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    SBL BPP Kit-2019 Copy 426

    Uploaded by

    Reever River
    The document outlines 4 tasks for a consultancy report for mobile operator 2Tel regarding expansion into the TFS market: 1. Analyze macroenvironmental factors affecting the industry and evaluate competition within the mobile operator industry in TFS. 2. Draft a reply to the CEO advising how to respond to concerns about acquiring a network operator in TFS. 3. Evaluate 4 scenarios for entering the market and recommend their preferred strategy of acquiring an existing operator or bidding directly for a license. 4. Discuss applying a strategic change evaluation methodology before acquiring T-Me to assess changes required and readiness for integration.

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    SBL BPP Kit-2019 Copy 426

    Uploaded by

    Reever River
    22 views1 page
    The document outlines 4 tasks for a consultancy report for mobile operator 2Tel regarding expansion into the TFS market: 1. Analyze macroenvironmental factors affecting the industry and evaluate competition within the mobile operator industry in TFS. 2. Draft a reply to the CEO advising how to respond to concerns about acquiring a network operator in TFS. 3. Evaluate 4 scenarios for entering the market and recommend their preferred strategy of acquiring an existing operator or bidding directly for a license. 4. Discuss applying a strategic change evaluation methodology before acquiring T-Me to assess changes required and readiness for integration.

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    SBL BPP Kit-2019 copy 426

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    The document outlines 4 tasks for a consultancy report for mobile operator 2Tel regarding expansion into the TFS market: 1. Analyze macroenvironmental factors affecting the industry and evaluate competition within the mobile operator industry in TFS. 2. Draft a reply to the CEO advising how to respond to concerns about acquiring a network operator in TFS. 3. Evaluate 4 scenarios for entering the market and recommend their preferred strategy of acquiring an existing operator or bidding directly for a license. 4. Discuss applying a strategic change evaluation methodology before acquiring T-Me to assess changes required and readiness for integration.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views1 page

    SBL BPP Kit-2019 Copy 426

    Uploaded by

    Reever River
    The document outlines 4 tasks for a consultancy report for mobile operator 2Tel regarding expansion into the TFS market: 1. Analyze macroenvironmental factors affecting the industry and evaluate competition within the mobile operator industry in TFS. 2. Draft a reply to the CEO advising how to respond to concerns about acquiring a network operator in TFS. 3. Evaluate 4 scenarios for entering the market and recommend their preferred strategy of acquiring an existing operator or bidding directly for a license. 4. Discuss applying a strategic change evaluation methodology before acquiring T-Me to assess changes required and readiness for integration.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    The case requirements are included in the tasks shown below:

    1 From the information you have assembled, draft a section of the consultancy
    report for the directors of 2Tel to include the following:
    (a) An analysis of the macro-environmental factors affecting the mobile
    operator industry in TFS, using an appropriate model. (15 marks)
    Professional skills marks are available for demonstrating analytical skills relating to the
    environment.
    (4 marks)
    (b) An evaluation of the competition within the mobile operator industry in
    TFS. (8 marks)
    Professional skills marks are available for demonstrating evaluation skills relating to
    competition in the industry. (2 marks)
    2 The CEO of 2Tel has asked for your advice about how to respond to Avo’s concerns about
    acquiring a network operator in TFS.
    Required

    ox
    Draft a reply to the CEO advising him how he should respond to Avo’s
    concerns, addressing the points he has highlighted in his email. (6 marks)

    the CEO should make to Avo. lB


    Professional skills marks are available for communication skills in highlighting the key points
    (2 marks)
    ba
    (Total = 37 marks)
    3 2Tel also requires an evaluation of the relative advantages of bidding for a licence, either
    through acquiring T-Me, or through bidding directly.
    lo

    2Tel have asked that the evaluation should analyse four specific scenarios (acquire and not
    G

    gain licence; acquire and gain licence; bid directly and gain licence; bid directly and not gain
    licence). The analysis of each scenario should include the financial implications of each
    scenario. The evaluation should conclude with your recommendation on the preferred entry
    A

    strategy.
    C

    Required
    AC

    Evaluate each scenario as required by 2Tel, and recommend which their


    preferred strategy should be. (16 marks)
    Professional skills marks are available for demonstrating commercial acumen skills in
    identifying the implications of each scenario and making a justified recommendation.
    (4 marks)
    (Total = 20 marks)
    4 2Tel is thinking about approaching T-Me with an acquisition offer. Based on initial discussions,
    2Tel has received the impression that the offer will be considered favourably by T-Me if the
    CEO and the other directors were employed, post acquisition, in an autonomous company
    within the 2Tel Group. Vincent Sparks is sceptical, however, as to whether the directors could
    be effective in 2Tel’s working environment, and indeed, whether they are needed at all.
    Vincent is very interested in the area of change management, and at a recent conference he
    spoke to another CEO whose company undertakes a strategic change evaluation before any
    possible acquisition is made. In this evaluation, the company evaluates the strategic changes
    required in any acquisition target in terms of time, preservation, diversity, capability and
    readiness. Vincent would like to apply this methodology at 2Tel, in relation to the potential
    acquisition of T-Me.

    398

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