Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    PBM Presentation Groups

    Uploaded by

    nikhil
    The document outlines 12 teams and their assigned branding analysis tasks. Team assignments include analyzing brand positioning of health insurance and toothpaste companies, branding strategies of smell-based products and memorable customer experience brands, brand extensions of Amazon Prime and Netflix, and the brand image and strategies of top mobile manufacturers in India. Other tasks involve analyzing Surf Excel's branding success, co-branding strategies of various companies, and comparing brand personalities of selected consumer brands.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    PBM Presentation Groups

    Uploaded by

    nikhil
    24 views7 pages
    The document outlines 12 teams and their assigned branding analysis tasks. Team assignments include analyzing brand positioning of health insurance and toothpaste companies, branding strategies of smell-based products and memorable customer experience brands, brand extensions of Amazon Prime and Netflix, and the brand image and strategies of top mobile manufacturers in India. Other tasks involve analyzing Surf Excel's branding success, co-branding strategies of various companies, and comparing brand personalities of selected consumer brands.

    Original Description:

    Original Title

    PBM PRESENTATION GROUPS.xlsx

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines 12 teams and their assigned branding analysis tasks. Team assignments include analyzing brand positioning of health insurance and toothpaste companies, branding strategies of smell-based products and memorable customer experience brands, brand extensions of Amazon Prime and Netflix, and the brand image and strategies of top mobile manufacturers in India. Other tasks involve analyzing Surf Excel's branding success, co-branding strategies of various companies, and comparing brand personalities of selected consumer brands.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    24 views7 pages

    PBM Presentation Groups

    Uploaded by

    nikhil
    The document outlines 12 teams and their assigned branding analysis tasks. Team assignments include analyzing brand positioning of health insurance and toothpaste companies, branding strategies of smell-based products and memorable customer experience brands, brand extensions of Amazon Prime and Netflix, and the brand image and strategies of top mobile manufacturers in India. Other tasks involve analyzing Surf Excel's branding success, co-branding strategies of various companies, and comparing brand personalities of selected consumer brands.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 7

    Team 1 : Select 2 brands from FMCG and 2 brands from Consumer Durables and 1 e commerce who have r

    Ajay Rajawat
    Drishti singh
    Amit kumar
    Shivangi Shaw
    Vikrant

    Team 2 : Identify various companies that participate in the toothpaste market and list the number of brands

    Vishwesh
    Anurag
    Krati
    Nirmal

    Team 3 Take 5 Health Insurance companies. Decode their brand positioning analysing their communication

    Swati
    Himanshu
    Ritika
    Astha maheshwari
    Mohd Faisal

    Team 4 “Branding and the power of Smell” Discuss branding strategies of 5 brands who works on the same i

    Ashutosh
    Vivek
    Nupur
    Akib

    Team 5 Domino’s entered India at a time when Pizza Hut and McDonald’s were already in the market and Zepto entered

    Rishabh Raj
    Utkarsh
    Pragya Swami
    Mili Nigam

    Team 6   Choose any 5 organizations that have recalled their brands? Analyse the detailed reasons behind the

    Anand Shukla
    Satakshi
    Manish
    Vaibhav Patel
    Shiv Shankar
    Team 7 Compare and Contrast Brand Personality of Ariel, Coca-Cola, Colgate, Raymond’s and Tissot brand

    Arpit Tiwari
    Apoorva
    Ashish Mishra
    Animesh
    Aman Raj

    Team 8 : Identify 3 brands that exemplify that Great brands are built on memorable customer experience.

    Nikhil
    Harsh
    Veer Vikram

    Team 9 Analyze Brand Strategy Decision of Amazon Prime & Netflix with special reference to Line Extensio

    Lesan Zaidi
    Rohit Singh

    Team 10 Prepare a presentation on Brand Image & USP’s of the Top 1 Mobile Manufacturing Companies in I
    Ujjwal Singh

    Team 11    Surf Excel is now a $1-billion brand Read more at: https://brandequity.economictimes.indiatimes.c

    Abhishek chaurasia

    Team 12 Analyse the Co-branding strategies of BMW & Louis Vuitton, Nike &Apple and Uber & Spotify in la

    Avinash singh
    Ishani singh
    Priya singh
    1 e commerce who have reached leadership status with successful brand extensions. (Refer Economic Times TOP listing

    list the number of brands offered by them and decode the brand positioning of each

    ing their communication endeavours and analyse their Points of parity and point of differentiation.

    who works on the same ideology

    e market and Zepto entered when Blinkit was already there. Analyse the detailed strategy adopted by Domino’s and Zepto to make a d

    etailed reasons behind the same.


    ymond’s and Tissot brands while looking at the personality traits as described by Jennifer Aaker and other characteristi

    stomer experience.

    eference to Line Extension & Brand Extension for last 2 years

    ufacturing Companies in India

    onomictimes.indiatimes.com/news/business-of-brands/surf-excel-is-now-a-1-billion-brand/97970778 identify 1 brands wh

    e and Uber & Spotify in last 3 years.


    onomic Times TOP listing 2022 /Inter Brand 2022

    mino’s and Zepto to make a dent in the Indian market?


    ker and other characteristics of a brand like the color, logo, name and positioning.

    70778 identify 1 brands who fall in the group of total brand value of $1 billion brand and discuss their branding strategie
    ss their branding strategies.

    You might also like