Beyond Firo-B-Three New Theory-Derived Measures-Element B: Behavior, Element F: Feelings, Element S: Self
Beyond Firo-B-Three New Theory-Derived Measures-Element B: Behavior, Element F: Feelings, Element S: Self
Beyond Firo-B-Three New Theory-Derived Measures-Element B: Behavior, Element F: Feelings, Element S: Self
WILL SCHUTZ
Will Schuh Associates, Mill hlley, California
Summary.-Although the FIRO-B instrument has been used widely for a large
number of purposes, it was not designed as a general purpose instrument. Several years
ago, after revising the FIRO theory underlying the instrument based on over 20 years'
experience with the instrument and related activities, the author revised the FIRO-B
extensively, so extensively it was given a new name, Element B. The new instrument
is much stronger both theoretically and psychometricdy while at the same time retain-
ing the simplicity and shortness of the original. In addition, two new instruments
based on the same theory were designed, developed, and tested. They measure feelings
(Element F) and selF-concept (Element S). All t h e instruments have, over the past 10
years, been used primarily as training instruments. When given in conjunction with
other methods, they have been used for improving self-awareness, teamwork, morale,
and productivity in such organizations as Procter & Gamble, AT&T, NASA, Amdahl
Corporation, the Swedish Army, and about 100 companies in Japan. Included is a com-
ment on scales anchored both logically, using methods such as facet des~gnarid unidi-
mensional scaling, and empirically, such as the "big five."
FIRO
FIRO (Fundamental Interpersonal Relations Orientation) is the name of
a theory of interpersonal relations introduced in 1958 (Schutz, 1958) as the
beginning of a formal theory, complete with primitive terms, defined terms,
and postulates. Since that time, "interpersonal" has been expanded to in-
clude all levels of human organization including the body, individuals, cou-
ples, groups, organizations, and nations.
Three areas were postulated to be necessary and sufficient to account
for interpersonal phenomena. On the level of behavior these areas were
c d e d Inclusion, Control, and Affection. The corresponding concepts on the
level of feelings were Significance, Competence, and Likability. Scales were
developed to measure the Expressed and Wanted aspects of these areas. The
measure of behavior was called FIRO-B, the measure of feelings, FIRO-F.
EVOLUTION
The theory and related ideas evolved over the years and have been dis-
cussed in several publications (Schutz, 1955, 1958, 1967, 1977, 1984, 1988).
The 1976 publication, Leaders of Schools, reported the successful testing of
the theory on over 6,000 people from the public school community.
The theory, extended to include the human body, has been used as the
dict interaction between two people. For that purpose it was successful (see
Schutz, 1958). There was no evidence it had value for any other purpose
since it had never been applied to any other situation.
In 1966, Consulting Psychologists Press published FIRO-B and, at
about the same time, Schutz entered the Human Potential movement. Fif-
teen years later he emerged to find FIRO-B used widely and to find several
publications describing how to interpret the instrument. Schutz reexamined
FIRO-B and felt it was a good instrument that could be made far better. H e
proceeded to make substantial changes in the instrument while retaining its
simplicity and brevity. The result is Element B, which is seen as a major ad-
vance over FIRO-B.
Reading the published interpretations of FIRO-B, in light of his present
views of psychological instruments, Schutz found these publications did not
reflect the way he would interpret either FIRO-B or Element B. However,
since he had published no guidelines of his own, he had left interpretation to
others by default. For the ways in which the instruments are meant to be in-
terpreted, see Schutz (1987).
Following is a summary of the evolution of Element B from FIRO-B
and a simple conversion method for those who have accumulated FIRO-B
data and wish to use them for comparative purposes. Understanding FIRO-B
may be expanded into an equally clear grasp of Element B.
CHANGES
Element B is derived from the current FIRO theory. FIRO-B is derived
from the original theory of 1955. Following is a summary of developments in
FIRO theory since 1982 and their effect on these instruments.
Affection to Openness
As described above, the FIRO theory postulates three areas for under-
standing human interaction. I n the original theory, at the behavioral level
these areas were called Inclusion, Control, and Affection. Years of experience
showed that the term "affection" was problematic. Respondents were con-
fused sometimes. It was empirically difficult to distinguish affection feelings
from affection behavior in developing the instrument, Life Interpersonal
History Enquiry (LIPHE) (Schutz, 1977). The concept of affection refers
primarily to feelings rather than to behavior. Accordingly, "affection" was
changed to the essential behavioral ingredient of affection, "openness." The
three behavioral dimensions then became inclusion, control, and openness.
All items of the FIRO-B Affection scales have been replaced in Element B
with items that measure Openness. The three dimensions are described be-
low.
Expressed and Wanted
Another change from the original FIRO theory affects the aspects of
9 18 W. SCHUTZ
Multiple categories also led to some confusion because there were too
many numbers on the form. There are three sets of numbers in FIRO-B:
each item is numbered, each possible response is numbered, and the re-
sponses selected are numbered. Some respondents find this confusing. O n
Element B all these numbers are gone. The only numbers remaining are the
final scale scores which result from scoring the instrument. I n addition to
adding clarity, these features explain, in part, why administration time is
no longer for Element B than for FIRO-B, despite the increase in the num-
ber of responses required (on the average, 8 to 12 minutes to complete, an-
other 4 to 6 minutes for self-scoring).
Title
To describe the total instrument, the word Element was chosen to re-
place the word scale. This was done for two reasons. "Scale" is technically
not a correct term. A scale, as usually defined, is a set of items with certain
psychometric properties. This definition applies to each of the nine-item sets
that make up the instrument but not to the instrument as a whole. "Ele-
ment" conveys the idea that each instrument is part of a whole: the human
organism. By dictionary definition, an "element" is "a component or con-
stituent of a whole into which the whole may be resolved by analysis," so use
of Element implies that a better understanding of a total person results from
understanding the elements of a person and the relationships among these
elements.
Item Wording
The wording of the items has been simplified; difficult words, ambigu-
ous qualifiers, and negatively phrased items have virtually been eliminated.
These changes improved the scalability of the items for many scales (see
below).
Simplified Scoring
The new Elements are self-scoring; they do not require separate scoring
templates. While this change is purely utilitarian, it has simplified adminis-
tration. Scoring is a simple, clerical task, accomplished by the respondent
quickly and easily. Self-scoring also provides a more personal connection be-
tween respondent and instrument that makes scores more personally mean-
ingf ul.
Scale Names
The scales that constitute the new Elements are named by declarative
sentences, such as "People control me" or "I like myself" rather than by
single words such as "authoritarian" or "paranoid." This helps to make the
meaning clear. Each scale is scored from 0 to 9. The score indicates the ex-
tent to which the respondent agrees with the scale name. The higher the
score, the greater the agreement. A score of 8, for example, on "I am open
920 W. SCHUTZ
with people" indicates the respondent sees the self as very open with people.
(This is a difference from other instruments. FIRO-B also uses declarative
sentences for scale names.)
"High"Score Solution
Interpretation of what is a high score and what is a low score on the
FIRO-B scales presented a dilemma that had no simple answer. Several alter-
natives were typically used. (a) The range is divided arbitrarily so that 0, 1,
and 2 are called low; 3, 4, 5 , and 6 are called medium; and 7, 8, and 9 are
called high. But mean scores differ radically among subgroups. For example,
a medium score of 5 for an engineer (average 2.1) on "I act close and per-
sonal with people" is extremely high-for an engineer. (b) The score is
compared to that of a reference group. Sales representatives, for example, av-
erage 7.0 on wanting to be included. Therefore, compared to sales repre-
sentatives, a score of 5 is low. However, compared to creative architects (av-
erage 1.7), a score of 5 is very high. (c) One score may be compared with
other scores of a respondent. If the respondent scores 0 on d scales but one,
and 2 on that scale, 2 may be considered high.
All these methods proved unsatisfactory. Using the What I See and
What I Want scoring responses on the Elements provides a more satisfactory
answer by introducing the concept of "Dissatisfaction."
Dissatisfaction
Rather than deciding arbitrarily whether a scale score is high or low, re-
spondents see whether their scale scores, regardless of the size, is the way
they want the scores to be. For example, when they subtract their scores for
What I Want from their scores on What I See, they obtain difference (dis-
satisfaction) scores. Such a score tells them how close the What I See score
is to the ideal, regardless of how high or how low the actual scores are.
If respondents score 4 on "I feel competent" and 4 on "I want to feel
competent," they need not be concerned whether 4 is too high or too low
since they are where they want to be. If they score 6 on "You include me"
and 9 on "I want you to include me," they are not getting what they want
even though, in absolute terms, 6 is a relatively high score. Since what they
see is quite different from what they want, they may want to change.
"Dissatisfactionw-defined as the difference between What I See and
What I Want-may be interpreted in two ways. One is Unhappiness. Respon-
dents may say "People include me" 2, for example, and "I want people to
include me" 8. This difference may be a source of great dissatisfaction in
their lives and lead to much sadness and depression. The second is Recog-
nition. This difference may simply be a recognition of the state in which
they are at the present time. They are not depressed by it. They simply rec-
ognize that things are not the way they want them to be and they are
satisfied with their progress on a path toward changing them. How much of
ELEMENTS: BEHAVIOR, FEELINGS, SELF 92 1
control (wC), wanted affection (wA). To make the conversion, place the
FIRO-B scales in their respective Element B scale boxes as shown in Table
2. Numbers are scale code numbers used to identify the scales on Element
TABLE 2
ELEMENTB SCALES
I include people. I control people. I am open with people.
( 1 1) (21) (3 1)
I want people to I want people to I want people to be
include me. control me. open with me.
(14) (24) (34)
B. These scales may also be symbolized with the FIRO-B designations ex-
cept for replacing (eA)and (wA)with (eO)and (wO),respectively. Table 3 sum-
marizes the conversion.
SCALEDESCRIPTIONSFOR EACHELEMENT
Following is a discussion of the scales of each of the three Elements. In
addition to full descriptions of the scales, mean scores, standard deviations,
reproducibilities, and intercorrelations are provided, together with comments
on some of the data where appropriate.
922 W. SCHUTZ
TABLE 3
CONVERSION
OF FIRO-B SCALES
TO ELEMENT
B SCALES
Scaling Method
Each instrument is composed of six scales developed by means of the
Guttman scaling technique (Guttman, 1950; Shye, 1978). Guttman scaling
is a technique for deriving a scale measuring one and only one dimension. I t
provides a criterion for determining whether one or more dimensions are be-
ing measured by a set of items and for determining the order of popularity
of the items. Application of the Guttman method results in a short, reliable
scale of items all measuring the same dimension and capable of discriminat-
ing differences among people in their attitudes along that dimension.
Guttman scaling provides a stringent criterion for finding whether the
scale is contaminated with another dimension (for example: Is a low score on
"I control people" partly a measure of the respondent's reluctance to choose
extreme answer categories?). If the scale has a sufficient reproducibility (see
below), it is virtually certain that only one dimension is being measured.
This feature gives confidence that the items are measuring exactly what the
scale is named. In addition, the content of the items of each scale was tested
for logical fit-determined to be instances of the scale definition-by the
method of dichotomous decisions (Schutz, 1950).
ELEMENT
B: BEHAVIOR
The Basic Behaviors
From the time we are children we all function in three areas of behav-
ior: Inclusion, Control, and Openness. When these are fully expressed, we
can call them Fame, Power, and Love.
Inclusion.-The area of inclusion concerns achieving the right amount of
contact with people. Some people like a great deal o i inclusion. They are
ELEMENTS: BEHAVIOR, FEELINGS, SELF 923
TABLE 4
E L E ~ E NB:T BEHAVIOR
(SCALENAMES)
The usual criterion for reproducibility is that about 90 percent of all re-
sponses are predictable from knowledge of scale scores only. The Element B
scales were developed on 50 subjects (students in an adult education class,
25 women, ages 22 to 54 years) and the reproducibility computed (see Table
5). Development included dichotomizing each item at a variety of cutting
points within the answer categories to maximize the reproducibility. The re-
sulting scale of nine dichotomized items was then tested for reproducibility
on 150 additional subjects (43 personnel from NASA, 23 from army intelli-
gence, 84 college students; 68 women, 82 men). If the reproducibility was
not stable, additional subjects were used or items were revised until stability
was achieved. Additional subjects were required for "I include people" (Total
N = 212). This process resulted in twelve scales of nine items each. The re-
producibility of d scales was satisfactory, ranging from 89 to 93, as shown
in Table 5. Although each item was presented to the respondent with six
possible answers, it was scored as a dichotomy-agree or disagree-dictated
by the empirical distributions of number of responses for each answer possi-
bility-a standard procedure for Guttman scaling (see Guttman, 1950). The
scale score is the number of items with which there is agreement, 0 to 9.
TABLE 5
Y MEANSFORSCALESOF E L ~ E NB T
R E P R O D U C I B ~AND
Scale Scale
I include people. I want to indude people.
I control people. I want to control people.
I am open with people. I want to be open with people.
People include me. I want people to include me.
People control me. I want people to control me.
People are open with me. I want people to be open with me.
M M
Stability
The FIRO-B scales had a mean test-retest coefficient of .76 (interval of
three weeks). Given the aforementioned psychometric similarity of the in-
ELEMENTS: BEHAVIOR, FEELINGS, SELF 925
TABLE 6
AGE AND SEX MEANSFOR ELEMENTB ( N = 312)
people to control me. Apparently the sex difference in the area of control is
male desire, not actuality.
Age trends are interpretable as generational rather than developmental
differences since the scales were administered to all age groups at the same
time rather than given to the same persons over time. The largest age differ-
ences are these: People include me (below age 20 yr. = 6.0; above age 49
yr. = 3.0); I want people to include me (below age 20 yr. = 7.0; over age 40
yr. = 4.5); I want people to be open with me (below 20 yr. = 6.0; above 40
yr. = 3.3). The sociability factors are more prominent among younger respon-
dents. The desire for contact and openness is very high in people under 20
years old. (Mean total scores for these three scales: below 20 yr. = 6.3; above
49 yr. = 3.7.) There is even a sharp drop in the 20- to 29-yr. age group.
ELEMENTS: BEHAVIOR, FEELINGS, SELF 927
TABLE 7
PEARSON
INTERCORRELATIONS
OF SCALESON ELEMENT
B AND FIRO-B*
I include people. 49 12 08 47 27
I want to include people. 53 06 06 24 24
Icontrol people. 19 07 07 19 31
I want to control people. 11 09 -18 22 22
I am open with people. 21 15 09 12 42
I want to be open with people. 37 26 13 02 53
*Intercorrelations of FIRO-B scales are above the diagonal, of Element B scales below the di-
agonal.
TABLE 8
ELEMENTF: FEELINGS(SCALENAMES)
Perceived (See) Wanted (Want)
Expressed (Do)
Significance I feel people are significant. I want to feel people are significant.
Competence I feel people are competent. I want to feel people are competent.
Likability I like people. I want to like people.
Received (Get)
Significance People f e d I am significant. I want people to feel I am significant.
Competence People feel I am competent. I want people to feel I am competent.
Likability People like me. I want people to like me.
than they express or receive. The skewness toward the high end of these
scales is probably unavoidable because it would appear that most people
want to have positive feelings about others and want others to feel good
about them.
These scales were derived and reproducibhty computed on 50 subjects,
then tested on 50 more. If the reproducibility was not stable, further groups
of 50 were tested (the population was the same as that for Element B). For
Element F, all scales achieved stability after 100 cases had been included.
TABLE 9
AND MEANS
REPRODUCIBI~~~Y FOR SCALESOF ELEMENTF
Scale R M SD Scale R M SD
I feel people are significant. 9 1 4.7 2.3 Iwanttofeelpeoplearesignificant. 91 6.4 2.2
I feel people are competent. 92 3.4 2.4 Iwant to feel people are competent. 91 7.2 2.3
I like people. 92 3.7 2.3 Iwant to like people. 91 6.6 2.2
People feel I am significant. 9 1 4.7 2.1 I want people to feel I am significant. 97 7.3 2.0
People feel I am competent. 9 1 3.8 2.6 I want people to feel I am competent. 97 7.5 2.3
People like me. 89 4.7 2.8 I want people to like me. 96 8.0 2.2
M 91 M 94
TABLE 10
AGEAND SEX ~ N FOR
S SCUS OF F (N = 200)
ELEMENT
Age Intervals Age Intervals
20-29 30-39 40-49 49 + Total 20-29 30-39 40-49 49 + Total
I feel people are significant. I want to feel people are significant.
Women 4.6 5.4 5.8 5.1 5.2 6.1 6.9 6.7 5.6 6.4
Men 4.7 4.7 4.7 5.3 4.8 5.0 6.0 5.8 6.5 6.0
Total 4.7 5.1 5.0 5.2 5.0 5.6 6.5 6.1 6.1 6.2
I feel people are competent. Iwant to feel people are competent.
Women 2.4 4.1 4.9 4.5 4.0 6.6 7.3 7.2 7.3 7.2
Men 3.2 3.3 3.4 3.8 3.4 6.1 6.4 6.1 6.9 6.4
Total 2.7 3.7 4.0 4.1 3.7 6.4 6.9 6.6 7.1 6.8
I Like people. I want to like people.
Women 3.8 4.5 5.2 4.8 4.5 6.1 6.6 6.5 6.2 6.4
Men 3.8 4.7 4.5 5.3 4.6 6.3 6.7 6.5 7.8 6.8
Total 3.8 4.6 4.8 5.1 4.6 6.2 6.7 6.5 7.1 6.6
People feel I am significant. I want people to feel I am significant.
Women 3.8 5.0 5.2 5.3 4.9 7.0 7.5 7.0 7.1 7.3
Men 4.0 4.4 4.7 5.2 4.2 5.8 7.0 6.5 7.4 6.8
Tocal 3.9 4.8 4.9 5.2 4.5 6.6 7.3 6.7 7.3 7.0
People feel I am competent. I want people to feel I am competent.
Women 3.7 4.3 4.5 5.3 4.4 7.6 7.7 6.9 7.2 7.4
Men 3.5 4.3 4.6 5.6 4.5 7.4 7.4 6.9 7.7 7.3
Total 3.6 4.3 4.6 5.5 4.5 7.5 7.5 6.9 7.5 7.4
People like me. I want people to like me.
Women 4.8 5.5 5.8 4.5 5.3 6.7 7.5 6.3 6.9 7.0
Men 5.1 3.9 5.1 5.7 4.8 7.2 7.5 7.3 8.1 7.5
Total 4.9 4.8 5.3 5.2 5.0 6.9 7.5 6.9 7.6 7.2
Number of Subjects by Age
20-29 30-39 40-49 49 + Total
Women 20 42 19 17 98
Men 14 34 33 21 102
Total 34 76 52 38 200
body does not feel anything. If I am led to taking drugs, I take "uppers" as
an attempt to feel something so as to avoid malaise, the feeling of deadness.
Sometimes I am more alive than I want to be. Life is too painful.
Thinking is too difficult, too unrewarding. Feelings of jealousy, anger, rejec-
tion, humiliation are too much to handle. Sensations are unpleasant, like
suffocating heat, or bitter cold, or acidity, or loudness, or pain. My body
hurts, aches, or pains me and is not responsive. I do not feel present. If I re-
sort to drugs, I take "downers" to "zone out," to numb myself, to escape my
unpleasant experience.
Self-determination (Self-cont~ol).-To be high on self-determination means
I am deciding how I live my life. I determine my own thoughts, feelings,
movements, health, and spontaneity. I can decide what comes next for me.
When I am low on self-determination, .my life is determined by factors
out of my control-luck, coincidence, destiny, being at the right place at the
right time, needs, heredity, preordination. I have no control over what is
coming next.
Sometimes I may feel I determine my own life more than I want to. I
would like to have something else determine my life-another person, God,
fate, luck-anything other than myself. Self-determination implies growing
up, being an adult, being responsible for myself. Sometimes that feels like a
burden and I would like going back to being a dependent child.
At other times I may feel like I want more control over my fate. I feel
what happens to me is out of my control. Other people, or organizations, or
society, or parents, or children, or the powers that be are doing it all and I
have no way to stop them and recapture my own direction. I sometimes am
not pleased with my own wiUingness or ability to assert myself and stand up
for what I want.
Self-awareness (Self-openness).-To be open with myself means I am
aware of everything going on inside of me. If I am high on self-awareness, I
am conscious of my own thoughts, feelings, movements, and the state of my
body parts (that is, my health).
When I am low on self-awareness I do not know why I do certain
things and why I feel certain ways. I am a mystery to myself. I cannot figure
out why I feel so bad at certain times or why my life is not going the way I
want it to.
Sometimes I may feel I am more aware than I want to be. Certain un-
pleasant things I would rather not experience; certain thoughts I would
rather not entertain. I t might be better not to be so aware. (Of course, at a
higher level, if I had even higher awareness, I would be able to know why
these unwanted things are happening to me.)
At other times I wish I were more aware of what is happening. I would
not be such a mystery to myself. It is hard for me to change anything about
myself if I do not know what is going on inside me.
ELEMENTS: BEHAVIOR, FEELINGS, SELF 933
TABLE 12
ELEMENTS: SELF (SCALENAMES)
See Want
Inclusion I am alive. I want to be alive.
Control I determine my own life. I want to determine my own life.
Awareness I am aware of myself. I want to be aware of myself.
Significance I feel significant. I want to feel significant.
Competence I feel competent. I want to feel competent.
Likability I like myself. I want to like myself.
TABLE 13
REPRODUCIB~UTYAND MEANSFORSCALESOF ELEMENTS (N = 275)
Scale R M SD Scale R M SD
I am alive. 89 4.9 2.0 I want to be alive. 96 8.0 1.2
I determine my own life. 87 4.3 2.3 I want to determine my own life. 89 4.9 2.2
Iam aware of myself. 92 4.8 2.1 I want to be aware of myself. 94 7.7 1.4
Ifeel significant. 91 5.1 2.7 I want to feel significant. 94 7.4 1.3
Ifeel competent. 94 5.0 2.1 I want to feel competent. 95 7.6 1.1
I like myself. 93 5.1 2.3 I want to like myset£. 93 7.5 1.3
M 91 M 93
scales are given in Table 14. Table 15 presents sex and age norms for Ele-
ment S.
Characteristics of Norms for Element S Scales
The above description shows, as in the other Elements, people want to
934 W. SCHUTZ
TABLE 14
INTERCORRELATIONS
PEARSON (DO)SCALESOF E L ~ NS (N
OF PERCEIVED T = 175)
I am alive. 21 41 54 62 56
I determine my own life. 23 24 28 33
I am aware of myself. 18 52 51
I feel significant. 62 61
I feel competent. 68
I feel likable.
be more than they are. A peculiar result that may be interpreted culturally is
that women were more consistent in their responses than men on self-deter-
mination. Reproducibility for women was .91 and for men .84. This might
indicate that the area of self-determination is more confused for men. The
TABLE 15
AGEAND SEX MEANS
FORE L F ~ E SN(N
T = 275)
Age Intervals Age Intervals
20-29 30-39 40-49 49 + Total 20-29 30-39 40-49 49 + Total
I am alive. I want to be alive.
Women 6.2 5.5 4.6 6.0 5.6 8.2 8.8 8.3 8.2 8.4
Men 6.2 6.1 5.8 5.2 5.8 8.6 8.3 8.4 7.7 8.3
Total 6.2 5.8 5.4 5.6 5.7 8.4 8.6 8.3 8.0 8.3
I determine my own life. I want to determine my own life.
Women 4.4 4.4 4.8 4.3 4.5 4.8 5.2 6.1 5.4 5.3
Men 4.2 4.9 5.0 5.1 4.8 5.7 5.6 5.7 5.4 5.6
Total 4.3 4.7 4.9 4.7 4.7 5.2 5.4 5.9 ' 5.4 5.4
I am aware of myself. I want to be aware of myself.
Women 5.1 5.6 5.0 8.4 8.3 7.8 7.6 8.0
Men 5.3 5.1 5.5 7.6 7.9 7.5 7.0 7.5
Total 5.2 5.3 5.2 8.0 8.1 7.7 7.3 7.8
I feel sigdicant. I want to feel sigdicant.
Women 5.4 5.3 4.3 7.5 8.4 8.2 7.7 8.0
Men 5.2 5.2 6.1 7.8. 7.3 7.7 7.3 7.5
Total 5.3 5.2 5.5 7.6 7.9 8.0 . 7.5 7.8
I feel competent. I want to feel competent.
Women 5.3 5.4 4.3 7.6 8.2 8.2 7.3 7.8
Men 5,3 5.9 5.6 7.9 7.7 7.8 7.6 7.8
Total 5.3 5.7 4.7 7.8 8.0 8.0 7.4 7.8
I like myself. I want to like myself.
Women 6.5 6.3 5.4 7.9 7.8 8.4 7.6 7.9
Men 5.3 5.3 4.5 7.6 7.4 7.5 7.1 7.4
Total 5.9 5.8 5.1 7.8 7.6 8.0 7.4 7.7
Number of Subjects by Age
20-29 30-39 40-49 49 + Total
Women 51 30 32 23 136
Men 42 37 49 11 139
Total 93 67 81 34 275
ELEMENTS: BEHAVIOR, FEELINGS, SELF 935
largest sex difference is in the area of competence. Men say they feel more
competent than women, at all ages. To less extent women, more than men,
like themselves and want to like themselves. Women, more than men, also
have a tendency to want to be aware and to want to feel significant. There is
a general self-regard or self-esteem factor (mean correlation = .64 among I
feel significant, I feel competent, I like myself). There is little relation be-
tween how people see themselves and how they would U e to be.
DISCUSSION
The construction of the Elements uses facet design and the unidimen-
sional scaling of Guttman. For the theory-based instruments presented here,
facet design is an appropriate tool since it is important to have conceptual
clarity among all the items that comprise a scale purporting to measure the
content defined by the scale title. In reviewing the work done on facet de-
sign, ~ i o w n(1985) states, "In briefly recapitulating the many and various
uses of facet design . . ., a major theme reiterated by the investigators has
been the importance of conceptual clarity. The principles of facet design aid
clearer thinking in outlining the content of a study or lending new insights
to secondary analysis. . . . Facet analysis has been used because of the failure
of other methods. . . . Facet theory offers a genuine step forward in the sci-
entific activity of social researchers" (p. 54). A careful facet design was done
on the variables of this theory (see Table 16) and on the content of the items
given to judges to assure logical agreement between the item content and the
definition of the scale. The scale name is always given as a declarative sen-
tence so the scale score can be unequivocally interpreted in terms of the
extent to which the respondent agrees with the scale name. This procedure
has been followed by others, Gessler (1981), for example. I n the present case
a statistic designed for this purpose was used (Schutz, 1952).
Much of the recent work on the factors of personality do not appear to
involve facet design as a central aspect of the approach. It is therefore dilfi-
cult to compare their data with the present data. The "big five factors"
(Zuckerman, 1991; Smith & KihIstrom, 1987), for example, appear to mea-
sure phenomena from different facets. Extraversion or Surgency is a descrip-
tion of behavior (related to high Inclusion), while Agreeableness and Consci-
entiousness are dimensions of the evaluation of behavior. Similarly Intellect is
clearly a cognitive dimension, while Emotional Stability is an evaluation of an
emotional state.
High factor loadings or high correlations are also seen in a somewhat
different light using the facet analysis. Using a facet design means that the
facet measured is of inherent interest even if it is highly correlated with
other measures. For example, I feel competent (scale 50 on Element S) is
correlated .53 with I like myself (scale 60 on Element S). To reduce those
two scales to one measure would lose important information. There is proba-
TABLE 16
FACETDESIGNFOR ELEMENTS B, F, S, AND OTHERS
-- - - - - -- -
Significance I feel you are I want to feel You feel I am I want you to I feel I want to feel You feel I want you
significant. you are significant. feel I am significant. significant. significant. to feel +I
N
significant. significant. significant.
41 42 43 44 48
Competence I feel you are I want to feel You feel I am I want you to I feel I want to feel You feel I want you
competent. you are competent. feel I am competent. competent. competent. to feel
competent. competent. competent.
52 53 54 58
Likability 1like you. I want to like I want you to
You like me. I like myself. I want to like You like I want you to
you. like me. myself. like yourself.
61 62 63 64 65 66 67 68
Note.-Each cell is to be regarded as a dimension varying from 0 to 9. The facets are: (3) Area o f ~ e h a v i o r * :~ n c k s i o n x o n t r o l ,openness; ( 3 ) ~ r e a
of Feeling*: Significance, Competence, Likability; (4) Direction: Do (I to You), Get (You to Me), Self (Me to Me), Other (Xou to You); and (2)
0 eration: Perceive (See), Desire (Want). Element B measures content of cells: 11, 12, 13, 14, 21, 22, 23, 24, 31, 32, 33, 34 (upper left quadrant).
~ t m e n Ft measures content of cells: 41, 42, 43, 44, 51, 52, 53, 54, 61, 62, 63, 64 (lower left quadrant). Element S measures content of cells: 15,
25, 35, 45, 55, 65, 16, 26, 36, 46, 56, 66 (fifth and sixth columns). Other cell combinations are measured by instruments not described here.
*For a strict facet design, a separate chart would be made for Behavior and for Feelings (24 cells each). They are combined here to show the rela-
tions of all three Elements more clearly.
ELEMENTS: BEHAVIOR, FEELINGS, SELF 937
bly a general self-esteem factor in both measures, but there is also much to
be learned about people who Iike themselves and do not feel competent, and
people who feel competent and d o not like themselves. This exploration is
possible and has proved extremely useful.
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