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Popular Culture

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Popular Music

music appealing to the


popular taste, including rock
and pop and also soul,
country, reggae, rap, and
dance music

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Early Popular music

kundimans, zarzuelas, love


songs, street songs, children's
nonsense songs - and although
some of these actually found their
way into records, they were not
sung on vaudeville stages or
spun out on the airlanes
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Popular music during
late 60s and early 70s

American influence

American pop, rock, and Broadway on


the airlanes, TV variety shows, and
stage shows, although they did arouse
an interest in old Philippine songs which
were sometimes reworded to suit new
conditions.
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Popular music - 1973

Birth
of --

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Popular music - 1973

Joey
Smith

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Popular music - 1973

Joey Smith
Wally Gonzales
Mike Hanopol

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Popular music - 1973
Pinoy rock, or Filipino rock, is
the brand of rock music
produced in the Philippines or by
Filipinos. ... Because these
genres are generally considered
to fall under the
broad rock music
category, Pinoy rock may be
more
specifically defined as rock
music with Filipino cultural
sensibilities. 7
Popular music

slowed down,
melodious beat,
and a hit with a title
in Taglish, "Pers
Lab" (lyrics in
Taglish and
colloquial
Tagalog) 8
Popular music

translated an album
of American songs
into Pilipino for
singer Celeste
Legaspi, producing
songs so beautiful
they seemed newly
composed, the Pinoy
trend was on
9
Popular music

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Popular music

The Broadcast Media Council


gave the spontaneous movement
a boost by requiring each radio
station to play at least three
Filipino songs every hour (an
indication of how much American
music was being played). 11
Popular music

Some radio stations responded by


having all-Filipino programs, and
suddenly Pinoy pop had arrived,
aided by prizes and contests for
performers, lyricists, etc. and
especially by the Metro Manila Pop
Song Festival with its generous prizes
for winning songs. 12
Popular music

A phenomenal, untrained composer-


singer, Freddie Aguilar, went
international with "Anak," in which "
musicologists saw, beneath the folk
beat, strains of indigenous
pre-Hispanic music.

13
A
phenomenal,
untrained
composer-
singer

14
Translated to 27 languages
Hit in over 50 countries 15
At present:

-heavily derivative of American pop,


folk, and rock, but the words have
begun to be eloquent about Filipino life
and concern
- critical about society

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Television

a system for transmitting visual


images and sound that are
reproduced on screens, chiefly used
to broadcast programs for
entertainment, information, and
education

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Introduced in the Philippines in
1953 with the opening of
DZAQ-TV Channel 3 of Alto
Broadcasting System in Manila.

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This television station was later
bought by the Chronicle
Broadcasting Network which started
operating radio stations in 1956.

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DZAQ-TV3 started out on a four-hour
a day schedule, from six to ten in the
evening.

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Although ABS was able to round up
fifty-two advertisers for the premier
telecast, selling spots for regular
programming had proven to be
difficult since buying radio ad spots
was more cost-effective for
advertisers.

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During this time, TV sets costs less
than an automobile, and TV
reception depended on electrical
power, which was not always
available.

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The programs being telecast at that time were usually
borrowed films from the foreign embassies
1.imported old cowboy movies
2.actual coverage of a variety of events
3.stage plays were transported to television
4.In 1953, less than a month after the first telecast, Father
James Reuter, a Jesuit with radio and television training in
the United States, produced the first play on Philippine
television entitled Cyrano de Bergerac. The said three-hour
long play was done live, and all the talents were students.

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a French soldier and
dramatist
remembered chiefly
for fighting many
duels (often over the
size of his nose);
was immortalized in
1897 in a play by
Edmond Rostand
(1619-1655)
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Tawag ng Tanghalan

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Tawag ng Tanghalan

EDGAR MORTIZ 27
KUWENTONG KUTSERO

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STUDENT CANTEEN

FIRST NOONTIME SHOW


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1956

Chronicle Broadcasting Network (CBN)


- established as a radio medium in 1956 by
businessmen Eugenio and Fernando Lopez

- In the same year, CBN brought ABS from Judge


Quirino, and merged the two companies under the
name Bolinao Electronics Corporation, which was
incidentally the former name of ABS.

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1958
With the establishment
of DZXL-TV Channel 9 on April
19, 1958, the Lopez brothers
controlled both television
channels natiowide.

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1960s TO 1970s

•DZBB-TV Channel 7
•DZTM-TV Channel 5
• Radio Philippines Network Channel 9
•DZTV Channel 13
•DZRH-TV Channel 11

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1960s TO 1970s

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1960s TO 1970s

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1960s TO 1970s

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1969 – RPN 9

*longest running and consistently rating sitcom,


*First Family of Philippine television,
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1973
Atty. Felipe Gozon
bought GMA-7 from
Bob Stewart

Lawyer of Stewart
family

Foreigners are not


allowed to own
businesses in the
Philippines
37
38
of
popular
culture

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Literature

Most generically, is any body of written


works. More restrictively, literature
refers to writing considered to be an art
form or any single writing deemed to
have artistic or intellectual value, often
due to deploying language in ways that
differ from ordinary usage.
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a) reportage and feature
stories in daily newspapers
and weekly magazines

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b) reviews of films,
television shows, pop
concerts or performances,
and very occasionally, radio
programs

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c) studies by mass communication
undergraduates, thesis writers, and scholars;

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1921
First Filipino Novel In English 45
First Filipino novel
Ninay
marked the
beginning of the
awakening of
national
consciousness
among
the Filipino intellige
ntsia.

*From Spanish (1885)


to English (1907) to
Filipino (1908) 46
47
1923
1929 48
1983 49
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5 Popular Filipino Romance Films That You Can Read
As Books

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