Entre Assigment 1
Entre Assigment 1
Entre Assigment 1
(A)Customer Profile
I will sell my product to a wide variety of people. And that's the good thing about
my product because it allows me to make more profit because my goal is to be
able to sell my product to everyone. Since I will only sell one scent, I will make
sure that the scent is neither too masculine nor too feminine. So, I can sell my
product to anyone and can make more profit with it.
Where my customers come from or where they live don’t matter to me. It may of
course be that there are some religions or beliefs where wearing a smell is an
offence, but I won't count on that, and I do not think many of the people on the
market will have that attitude.
When buying my product, age should not matter. Nevertheless, I do not expect
many customers who are under 12, because at this age something like that is not
relevant, and I also do not expect customers who are over 80, because at that age
you might have less interest in my product. Since I make my perfume unisex, the
gender of the customers doesn't matter. Things like the income and education of
the customers won't have much impact on the success of my business. So, you can
say that I can interest a lot of visitors to the market with my product.
Firstly, the business would have to compete with well-known fragrance brands
that fits to both genders. These include names such as Chanel, Calvin Klein, and
Gucci, which have a loyal customer base and a strong presence in the Canadian
market. These brands have a reputation for creating fragrances that are appealing
to both men and women, making it difficult for my business to capture market
share.
Secondly, there are several Canadian fragrance brands that fits to both genders.
These include brands such as The 7 Virtues, which creates perfumes that are free
of harmful chemicals and made with ethically sourced ingredients. Other
Canadian brands such as Zoologist Perfumes and DS & Durga offer unique
fragrances that are unisex in nature. These brands have a loyal following and a
distinct identity, making them a competitor for my new fragrance business.
SWOT Analysis
Strengths
-Branding, the business can focus on creating a brand that is inclusive and appeals
to a diverse audience.
Weaknesses
Opportunities
-Market growth
-Online presence, the business can focus on building a strong online presence
Threads
Approximately 65,000 people live in Fredericton in 2023 and 90% of them are
between the ages of 10-80
This would be 58,000 people and from those approximately 20% would be
interested in buying my scent.
I will start off with physical locations, such as at the mall or at the market. If my
business is doing well I will expand it to the online space and create a website for
my brand. As a promotion, I will create a poster containing the name of the
business, a description of the product and the price. After the design of the
poster, they are then hung up around the mall. For this purpose, places are
selected where many potential customers walk past. By creating fragrances that
are not marketed as either masculine or feminine, a business can appeal to a
wider range of customers, including those who do not identify with traditional
gender norms. This approach promotes the diversity, which could be a compelling
selling point for customers who value these principles. And that’s a good reason
why I think I will come over my competition.
(f) Market Survey
11 people answered this survey and these are the outstanding results:
3:80% of the people are interested in a bottle containing water and scent