residue on

your skin or in the soap dish, requiring additional rinsing and

maintenance. In contrast, "Paper Soaps" offer a residue-free

cleansing experience. These innovative sheets dissolve

completely in water, ensuring no unwanted residue is left behind.

Leaves Residue vs. Doesn’t Leave Residue

Bar Soaps allow users to have precise control over the

amount of soap they use during each application. This manual

control permits customization based on personal preferences.

On the other hand, "Paper Soaps" come pre-portioned, with

sheets designed for one-time use.

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Dispensing Control: Precise vs. Dispensing Control: Pre-Portioned

Bar Soaps offers users a hands-on and customizable

approach to soap application, allowing them to tailor the

amount and coverage to their preference. In contrast, Soluble

Paper Soap streamlines the process with pre-measured sheets,

ensuring an efficient, mess-free experience and minimizing

waste.

Travel Aspects : Messy and Bulky vs. Portable and Space Saving

Traditional cleansing options like "Bar Soaps" can become

messy and bulky in your travel bag, potentially leading to spills or

taking up valuable space. Conversely, "Paper Soaps" are

designed with travel in mind, offering a highly portable and

space-saving solution. Their lightweight and compact design

make them ideal companions for travelers, ensuring a hassle-free

and tidy journey.

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 4.1.5 Capital Items

Qty. Item Description Photo Cost

Equipment

A simple, cylindrical laboratory vessel made of glass or plastic,

1 Beaker Php 250.00
featuring a flat base and a spout for pouring.

Commonly referred to as litmus paper, it serves as a widely

1 Set
PH Paper adopted and simple testing instrument utilized in laboratories Php 50.00
(100 pcs)
and a diverse array of fields.

Kitchen A convenient tool used for measuring the temperature of both

1 Php 100.00
Thermometer food and liquids while cooking and preparing meals.

29
 Digital
An electronic tool created to precisely determine the weight of
1 Weighing Php 123.00
items or materials.
Scale

Referred to as a kitchen brush, it is a multifunctional implement

1 Pastry Brush Php 100.00
utilized for a wide range of cooking activities in the kitchen.

Rubber A kitchen tool created for a wide range of culinary and baking
1 Php 88.00
Spatula activities.

This 2-in-1 multi-function paper cutter combines a precision

Multifunctiona
1 paper trimmer with a 12-inch cutting length, and it includes a Php 370.00
l Paper Cutter
scoring board and pen for added versatility.

30
 R4 Corner R4 Corner Puncher for Photo, Card, Paper, is a 4mm corner
1 Php 46.00
Puncher cutter rounder paper punch, a useful DIY tool."

Machinery

Also known as an electric kettle or electric water boiler, it's a

1 Electric Pot home appliance crafted for rapidly heating liquids, primarily Php 582.00
water.

This versatile printer is optimized for cost-effective high-volume

Canon Pixma
1 printing and offers the functions of printing, scanning, and Php 5,600.00
g2010
copying.

Supply

1 box (50 Disposable Disposable gloves are designed as protective hand coverings
Php 150.00
pairs) Gloves for one-time use across a range of industries and environments.

31
 This Canon-compatible ink is crafted from premium materials to
Canon g2010
safeguard your valuable printer's expensive print heads. It
1 Pixma Ink Php 520.00
features an original formula that ensures top-quality prints and
(Black)
contributes to prolonging your printer's lifespan.

These Canon-compatible inks are crafted from premium

Canon g2010 materials to safeguard your valuable printer's expensive print
Pixma Ink heads. They feature an original formula that ensures top-quality
1 Php 350.00
(Magenta,Yell prints and contributes to prolonging your printer's lifespan.
ow, Cyan)

32
 4.1.6 Materials and Parts

Qty. Item Description Photo Cost

Soluble A sustainable material derived from wood pulp fibers and a natural
100 Php1500.00
Paper cellulose component that dissolves in water.

Oil obtained from the matured fruit pulp of the olive tree, scientifically
1 Olive Oil Php 205.00
known as Olea Europaea.

Coconut Consumable oil derived from the dried flesh of the coconut, which is
1 Php 145.00
Oil the product of the coconut palm tree Cocos Nucifera.

33
 Grapeseed Grapeseed oil is used in winery and cosmetic product components
1 Php 140.00
Oil obtained from grape seeds.

Avocado Avocado oil is a cosmetic ingredient extracted from the pulp of

1 Php 100.00
Oil avocados, the creamy green fruit.

Potassium typically found in the form of white, odorless, and highly hygroscopic
1 Php 45.00
Hydroxide (water-absorbing) pellets, flakes, or a solution in water.

also referred to as glycerol, is a clear, odorless chemical compound

1 Glycerin Php 55.00
with a sweet taste, and it is classified within the alcohol group.

34
 Distilled Water created by boiling, which has been subsequently cooled and
1 Php 30.00
Water transformed back into a liquid state.

Fragrance Mixture of artificial aromatic compounds or pure essential oils, thinned

1 Php 45.00
Oil with a carrier oil.

35
 4.1.7 Supplies and Services

Qty. Item Description Photo Cost

Plastic containers used in storing or preserving food and

10 Tupperwares Php 44.00
other perishable goods

Paper cups is a utensil used for drinking, measuring and

50 Paper Cups Php 38.00
storing liquid goods

36
4.1.8 Packaging and Labelling

Packaging Illustration Description

Length and Width:

6 cm x 4 cm
Primary
Thickness: 1cm

Material: Aluminum

Length and Width:

Secondary 10 cm x 8 cm

Material: Kraft

Length and Width:

Others 7 cm x 4.4 cm

Material: Kraft

Labelling Illustration Description

(Front Label) Design:

The design is based on the
fragnance’s color (Lavender,
Rose, and Lemon) so that the
variation can be easily
Primary recognizable. It is aesthetically
made and created to look
similar to other existing soap
packaging to have a
distinguishable feature.

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 Content:
Front Label
● Product
● Number of Sheets
● Fragrance
Back label
(Back Label)
● Usage Instructions
● Brand Name
● Brand
Stand/Quote
● Caution
● Product Warning:
Storage
● Ingredients
● Bar Code
● QR Code
● Other Product
Symbols: Proper
Waste Disposal,
Plastic Free,
Cruelty Free,
Environment
Friendly
Color Palette:
HEX #86649C - Wisteria Purple
HEX #ffcf00 - Tangerine Yellow
HEX #FF8D7F - Vivid Tangerine

4.2 Placement Strategy

4.2.1 Location of the Business

Retail Stores
EcoSuds aims to establish and strategically position our
Soluble Paper Soap on different retail locations by exploring
partnerships with supermarkets and grocery chains, ensuring
accessibility to a broad consumer base seeking convenient and
sustainable hygienic product alternatives. In addition to the two,
EcoSuds can also look into outdoor and adventure stores where

38
 our product can appeal to customers engaged in activities like
sports, camping, and traveling.
E-commerce
EcoSuds can also delve into the e-commerce platform
wherein they can tap into the digital market through listing into
different marketplace like shoppee, lazada, etc. where
customers can explore and purchase our product directly,
providing a smooth online shopping experience.
Airline/Hotels
EcoSuds also has the potential to cater to travelers by
collaborating with airline and hotel companies. This strategy
involves offering EcoSuds’ Soluble Paper Soap by including the
product in the amenities provided by the companies.

4.2.2 Distribution Strategy

Direct Distribution Strategy
EcoSuds’ will implement a direct distribution strategy to
efficiently reach specific target markets and ensure a controlled
supply chain. This approach involves online sales via
e-commerce platforms and social media platforms.
Intensive Distribution Strategy
EcoSuds also considers adapting an intensive distribution
strategy to maximize product availability across a wide range of
retail outlets. This approach involves tapping into supermarket
stores and grocery chains, other stores related to our primary
target markets.
4.2.3 Mode of Payment

Mode of Vendor
Description
Payment Partners

Direct from Cash basis for customers who are less

Cash EcoSuds tech-savvy and prefer to use physical currency,
Company free delivery for customers 100 meters near us.

E-payment/ Maya, For customers who prefer the convenience of

Mobile GCash, electronic transactions, EcoSuds accepts

39
 Wallets Paypal, 7/11 various e-payment methods and mobile wallets
Cliqq Pay, or enabling a swift and secure payment process.
ShopeePay/L The payment must be completed within 30
azadaPay minutes with a minimum fee of Php 50.00. If the
payment exceeds 30 mins and does not exceed
24 hours of the remaining allotted time for
confirmation of payment, an additional fee of
2% will be charged.

For Online Banking, the payment should be

Online BDO, BPI, done within 1 hour upon checkout with an
Banking/Ove UNIONBANK, additional fee of Php 25.00 per transaction.
r the Counter or MetroBank Over the counter payment must be made within
24 hours upon checkout.

Card payment

Customers can opt for card payment using their

debit cards from major banks. This provides a
secure and convenient way to make purchases,
BDO, BPI,
deducting the transaction from the customer’s
Debit UNIONBANK,
linked bank account. Additionally, enjoy
or MetroBank
exclusive discounts when making payment with
debit cards. Processing fee may be charged
upon transaction, minimum fee of Php 10.00.

For those who prefer using credit cards, EcoSuds

accepts payments through major credit card
BDO, BPI, providers. This allows consumers to enjoy the
Credit UNIONBANK, benefits of credit card transactions, including
or MetroBank potential rewards and installment plans.
Processing fee may be charged upon
transaction, minimum fee of Php 10.00.

4.3 Pricing and Costing Strategy

4.3.1 Pricing Strategy

EcoSuds Soluble Paper Soap:

Selling Price / Unit: PHP 40.00
Manufacturing Cost: PHP 20.78
Mark Up / Unit: PHP 40.00 - PHP 20.78 = PHP 19.22

40
 Profit Margin / Unit: (PHP 19.22 / PHP 40) x 100 = 48.05%
Markup Percentage / Unit: (PHP 19.22 / PHP 20.78) x 100 = 92.49%

EcoSuds Refillable Pack:

Selling Price / Unit: PHP 30.00
Manufacturing Cost / Unit: PHP 15.05
Mark Up / Unit: PHP 30.00 - PHP 15.05 = PHP 14.95
Profit Margin / Unit: (PHP 14.95 / PHP 30.00 ) x 100 = 49.83%
Markup Percentage / Unit: (PHP 14.95 / PHP15.05) x 100 = 99.34%

EcoSuds Harmony Kit (3-in-1 Assorted Scents)

Selling Price / Unit: PHP 120.00
Manufacturing Cost / Unit: PHP 62.34
Mark Up / Unit: PHP 120.00 - PHP 62.34 = PHP 57.66
Profit Margin / Unit: PHP 57.66 / PHP 120.00 ) x 100 = 48.05%
Markup Percentage / Unit: (PHP 57.66 / PHP 62.34) x 100 = 94.49%

Conclusion: Beta testing results revealed that customers are willing to

purchase the product at an average price of PHP 40.00, provided that the
quantity of sheets per packaging is increased to 40 from the initial 20. With this
change, a markup percentage ranging between 92.49% to 99.34% appears
acceptable, as long as it meets the beta-testers' expectation of receiving 40
sheets per container.

Pricing Strategy Description Rationale

By offering exclusive deals or

Temporarily reducing
coupons tied to seasonal
prices to create
occasions aims to provide
Promotional Pricing urgency or attract
consumers with better offers,
customers during sales
fostering a sense of urgency to
or specific seasons.
boost our sales revenue.

41
 This pricing technique To create the perception of a
alters consumers' lower price compared to its
perception by setting actual value, we'll set the price
Psychological
the product's price at a of our product at PHP 49.99. This
Pricing
lower price to create pricing strategy applies to both
an impression of a the EcoSuds Refillable Pack and
lower cost. the Harmony Kit.

Consumers can save PHP 30

from the original price by
Offering multiple
purchasing assorted packs that
products together at a
include each of the three
discounted rate
Bundle Pricing scents. Additionally, Businesses
compared to
willing to purchase a minimum
purchasing each item
of 100 pieces of our product
separately.
can enjoy a discount of PHP 5
per item.

4.3.2 Consumer and Business Market Pricing

Product Name Business Market MSRP Consumer Market SRP

EcoSuds Soluble Paper PHP 30 per Unit

PHP 40 per Unit
Soap (175 Pcs MOQ)

PHP 23 per Unit

EcoSuds Refillable Pack PHP 30 per Unit
(250 Pcs MOQ)

PHP 85 per Unit

EcoSuds Harmony Kit
(100 Pcs MOQ) PHP 120 per Unit
(3-in-1 Assorted Scents)

4.4 Integrated Marketing Communication

4.4.1 Advertising Platforms

EcoSuds will leverage a mix of traditional and digital advertising
platforms to maximize reach and engagement within its target
markets. This approach involves utilizing social media platforms like
instagram, facebook, and tiktok by promoting the product along with
its brand advocacy. EcoSuds can also engage with local events and

42
 sponsorship to create brand awareness and engage directly to the
community.
4.4.2 Promotion Strategy

Get 20% off your first purchase of EcoSuds! Use code

ECOSUDS20 upon checkout. Embrace sustainable living with
Discounts our eco-friendly soluble paper soap

Purchasing a minimum of 100 pieces of our product, you can

enjoy a discount of PHP 5 per item!

Act fast! The first 20 customers receive a free Soluble Paper

Limited Offers Soap on your first purchase with EcoSuds. Limited time only.
Don’t miss out on this exclusive offer!

Introducing EcoSuds’ Starter Kit! Purchase any three soap

variants and get a free refill pack for free. A perfect bundle for
a sustainable and refreshing experience.
Bundle Offers
Introducing EcoSuds’ Harmony Kit! For only PHP 120 you can
save up to PHP 30 from the original price by purchasing
assorted packs that include each of the three scents.

4.4.3 Marketing Collaterals

BRAND POSTER PRODUCT

43
 BROCHURE (FRONT AND BACK PAGE)

5.0 Product Development Gantt Chart

Activities M1 M2 M3 M4

Idea Generation

Concept Testing

Product Modification

Product Design

Product Development

Product Testing

Product Launching

44
 APPENDICES

PROCUREMENT REQUIREMENTS

Materials Description Unit Market Price

PAPER

Soluble Paper Sheets 100 pcs PHP 1500

SOAP

Olive Oil Bottle 250ml PHP 205

Coconut Oil Bottle 250ml PHP 145

Grapeseed Oil Bottle 100ml PHP 140

Avocado Oil Bottle 100ml PHP 100

Potassium Pellets 100 g PHP 45

Hydroxide

Glycerine Bottle 100 ml PHP 55

Distilled Water Bottle 1000 ml PHP 30

Fragrance Oil Bottle 10 ml PHP 45

PACKAGING MATERIALS

Aluminum Tin Can Can 30 pcs PHP 240

Sticker Paper Vinyl Paper 25 pcs PHP 145

Gloss (A4)

45
 PRODUCT RECIPE

Recipe Per Batch Recipe Per Packaging

Soluble Paper 1050 pcs 40 pcs

Olive Oil 81ml 4.05ml

Coconut Oil 13ml 0.65ml

Grapeseed Oil 5ml 0.25ml

Avocado Oil 5ml 0.25ml

Potassium Hydroxide 20g 1g

Glycerine 20ml 1ml

Distilled Water 260ml 13ml

Fragrance Oil 5ml 0.25ml

Tin Can 26pc 1pc

Label 52pc 2pcs

46
 MATERIAL COST PER UNIT

Quantity Unit of Conversion to Cost per Unit (PHP/g or

Ingredients Description Market Price (PHP)
Purchase g/ml/units/pc ml)

Soluble Paper Sheets 100 units 3500 pcs PHP 1500.00 PHP 0.43

Olive Oil Bottle 0.25L 250ml PHP 250.00 PHP 1.00

Coconut Oil Bottle 0.25L 250ml PHP 145.00 PHP 0.58

Grapeseed Oil Bottle 0.1L 100ml PHP 140.00 PHP 1.40

Avocado Oil Bottle 0.1L 100ml PHP 100.00 PHP 1.00

Potassium Hydroxide Pellet 100 units 100pcs PHP 45.00 PHP 0.45

Glycerine Bottle 0.1L 100ml PHP 55.00 PHP 0.55

Distilled Water Bottle 1L 1000ml PHP 30.00 PHP 0.03

Fragrance Oil Bottle 0.01L 10ml PHP 45.00 PHP 4.50

Aluminum Tin Can Can 30 units 30pcs PHP 240.00 PHP 8.00

Sticker Paper (Label) Paper 25 units 675 pcs PHP 145.00 PHP 0.21

Total Cost Per Unit PHP 17.15

47
 PRODUCT COSTING

Item # Quantity of Materials Type of Materials Unit Cost Total Cost

1 1050 pcs Soluble Paper PHP 0.43 PHP 451.50

2 81ml Olive Oil PHP 1.00 PHP 81.00

3 13ml Coconut Oil PHP 0.58 PHP 7.54

4 5ml Grapeseed Oil PHP 1.40 PHP 7.00

5 5ml Avocado Oil PHP 1.00 PHP 5.00

6 20g Potassium Hydroxide PHP 0.45 PHP 9.00

7 20ml Glycerine PHP 0.55 PHP 11.00

8 260ml Distilled Water PHP 0.03 PHP 7.80

9 5ml Fragrance Oil PHP 4.50 PHP 22.50

Total Cost for 1 Batch (26 packs) PHP 602.34

Total Cost Per Unit PHP 15.05

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 PRODUCT COSTING WITH PACKAGING
Item # Quantity of Materials Type of Materials Unit Cost Total Cost

1 1050 pcs Soluble Paper PHP 0.43 PHP 451.50

2 81ml Olive Oil PHP 1.00 PHP 81.00

3 13ml Coconut Oil PHP 0.58 PHP 7.54

4 5ml Grapeseed Oil PHP 1.40 PHP 7.00

5 5ml Avocado Oil PHP 1.00 PHP 5.00

6 20g Potassium Hydroxide PHP 0.45 PHP 9.00

7 20ml Glycerine PHP 0.55 PHP 11.00

8 260ml Distilled Water PHP 0.03 PHP 7.80

9 5ml Fragrance Oil PHP 4.50 PHP 22.50

10 26 pcs Tin can PHP 8.00 PHP 208.00

11 52 pcs Label PHP 0.21 PHP 10.92

Total Cost for 1 Batch (26 packs) PHP 831.26

Total Cost Per Unit with Packaging PHP 20.78

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 BREAK-EVEN POINT
Variable Cost Fixed Cost
Materials Total Cost Materials Actual Price Useful Life (Month) Dep. Cost
Soluble Paper PHP 451.50 Beaker Php 250.00 6 41.66
Olive Oil PHP 81.00 PH Paper Php 50.00 12 50
Coconut Oil PHP 7.54 Kitchen Thermometer Php 100.00 6 16.66
Grapeseed Oil PHP 7.00 Digital Weighing Scale Php 123.00 6 20.5
Avocado Oil PHP 5.00 Pastry Brush Php 100.00 6 16.66
Potassium Hydroxide PHP 9.00 Rubber Spatula Php 88.00 6 14.66
Glycerin PHP 11.00 Multifunctional Paper Cutter Php 370.00 24 15.41
Distilled Water PHP 7.80 R4 Corner Puncher Php 46.00 36 1.27
Fragrance Oil PHP 22.50 Electric Pot Php 582.00 60 9.70
Total Cost for 1 Batch (26 packs) PHP 602.34 Canon Pixma g2010 Php 5,600.00 60 93.33
Total Cost Per Unit PHP 15.05 Disposable Gloves Php 150.00 6 25
Canon g2010 Pixma Ink Php 350.00 6 58.33

Electricity PHP 10.55 1 10.55

Total 373.73
Break-Even Point

50
 Sales Forecast

Product Units Sold Sales (Business-to-Business Market) Sales (Business-to-Consumer Market)

50 1500 2000
100 3000 4000
EcoSuds Soluble Paper Soap 150 4500 6000
200 6000 8000
250 7500 10000
50 1150 1500
100 2300 3000
EcoSuds Refillable Pack 150 3450 4500
200 4600 6000
250 5750 7500
50 4250 6000
100 8500 12000
EcoSuds Harmony Kit (3-in-1 Assorted Scents) 150 12750 18000
200 17000 24000
250 21250 30000

51
 REFERENCES

Emmert, A. (2021, July 8). The rise of the eco-friendly consumer.

Strategy+Business. Retrieved from:

https://www.strategy-business.com/article/The-rise-of-the-eco-friendly-

consumer

Gov PH. (2021, January 26). Ecological Solid Waste Management Act of

2000. Republic Act No. 9003. Retrieved from:

https://www.officialgazette.gov.ph/2001/01/26/republic-act-no-9003-s-

2001/

Barbacena, D. L. S. et, al.(May, 2022). Preferences of Filipino consumers on

personal hygiene products: An inside look on traditional and

sustainable options. Animo Repository. Retrieved from:

https://animorepository.dlsu.edu.ph/conf_shsrescon/2022/paper_see/1

0/

Water soluble Materials | Dissolving Materials — SmartSolve. (2023, October

9). SmartSolve. Retrieved from: https://www.smartsolve.com/

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