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Introduction
1.1 Introduction:
Nestlé was founded in 1867 by pharmacist Henri Nestlé on the shores
of Lake Geneva in Vevey, Switzerland. One hundred and thirty-four years later, our
headquarters are still in Vevey, surrounded by the Swiss Alps in one of the world’s
best-preserved environmental settings. As they have grown from humble
beginnings into the world’s largest food company, they have attempted to take the
fundamental cultural values of environmental preservation and cleanliness into
every country where they operate. Company has 468 Nestlé factories currently in
operation.
-Company’s facilities reflect the environmental values basic to Nestle Company.
-Top management follow the Company’s environmental performance
-Company’s Environmental Officer reports directly to General Management to
ensure there is on-going awareness regarding environmental affairs.
Nestlé Environmental Advisory Group meets regularly to review current
environmental issues and to anticipate potential concerns. This allows them to
maximize control over their activities and contribute to sustainable development
in the countries where they operate. The Nestlé Environment – Progress Report
2000 describes the results of continuous improvement in its environmental
practices and being a leader in environmental performance.
1.2 History:
Nestlé is a Swiss multinational food and beverage company founded in 1866
by Henri Nestlé. Here’s a brief history:
1.Inception: Henri Nestlé, a German-born Swiss pharmacist, developed Farine
Lactée, a milk-based food for babies in 1866. This product laid the foundation for
the company.
2.Early Growth: The company initially focused on infant food, but it soon
expanded its product range to include condensed milk, cereals, and other food
products.
3.Mergers and Acquisitions: Over the years, Nestlé engaged in various
mergers and acquisitions, including the merger with Anglo-Swiss Condensed Milk
Company in 1905 and the acquisition of brands like Nescafé in 1938.
4.Post-WWII Expansion: Nestlé continued to grow globally after World War II,
diversifying its product portfolio into areas such as chocolates, coffee, and pet
food.
5.Product Innovation: Nestlé has been known for its innovation, introducing
products like instant coffee, Nestea, and Nesquik in the mid-20th century.
6.International Presence: Nestlé expanded its presence internationally,
becoming one of the world's largest food and beverage companies, with a wide
range of brands like KitKat, Maggi, and Perrier.
7.Health and Wellness: In recent decades, Nestlé has shifted its focus
towards health and wellness, promoting nutrition and responsible sourcing of
ingredients.
8.Environmental Initiatives: Nestlé has also committed to sustainability and
environmental initiatives, aiming to reduce its carbon footprint and use of plastic.
9.Controversies: The company has faced various controversies over the years,
including criticism for its marketing of infant formula and concerns about water
bottling practices.
Nestlé remains a major player in the global food and beverage industry, with a
diverse product portfolio and a presence in numerous countries worldwide.
Nestlé offers a diverse range of products and services primarily in the food and
beverage industry. Here's a profile of some of their key product categories and
brands:
1. Beverages:
Nescafé: Instant coffee products.
Nestea: A variety of ready-to-drink teas and powdered tea mixes.
Nestlé Waters: Bottled water brands like Perrier, S.Pellegrino, and Nestlé
Pure Life.
Naquin: Flavored milk products and cocoa mixes.
Coffee-Mate: Coffee creamers and related products.
2. Dairy Products:
Nestlé Milk Products: A wide range of dairy products, including milk,
yogurt, and cheese.
Nestlé Ice Cream: Ice cream brands like Häagen-Dazs.
3. Confectionery:
Nestlé Chocolate: Brands like KitKat, Crunch, and Aero.
Nestlé Candy: Products like Smarties and Butterfinger.
4. Breakfast Cereals:
Nestlé Cereals: A variety of breakfast cereals, including Cheerios, Shredded
Wheat, and Chocapic.
5. Prepared Foods:
Maggi: A brand offering soups, seasonings, noodles, and cooking sauces.
Stouffer’s: Frozen and prepared meals.
6. Infant Nutrition:
Nestlé Baby and Infant Nutrition: Infant formulas like NAN and Gerber
baby food products.
7. Healthcare Nutrition:
Nestlé Health Science: Specialized nutritional products for people with
specific medical needs.
8. Pet Care:
Purina: A range of pet food products for dogs and cats, including brands
like Purina ONE and Felix.
9. Professional and Food Service:
Nestlé Professional: Products and services catered to the foodservice and
hospitality industry.
10. Skin Health:
Galderma: A subsidiary focused on dermatology and skin health products.
Nestlé’s product and brand portfolio is extensive, catering to a wide range of
consumer preferences and dietary needs. They are known for their commitment
to quality, nutrition, and responsible sourcing of ingredients across their product
categories. Please note that the availability of specific products may vary by
region, and Nestlé may introduce new products or discontinue existing ones over
time.
Please note that the list of achievements and awards for Nestlé is extensive, and
the company’s recognition may vary by region and year. For the most current and
comprehensive information on Nestlé’s achievements and awards, it’s advisable to
refer to the company’s official website and recent corporate reports.
1.12 strategic plan:
As of my last knowledge update in September 2021, I can provide you with a
general overview of the strategic priorities and focus areas that Nestlé had been
pursuing in its strategic plan. Keep in mind that specific details of their strategic
plan may have evolved since then, so it’s important to refer to their most recent
corporate reports and official statements for the latest information. Here are
some key elements that have historically been part of Nestlé’s strategic approach:
1. Nutrition, Health, and Wellness: Nestlé places a strong emphasis on
nutrition and health. Their strategic plan typically includes a commitment to
enhancing the nutritional value of their products, reducing ingredients like
sugar, salt, and saturated fats, and providing consumers with healthier
choices.
2. Diversification and Innovation: Nestlé seeks to continuously innovate and
diversify its product portfolio. This involves introducing new products and
improving existing ones to meet changing consumer preferences and
market trends.
3. Sustainability and Responsibility: Sustainability is a core pillar of Nestlé’s
strategy. They focus on responsible sourcing of ingedients, reducing their
environmental footprint, and supporting social responsibility initiatives.
Their goal is to achieve net-zero greenhouse gas emissions by 2050.
4. Digital Transformation: Nestlé recognizes the importance of digital
technology in engaging with consumers, improving operational efficiency,
and enhancing supply chain management. Their strategic plan may include
initiatives related to digital transformation and e-commerce.
5. Focus on Coffee and Health Science: Nestlé has shown strategic interest in
coffee through brands like Nespresso, and they have invested in health
science through Nestlé Health Science. These areas are often emphasized in
their plans.
6. Regional Expansion: Nestlé operates in numerous countries, and its
strategic plan may include efforts to expand its presence in emerging
markets or regions with growth potential.
7. Cost Efficiency: Like many large corporations, Nestlé aims for operational
efficiency and cost management to maintain profitability and
competitiveness.
8. Consumer-Centric Approach: Nestlé’s strategic plan typically emphasizes a
consumer-centric approach, aiming to meet the diverse dietary needs and
preferences of consumers worldwide.
9. Mergers and Acquisitions: Nestlé has historically engaged in mergers and
acquisitions to strengthen its portfolio. They may continue to pursue
strategic acquisitions that align with their business objectives.
Please keep in mind that the specifics of Nestlé’s strategic plan can change over
time to adapt to evolving market conditions and consumer trends. For the most
up-to-date information on Nestlé’s strategic priorities and plans, it is best to refer
to their official corporate communications and annual reports.