APUNTES INGLÉS TURÍSTICO TEMAS 1, 2 y 3

- Nomadism: travelling in search of food.

- Pilgrimage: a journey to holy places.

- Travel for trade and business: commercial transfer of goods.

- Migration: worldwide search for market to buy and sell goods.

- Travel for research and education.

- Multi-destination tourism: travelling and visiting a series of places for touristic purpose.

What is tourism? (UNWTO)

Tourism is a social, cultural and economic phenomenon which entails the movement of people to
countries or places outside their usual environment for personal or business/professional purposes. These
people are called visitors (which may be either tourists or excursionists; residents or non-residents) and
tourism has to do with their activities, some of which involve tourism expenditure.

The World Tourism Organization is the United Nations agency responsible for the promotion of
responsible, sustainable and universally accesible tourism.

UNWTO promotes the value of tourism as a driver of economic growth, inclusive development and
environmental sustainability, and offers leadership and support in advancing knowledge and tourism
policies worldwide.

- Tourist: a visitor (domestic, inbound or outbound) is classified as a tourist (or overnight visitor) if their
trip includes an overnight stay, or as a same-day visitor (or excursionist) otherwise.

- Travel: the activity of travellers (someone who moves between different geographic locations for any
purpose and any duration.

- Domestic travel: within a country by residents.

- Inbound travel: to a country by non residents.

- Outbound travel: outside a country by residents.

Timeline
· 1758: The terms tour and tourist were introduced.

· 1838: sea cruises: The first tourist trip by steamship Great Western was the starting point for the
development of sea cruises.

· 1841: The oldest travel company in the world was founded by Thomas Cook.

· 1843: first group tour: thomas cook organized the first group tour by train. He provided tourists
with meals and tickets for the races, so it was the first package tour.

· 1851: first international exhibition: Thomas Cook arranged a visit for 150.000 people to the
Great Exhibition in London.

· 1855: exhibition in paris: Thomas Cook planned his first excursion aboard, to Belgium, Germany
and France.

· 1885: russian first travel agency: the country’s first national travel agency emerged in st.
petensburg, founded by L Lipson, named “enterprise for public travel to all parts of the world”

· 1903: first successful flight: The Wright Brothers created the first successful powered airplane

· 1920: international passports were introduced in 1920.

· 1975: the world tourism organization: the united nations stablished the unwto. It deals with
promoting tourism throughout the world.

· 2000: tripadvisor is founded: it is a travel research platform which aggregates reviews and
opinions of members about destinations, accomodations, restaurants, activities…

· 2002: the euro is introduced: makes travel easier across europe

· 2007: airbnb is launched

· 2011: google provides an online flight-booking service: google flights

- Cesar Ritz: was swiss a hotelier and founder of several hotels, like the Hotel Ritz in paris-

- Elisworth Milton Statler: was an American hotel businessman, founder of the Statler Hotels chain.
- Conrad Hilton: was an American businessman who founded the Hilton Hotels chain.

- Thomas Cook: was an English businessman. He is best known for founding the travel agency Thomas
Cook & Son. He was also one of the initial developers of the "package tour".

- Howard Dearing Johnson: was an american entrepreneur, businessman, and the founder of an
american chain of restaurants and motels.

- Ruth Ann Udstad Fertel: was a businesswoman, founder of Ruth’s Chris Steak Houses.

BRICS
BRICS (Brazil, Russia, India, China and South Africa) is an informal grouping of emerging market countries
that were thought to dominate the world economy by 2050. Created by Goldman Sachs economist Jim
O'Neill in 2001 (without South Africa). The main goals of BRICS are cooperation, development, and
influence in international affairs.

They seek to establish deeper ties between their nations and cooperate on economic expansion,
including trade. The countries act as a balance against traditional Western influence, seeking to depend
on each other for growing influence in the world.

The investment banking firm said these countries have the potential to form a powerful economic bloc,
and the implication was that economic power would bring political power.

They meet annually at the BRICS convention. The head of state of a member nation acts as the chairman
of the group, rotating once a year. Informal meetings began in 2006 but the group's first official meeting
was on June 16, 2009, in Yekaterinburg, Russia.

Priorities:

• Working on resolving regional problems, such as the Iranian nuclear program and conflicts in Libya,
Syria, and Afghanistan.

• Tackling financial and economic issues like reforms at the World Bank and International Monetary Fund
(IMF).

• Establishing the BRICS Interbank Cooperation Mechanism

Saudi Arabia, Iran, Ethiopia, the United Arab Emirates, Egypt, and Argentina were invited to join BRICS in
2023. The President of the BRICS Bank is Dilma Rousseff.
TENSE REVIEW...

COMPONENTS OF TOURISM....

CURRICULUM VITAE
It is a document used when applying for a job. It presents your education, professional experiences,
abilities, achievements, and other applicable qualifications.

Seven basic steps for writing a CV:

1) Create a header with contact information. It should be at the top of the page: your name, phone
number, email address.

2) Write a professional summary: a short bio. Summarise your best qualifications and explain your ideal
career path.

3) Detail your education: List it in reverse chronological order, with your most recent degree first.

4) Provide your work experience. Include: full time and part time employment, internships, research
projects, lab work, volunteer work, field experience.

5) List your relevant skills: foreign languages, a type of software.

6) Include additional sections: publications, presentation and lectures, community service, grants,
fellowships or scholarships, awards and honors.

7) Describe your personal interests (optional): hobbies and interests.

Formatting rules:

• Choose clear, legible fonts: Arial, Times New Roman, Helvetica; 11 to 12 pt font size and single spacing.
For section titles, pick 14 to 16 pt font size.

• Be consistent with your CV layout: set one-inch margins for all four sides; make sure your CV headings
are uniform (larger and in bold); stick to a single dates format on your CV (11-2013, or November 2023).

• Do not cram your CV with gimmicky graphics.

• Get photos off your CV unless you are explicitly asked to include it in the job ad.

• Make your CV brief and relevant. Use bullet points.

Writing a good CV:

• Use action verbs: created, analysed, implemented.

• A good CV does not have any spelling or grammar mistake.

• Avoid generic, over-used phrases.

• Make sure your email address sounds professional.

• Do not lie or exaggerate on your CV.

• If you post it online, do not include your home address.

• Include a cover letter.

Cover letter:

It is a document that is sent alongside your CV when applying for a job. It is as a personal introduction
and helps to sell your application. It gives you the opportunity to explain to an employer why you are the
best candidate for the job.

Before writing it, you should find information about:

• who will be reading your cover letter.

• the organisation and its culture.

• company competitors and market position.

• the organisations goals over the next five years.

Sections of the cover letter:

• First paragraph: state the position you are applying for, where you saw it advertised and when you are
available to start.

• Second paragraph: highlight relevant experience and demonstrate how your skills match the specific
requirements of the job description.

• Third paragraph: explain why you are suitable for the job, what attracted you to this type of work, why
you are interested in working for the company and what you can offer the organisation.

• Last paragraph: reiterate your interest in the role and indicate your desire for an interview.

Europass CV:

It is one of the best-known CV formats in Europe. You create your Europass profile, and you can generate
your CV, store and share CVs in 30 languages.

GRAMMAR...

Adjectives to decribe holidays:

• Positive: exciting, interesting, fabulous, enjoyable, relaxing, active, original, awesome, wonderful,
amazing, breathtaking, terrific, sparkling, dazzling, stunning.

• Negative: monotonous, boring, spoilt, terrible, horrible, terrifying, frightful.

Describing food:

• Positive: mouth-watering, Delicious, luscious, fresh, savoury, tasty, sweet, succulent, juicy, appetizing,
delightful, yummy, delectable, distinctive, exquisite, flavoursome.

• Negative: tasteless, disagreeable, disgusting, odourless, noxious, rotten, unsavoury, yucky.

Structure of the industry:

- tourism boards

- travel services

- accommodation

- conferences and events

- attractions

- tourism services

Two main types of tourism:

- mass tourism

- niche tourism

- cultural

- environmental

- rural

- urban

Types of tourism:

- beach, winter, medical, educational, sports, package holidays, spa, adventure, religious, ecotourism.
Questions to talk about holidays:

- what did you do there/ what do you like doing on holiday?

- do you prefer a more active holiday with lots of adventure sports and activities or would you rather do
something more cultural?

- do you prefer to go on a tour with a tour guide or explore by yourself?

A brochure is a type of advertisement. Publicity is different than advertisement.

Marketing mix
It is a tool used to help companies determine the unique market and selling point of a product or
service.

The marketing process is divided into four stages:

Stage 1: customer’s needs and wants.

Stage 2: create your product and services.

Stage 3: promote your products and services.

Stage 4: obtain and evaluate feedback.

The four Ps:

They are the key considerations that must be reviewed and implemented to successfully market a
product or service. They are:

- The product: item or service designated to satisfy customer needs and wants.

- The price: it reflects what consumers are willing to pay for it. It represents the price point or price range
for the product or service.

- The place: areas of distribution.

- The promotion: marketing campaigns which include advertising, sales promotion, personal selling and
public relations.
Vocabulario:

accommodation

attitudes

available

circumstances

factors

consumers

contributing

disposable

domestic

emergence

factors
founder

incomes

period

purchasing

recovery

transport

package

backpacking

carry on

sightseeing

return

souvenir

check in

sunbathing

hiking

kayaking

windsurfing

camping

horse riding

canoeing

climbing

scuba diving

surfing

snorkeling
parachuting

golf

radio

tourism guide

social networking sites

tv

word of mouth

the internet

online forum

websites

travel brochures