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    Midterm Notes

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    SajeebChandra
    Packaging has evolved significantly over time from early uses of leaves and skins to today's complex multi-level packaging systems. [1] Primary packaging directly contains and protects the product while secondary packaging groups multiple primary packages and tertiary packaging facilitates large-scale shipping and distribution. [2] Key developments include flexible packaging invented by the ancient Chinese, the popularity of wooden barrels and boxes in the Middle Ages, tin cans and cardboard boxes in the Industrial Revolution, and modern materials like plastic bottles, bubble wrap, and pop tabs. [3] Proper packaging at each level is critical to protect products and facilitate branding and large-scale movement of goods.

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    Midterm Notes

    Uploaded by

    SajeebChandra
    22 views4 pages
    Packaging has evolved significantly over time from early uses of leaves and skins to today's complex multi-level packaging systems. [1] Primary packaging directly contains and protects the product while secondary packaging groups multiple primary packages and tertiary packaging facilitates large-scale shipping and distribution. [2] Key developments include flexible packaging invented by the ancient Chinese, the popularity of wooden barrels and boxes in the Middle Ages, tin cans and cardboard boxes in the Industrial Revolution, and modern materials like plastic bottles, bubble wrap, and pop tabs. [3] Proper packaging at each level is critical to protect products and facilitate branding and large-scale movement of goods.

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    MIDTERM NOTES

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    Packaging has evolved significantly over time from early uses of leaves and skins to today's complex multi-level packaging systems. [1] Primary packaging directly contains and protects the product while secondary packaging groups multiple primary packages and tertiary packaging facilitates large-scale shipping and distribution. [2] Key developments include flexible packaging invented by the ancient Chinese, the popularity of wooden barrels and boxes in the Middle Ages, tin cans and cardboard boxes in the Industrial Revolution, and modern materials like plastic bottles, bubble wrap, and pop tabs. [3] Proper packaging at each level is critical to protect products and facilitate branding and large-scale movement of goods.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views4 pages

    Midterm Notes

    Uploaded by

    SajeebChandra
    Packaging has evolved significantly over time from early uses of leaves and skins to today's complex multi-level packaging systems. [1] Primary packaging directly contains and protects the product while secondary packaging groups multiple primary packages and tertiary packaging facilitates large-scale shipping and distribution. [2] Key developments include flexible packaging invented by the ancient Chinese, the popularity of wooden barrels and boxes in the Middle Ages, tin cans and cardboard boxes in the Industrial Revolution, and modern materials like plastic bottles, bubble wrap, and pop tabs. [3] Proper packaging at each level is critical to protect products and facilitate branding and large-scale movement of goods.

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    of 4

    PACKAGING DESIGN 1 ANCIENT CHINA

    MIDTERM NOTES
    -credited for inventing flexible packaging
    Packaging + Design
    MEDIEVAL PACKAGING
    Packaging the technology and art of
    preparing a commodity for convenient
    transport, storage, and sale. - popularity of woods barrels and
    wooden boxes as storage and
    Design is a plan or drawing produced to transportation devices. Rum, dried food,
    show the look and function or workings and fresh water.
    of a building, garment, or other object
    before it is built or made.
    INDUSTRIAL REVOLUTION
    Packaging Design PACKAGING

    “Packaging design is the connection of (1760-1840)


    form, structure, materials, colour, - Major technological advancement
    imagery, typography, and regulatory demand for better quality packaging.
    information with ancillary design
    elements to make a product suitable for
    marketing.” 1795- (NAPOLEONS FOOD
    PRESERVATION PRIZE)
    History of Packaging Design

    Nicolas Appert won the the 12,000


    Early Packaging
    francs for winning the competition in
    - Nomadic Hunter/Gatherer used leaves,
    inventing better methods of food
    animal skins, nuts, or gourds were used
    preservation.
    to store and transport items.
    15 years until the prize claimed.
    ANCIENT PACKAGING
    -father of cunning, invented food
    preservation by boiling then sealing the
    • (Ancient Egyptians Packaging
    food in airtight containers.
    Techniques)
    Papyrus (4th century BC)
    1810 – Tin Can
    -(25-220 CE) first true papermaking
    process documented in China during
    Han period
    Peter Duran
    Glass costly and regarded as precious
    stone typically reserve for royalty.
    Ancient glass was transparent
    -1810 Patented the use of tin-coated
    iron can instead bottles to preserve
    1906- First Cereal Box
    food.
    The cereal box was wrapped in a heat
    Next 20 years it become one of the most
    sealed bag, with the cereal loose inside
    popular packaging materials for cookies
    of the box.
    and Tabaco.
    18THS-19TH
    1908- Cellophane
    Jacques E. Brandenberger, a swis
    1817 – Cardboard Box
    chemist credited for the invention of
    Created by Malcolm Thornhill cellophane after he decided to create
    cloth that wouldn’t absorb liquids.
    Popular among silk manufacturers to
    transport moths and eggs. Original Formula is to used wood
    cellulose.
    1844- First commercial paper bag
    invented. 1912- built a machine to manufacture
    cellophane.
    1852 – First paper Bag Making
    Machine
    -Francis Wolle invented the machine for 1908- Saran Wrap
    mass producing.
    PVDC (Polyvinylidene chloride) discover
    accidentally by Ralph Willey in 1933.
    First paper bag looks like or resembles - a lab worker of Dow Chemical
    large mailing envelopes.
    - Eonite- originally name of the
    substance
    Margarete Knight and Charles
    Stillwell
    MODERN PACKAGING
    -developers/designed the square bottom
    BUBBLE WRAP (1957)
    paper bags.
    Al Fielding and Marc Cavannes,
    1877- Kellogg Brothers made the Corn
    Flake Cereal began using cardboard to Trying to create textured wallpaper by
    distribute their cereal in early 1906. selling two shower curtains together to
    make air bubbles.
    Dr. John Harvey Kellogg- medical doctor
    and inventor Three years later bubble wrap was
    invented Frederick W. Bowers
    Will Keith Kellogg - industrialist and
    founder
    POP TAB often referred to as “retail packaging.”
    Its main goals are to protect the product
    Invented by Ermal Fraze of DRT and inform or
    Manufacturing. attract a customer.
    After forgetting a can opener at picnic.
    (church key)
    Its task is to keep the product in
    optimal condition from the moment it’s
    put in there, right until it’s removed.
    1965 - 75% of brewers in US were using
    Fraze can. It’s used to identify the product,
    communicate regulations for use, expiry
    1977- Fraze patented the pop tab we dates, shelf life, keep the product in a
    use today. safe position and often uses the minimal
    amount of packaging possible.

    PET Plastic Bottles


    SECODARY PACKAGING
    (Polyethylene Terephthalate)
    1973 – patented by chemist Nathaniel The packaging used to ship products
    already in primary
    Wyeth.
    packaging.

    Its main goals are to protect products


    and provide branding during
    shipping.
    CHAPTER 2: LEVELS OF
    PACKAGING
    Sometimes called grouped packaging,
    it is the packaging
    that pulls together all the primary
    PRIMARY PACKAGING packaging forms of a single
    product.
    Primary packaging is difficult to identify,
    as it comes in so many forms for so It’s most used to pull together
    many products. products that are made
    For FMCG (fast-moving consumer from leveraging the economies of scale.
    goods), primary packaging is often a jar,
    can, bottle, pouch, or foil bag. TERTIARY PACKAGING

    For white goods, electronics and other


    similar products, primary packaging The packaging used most often by
    usually comes in the form of a warehouses to ship secondary
    cardboard box. packaging.

    The packaging that most closely Its main goal is to properly protect
    touches a product, shipments during their time in transit.
    Tertiary packaging has to remain stable
    while ensuring that minimal
    space is used to store goods and
    protect the products from the
    environment.

    Simply put, tertiary packaging enables


    more secondary packaging to be
    handled and moved on mass and at
    scale.

    It should also be able to leverage the


    abilities of machinery, like pallet jacks,
    forklifts etc.

    So, why are the distinctions between levels


    of packaging so important?

    Because packaging is important, no matter


    what packaging types you’re talking about.
    When you’re creating a packaging strategy,
    it’s important to consider how all 3 levels of
    packaging will impact your product’s
    survival. Primary packaging is critical for
    branding and protection on the shelves.
    Secondary packaging is critical for
    protection and branding during transit. How
    your packaging looks tells consumers a
    great deal about your product and your
    business. Everything from the logo to the
    shape, the size , and the colours are
    important.

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