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    Industry Analysis Fishing Tools

    Uploaded by

    Shu Lian
    The fishing industry is vital to the Philippine economy, contributing 1.5-1.7% to GDP and employing over 1.6 million people. As the population grows, demand for fish and seafood has increased, with per capita consumption at 40 kg/year. The municipality of Hinigaran in Negros Occidental relies heavily on fishing, creating opportunities for fishing supply businesses like SeaSun Trading, which sells nets, hooks, and sinkers. While it faces competition from stores like Jhun-G Enterprises and RB Enterprises, SeaSun's location near the coast gives it an advantage over competitors located in the market area inland.

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    Industry Analysis Fishing Tools

    Uploaded by

    Shu Lian
    39 views1 page
    The fishing industry is vital to the Philippine economy, contributing 1.5-1.7% to GDP and employing over 1.6 million people. As the population grows, demand for fish and seafood has increased, with per capita consumption at 40 kg/year. The municipality of Hinigaran in Negros Occidental relies heavily on fishing, creating opportunities for fishing supply businesses like SeaSun Trading, which sells nets, hooks, and sinkers. While it faces competition from stores like Jhun-G Enterprises and RB Enterprises, SeaSun's location near the coast gives it an advantage over competitors located in the market area inland.

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    Industry Analysis fishing tools

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    The fishing industry is vital to the Philippine economy, contributing 1.5-1.7% to GDP and employing over 1.6 million people. As the population grows, demand for fish and seafood has increased, with per capita consumption at 40 kg/year. The municipality of Hinigaran in Negros Occidental relies heavily on fishing, creating opportunities for fishing supply businesses like SeaSun Trading, which sells nets, hooks, and sinkers. While it faces competition from stores like Jhun-G Enterprises and RB Enterprises, SeaSun's location near the coast gives it an advantage over competitors located in the market area inland.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    39 views1 page

    Industry Analysis Fishing Tools

    Uploaded by

    Shu Lian
    The fishing industry is vital to the Philippine economy, contributing 1.5-1.7% to GDP and employing over 1.6 million people. As the population grows, demand for fish and seafood has increased, with per capita consumption at 40 kg/year. The municipality of Hinigaran in Negros Occidental relies heavily on fishing, creating opportunities for fishing supply businesses like SeaSun Trading, which sells nets, hooks, and sinkers. While it faces competition from stores like Jhun-G Enterprises and RB Enterprises, SeaSun's location near the coast gives it an advantage over competitors located in the market area inland.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Industry Analysis

    The fishing industry extends beyond the coastal communities which is also vital to the retail and
    manufacturing industry of fishing tools and supplies and the overall economy. It has drive the
    economic activity, not only through the sale of fish and other seafoods but also manufacturing
    and retail of boats, fishing tools and equipments, and other fishing supplies. As the population of
    the Philippines continues to grow, the demand for basic commodities also increased. According
    to the FAO Fisheries & Aquaculture, in 2012, the Philippines ranked among the major fish
    producing countries in the world with a total production of 3.1 million tonnes of fish,
    crustaceans, mollusks and other aquatic animals. Aquaculture contributed 790 900 tonnes, or
    25.4 percent, to the total fish production.The demand for fish in both consumption and other uses
    had increase correspondingly. In 2017, the Philippines had a population of about 103 million,
    and mean per capita consumption of fish and fishery products of 40 kg/year or 109 grams/day
    with the percent of fish and fishery products intake to the total intake at 12.8%, and in 2015, the
    fishing industry contributed 1.5% and 1.7% at current and constant prices, respectively, to the
    country’s gross domestic products (GDP) with the fisheries sector providing employment to over
    1.6 million people, 85% of whom were from the municipal fisheries and 1% from commercial
    fisheries, while the aquaculture sector employed 14% (Lamarca, 2017). As the Philippines has 7
    641 islands and has the worlds longest continuous coast lines mamy of the households from
    coastal areas had made fishing as their source of livelihood thus, creating an opportunity for
    businesses like fishing tools and supply manufacturer and retailers.

    SeaSun Trading is a retailing business of fishing tools. The main product of the business is
    fishing net, hook and sinker. One of the major advantages of SeaSun trading was their location
    Hinigaran, Negros Occidental, as fishing is one of the major industries of the Municipality of
    Hinigaran, providing a decent means of livelihood to thousands of residents from fishermen to
    fish dealers hence it creates a growth opportunity for the business.

    Competitors profile

    Jhun-G Enterprises, Dry Goods and Fishing Supplies, RB Enterprises, Wilcel Trading.

    The Jhun-G Enterprises, Dry Goods and Fishing Supplies, RB Enterprises, Wilcel Trading was
    the direct competitor of SeaSun Trading because both of them are selling Fishing tools such as
    fishing net, hook and sinker. Although, in terms of location, the SeaSun Trading has the
    upperhand because it located near the seaside area in Hinigaran while the Jhun-G Enterprises,
    Dry Goods and Fishing Supplies, RB Enterprises, Wilcel Trading in on the Market area

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