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Samples:
1. Definitely, there are. Advertisements have proliferated in the last few
years. I mean they are ubiquitous on TV commercial breaks, websites and
social networking sites. Seriously, it’s hard to go anywhere without
seeing banners or hearing some kind of product commercial. For
example, there is a multitude of colorful metropolises like HCM city.
Vocabs:
- proliferate(v): increase suddenly and greatly in number
Proliferation(n):→technological proliferation
- commercial break(n): quảng cáo trên tì vi
- commercial(n): ad which is broadcast on Tv or radio
- a multitude of sth: a large number of sth
- ubiquitous(a): =omnipresent
Ubiquity(n): omnipresence
- attribute sth to sth
2. I guess it’s due to the benefits of both customers and companies. As for
the former, advertisements are the most efficient way to popularize a
brand-new product and captivate the customer’s attention. And I believe
that the advent of the Internet even enables advertisements to be
accessible to a wider range of customers. Therefore, they are able to opt
for the ones that not only suit their budget but also meet their
fundamental needs. When it comes to companies, it also plays a crucial/
vital role in marketing strategy that enterprise applies to entire customers.
The more effective a promotion is, the greater the monthly turnover will
get.
Vocabs:
- captivate/ capture/ grab one’s attention
- be accessible to sb
- suit one’s budget
- meet one’s fundamental needs
- opt for sth= choose sth= make a choice for sth
- entice someone into doing something
- turnover(n):
- nuisance (n):
3. How do you feel about advertisements?
Detrimental impacts on environment-leaflets and banners will, in all
likelihood, be discarded/ thrown away on the main roads- Not only is this
a waste of wood but this also makes the environment in metropolises
increasingly hygienic.
- irritated-spoil the flow of the whole show+ dampen my spirit
- sick and tired of advertisement- find ways to bypass ads while surfing
the internet.
Vocabs
- likelihood(n): the chance that sth will happen
→ In all likelihood, it’s very likely that S V
- to dampen my spirit
- spoil the flow
- hygienic(a)#unhygienic
- metropolis(n):
Vocabs build-up:
- reptile (n):-> reptilian(a):
- reproduce(v)(plants, animals): produce young
Ex: Most reptiles reproduce by laying eggs on land
- reproduction(n):
Reproductive(a):
- equivalent(a): having the same amount, value, purpose, qualities
--> be equivalent to sth
Ex: 8km is roughly equivalent to 5 miles
- vertebrate (n)(a):#invertebrate
-contemporary(n)(a):
- gill (n):
- amphibian(n):--> amphibious(a):
- resemble s.o/s.th (v):
Resemblance (n):
--> bear a (strong/close/striking) resemblance to s.o/s.th
--> bear no resemblance
- keep track of s.o/sth
- successor(n): s.o/sth that comes after s.o/ sth else and takes their place
-> successor to s.o/sth
Ex: this range of computers is very fast, but their successors will be even
faster.
- recruit(v):->recruiter(n):
- collaborate(v)=cooperate
Collaboration(n)=cooperation
Collaborative(a)=cooperative
- anonymous (a):
Anonymity(n):
- quantum(n):
-publication(n): ấn phẩm
- extensive(a): covering a large area, great in amount
-> extensive damage
Extensively(adv):
Ex: the house was extensively rebuilt after the fire
- incentive(n): sth that encourages you to do sth
-> an incentive for s.o to v
Ex: Bonus payments provide an incentive for workers to work harder/
apply themselves more diligently.
SPEAKING:
1. Can you tell me a little about your hometown?
Well I was born and brought up in BD province, an area located in the
Southern part of VN. To the best of my knowledge, BD underwent a
transformation from an agricultural town to a powerful industry zone. As
a result, it is densely populated area that attracts frequently attracts
foreign capital investment and an influx of immigrants, which contributes
substantially to the economic sustainability of the whole country.
2. What do you like about living in your hometown?
Entertainment, environment, residents:
- Entertainments: a wide range of recreational activities and facilities/
various forms of recreation -> cater for people of all ages.
- Environment: not as developed as HCMC -> pollution is not a pressing
issue here -> rare to catch sight of terrible traffic congestion in rush
hours.
- Residents: my neighbors are very affordable, hospitable and willing to
lend a helping hand to each other >< city dwellers who lead a hectic life
and turn a blind eye to others’ issues.
Vocabs build-up:
- capture/ captivate/ grab one’s attention
- apply oneself to N/ Ving: work at sth or study sth very hard
- immutable(a): unable to be changed= unchangeable
--> an immutable fact/ decision/ law
- fidgety(a): (of a person) unable to remain still or quiet, usually bcs of
being bored or nervous
Ex: Children often get fidgety if they have nothing to do.
- dent one’s confidence/ pride/reputation: damage it
Ex: His confidence was badly dented when he wasn’t admitted to his
ideal school.
- superficial(a): not studying or looking thoroughly; seeing only what is
obvious.
--> a superficial understanding/ knowledge of sth
- cursory(a): quick and not detailed
--> a cursory glance/ look
- correlation (n):
Ex: there’s a high correlation between smoking and lung cancer
Lament(v): express sadness or disappointment about sth
Ex: Old generations often lament the decline in in moral standards in
today’s society.
- lamentable(a): deserving severe criticism; very bad = regrettable
Ex: His command of English is lamentable.
- rail against sth: complain about sth in an angry way
- excessive (a):
Ex: Excessive exercise can sometimes cause health problems.
Bombard s.o with sth ( information, criticism): make s.o face a great deal
of it.
Relatable (a): that s.o can understand and feel a sympathy for
-> a relatable story
- underpinning (n): an important part of sth that allows it to succeed or
continue to exist
-> an underpinning message
Revolve around: xoay wanh cái gì
Ex:In VN, art often revolves around nature and sth intangible like love.
Be delicately delivered: dc truyền tải một cách tinh tế
- veteran(a): having been involved in a particular activity for a long time.
(n): a person who has a lot of experience of an activity
- appeal to the customers’ emotion
- subliminal (a): affecting your mind even though u’re not aware of
-> subliminal advertising/ messages.
-cut-throat (a):( of an activity): in which ppl compete with each other in
an aggressive way
-> a cut-throat competition
- subtle(a): organized in a clever way
->a subtle strategy/ plan
- advertising gimmick: chiêu trò quảng káo
- exaggerated claim
- be hell-bent on Ving/ sth: determined to do sth even though the result
may be bad
- allure(v): entice by charm or attraction
Vocabs build-up:
- iconoclast(n): a person who strongly opposes generally accepted beliefs
and traditions.
- constraint(n):- restriction
-> economic/ financial/ geographic constraints
-> constraints of time/ money/ space
- pitfall(n): a likely mistake or problem in a situation
Ex: getting professional advice will help u avoid the most obvious
pitfalls.
-embrace(v): accept sth enthusiastically
Ex: This was an opportunity that he would embrace
- trigger (v): cause sth bad to happen
(n):
-> a trigger to sth/ to do sth
Ex: Intense sunlight may be a trigger to skin cancer
- impediment(n)=obstacle
-> an impediment to sth
- impede(v)=hinder
-> impede economic progress
- trivial(a): not important or serious, not worth considering
-> trivial detail/ matter/ problem
- afflict s.o/sth(v): (problem,illness) affect s.o/sth in an unpleasant way
Ex: About 30% of the country’s population is afflicted with the disease.
- intertwine(v): become very closely connected with s.o/sth
-> be (closely) intertwined with sth
Ex: personal and business relationships are closely intertwined in Japan.
- asset(n): a person or thing that is valuable or useful to s.o/sth
-> an asset to s.o/sth
Ex: The ability to speak a foreign language is a major asset in this
globally integrated society.
8) I can’t speak for everyone, but in general there are two kinds of ads
that get talked about: those with catchy tunes/ captivating melodies and
those that are designed to evoke/ arouse sympathy and compassion in
their audience.
- evoke (v): bring a feeling, a memory or an image into your mind
Ex: The music evoked memories of her youth.
His case is unlikely to evoke public sympathy.
- leave an indelible impression on s.o
- compassion(n):( stronger than empathy)
9) A big yes, actually. Nothing presents as much a nuisance as
commercial breaks during a film or drama, because they just spoil the
flow of the whole show or series. To make the matter worse, you have no
choice but to sit through them until the show resumes. For these reasons,
it would make sense for broadcasters to restrict or even prohibit
commercials altogether on TV.
-resume(v):( of an activity): start again after a pause
-It makes sense to to V#It doesn’t make sense to V
- broadcaster
Vocabs build-up:
- yield/ generate/ produce electricity
- staggering(a): so large or surprising that it is difficult to believe =
astounding
Ex: they paid a staggering 1 million pound for the house.
- proponent(n): a person who supports an idea or course of action
- advocate
- convert sth into sth
- lush(a):
- oasis(n): ooc dao
-> oases
- purify sth (v)
- purity(n):# impurity:impurities
- a vast array of sth: a large number of sth
-subsidy(n):
-> agricultural/ housing subsidy
- subsidize(v):
Ex: The housing projects are subsidized by the government.
Writing task 1
- By far out of... examined, Australia was the only one to experience/
witness an upward trend in
- The percentage/number/amount of... followed the same pattern with a
steady increase from... and... in... to... and... in respectively.
- Similar changes, but to greater extents, were seen in the figures for...,
increasing from... and... in...to...and...in... respectively/ in that order.
- Commercials (n):
- Hype (n): advertisements on TV, radio, telling the public about a
product
- promotion (n):
Promotional (a):
Product/ item/ merchandise (n): sản phẩm: goods that are bought and sold
--> high quality/ poor quality merchandise
- commodity (n): a substance or a product that can be traded
--> the international commodity market
Ex: Rice is what we pride ourselves on in the international commodities
market.
- glamorous attire
- garment (n): a piece of clothing
Vocabs build-up
- permafrost(n):
-thaw (v):( of ice and snow)
- account for = make up = constitute
- long-standing (a): having existed for a long time
-> a long standing relationship/ view
- infest (v): exist in large numbers in a particular place, often causing
damage
-> be infested with sth
Ex: The kitchen is infested with mice
Infestation (n):
Current(n):
- substitute for (v)
-> a substitute for
- practicable (a):( of an idea, plan) able to be done, likely to be successful
Feasible = workable
Practicality (n):
Ex: We were doubtful about the practicality
- arable (a): suitable for growing crops
-> an arable land
- a relatable story
- an underpinning message
- revolve around
- subliminally affect s.o
- appeal to the customers ’emotion
- veteran marketers
- convey/ import sth to s.o
- be disillusioned with
Disillusionment (n):
- mediocre (a): below in average in quality
Mediocrity (n):
- captivating/ vivid images
- catchy tunes
Mesmeric/ ear-catching melody
- mind-blowing (a): extremely impressive, over-surprising
- mind-blowing visual effects
- have a change of scene: go swh different after being in a particular place
for a long time
- be transported into a virtual world
- recreational activities
- unwind (v): = relax
- recharge one’s battery
Ex: Yes, of course. Weekend is a healing time for people to unwind after
a cruel week at work. This is when they have a luxury of time to dabble
in recreational activities to recharge their battery and come back to work
more productively.
- take my mind off worries
- let my hair down (informal) = go off steam: relax and enjoy yourself in
a lively way
- blow/ let off steam: get rid of your energy, anger or strong emotions
with physical activity or by behaving in a noisy way.
Ex: regular workouts is an effective way to combat unwanted stress and
let off steam.
Vocabs build-up:
22/4/2023
- assertive (a): expressing opinions or desires strongly and with
confidence so that ppl take notice.
Ex: If you really want the promotion, you’ll have to be more assertive.
--> assertive behavior
--> assertiveness (n):
- submissive (a): willing to obey s.o whatever they want to do
Ex: He was looking for a quiet submissive wife who would obey his
every word.
Submissiveness (n):
Lượng nơ
SPEAKING PART 2
TOPIC
WHEN
FEELING
FUTURE
Vocabs:
- arouse/ stimulate/ pique one’s interest
- what’s going on when the curtains close: the secrets lie behind showbiz
- cut-throat competition/ business/ world of celebrity
Ex: the cut-throat world of advertising
The advertising world can be a very cut-throat business
- a household name
- rise to stardom
- rise to fame: become famous
- in the limelight: in the center of public attention
- steal/ hog the limelight: take attention away from s.o
- stay out of the limelight: = shun publicity
- a cluster of fans
Ex: There was a cluster of time around him, asking for autographs.
Vocabs build-up: 6/5/2023
- take stock (of sth): pause to think about all aspects of a situation or
event before deciding what to do next
Ex: After 2 years spent taking abroad, she returned home for a month to
take stock of her life.
- promotion (n):
Promotional (a):
- arouse one’s interest/ curiosity/ anger # deaden one’s interest
- appetite (n): a desire for food
-> arouse/ stimulate one’s appetite # spoil/ ruin one’s appetite
=> an insatiable appetite for sth
(a): too great to be satisfied
- aisle (n): a long narrow space between the rows of shelves in a shop or
rows of seats in a cinema, air craft
- Over rich in
- convivial (a): friendly (atmosphere)
SBITCHING PART 2:
- If you ask me about an advertisement that I find impressive and
inspirational, it will definitely be the promotion for the paint product-
Dulux Easy clean.
If my memory serves me right, It was about 2 years ago when I
watched this advert for the first time in the commercial break on TV and I
have been in love with it ever since. The adverts starts with many
children messing the walls of their house with color, mud and powder and
enjoying their world of fun and creativity. Then the drama begins when
their mom comes back home after a gruelling day at work. As soon as she
enters the front door, it dawns on her that her baby son is having fun with
his crayons and doodling on the newly-painted wall.
Unlike what viewers might guess what happens, the mom looks at
her son, who is acting completely innocently, and gives him a big smile.
B/c the walls are painted with Dulux Easy Clean, all types of dirt can be
removed very easily. The advert then ends with a slogan that could be
interpreted in two ways, with Dulux Easy Clean, forgiveness is easy, or,
with Dulux Easy Clean, erasing stains is no problem.
I am taken aback by this ad for a number of reasons. First, it
featured children acting typically-playfully, mischievous and innocent,
which I find super cute. In fact, I can’t take my eyes off the TV screen
whenever this advert comes on, with the appearance of these little angels.
Also, the song played in the advert was “I’m sorry”, which amazingly
matched the content and the acting of the kids. On top of that, it is the
relatable story and underpinning message that left an indelible impression
on viewers. I believe the marketing team was successful in bringing brand
awareness to their potential customers.
-
Vocabs:
- biodegradable (a): able to decay naturally and harmlessly#
biodegradable
- raise/ heighten one’s awareness/ consciousness of
- immerse themselves
- intimate skin
- leave an indelible impression on s.o
- embody (v):
Embodiment
Ex: She embodied good sportsmanship on the playing field.
Embodiment (n):-> the embodiment of sth
- interpret sth (v): explain the meaning of sth
Ex: The students were asked to interpret the poem.
- vanquish (v): defeat s.o completely in a competition, war
- deprecate (v): feel or express strong disapproval of sth
Ex: they deprecate the use of company funds for political purposes.
- capitalism (n):#communism
Capitalist (a): #communist
-> a capitalist country/ economy
- forge sth:
- forged (a):
Ex: a forged passport
- adversity (n):
-> thrive in the face of adversities
- geothermal energy
- biomass (n): plant and animal substances used for fuel
- replenish (v):
- intermittent (a):= sporadic# continuous
- depict sth (v): represent or show sth in a picture or story
- embrace sth (v):
- agent (n): a person or thing that has an important effect on a situation
Ex: The charity has been an agent for social change.
- segregate (v): separate s.o of different races, religions, or sexes and treat
them differently
-> segregate s.o from s.o
Segregation (n):
- oppress s.o/sth (v):
Oppression (n):
Oppressive (a):
- subordinate (a): having a less important position and therefore, have to
be obedient
Vocabs 13/5/2023
- asset (n): a person or thing that is useful or available to s.o/ sth
-> an asset to s.o/sth
Ex: In his job, patience is an invaluable asset
- executive (n):
-> advertising/ sales/ business executives
-> chief/ top/ senior executives
- eschew sth (v): avoid sth intentionally
Ex: We won’t have discussions with this group unless they eschew
violence.
- aspire to do sth (v): strongly desire to do sth
- aspiration (n):
- off the beaten track: to be in a distant area where not many people live
or go
- anathema (n): sth which is strongly disliked
-> anathema to s.o
Ex: Racial prejudice is anathema to most people
The idea of working late is complete anathema to him
- intrepid (a): brave, courageous
- expedition (n):
- to little/ no avail: with little success
Ex: The doctor tried everything to keep the patient alive but to no avail.
- take over a job/ role/ company
- lumber s.o with s.th: give s.o a responsibility that they don’t want and
that they cannot get rid of
Ex: I was lumbered with the job of taking charge of all the money.
- disposable (a): made to be thrown away after use
-> disposable gloves/ razors/ masks
- desperate (a): needing or wanting sth very much
-> be desperate for sth (food, drink, help)
Be desperate to V
TO BE HONEST, IT WAS A TOTALLY SCAM. I ONLY GOT
HALF BAND I EXPECT. IN THE FUTURE, I WILL BE MORE
CAUTIOUS AND NOT RUSH TO ABANDON MY CLASS. THEY
ARE JUST A GRAMMAR CLASS WITH BASIC RANGE OF
VOCABULARY
Celebrity
- a cluster of fans
- autograph
- invade one’s privacy
Intrude into one’s private life
-> invasion (n):
Intrusion (n):
- paparazzi (n): photographers who follow famous ppl to take photos of
them
- to spoil/ ruin one’s reputation
- erosion in journalistic standard -> twist and fabricate facts to increase
view rate-> spoil/ ruin the celebrities’ reputation
-> It’s difficult to emerge from a scandal with your reputation still intact.
-> the downfall of their career
- downfall (n): the loss of one’s money/ social position/ power
- bombard s.o with sth:
-> put s.o under constant/ relentless pressure
=> render s.o prone to psychological issues such as mood swing, anxiety
or even depression
=> resort to suicide to escape the harsh realities that they are facing
- aficionado (n): s.o who is very interested in and enthusiastic about sth
-> an aficionado of Korean films
- an opulent lifestyle
Vocabs build-up:
-prodigy (n):
Prodigious (a): extremely great in ability, amount or strength
-> prodigious memory/ talent/ achievement
-> a prodigiously talented musician/ actor…
- vacant (a): not filled, available to be used
-> vacant rooms/ beds
Vacancy (n):
-> job vacancies
- inaugurate (v):-> inauguration (n):
- abundant (a):= plentiful
-> an abundant supply of sth
- abundance (n):
-> an abundance of sth
- accumulate (v):
+ collect a large number of sth over a long period of time
Ex: As ppl accumulate more wealth, they tend to spend a greater
proportion of their incomes.
+ gradually increase in number or amount
Ex: A thick layer of dust had accumulated in the room
- leukaemia (n):
- technological proliferation
- fall prey to sth
- deep conviction
- without imperfection
Celebrity is always deemed the well off as their luxuriant lifestyle
requires them to be the loyal customer of outrageously expensive
accessories which are out of reach for the general.
CELEBRITIES
1. Who is your favourite celebrity in your country?
Mild-mannered -> children from deprived areas
2. Do you like any foreign celebrities ?
3. How do celebrities influence their fans in your country?
4. Would you like to become a celebrity ?
5. Do you think we should protect famous ppl’s privacy?
6. What is the most important quality of being famous?
27/5/2023
- emerge (v)-> emergence (n):
- contingent (a): dependent on sth else in the future to happen
Ex: Our success is contingent on your success.
- scare (a):-> scarcity (n):
- empirical (a): based on experiments or experience rather than ideas or
theories
-> empirical knowledge/ research/ evidence/ study
- s v in an attempt to v
At one’s first/ second attempt, s v
Ex: He passed the driving test at his first attempt.
- be made up of= be comprised of= be composed of= comprise
- inextricable (a): too closely to be separated= inseparable
Ex: Personal and business relationships are inextricably intertwined in
Japan.
- milestone (n):
- turning point (n):
- tug-of-war (n):
- arrogant/ conceited >< humble -> reverence (n):
Hold s.o in high esteem
- philanthropic -> deprived areas
- optimistic -> inspiring songs/ msgs
-> look on the bright side
Maintain a positive outlook on life
- endowed with innate talent -> released-> top the chart + go viral
3. Trend-setters-> all the rage
-> sought-after
Set a good example -> emulate sth ( philanthropy)
4. Would you like to become….?
-> the thought of becoming… has nvr occurred to me before
Becoming a … is my life-long ambition
3 from my observation, the influence of celebrity on their fans is
extensive. On the one hand, they are trend-setters as their fans try to
imitate the way they look. It would be no exaggeration to say that their
hairstyle or makeup look will be all the rage and their accessories will be
sought-after shortly after their appearance. On the other hand, some fan
are even willing to do charity work together with their idols. In an attempt
to emulate their philanthropy. Therefore, as long as celebrities are well-
mannered. They will set a good example for their fans.