CPI003 Renegade Reframing

Conversational Persuasion & Influence
Real World Conversational Hypnosis
Level Three:
Strategic Conversational Belief Change
Dr. David L. Snyder DACM, C.Ht., MNLP, L.Ac.

Beliefs – Inside and Out
Everything human beings do is in response to a feeling. It is either a feeling they want
more of, or a feeling they want less of.
While feelings are the motivating force inside of human beings in that we seek to move
toward pain and away from pleasure; what mechanism determines the generation of those
feelings, and more importantly how can we as influencers utilize that mechanism to
achieve our human influence goals?
That brings to an often talked about, but little understood aspect of human beings known
as beliefs.
Beliefs, or more globally, “belief systems” govern the towards and away from process in
most if not all decisions, and ultimately behaviors that human beings engage in.
But what is a belief?

Are beliefs truly the gargantuan, immovable icebergs inside our consciousness that
everyone makes them out to be?
The answer, as with anything dealing the human mind is… It depends.
In this advanced course on human influence we will be discussing and training in the
functional dynamics of human belief systems and most importantly how to influence and or
change those belief systems using neuro active language and conversational hypnosis
techniques.
Beliefs Defined:
1.Something “believed”; an opinion or conviction.
2. Confidence in the truth or existence of something not immediately susceptible to

rigorous proof
3. Confidence; faith; trust
Belief Systems: … the set of beliefs that they have about what is right
and wrong and what is true and false.
Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.
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Functionally speaking, a belief is merely a decision we have made about the way the world
is or is supposed to be, based on the information, feelings, and frames of reference we
had at the time.
Belief systems are simply a “set” of these decisions, that a person uses to navigate in the
world. Allowing for the ability to orient on what is desirable and what is not.
What is important about this “set of decisions” is that they are derived from as well as
representative of a much more pervasive, comprehensive and subjective internal map of a
person’s reality.
Beliefs are not real. Beliefs are decisions, and beliefs are filters that influence our
perception of the world and everything and everyone in it.
Once a person generates a belief they tend to relate to those beliefs as if they are
immutable, universal and “true”
Many things can influence the power that beliefs and belief systems have over our lives.
Beliefs can empower or limit us.
They can take us to the heights of success, self-actualization and glory or keep us buried
in the much and mire of poverty, powerlessness and insecurity.
Ultimately how we understand and manage the phenomenon of belief within ourselves and
others will irrevocably affect the course of our lives and the achievements we obtain.
Beliefs, and belief systems are everywhere they are a consistent and pervasive
mechanism within the fundamental reality maps of every human being.
This universality is what makes beliefs and belief systems one of the most powerful tools
of human influence that exist. A person who understands how to re-direct human belief is
a force to be reckoned with.
In closing – Everything human beings do is in response to a feeling. A feeling they either

want more of, or a feeling they want less of. Beliefs and belief systems are the mechanism
by which those distinctions are created, maintained and transferred.
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Beliefs and Belief Systems:
A Functional-Structural Perspective
• Beliefs are decisions/generalizations about the way the world is or should be
• Beliefs are NOT real, nor are they always true
• Beliefs act as filters of our perception of reality
• Beliefs are neither good nor bad they are simply useful or not
• Beliefs are part of a person’s internal map of reality
• Everyone is programmed to sort for and seek out people with similar belief systems
• Consequently, we find those with differing beliefs potentially threatening and

uncomfortable to be around for extended periods of time.
• Human beings treat their belief systems as sacred
• Beliefs come in sets known as belief systems
• They have a hierarchy of power and scope of influence
• Higher beliefs dominate and control lower beliefs in the hierarchy
• Beliefs have a structure
• This structure is a universal constant among all human beings
• This structure is reflected in the language humans use to communicate
• We can use language to influence the internal structure of a person’s belief or belief
system and influence what or how they believe
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Hierarchy of Beliefs: The Big Picture
Beliefs are organized into sub systems. These subsystems are arranged in an
archetypal/hierarchical structure.
Beliefs at the top of the hierarchy control and override beliefs residing lower in the
hierarchy Environmental level change is the most fundamental and most influenced by
higher levels
In the processes of learning, change and communication there are “natural hierarchies”.
The function of each level is to organize the level below
• Rules for changing beliefs on one level may be different for change rules on the
level below it
• Changing something at the upper levels must modify the levels below to support
and accommodate the higher-level belief
• The Belief Categories Above Are More Influential Than the Belief Patterns Below.
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1. Transpersonal/Spiritual Is More Dominant and Pervasive than the Identity Level
2. The Identity level is more dominant and pervasive than the beliefs and values level
3. The Beliefs and Values level is more dominant and pervasive than the capabilities
level
4. The Capabilities level is more dominant and pervasive than the environmental
level
5. The Environmental level is the most fundamental and easiest level to modify
However, because of their subjective nature humans often “confuse” one level of belief for
another.
This “confusion of logical levels of belief” is often at the heart of many limiting beliefs and
behaviors we express and/or experience.
This most often happens when people confuse something they do (a behavior) with
something they are. (an identity). In NLP terms, this is called a confusion of logical levels
of belief.
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Theoretical Scope of Beliefs Categories
Transpersonal Beliefs Spiritual Transmission
Identity Who I am Mission
Belief Systems:
Values/Criteria Why I Do Permission/Motivation
Capabilities:
States, Strategies, How I Do Direction
Behaviors: What I Do Actions
Environment:
External Context Where, When Reactions
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Neurological Levels – Neuro-Systemic Influence
Input at these different levels engender a deeper commitment of neurological “circuitry”

thereby generating more systemic and synergistic actions and responses.
Spiritual Holographic System as A Whole
Identity Immune/Endocrine Deep Life-Sustaining Functions
Beliefs Autonomic System Unconscious Responses

(heart rate, pupil dilation, etc.)
Capabilities Cortical Systems Semi-conscious actions

(eye movements, posture, etc.)
Behaviors Motor System Conscious Actions

(pyramidal, cerebellum)
Environment Peripheral System Sensation/Reflex Reactions
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The Structure of a Belief
Beliefs are decisions, functionally they are generalizations about
• The way the world is or should be,

• What is right, what is wrong,
• Who we are and who we are not.
Human beings have beliefs about anything that a human can conceive of. Every human
being holds their beliefs as immutable, or at the very least ‘sacred”
But all beliefs in all humans have a similar structure to them regardless of the
content.
You can think of this structure as a “framework of pipes of wires” the configuration of the
pipes or wires never changes, but the energy, information or content we pass through it is
infinitely changeable.
As information flows through this structure in a specific sequence it results in the encoding
of an experience of the world that influences our how we perceive the world and our
governs our relationship to it.
Functionally on A Structural Level –

o All beliefs have at least one cause
o All beliefs have at least one meaning
o The cause of a belief is an event or experience that leads to an effect.
o This cause and effect sequence are expressed in the CPI system as:
X
Cause
Y
Effect
Whereas the X, represents something we know to be true because we experienced it

either directly:
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Example:
“Eating Chocolate Makes Me Happy”
Or Indirectly:
Example:
“Mommy told me that eating chocolate will make me feel happy”
The arrow representing the linking process, and the Y representing what we hold to be the
result of X.
X Y
Cause Effect
By indirectly, I mean that the information came to us through a trusted source that we
accept uncritically as giving us the truth.
For Example:
A child will usually accept a parent influence uncritically for many years before developing
the ability to critically appraise what the parent is communicating. Automatically adopting
and accepting as fundamentally true anything the parent says or does.
Authority Influences Belief:

Human beings are neurologically pre-disposed to accepting and uncritically complying with
suggestion that is delivered by a perceived authority figure or trusted source. Reference
Killer Influence – Secrets of Covert Hypnosis – Four Pillars of irresistible Hypnotic
Influence.
Once human beings undergo the above sequence of experiences, our subconscious mind
will process the data of that experience (filtered through the logical levels of belief) and
establish a series of “meanings” derived from or by that encoded representation of that
primary experience
These “meanings” are judgments and decisions made from the internal representation of
the experience.
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We make decisions like…
o That was good, that was bad,
o This is right, this is wrong.
o This hurt, this feels good.
o That should have happened or should not have happened. Etc.
We then streamline these derived judgments into something we can communicate and or
cognitively process easier and faster thus creating the second aspect of belief structure –
the equivalence or meaning, so a sequence of transformation might look like.
Directly:
Chocolate Makes Me Feel Good, I ate the chocolate, I felt good.
Judgement/Equivalence – Chocolate is Good
In the meaning making process the experience of eating chocolate has been deleted, the
idea of good has been generalize or distorted.
What is left is what Neuro Linguistic Programming and linguistics call a complex
equivalence statement.
In a complex equivalence statement two things are equivalent or “mean” the same thing.
The structure that emerges underlying complex equivalence statements is
X Y
Human beings are applying these processes reflexively to everything they experience.
Most of this is completely outside of conscious awareness but is revealed in their spoken
language in the form of presuppositions, and other meta-model violations.
(see appendix – Meta-Model)
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In the process of belief making:
First, we undergo the experience, i.e. we become aware of the event externally then
represent it to ourselves internally (encode it)
Second: We determine a causal relationship between the sequence of events and the
experience we have of it.
Third: We assign a meaning or meanings to those subjective encoded experiences and

give them an analogous relationship i.e. One is the same as the other, in the process
information is deleted, distorted or generalized to streamline the meaning making process.
All of this of course begs the question…
So, What…?
How Do We Use It?
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CPI Level Three:
Renegade Reframing and The Art of
Conversational Belief Change
Changing Beliefs:
All beliefs are built from two structures that work

together much like an algebra problem with place
holders for variables.
X Y
X Y
When you combine them, you get a structure that
looks like this…
X Y Z
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Or to put it in functional terms
Cause  Effect = Meaning
This is the structure all beliefs are coded in.
To change the effect or product of the belief

formula…
All you need to do is change the X Y or Z and the

result of the formula changes automatically.
In other words, the resulting product is a change

in the belief.
The challenge will be getting the subject to

accept the new variable that results in the
corresponding belief change.
In the following sections you will be introduced to

a series of 14 (fourteen) specific strategies that
you can employ for changing/influencing the
data/content flowing through the belief structures.
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X Y
X Y
For easy reference we have divided these fourteen
strategies or patterns of influence into categories of
technique for easy of learning.
In application they can be used in any combination.
You will also be introduced to methods for making

your ability to implement these patterns easier.
Please Note: A strong foundation in CPI universal persuasion

protocol as taught in STEALTH CPI and Killer Influence – Secrets
of Covert Hypnosis is Highly Recommended
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Patterns of Conversational Belief Change:
There are four basic strategies we can employ to change beliefs
1. Change the Meaning (Equivalences)
2. Change the Causes (Cause/Effect)
3. Change or Challenge Comparisons
4. Change Logical Levels
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Changing Beliefs Two – Pre-Frames
A Pre-frame is altering and earlier meaning, intention or cause to get what

you want.
Making up or manipulating a context in the past which frames the belief in

such a way as to cause the person to change it per your suggestion.
This category usually works best when combined with other patterns. This
can be used as a powerful way to pace, prior to attacking the belief.
Pattern:
A: Modify the Prior Intention: (your intention wasn’t X; it was really Y)
Invent and insert a purpose or intention for the belief which you can then use
as leverage and insert it in the place holder below
STEM: You have that belief, so you can…________________________.
- Because you want…

- Because you need…
- Because you can’t…
B. Modify the Prior Cause:
Make up a previous event that caused the belief and can be used as leverage
STEM: You have that belief because… ____________________.
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Changing Beliefs Three – De-framing
Please note to employ de-framing strategies one must be familiar with NLP-
Meta Model or similar strategies for deconstructing language and recovering
the deep structure.
See NLP practitioner certification, STEALTH CPI and Killer Influence Secrets
of Covert Hypnosis.
See appendix – unpack to attack
De-Framing Uses meta-model distinctions to uncovers and challenge the

structure or internal representation of a belief
De-frame A – Chunking Down Break the belief down into smaller parts and
challenge the part instead of the whole.
- How Specifically?
- What specifically?
- When Specifically?
- Who specifically?
De-frame B – Reality Strategy
How do you know? What do you (VAKOG) specifically to represent that in

your mind? (Then attack that using the this or another of the patterns.)
STEM: How Do You Know________________, … Maybe You Don’t, maybe

it’s really that ___________________.
(insert alternative reframe meaning content etc., intention or behavior)

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Changing Beliefs Four – Re-Framing
Content Reframing –
NLP recognizes two primary forms of reframing – A. Content Reframing

and Context Reframing.
Context Reframing is a strategy whereby the operator seeks to change the

belief by manipulating the context in which it occurs from an inappropriate
context to an appropriate one.
In contrast the other form of reframing seeks to find an element within the
content of the belief and change the meaning or significance of that one piece
thereby changing the outcome of the belief strategy.
This is known as a content reframe
Here we will focus on strategies involving the content of a belief and changing
it from within.
Content Reframes challenge a part of the belief’s content by:
1. Redefining A Part – Intention, Behavior, State
2. Providing a Counter Example
3. Applying or Turning the Belief Back on Itself
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PATTERNS:
Re-Define: allow you to substitute a new definition of the behavior, state or

intention behind a stated belief to one that you choose by first invalidating the
subjects stated definition and re-defining it with your own.
External Behavior:
External behavior/event doesn’t cause/equal [stated feelings/thoughts] it

causes/equals [your new definition]
STEM: It’s not _________________, it really _______________.
Example:
It’s not that you are afraid to fly, it’s just that no one ever showed you just how
much fun and safe air travel can be!
It’s not X, It’s really Y
Internal State: your (emotional state) isn’t caused by [event/cause] it’s really
caused by [some other event]
STEM: You aren’t ____________because of_______________.

You Are _____________ because of ___________________.
Example:
You aren’t upset because you got fired, you are upset because you didn’t get
to quit first.
You aren’t X because Y, You Are X because Z.
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Reflexively Apply to Itself/Subject:
1. Apply to External Behavior: Turn the external event back at the

person
Classic Example One:
Stated Belief - “Saying mean things means you are a bad person”
Response/Reframe – That’s a pretty mean thing to say.
Classic Example Two:
Stated Belief – “Saying mean things means you are a bad person”
Response/Reframe: “Bad people always tend to find only the bad in

others.”
2. Apply to internal State: Turn the internal state back at the person
Response/Reframe – That’s a pretty mean thing to say.
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Response/Reframe: “Bad people always tend to find only the bad in others.”
Counter Example:
Do you know of any examples where X [stated belief/behavior] caused

something other than y?
Do you know of any examples where something other than x

caused y?
STEM: So, you are saying ______________ but perhaps you are forgetting
_____________________, How can you say__________,
So, you are saying x caused y,

but perhaps you are forgetting the times when x causes z.
How can you say x causes y when you know it causes z?
Response/Reframe –
- “Well isn’t it possible to say mean things and not be a
bad person?”.
Response/Reframe:
“Isn’t it possible to be a bad person and not say mean things?”
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Isn’t it possible to ______________and not be __________?
Substitute (Mind Read)
This is very similar to a redefine, with the exception that we do not invalidate
the subjects stated belief, behavior or internal state or intention. And redefine
it. Rather we directly substitute our own pre-determined meaning to the
external behavior, or internal state.
This is very similar to a “mind read” from the Milton model.
External Behavior – We state that the [external event/behavior] is actually,

(invent a plausible intention for it that suits your needs)
Example: Your hesitation demonstrates just what a careful and meticulous

person you are and really shows how much you care about being part of this
project.
Your _______________ Shows ________________.
Example 2 – Deconstruct it…
“Good people know good people and that exactly why you are here”
Internal State: [external event/behavior] is because, (invent a plausible

cause for it that suits your needs)
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Example:
You showed up early because you are obviously eager to get started.
S.T.E.A.L.T.H. Principles of Strategic Belief Change.
1. Follow the Universal Persuasion Protocol i.e. the CPI Model
o Know Your Outcome

o Control your State
o Get rapport
o Use Your language
o Manage Their State
o Jump into Their process
o Link to The Criteria and Values
2. Echo, Echo Echo…
Human beings can’t fight their own words, and even when they choose to, it’s
very hard to mount a defense.
Using your targets words directly influences the deepest level of their
neurology allowing you to generate maximum rapport and attention in their
world in minimum time while deeply lowering resistance to your persuasive
message.
3. Soften Everything You Say
Many of the patterns and approaches used to change beliefs in regular

conversations can be extremely invasive and confrontational
In order to maximize your persuasion impact, you must soften and lubricate
your interventions softeners
4. Unpack to Attack:
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All Beliefs, including those that come in the form of an objection are stated in
cause and effect or complex equivalence words and structures.
However, in many cases one half of the belief is left “unstated” in order to
more fully neutralize and change the old belief the operator must know both
halves of the belief
In many cases simply asking the question “Because…?) will elicit the
unspoken half of the belief that is most conducive to change
5. Use Questions Strategically:
Have a good grasp of the NLP meta model, or the model
Remember that people generally hold their belief systems as sacred and
instinctively resist rhetorical arguments designed to change their minds.
Human beings resist what they are told, but almost never what they conclude,
learn to ask questions that lead your target to the conclusion you want them
to make without being overtly obvious of invasive
If you can lead your subject to generate their own reasons for changing a
belief or objection your job gets easier (autonomizer/resistance removal
protocol)
6. Stack Your Interventions:
No Pattern is an island.
Remember that while each of these patterns can be effective, many of your
best approaches will involve stacking the patterns together and in conjunction
with the Echo Technique and the Universal Persuasion Protocol (CPI Model)
Start with What You Know.

It’ not important how many patterns you know, but rather how many you can
effectively use. Remember boxers only have five punches but they can
combine them in any sequence and adapt instantly to changing situations.
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Pay Attention:
Human beings a constantly projecting their internal processes into the world
around them as a hypnotic operator you must be attentive to the stream of
information your subject is sending and use that information to effect change
in their belief system and/or overcome their objections.
If you are having to resort to these patterns during a sales or business

context, you already missed some piece of information that would have
neutralized the need for overcoming a potential objection.
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Plausibility Power
o How beliefs are held in place?

o How is it that people can believe things that are not provable?
o How Does A premise go from plausible to believable to believed?
George Polya, a mathematician in the 1950’s wanted to understand that as

well.
Polya’s research revealed patterns of human inference that guide the process
of going from something that is plausible, to possible to believable to believe
despite no evidence to the prove it.
Research by Eric Knowles et. Al., supports the idea that plausibility is a
powerful driving force in the operation and management of belief systems
Polya: Patterns of Plausible Inference*
Meta Pattern: Probability
The likelihood that something will occur again based on its past performance
(measured by occurrences ÷ opportunities).
The more something occurs the more we believe it will

occur again.
If something which is not very probable occurs, it tends

to validate the cause-effect belief which predicted it.
Meta Pattern: Verification of a Consequence
If a belief (B) implies a consequence (C) and we verify that consequence then
it makes the belief more plausible (it does not prove it however).
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The degree of plausibility will be stronger if there is a lack of other probable
causes.
IF B implies C AND C is true THEN B is more credible.
A. Successive Verification of Several Consequences.

B. Verification of an Improbable Consequence (Extremes).
In English Please…
If a theory (belief) implies a specific result or outcome, and we can verify that
outcome has occurred, then we will tend to accept it as proof that
theory/belief IS the actual cause of the outcome,
but it still does not actually prove causation.
Meta Pattern: Disprove the Converse
The plausibility of a belief (B) increases if a rival conjecture (C) is disproved.
IF B is competing with C AND C is false THEN B is more credible.
In English please…
If there are two possible theories competing for a belief and I disprove one, it
implies and creates the illusion that the other theory is true or real.
Meta Pattern: Inference from Analogy
A belief (B) is more plausible if an analogous conjecture (A) is proven true.
If the analogy cannot be shown to be true but it can be shown to be credible

then it still increases the plausibility of the analogous belief.
Meta Pattern: Contingency
If a belief (B) presupposes (or requires as a pre- condition) some event or

phenomenon and we verify this contingent event (C) then it makes the belief
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more plausible.
The degree of plausibility will be stronger if the contingent phenomenon

would not probably occur in and of itself.
IF B presupposes C AND C is true THEN B is more credible.
Meta Pattern: Comparison with Random - If a belief can be shown to

predict a particular result with better than random accuracy then it is more
credible.
Example:
NLP Eye Accessing Cue
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The first pattern is quite straightforward.
It’s called the “pattern of probability,” and it is simply the perceived

likelihood that something will occur again based on its past performance,
measured by occurrences divided by opportunities.
In other words, the more that something occurs, the more we believe it will
occur again.
Let’s look at number two, “verification of a consequence.”

This pattern states that the verification of a consequence of a conjecture
renders the conjecture more plausible.
In other words, if a belief, B, implies a consequence, C, and you verify that

C is true, that makes B more plausible.
It’s important to note that the verification does not prove that B is true; it
merely increases the plausibility of B.
Also, the degree of plausibility will be greater if there is a lack of other

probable causes for B.
The third pattern, closely related to the previous one, is called

“successive verification of several consequences.”
This pattern is the same as the previous one except that instead of
verifying just one consequence, you verify several in a row.
Thus, suppose that B implies C, D, E, and F. If you then verify that C, D, E,

and F are all true, that makes B even more plausible than if you had
verified only C. Each time another consequence is verified, B’s plausibility
increases.
The fourth pattern is called “verification of an improbable

consequence.”
This one says that if something that is not very probable occurs, that
occurrence tends to validate the cause effect belief that predicted it.
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The fifth pattern is called “contingency.”
This one says that if a belief presupposes or requires as a pre-condition

some event or phenomenon and we verify that pre- condition, then it makes
the belief more plausible.
The degree of plausibility will be stronger if the contingent phenomenon

would not probably occur in and of itself.
A variation of this pattern is used all the time in criminal prosecutions.

Suppose, for example, that believe a person committed the crime.
Suppose further that for them to have committed the crime, a certain pre-
condition would have to have occurred. The verification of that pre-
condition increases the plausibility of the belief that they did indeed commit
the crime.
Here’s a more concrete. Let’s say Alice is accused of blowing up a ship.

Now, Alice is a nice lady who has no criminal record and has never done
anything wrong in her life. Our initial reaction might be that she couldn’t
possibly have done this horrible thing. Besides, where would she get the
explosives?
However, if the prosecution comes up with a receipt from Explosives ‘R Us

showing that Alice did in fact buy explosives, that evidence increases the
plausibility of the belief that she really was guilty after all.
The sixth pattern is called “inference from analogy.”
According to this pattern, a belief, B, be is more plausible if an analogous

belief, A, is proven to be true.
If the analogy cannot be shown to be true, but it can be shown to be

credible – i.e., plausible – then it still increases the plausibility of the
analogous belief.
It’s interesting that much of science is based on analogy.
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This is because so much of scientific research employs animal testing, and
animal testing is depending upon analogy.
The seventh pattern is called “disproving the converse.”
This pattern says that the plausibility of a belief increases if a rival belief is
disproven.
Now this, of course, works best when there are only two competing beliefs.
If B is competing with C and C is proven false, then B becomes more

plausible.
This happens all the time in politics. We often hear candidates say, in
effect,
• “Vote for me. I’m not him. He’s bad; he’s wrong. Therefore, I must be
good.”
The fact that this approach works so well is why we have such negative
campaigning.
The eighth and final pattern is called “comparison with random.”
This pattern also is used in science a great deal.
It says that if a belief can be shown to predict a particular result with better
than random accuracy, the plausibility of that belief is increased.
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.
Group Exercises:
Sample Belief List:
1. Heart disease causes death.
2. Crime and poverty go hand in hand
3. You don't need to know NLP to be a good salesperson.

You just need to be good at closing.
4. Persuasion skills are overrated as the cause of success.
5. I've been burned by get ____________before:

I don't want to take a risk again.
6. Governments are corrupt.
7. Governments tax us so they can provide services we all need.
8. Saying that makes me get angry.
9. If you really wanted to help me make the right choice,

you'd give me time to think about it.
10. I'd like a second opinion. Maybe they're better.
11. I'm not comfortable enough to make a purchase at this point.
12. If you really think this'll work, you'll wait to have sex with me.
13. If you love me, you'll have sex with me.
14. Thinking about this to long will cause you to miss out
15. They will come down in price if they really want to sell the house
16. I won’t sell this house if I can’t get more money for it.
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17. Give me a better deal on this car or I won’t feel good about buying it.
18. Aren't you a bit too young to be running for office?
19. You're an idiot
20. I don't want to visit with a religious fanatic today
21. Spoken like a true neuro linguistic programmer.
21. You sound like a typical politician.
22. You always interrupt me when I am talking.
23. You are always asking for money. What do I look like, a bank?
24. You're so old fashioned and set in your ways.
25. I want a raise
26. aren’t you tired of waiting so long to get the car you really want?
27. wouldn’t you like to feel the pride of ownership again
Exercise One:
For each of the beliefs listed above.
Unpack/elicit the other half of the belief
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Softeners:
• I’m wondering …
• I’m asking myself
• I’m curious…
• Just so I understand you better…
• Let me ask you this…
• Is it possible…?
• _________________________
• _________________________
• _________________________
• _________________________
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Level Three: Vol. 2

STEM -Pattern Templates
1

Redefine:
HINT: The external behavior or internal state does not cause or mean what
they state it means. Substitute a new definition for the EB or IS.
A is not equal to B. A is equal to C and That’s D
Example:
• You’re not listening to me means you don’t love me.
• Its not that I don’t love you, it just means I didn’t hear you
• Listening is not loving. Listening is gathering information and that’s

something even enemies can do
STEM: It’s not _______________, It’s __________________.
STEM: __________ is not _____________, X________ is _________.
Themes: Write 5 -10 beliefs and then use the pattern above to create an appropriate counter
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2
Consequences:
Hint: What will happen if they continue to think this way?
Theme/Examples: You’re not listening to me means you don’t love me
a) If you continue to think this way, you’ll only be able to put dollar
values on everything.
b) thinking that way might cause it to come true because nobody wants
to hear you complain
c) It’s that kind of thinking that leads to driving people away
STEM:
If you continue to (think/feel/behave) this way, _____________ will

happen.
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3
Another Outcome:
Hint: What is another outcome you could shift to?
Theme/Examples:
You’re not listening to me means you don’t love me
a) It’s not listening to you or being mean that’s the issue, it’s the fact that
you insist on interpreting what I am doing instead of asking me
directly
STEM:
Whether it’s ______ or ______ isn’t the issue, but rather__________
that’s the issue
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4
Counter Example:
Hint: Was there ever a time when the stated belief was not true? Find the
exception to their rule.
Theme/Examples:
You’re not listening to me means you don’t love me.
A. Have you ever not listened to somebody that you loved.
B. Has somebody you loved ever tried to talk to you and you simply
weren’t paying attention?
STEM:
Have you ever NOT ____________, is it possible to _________,
without_______________?
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5
Hierarchy of Criteria:
Hint: Which Value is More Important, A, or B?
Theme/Examples:
A. Which is more important, having my undivided attention or me not

being fully present because I was trying to do two things at once?
STEM: What is more important _____________ or _______________?
STEM: Which would you rather have __________ or _____________?
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6
Metaphor:
Hint: Create a story/metaphor that somehow relates to the situation,
analogy or simile that provides alternate viewpoints/options primes the
person to change
Theme/Examples:
You’re not listening to me means you don’t love me.
A. My friend’s mom used to think her mom didn’t love her by not
listening too, but it turned out that she had a hearing problem and just
didn’t hear her.
Is it possible that I do love you and I just didn’t hear you?
STEM: Align the story so its “isomorphic” in structure to the situation
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7
Allness:
Hint: Apply to class of people or events
Theme/Examples:
A. You know if you believed everyone who didn’t listen to you didn’t love
you then you’d probably wind up feeling very badly about yourself
B. If everyone believed that the world would be filled with a lot of

unlovable people
STEM: If everyone believed ________________then________________.
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8
Reality Strategy:
Hint: How do they know that is true? What do you do to represent that in
your mind (VAKOG)?
Theme/Examples:
A. How do you know not listening means I don’t love you? Maybe you
don’t, maybe it just means I have something on my mind that needs
my undivided attention and I need to handle it before something bad
happens
STEM: How Do You Know _____________?
STEM: How do you know, … maybe you don’t, maybe it’s really
_________________?
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9
Model of World:
Hint: In their world it means one thing, but in your world that belief, attitude
or behavior or statement means something else. (the implication being that
their belief is inappropriate or incorrect in some way)
Theme/Examples:
A. In your world, listening may loss of love, but in my world, it just means
I didn’t hear what you were saying.
B. In my world, listening has nothing to do with loving or not loving and

everything to do with being focused on something specific.
STEM: ____________ is an interesting model of the world.
STEM: In your world it may mean__________, but in my world it

means________.
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10
Chunk Down:
Hint: Meta Model/Precision Model – How What Who When Specifically,
Theme/Examples:
A. How specifically does me not listening to you equal me not loving

you?
B. What specifically is it, in your mind that makes not loving you the
same as not listening?
STEM: What Specifically About _______________, Makes__________?
STEM: How Specifically Does ________________, Mean___________?
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11
Chunk Up: Exaggeration Pattern
Hint: Generalize to the extreme, best contrasted with chunk down
Theme/Examples:
A. You mean just because I missed what you said one little time it
makes me disgusted by you?
B. How does me missing what you said one little time make me the Anti-
Christ?
STEM: Just Because ________________ Makes________________?
STEM: How Does One Little ________________, Mean___________?
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12
Modify Prior Intention:
Hint: Invent and substitute a plausible intention for why they are saying or
doing what they are saying or doing, what is their secondary gain?
Theme/Examples:
A. You are only saying that because you feel unloved at this moment?
B. You are just trying to make me feel bad/guilty
STEM: You are only doing/saying _____________ to_________.
STEM: So Really, You’re Intent Is To_________________.
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13
Reflexively Apply to Self – External Behavior:
Hint: Turn the external event back at the person?
Theme/Examples:
A. Not listening to people when they tell you the truth will certainly
guarantee they don’t love you
B. I’m not loving that you are not listening to me right now when I tell you
the truth.
STEM: Believing That Way Will Just_____________________.
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14
Reflexively Apply to Self – Internal State:
Hint: Turn the external event back at the person?
Theme/Examples:
A. That belief practically guarantees people won’t love your or want to

listen to you?
B. I’m not loving that you are not listening to me right now when I tell you
the truth.
STEM: Believing That Way Will Just_____________________.
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15
META FRAME:
Hint: How is it possible they could believe that?
Theme/Examples:
A. You are only saying this because you haven’t considering out total
relationship
B. You are only behaving that way because you want more attention
from me.
C. You are only saying that to make me feel bad.
STEM: You are only doing/saying _____________ to____________.
STEM: You just think that if you do___________, I’ll do__________.
STEM: You are only Doing/Saying/Thinking ________ because______.
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16
CHANGE SCOPE SIZE: Scope Modification
Hint: The pattern involves re-evaluating (or reinforcing) the implication of a

particular action, generalization or judgment in the context of
• a longer/shorter time frame,
• a larger number of people or from an individual point of view,
• or a bigger/smaller perspective.
What is something they haven’t noticed? Use a different frame for the same
behavior. Chunk Up to A Universal Quantifier
Theme/Examples:
B. Sorry, I was thinking about how much I love you, what did you say?
C. You’ll love me more and when you realize I was on the phone closing
the deal for the new house I bought for you.
D. Talk to me like I am someone you love.
E. I wonder if everyone who feels that way gets the same results you do
STEM: You may believe______________, but in the “long run1”,

when/after __________ you’ll realize that___________________.
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1
Big picture, long term, short term, birds-eye view, interim, hindsight …
17
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Level Three: Vol. 3

Reframe Game Cards

“Redefine A: “Redefine A:
External Behavior” External Behavior”
“Redefine B: “Redefine B:
Internal State” Internal State”
“Consequences” “Consequences”
“Alternate Outcome” “Alternate Outcome”

“Counter-Example” “Counter-Example”
Apply to Self: Apply to Self:
External Behavior External Behavior




Apply To Self: Internal State Apply To Self: Internal State

“Allness” “Allness”
“Hierarchy of Criteria” “Hierarchy of Criteria”

“Metaphor/Analogy” “Metaphor/Analogy”
Model of the World Model of the World

Change Frame Scope Change Frame Scope

Meta Frame Meta Frame

Modify Prior Intention Modify Prior Intention

Chunk Up: Exaggerate Chunk Up: Exaggerate

Chunk Down Chunk Down

Reality Strategy Reality Strategy

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Conversational Persuasion & Influence

Real World Conversational Hypnosis

Dr. David L. Snyder DACM, C.Ht., MNLP, L.Ac.

But what is a belief?

1.Something “believed”; an opinion or conviction.

2. Confidence in the truth or existence of something not immediately susceptible to

3. Confidence; faith; trust

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

In closing – Everything human beings do is in response to a feeling. A feeling they either

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

• Beliefs are decisions/generalizations about the way the world is or should be

• Beliefs are NOT real, nor are they always true

• Beliefs act as filters of our perception of reality

• Beliefs are part of a person’s internal map of reality

• Consequently, we find those with differing beliefs potentially threatening and

• Human beings treat their belief systems as sacred

• Beliefs come in sets known as belief systems

• They have a hierarchy of power and scope of influence

• Higher beliefs dominate and control lower beliefs in the hierarchy

• Beliefs have a structure

• This structure is a universal constant among all human beings

• This structure is reflected in the language humans use to communicate

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

The function of each level is to organize the level below

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

Transpersonal Beliefs Spiritual Transmission

Identity Who I am Mission

Behaviors: What I Do Actions

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

Input at these different levels engender a deeper commitment of neurological “circuitry”

Spiritual Holographic System as A Whole

Identity Immune/Endocrine Deep Life-Sustaining Functions

Beliefs Autonomic System Unconscious Responses

Capabilities Cortical Systems Semi-conscious actions

Behaviors Motor System Conscious Actions

Environment Peripheral System Sensation/Reflex Reactions

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

Beliefs are decisions, functionally they are generalizations about

• The way the world is or should be,

Functionally on A Structural Level –

o All beliefs have at least one meaning

o The cause of a belief is an event or experience that leads to an effect.

Whereas the X, represents something we know to be true because we experienced it

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

“Eating Chocolate Makes Me Happy”

“Mommy told me that eating chocolate will make me feel happy”

Authority Influences Belief:

o That was good, that was bad,

o This is right, this is wrong.

o This hurt, this feels good.

o That should have happened or should not have happened. Etc.

Chocolate Makes Me Feel Good, I ate the chocolate, I felt good.

Judgement/Equivalence – Chocolate is Good

(see appendix – Meta-Model)

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

Third: We assign a meaning or meanings to those subjective encoded experiences and

All of this of course begs the question…

How Do We Use It?

Copyright © 2018, All Rights Reserved, David Snyder, NLPPOWER.COM Inc.

STEM: It’s not ___, it really _.

STEM: You aren’t because of___.

Your _ Shows __.