Communication Strategies

Communication strategy is defined as a structured plan to promote purposive communication
with an interactive nature. An ideal communication strategy identifies important events, issues, and
actions relevant to the communication process and designs potential messages while evaluating various
channels/vehicles to deliver the message at a maximum level of understanding. Strategies serve as the
blueprint for developing the intent of communication, whether to inform, persuade, or actuate action that
is carefully planned by the communicator.
A mnemonic device called the GAME plan of communication enumerates the vital components of a
communication strategy:
1. Goal – the desired target receivers and purpose of communication

2. Audience – the receivers to whom the communication is directed
3. Message – the meanings and content of communication
4. Execution – the actual communication that takes place using techniques and various tools.
When is the GAME played? The communication process must have the proper timing. It also
requires an analysis of messages and expectations/needs to be fulfilled. The goal whether to provide
information, increase awareness, encourage action, build consensus, change behavior, promote
participation, resolve a conflict, or simply seek a response is defined through the execution of a single,
focused communication strategy.
In planning the communication strategy, deciding the audience is the first step. If there is more
than one audience, one must prioritize to whom the communication is being addressed. Some planning
steps include the following:
1. Decide what your communication objectives are

2. Select your messages
3. Choose your tools and other media
4. Produce the media materials
5. Implement the strategy
6. Evaluate the results
An open communication environment is one strategy that allows feedback to give way for a
successful interaction. This provides a mutual exchange between a sender and a receiver involved in the
communication process. Through a strategy, the two-way communication that takes place in a simple
conversation, formal meeting, discussion, or information dissemination, can generate favorable results
using various channels. The communication process should be result-driven to achieve goals. Employees
needing to know how to do their jobs effectively, the public interest in information dissemination on
environment protection, or the interaction between an organization and its customers are examples of
communication situations based on the fulfillment of needs.
Use of Audiovisual Materials

Effective communication requires messages to be efficiently face-to-face conversation delivered
using various channels for tools like person-to-person, print, or even through electronic and audiovisual
media because the audience has different needs and preferences. Hence, different messages require
different methods of transmission.
In communication, the hearing-seeing is indeed crucial to the efficient better understanding and
perception of the message being delivered. It is argued that the sense of hearing accounts for about 12%
of the impressions received by the brain while seeing accounts for up to 80%. Thus, in communication,
the speaker or the sender of the message plays an important role as an audiovisual medium.
Audiovisual (AV) refers to the medium that uses sound and sight elements. Examples include
slide presentations, film shows, television programs, seminar lectures, and the live stage. Modern
audiovisual communication includes the use of multimedia, web streaming, video conference, and live
broadcast services. These forms of communication use computer-based audiovisual equipment which can
be used in educational instruction. Many schools and universities installing projection equipment and the
use of interactive whiteboard technology to engage with their students more. Another audiovisual
expression is the visual presentation of sound like a music video.
The components of audiovisual communication include:
1. Sound – the most important part of communication is to hear what is being said
2. Visuals – the use of presentations on a screen showing pictures, photos, graphics, charts,
pictographs, pie charts, schedules, drawings, videos, slides, sketches, and handouts when giving a
verbal presentation, as presented on screen or in written reports. The type of visual aids depends
on the information being presented to an audience.
3. Audiovisual system – supports the recording and live broadcasting of events; useful for
engaging with a wider audience
4. Lighting – to make an event fit to purpose, proper lighting is affected, whether it is stage
lighting for productions or lighting in a filmed video
5. Signage – a great way to communicate to the audience is through a live Twitter feed or social
media links
6. Other tools – use of posters, video-conferencing and telecommunication
Audiovisual communication is advantageous in achieving greater understanding during message

transmission with clarity and vividness. The numerous contributions of audiovisual techniques to
communication can address the following problems:
1. Low information understanding – some messages are better understood with the help of
visual aids, especially when they are simply delivered orally.
2. Information overload – messages carrying large information with too many facts can result in
an overload. However, with visual aids such as flow charts, graphs, and tables, heavy ideas can be
presented in a condensed manner.
3. Poor information retention – when there is low recall and poor memory from the audience,
the use of visual aids can help in the retention of ideas rather than the mere use of words.
4. Language barrier – when there is a language gap that may cause low competence in
understanding the use of audio-visual can help bridge this gap.
5. Inadequacy of time – a presentation that is under time pressure can be efficiently done by
using audio-visual aids to deliver the main points
However, one big disadvantage of audiovisual is the cost needed to build an efficient AV system.
A high-quality AV system will require top-of-the-line equipment which will cost a lot, together with
system maintenance. The system also needs enough space to have room for the proper installment of the
equipment and the special requirements for cabling installation of ceiling lighting, mounting of wall
speakers, or an audio-visual desk.

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Communication strategy is defined as a structured plan to promote purposive communication

1. Goal – the desired target receivers and purpose of communication

1. Decide what your communication objectives are

Use of Audiovisual Materials

The components of audiovisual communication include:

Audiovisual communication is advantageous in achieving greater understanding during message

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