Unit 8
Unit 8
Unit 8
Structure
8.0 Objectives
8.1 Introduction
8.2 Culture and Biology
8.3 Culture Trait and Culture Complex
8.4 Characteristics of Culture
8.5 Types of Culture: Material and Non-material Culture
8.6 Elements of Culture
8.7 Culture and Civilization
8.8 Cultural Change
8.8.1 Cultural Innovation
8.8.2 Cultural Diffusion
8.8.3 Acculturation
8.8.4 Assimilation
8.9 Cultural Diversity
8.9.1 Subcultures
8.9.2 Countercultures
8.9.3 Culture Shock
8.10 Ethnocentrism
8.11 Cultural Relativism
8.12 Multiculturalism
8.13 Globalisation and Culture
8.14 Culture in Indian Context
8.14.1 Cultural Diversity in India
8.14.2 Cultural Unity and Integration
8.15 Let Us Sum Up
8.16 References
8.0 OBJECTIVES
By going through this Unit, you will be able to understand:
The relationship between culture and society;
The concept of culture as understood in Sociology;
The unique characteristics of culture, culture as distinct from biology;
civilization, elements of culture, culture traits and culture complex;
Cultural change and the factors responsible to bring in cultural change;
Cultural diversity, multiculturalism;
8.1 INTRODUCTION
Culture and Society are mutually interdependent. Every society has a culture
which guides its members. In order to understand the relationship between
culture and society we need to understand what a society is. Ralph Linton defines
society as “an organized group of individuals. A culture is an organized group
of learned responses characteristic of a particular society” (Linton, 1955:29).
Society is a much larger concept and culture is an important part of the society
that we live in. A society is a group of individuals who interact and share a
common culture. Through culture, the members of society experience their lives.
In other words, society refers to persons and groups; culture is the behavior
patterns of these groups which emerge from communal living. Culture
distinguishes a man from an animal. It is culture that shapes our attitude, beliefs,
values and norms. So, culture and society cannot be separated. Giddens and
Sutton (2014) say that sociology has always studied culture as bound up with
social relations and the structure of society.
Different scholars define culture in different ways. Alfred Kroeber and Clyde
Kluckhohn had discovered more than 150 definitions of culture. The first
definition of culture was given by E.B Tylor. He says, “Culture is that complex
whole which includes knowledge, belief, art, morals, law, custom, and any other
capability acquired by man as a member of society” (Tylor, 1871:1). Malinowski
when referring to Arunta society, talks about the behaviour patterns like the
customs, language, beliefs and also the ways of thinking feeling and acting which
are important aspects of culture and also applies to any society. Abraham (2006)
defines culture as “a total way of life of a social group, meaning everything they
are, they do and they have. It is a complex system that consists of beliefs, values,
standards, practices, language and technology shared by members of a social
group” (Abraham, 2006:64).
Worsley (1970) says that culture can be transmitted through coding, classifying
and passing experience through language, a distinctive human trait. It can be
said that a major difference between humans and animals is the inability of the
animal to use symbols. But humans have a way of manipulating symbols and
they even express abstract concepts using symbols. By symbols we mean a value
or meaning attached to a particular object. As human we tend to attach value to
a particular object. For example, the National flag is not any other piece of cloth
but a symbol which has a meaning. Similarly, to a Christian a cross is a symbol
of salvation.
When similar cultural traits are found in a particular area it is called a culture
area. For example, the different regions in India like The North-Eastern states,
the states like Kashmir, Tamil Nadu constitute culture area.
Culture is transmitted
Culture is handed down from one generation to the other and also between nations
and people within the lifetime. Culture is what we receive from previous
generations and subsequently adapt to. Culture is transmitted to humans by
parents, teachers, friends through traditions, customs etc. Cultural transmission
is different from genetic transmission. One has no control on genetic transmission
such as skin color, hair and color of eyes but through culture man acquires the
habits, thoughts, attitudes of his or her parents and through this it is transmitted
to the group. Ralph Linton (ibid.) appropriately says that the culture is the way
of life of the members of a society. It is the collection of ideas and habits which
they learn, share and transmit from generation to generation.
Culture is symbolic
A symbol is something on which some value is bestowed by us or it has a meaning.
The meaning of symbols is a matter of cultural intervention. For example, the
National Flag is not any piece of cloth but has a culture. Similarly to the Christians
the cross is a symbol of salvation.
Culture is dynamic
It is no longer seen as static, natural, well bounded and independent of political
power. Culture is constantly undergoing change and often adapts to external
forces. It also undergoes internal adaptation and change. Various parts of culture
are integrated with each other to constitute a whole.
Belief
Abraham (2006) says that belief is a statement or idea about reality which people
accept as true. For example, many people in India believe in God and many
auspicious occasions like marriage are scheduled on the basis of auspicious
dates. Even marriages are fixed when the horoscopes of the bride and the groom
matches. But beliefs are not static and are subject to change over time. We may
be practicing a certain belief but by coming in contact with other cultures we
may change our beliefs. People migrating to cities may shed off some of the
superstitious beliefs. But in many other occasions the beliefs towards something
is so strong that we may not be able to let it go.
Norms
Norms are the prescribed rules of society which guides the behavior of the
members of a society. Sutherland (1961) says that social norms are group
developed and group held standards of behavior of the groups’ members. They
direct the conduct of the members of the society or it is the guideline for
appropriate behavior. For Haralambos and Heald (2006) a norm is a specific
guide to action which defines acceptable and appropriate behavior in particular
situations. For example, in every society there are norms governing dressing
patterns. In particular occasions we tend to wear a particular kind of dress. We
wear different dresses when we go to a party, a funeral, a office or even a hospital.
But norms vary from society to society. For example in a tribal society wearing
a particular dress is acceptable but in other societies it is not.
Norms can be both formal and informal. Formal norms are written down and
attract punishment when violated. Informal norms are not formally written down 97
Basic Concepts but are generally accepted. For Abraham (ibid.), formal norms are explicit norms
like the explicit rules imposed by schools about uniforms etc. Implicit norms
can be some restriction on the public display of affection or norms governing
dress that we discussed above.
Norms are further classified into folkways and mores and laws. Folkways are
the informal rules which guide our actions. For example, do not poke your nose
when elders discuss something, cover your nose when you sneeze etc. Mores
are those folkways which are important for the welfare of the group. Sumner
(1906) says, when the relation of welfare is added to folkways they are converted
to mores. Laws grow out of mores and have a rational element in them or they
are formally established rules. Mores are more strictly enforced than folkways
but less strictly enforced than laws.
Values
Values are the general guidelines regarding the conduct in society unlike norms
which provide specific conduct. For Abraham (2006) values are agreements
among members of the society as to what is desirable and what is undesirable in
society. They are generalized standards that define what is good or bad, ugly or
beautiful. Values are the way people conduct themselves in society, it reflects
the orientation of individuals, groups towards achieving essential goals of society.
For example, paying attention when national anthem is played, respecting elders
is a value of the Indian society. Different cultures have different value systems.
American value system is different from Indian value system. Certain values
are also given importance in a culture over others. Schaefer and Lamm (1999)
give the example of Papua culture in which contributing to the public good is
much more valuable than making a personal profit. Erasov and Singh (2006)
mention families, relatives, older generation as values forming basis of cultural
criteria.
Sanctions
Sanctions are penalties and rewards for social conduct of a person. Sanctions
can be both positive and negative. Conformity to a norm prescribes positive
sanction like rewards, praise etc. On the other hand violation of a norm attracts
negative sanctions like fines, imprisonment etc. Schaefer and Lamm (1999) says
that the norms and sanctions in a culture reflects that culture’s values and priorities
The most cherished values will be the most heavily sanctioned, the less critical
matters will have light sanctions.
8.8.3 Acculturation
Cultural diffusion brings with it the question of cultural contact. When two
cultures come into contact, there is some interchange of ideas and culture leading
to cultural diffusion. But when the way of life of one culture is in the process of
change under the influence of another culture it is called acculturation. It may
lead to either a least partial modification of one culture or may result in substantial
transformation. In acculturation, the minority culture still retains some of its
cultural elements.
8.8.4 Assimilation
It is the way in which one way of life is being displaced by another or it is a
process in which a minority group is absorbed into the dominant culture. For
example, with the coming up of development projects leading to the clearance
of forests there are many tribal cultures which are getting displaced and the
tribals are slowly getting assimilated into the society.
8.9.1 Subcultures
It is a culture within a larger dominant culture. In many complex societies there
are many subcultures. Schaefer and Lamm (1999) say that “a subculture is a segment
of society which shares a distinctive pattern of mores, folkways and values which
differs from the pattern of the larger society” (Schaefer and Lamm, 1999:81).
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Abhraham (2006) says that these subcultures are not partial or miniature cultures Culture and Society
but are complete cultures which are unique to a particular social group. He gives
the example of the Todas of Nilgiris, Nairs and Ezhavas of Kerala, Rajputs of
Rajasthan; Bodos of Assam have cultures of their own. For him, the distinct
subcultures also evolve around occupations, political parties etc. Apart from
this, there are deviant subcultures which are associated with the criminals gangs,
the mafias, drug addicts. In American Society there may be New Englanders,
Southerners, Texans etc. When we talk of subcultures, one issue that has gained
prominence is “youth culture” or “youth subculture”. Youth subculture implies
that young are socialized into a type of values, standards, and a certain type of
behaviour pattern that distinguishes it from the adult society.
8.9.2 Countercultures
Though there are different subcultures in a society, these subcultures of a
particular group are always not compatible with the dominant culture. Some
subcultures challenge the prevailing culture and contrast the prevailing culture.
For example, a group of dacoits have their own norms and standards which
differ from the conventional prevailing patterns. The countercultures are very
popular among the youth who generally find it difficult to cope up with the
dominant culture which is shared by the older generations. In some countries an
exclusive youth culture is being formed consisting of the youth population. This
happens due to a lot of factors like the growing importance of technology,
emergence of political radicals, hippie culture. Schaefer and Lamm (1999), give
the example of a new counterculture that surfaced in Great Britain in 1968 were
the skinheads who were young people with shaved heads, often sported tattoos,
steel- toed shoes who had very less expectation of being a part of mainstream
society. They championed racist ideologies and even engaged in vandalism,
violence and even murder. The deviant subcultures can be appropriately called
counter cultures.
8.10 ETHNOCENTRISM
The term ethnocentrism was coined by William Graham Sumner to refer to a
feeling that ones culture is always superior to other cultures. Sumner (1906)
says “ethnocentrism is the technical name of this view of things in which ones
own group is the center of everything, and all others are scaled and rated with
reference to it” (Sumner,1906:13). He further says that it leads people to
exaggerate everything in their folkways which differentiate them from others.
On the basis of this feeling, other cultures are judged in relation to one’s own
culture. The South Indians feel that their culture is superior to the North Indian
culture. Similarly, people still feel that Africa is a country only inhabited by
primitive tribals and is a Dark Continent. Ethnocentrism gives rise to a feeling 101
Basic Concepts of superiority in the sense that we judge other cultures as “wrong” rather than
just the “other” or the other way. Ethnocentrism sometimes may lead to
xenophobia or the fear of the foreign.
8.12 MULTICULTURALISM
In order to understand what a multicultural society is we have to understand
what an ethnic group is. In todays society there is the existence of multiple
ethnic groups. Ethnic group is a community of people who share a common
cultural background or they share certain common characteristics such as race,
language, religion etc which differentiates them from other groups. Kymlicka
(2012) defines multiculturalism as a legal and political accommodation of the
ethnic diversity. He says multiculturalism emerged in the West as an attempt at
replacing the older forms of ethnic and racial hierarchy with the ideals of
democratic citizenship. Abraham (2006) says that “it is a principle of coexistence
of different cultures which fosters understanding and appreciation of different
cultures” (Abraham, 2012:72). A multicultural society is often equated with a
‘salad bowl’ in which all communities retain their distinct identities as opposed
to a ‘melting pot’ in which the majority culture swallows up a minority culture.
Multiculturalism in recent times has become a highly debated concept with people
questioning whether a multicultural society is possible?
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