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Abstract:
Indian culture is consider as one of the oldest and richest culture and western culture is
considered as the most advanced culture in the world. Both are different types of culture and
followed in different part of the world. Both the cultures differ from each other in the traditional
mindset, however, in today’s world both the cultures are coming to a mix. But the most common
and genuine fear among conservative Indians (specially the elders) is that the widespread of
westernization amongst Indians. They suspect that Western goods, clothes, foods, festivals,
style, language, and moreover Western thought is spreading and shows negative impact across
the populace. The purpose of this paper is to look at the many reasons that cause such fears
and analyze them by comparing with reality and discuss about the impact of westernization.
Keywords: Culture, westernization, India, Heritage
Authors:
1. Indian Institute of Management, Rohtak, INDIA
mother tongue or our national language and the way westernization the youth of India do not believe in the
the foreign languages are getting prevalent in India traditional aspects, the culture will vary with time and
like the French, German and Spanish, right from the will not be traditional anymore. India becoming a truly
school level, is the example of how much Indian global environment in terms of economy, food and
provide importance to Indian languages in comparison culture but what does it take to make sure our youth do
to the foreign ones. not forget the richness of being Indian is a serious
matter of question.
Review of Literature:
Gupta and Bajpai, (2016) The Western impact Conclusion
produced radical and lasting changes in Indian society
and culture. Westernization buried Indianans to a great Indian and western both are different types of culture
extent as it introduced sophistication in food, dress and representing their own tradition and values. Indian
manners. The new technologies, institutions, Culture refers to the customs, traditions, religions and
knowledge, values and temper which the British set of rules that are followed in India, while the
people had brought with them, transformed the Indian Western Culture most commonly refers to culture that
society and culture a lot. Due to Western impact, India is followed in America and Europe. But today both the
was more progressive in out-look and attitude. culture are going to be mixed especially in India. India
Sinha and Kumar, (2004) understanding of Indian got major transformation under westernization but
culture requires a holistic and multi-method approach, forgetting our traditional values is also a matter of
integrating both morals and secretes. Outside India are concern. The western culture has both positive and
most likely to adopt an etic approach by they compare negative impact on Indian culture.
and contrast according to the Indian culture
Consequences of westernization:
dimensions, concepts and theories.
Westernization of Indian culture directly
Kaur, (2015) the growth of information technology affects the caste, joint family, marriage and
has made a drastic change in the on India. The other social structures.
information shared across the world through the web,
Skype, Twitter, and Face book have helped to make Modern values like humanism,
the absorption of different cultures. Indian culture and egalitarianism, secularism have entered in
Western culture have embraced a sort of cultural Indian value systems. Our criminal law has
exchange with one another, whereby both have been reformed. Evil customs like sati ended,
absorbed aspects of each. Taking of good things from Untouchability abolished.
other is good but it does not mean we completely
forget our values. According to the present scenario Concept of welfare state was introduced and
Indian society has been declined religiously and thus Governmental activities on welfare
adopting Western culture. measures have expanded.
The political system, which developed during
Chuchra and Kaur, (2016) Indian youth are spoiled the British rule, gave increasing opportunities
by the greater involvement of western culture in Indian for political articulation to the people of
culture. In twenty first century Indian youth has been India, especially those who acquired western
continuously dishonored. Because of the structure of
education.
true love in lover’s relationship is not defined clearly.
Both positive and negative impact is seen from the The use of English words came to be
westernization of Indian culture. commonly like Daddy, mummy, cutting the
cake which contrast the Indian custom.
Bhoje (2015) Indian Culture is a very unique culture
and has various practices. But because of
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