BUISENESS PLAN

MANYFACTURING DÉCOR BUISENESS –

RECYCYLING WASTE

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Table of Contents
Introduction...........................................................................................................................................3
Business Description.........................................................................................................................3
Why?.................................................................................................................................................3
Business Goals..................................................................................................................................4
Key Differentiating Factors...............................................................................................................4
Critical Success Factors (CSF)..........................................................................................................6
Structure Company Ownership..........................................................................................................6
Licenses and Approvals.....................................................................................................................7
Industry Market Analysis......................................................................................................................7
The industry.......................................................................................................................................7
Type and nature of the industry.........................................................................................................7
Industry Overview and Growth.........................................................................................................8
Product or Service Offering(s)...........................................................................................................9
Market Analysis....................................................................................................................................9
Overall Market..................................................................................................................................9
Market segmentation.......................................................................................................................10
Target Market..................................................................................................................................10
Market Demand (current and forecasted)........................................................................................11
Competitors Analysis......................................................................................................................12
Price Structure.................................................................................................................................14
Marketing Strategy..............................................................................................................................14
Competitive Edge............................................................................................................................14
Marketing Mix (The 4Ps) & Strategy..............................................................................................15
Strategic Alliances and Partnerships................................................................................................17
Market Viability..............................................................................................................................17
Business Expansion.........................................................................................................................18
Conclusion...........................................................................................................................................18
References...........................................................................................................................................20

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Introduction
The flourishing of the economy as a whole has a direct impact on the decor industry. With a
total of around 40% of the GCC decor industry, UAE is in the vanguard. The city of Dubai is
through a period of rapid change as a result of architectural and technological developments.
The growth of the decor industry in the United Arab Emirates (UAE) is being propelled by
cutting-edge building and renovation projects.

The greatest budget in the emirate's history was been declared for 2019, which is sure to
increase consumer demand. Interior design contracting services are expected to increase in
demand as a result of the construction of megaprojects like Expo 2021 and the Burj 2020 in
the Jumeirah Lakes Towers. Many believe that using digital solutions would help them save
money and improve their efficiency in managing the flow of work. Software innovations like
Building Information Modelling (BIM) software have made it easier for interior designers
and mechanical, electrical, and plumbing (MEP) engineers to collaborate on projects.

Business Description
 The term "recycling" is often used in the context of business to refer to the practice of giving
previously manufactured goods a new lease on life. By encouraging original and creative
approaches to manufacturing, waste recycling businesses help ensure a more environmentally
friendly future. Discarded materials are recycled into new items in this procedure. It is my
intention to start a business making decorative items out of recyclable trash that people would
otherwise throw away as trash. Now is the time for me to put my creative mind to work, and I
have a great plan for generating money off of all this water.

There is a large quantity and variety of trash and recyclables produced by businesses in the
manufacturing sector (Atul Kumar Pandey, 2016). Manufacturing plants may produce as
much trash as a small town due to the number of offices, break rooms, and canteens present.
Decorating interior and exterior areas requires a high degree of imagination and originality.
Passionate artists are the product of years of education and experience. The easiest method to
make a reputation for yourself in the market if you have solid job experience to show for is to
launch a home décor company. One way to enter the interior design industry without any
training is to launch a decor business.

Why?
There’s a several reason behind the chosen business which are listed below

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The business might be run one of two ways. One will work in tandem with a group dedicated
to event management, while the other is focused only on appearances. A party or function
planner is not required for all events. The buyer is free to organize and arrange everything on
his own time. When this occurs, one may jump right in as a co-decorator. The company's
success depends only on the quality of the service it provides; because don't even have a
tangible commodity to sell. The only metrics that will matter are the total number of orders
and how they were received and evaluated.

Decor businesses need relatively little room to function successfully. If one understands how
things work in the business, they'll realize that a source location doesn't need a lot of room. A
moderately sized office is ideal for displaying the company's offerings. However, business
will need to rent a godown to accommodate the company's inventory. Since the godown's
location and cost of rent won't be an issue for the company, it's a smart idea to rent it.

Business Goals
My company's short-term business goals centre on enhancing our value offer because of the
close relationship between the two and the company's overall strategy. Commodity services
or products are ideal for using this strategy. My second immediate goal is to do market
research, since I think it's essential to have a firm grasp of the market's potential before
attempting any study of the business.

The company's mid-term goal should be to increase revenue such that it can afford to relocate
into bigger premises sometime during the next five years. Some attainable medium-term
goals include growing the workforce, reassessing compensation, restructuring the company's
internal operations, and using economies of scale to lower production costs.

The long-term goal is to assist businesses stay the course while their owners launch a firm
and plot out ways to increase their own wealth. Beyond a decade out, planning is notoriously
tough, especially without a crystal ball or time machine.

Key Differentiating Factors

My business remains out from the competition because of the cutting-edge technology it used
to install in its mixed trash processing plant, which allowed for efficient and accurate
recycling sorting. Each member of our group must keep a close eye on how things are going
behind the scenes.

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From the spotter on the tipping floor, who chooses the loads to be processed, to the operator,
who is responsible for loading the system at the right pace with the right material, to the
sorting team, which ensures that we make high-quality product, to the maintenance team,
which keeps the equipment running smoothly, to the forklift operator, who loads the
container so that the material looks good when it arrives at the customer's doo, every member
of the team plays an essential role.

The most obvious example of this is in product diversification. It encompasses both objective
and subjective distinctions, the latter of which may be cultivated via marketing. Features,
performance, effectiveness (or the capacity of the product to accomplish what it is said to do),
fulfilling standards, and other factors may all be used to set products apart from one another.
Service differentiation include not only delivery and customer service but also things like
training, installation, and how simple it is to place an order.

This may seem like the obvious parts of a company to an outsider; the basics, the blocking
and tackling.

In response to the term "unique selling proposition," most companies immediately begin
talking about the services they provide or the ways in which they are superior to the
competition in doing XYZ. But in general, they're all rather comparable to one another.

That really sets business apart from the competitors is sometimes the method by which
I got about doing things. In addition, if business use a tale to explain the method, then
intended customers are more likely to choose company. Competitors may mimic the product's
design, price point, and benefits, but they can't duplicate the company's unique methodology
or history.

A good illustration of this is Ikea's backwards brand strategy. With the exception of selling
furniture in pieces, Ikea does not provide any of the usual services that customers have come
to expect from a furniture shop, including staff to help them and even transportation. Their
meatballs and the fun of constructing your own furniture are the icing on the cake.

Each decor business has a singular perspective on what constitutes aesthetically pleasing.
Giving the audience a glimpse of the work in progress may be a terrific way to set business
industrial decor firm apart.

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Critical Success Factors (CSF)
Our primary strength is in the approach of study that we have taken in order to complete this
project. We have also searched for relevant papers, performed extensive research, and
conducted several surveys. It's crucial to put some thought into our intended markets, the
marketing resources we'll need, and other such specifics. We want to leverage social media as
a major channel for advertising. Facebook, Instagram, and Twitter have become ubiquitous in
contemporary culture. There are a number of other social media sites that have a sizeable
following in both developed and developing nations. Consumers are now more in tune with
current events, media, and trends as a result of their greater exposure to and connectivity to
the global community. Consequently, businesses may expand their reach in terms of lead
generation and customer interactions, as well as provide more personalized service to their
clientele.

As mentioned in the goal, we want for customers to be aware that our commitment to
exclusivity is a key component of our brand value. as the finishing touch to my home's
interior the company's main goal is to reduce waste while still satisfying customers' desires
for unique home furnishings and ornaments. An important part of living a complete life is
mastering skills like interior design and company management. The house may be the safe
haven, but the workplace is how we bring in money. There are several helpful hints that may
be used to improve the efficiency of both the house and company.

Structure Company Ownership

Management team

I'm pursuing a Limited Liability Certificate in interior design since my main job is to listen to
and understand my customers' demands and then build useful and appealing living spaces. It
will include the manager, store coordinator, and other business staff. The manager will
oversee the team's operations, management, and coordination.

Board of director

I will be the only member of the board of directors and will be responsible for monitoring the
operations of the company.

Board of adviser

The group of professionals who will regularly provide counsel and guidance to the
management will make up the board of advisors.

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Company structure

The organizational structure of my business will be as shown in figure below:

staff

The Manager

Customer service
Owner ( me)

the coordinator management team

Licenses and Approvals

Doing business in the United Arab Emirates requires obtaining a trade license. The licenses
are issued by the UAE Economic Department, and the processes for obtaining them vary per
emirate. Licenses in the United Arab Emirates fall into three broad categories: commercial,
industrial, and professional. However, the government also offers a wide range of different
permits for use in certain contexts. Since freelancing has become more common in the UAE,
I'll have to have a relevant license to do so. Freelance Permits are available to anyone who
want to work in Dubai, Abu Dhabi, Ras Al Khaimah, or Fujairah (JUMIARA, 2019).

These licenses are intended for highly skilled professionals in the media, technology, art, and
entertainment industries who want to provide their skills on a consulting basis in addition to
their primary employment (Jesseca, 2021). There are a number of places in Dubai, the United
Arab Emirates, where freelancers may get permits to work legally: Dubai Media City, Dubai
Knowledge Park, Dubai Internet City, Ras Al Khaimah Free Zone Authority, Fujairah
Creative zone, Twofou54, etc.

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Industry Market Analysis
The industry
Type and nature of the industry
It bears repeating that, as newcomers to this field, we will need to make calculated moves and
choices if we want our firm to succeed. Consequently, we have developed a small number of
low-cost marketing techniques that will allow us to break into the market.

To begin, let's work on improving the company's public profile. Proper decorations have a
significant effect and influence, and they play a crucial part in elevating the mood and
establishing the ideal atmosphere for any occasion (GELIDECOR, 2022). There is a direct
correlation between the ornamentation style and the significance of a certain occasion. Every
event is different and has its own unique challenges for decorators, who must be familiar with
the goals of the event's organizers. By way of research, we must arrive at the novel notion of
repurposing discarded materials as ornamental touches. To reduce our environmental impact,
we may create a vertical garden by using plastic bottles as plant containers. Use plastic
bottles from soft drinks. When cut open along one side, plastic bottles may be hung vertically
from a wall. If you want to make a good impression, use identical bottles and get rid of the
labels. It's ideal to use a clear container so that viewers can observe the whole growing
environment. Tissue paper tubes are a common source of garbage in most homes. Paper tubes
are great for making ornaments, decorations, and other crafts, so there's no need to ever toss
them out (venture magazine, 2019).

Make eye-catching wall decor by chopping up the tubes, bending them into interesting
shapes, and gluing them together. Use acrylic paint or spray paint to color them before or
after assembly. Thus, we can see that a premium image and limited availability are once
again front and center (Crampton, 2019). To win over customers' minds, we need to come up
with a selling point that no one else can match.

Industry Overview and Growth

Using both primary and secondary sources, I learned about the demographics of the market I
want to serve, the trends driving that market, and how to best position my business to take
advantage of those trends. I have detailed my analysis on the optimal course of action for our
company in terms of future industry development after considering all relevant factors. Our
company's primary target consists of new homeowners, those in the midst of remodeling an

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existing house, those in need of a home furnishing replacement, those seeking a certain
design aesthetic, and those just searching for ideas and inspiration.

Total GCC building construction project costs are expected to increase from USD $75
million in 2019 to USD 78 million in 2020. There will be more need for interior design work
due to the anticipated growth in commercial construction. Among them are the service
sectors of retail, education, and healthcare (grand view research, 2019). The number of
interior design projects in the United Arab Emirates is likely to increase as a result of Dubai's
and Abu Dhabi's booming real estate markets. Given the growing price of basic office
supplies in Abu Dhabi and Dubai, there will undoubtedly be an increase in demand for design
services. The modern expectation is for offices to be airy and flooded with daylight. The vast
majority of interior design projects are for residential homes. Because to increased residential
construction and government incentives, the home interiors market in UAE has grown
significantly. The rising number of people in the world and their willingness to spend more
on houses are driving market demand. The market will benefit from the affordable housing
project since it will help close the income gap between the rich and the poor.

Product or Service Offering(s)

manufacturing a decor company with the goal of boosting revenues in the design sector
(venture magazine, 2019). To guarantee that our designs and associated services are up to par
with, if not better than, the standards set by our clients, we have assembled a skilled quality
assurance team to help us compete with other top firms in the United Arab Emirates in this
field.

our products and services are listed below

 Residential Interior Decorating and Design Services

 Service in commercial interior design for hotels, motels, and lodges
 Money made by selling goods
 Consultation on home decoration
 Renovating the insides of old buildings, ships, planes, and automobiles are all
examples of similar services.

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Market Analysis
Overall Market
In 2018, the total worldwide demand for house ornamentation was estimated at USD 663.1
billion. The market for these goods will be stimulated by the increasing demand for furniture,
fittings, and upholstery. Wanting nicer things to put in their houses, especially hardwood
floors and furnishings, drives demand for the goods. The trend toward using goods with less
of an impact on the environment has also boosted interest in unique home decor items made
from a variety of materials, which is expected to keep this market growing in the coming
years (grand view research, 2019).

fig. UAE home décor market size

Market segmentation
Target Market
Companies and individuals alike rely on the expertise of interior designers to ensure a smooth
relocation into new digs. The interiors of today's buildings would not be nearly as attractive
and inviting if it weren't for the work of professional house decorators and interior designers.
We'll be sure to strike up beneficial relationships with area builders, real estate agencies,
home renovation businesses, and property management corporations. This opens up a number
of potential avenues for monetization for our business (aniket & Roshan, 2020). Since this is
the case, we've devised plans to attract the attention of the many businesses and people who
need our offerings. After extensive market research and surveying, we will guarantee that our
home decorating services are highly received by our target audience.

We will target the following individuals and businesses with our marketing efforts:

 Construction Firms

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  Builders and Developers
 Homeowner Associations as a Corporate Entity
 Those who work in real estate — with regards to the properties of their clients
 Construction Firms Specializing on Residential Repairs
 Constructors of commercial office and residential complexes
 Construction industry groups
 Retail outlets specializing on the sale of household furniture
 Decor shops, including wallpaper and paint
 Those places that sell flowers
 Developers, Builders, and Property Owners
 Public Sector (Government) Hotels

Market Demand (current and forecasted)

Globalization has expanded customers' markets, making items more accessible via multiple
distribution methods. The interior design industry's expansion has led to extravagant, high-
end home décor goods that delight guests. These luxurious items provide customers a
spiritual and aesthetic delight and make them more sophisticated. Consumer demand for
home décor items like hardwood or marble floors, ornamental lighting, and eco-friendly
furniture increases. 51.1% of 2018 income came from furniture. Wooden furniture's high
quality and appearance have driven category expansion (motor intellegence, n.d.). Modular
kitchens and wardrobes also gain popularity due to western society. The usage of eco-friendly
items in bedrooms, bathrooms, outdoor spaces, and interior spaces has risen due to changing
trends. Metal, plastic, glass, and leather, together with pinewood, are popular furniture raw
materials.

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In 2018, 92.6% of sales were from indoor applications. Indoor application refers to indoor
living spaces including bedrooms, living rooms, bathrooms, kitchens, and other covered
places. Creative and imaginative décor and furniture trends have motivated people to buy
these goods. Market leaders include firms such Inter IKEA Systems B.V., Kimball
International Inc., Herman Miller, Inc., home24, Hanssem Corporation, Koninklijke Philips
N.V., Conair Corporation, Suofeiya Home Collection Co., Ltd., Springs Window Fashions
LLC, and Siemens AG. New product development helps the industry's top companies achieve
worldwide market share by focusing on product innovation (motor intellegence, n.d.). Since
most regions desire a luxurious lifestyle, fresh product introductions keep people interested.

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Competitors Analysis
some of the key competitive for my business are

Dream décor

ADRESS

AB Centre - Shop No.31

Sheikh Zayed Rd –

Al Barsha - Al Barsha 1 –

Dubai - United Arab Emirates

https://dreamdecor.ae/

Dream Decor is a top-tier UAE interior design firm. All of our clients may take advantage of
the cheap pricing and great quality of their curtains, blinds, carpets, flooring, fake grass,
wallpaper, etc. The dream decor team takes pride in providing you with the most up-to-date
Decor designs, from ornately carved wooden backdrops to sleek and modern backdrops.
Elegant in design, the Stage Décor is at the service of Themed Events, which we bring to life
with their wide inventory of high-quality items and great experience in event production.

DUBAI DÉCOR WORLD

ADDRESS

Sheikh Zayed Rd

Trade Centre

Trade Centre 2 - Dubai

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United Arab Emirates, Dubai, Downtown, Za'abeel2

Tel. 00971 52 66 71197

https://dubaidecorworld.com/contact-us-dubai-decor-world/

Dubai Decor World is an imaginative group of people that focus on producing the unusual.
Through their partnerships with some of the world's most renowned architects, developers,
and advertising firms, they are able to realize projects that really inspire. They are experts in
creating one-of-a-kind interiors by fusing modern and traditional aspects of design to create a
look that is fresh, economical, and enduring. The vast knowledge and wide range of
experiences that inform that approach. By collaborating with the best interior designers in
Dubai, they are able to give each client's space a one-of-a-kind trademark appearance that
fuses traditional Arabian craftsmanship with cutting-edge design.

Price Structure
Interior designers may charge anything from an hourly rate to a flat fee, and some even
charge by the square foot. Companies that specialize in interior design often use a variety of
different pricing structures, depending on the specifics of the task or project. Manufacturing
Décor, Inc. will use all pricing models currently in use within the industry, but we will
guarantee that our services are priced competitively by maintaining minimal operating costs
and requiring prepayment from any corporate entities that choose to engage our services. In
addition, we will sometimes offer deeply discounted rates to all of our customers. With the
knowledge that certain one-off projects or government contracts are often lucrative, we will
make sure to adhere to the pricing model that is expected from contractors or organizations
that bid on such contracts.

payment option

 Transfer of Funds via Bank

 Cash payments
 Card-based transactions are accepted.
 The funds will be sent by electronic bank transfer.
 Invoices paid by check
 Mobile money transfers as forms of payment
 Cashier's check or bank draft

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To avoid any unnecessary hassle for our customers, we've carefully selected banking systems
that accept the payment methods listed above. To facilitate transactions, our bank account
details will be published on our website and other marketing materials.

Marketing Strategy
Competitive Edge
It's not easy to find a reliable interior designer in the United Arab Emirates, since the market
is crowded with both domestic and international firms. Large numbers of people now engage
in environmentally responsible behaviors because sustainability is a priority. Bishop LLC,
Bond Interiors LLC, Al Tayer Stocks LLC, and Romeo Interiors are just a few of the major
participants in this industry.

There is a lot of rivalry in the interior design field, so staying ahead of the curve requires a
high level of inventiveness and the ability to come up with interesting ideas. Strong demand
from consumers buying or moving into new flats and renovating older ones has made this a
lucrative and competitive profession.

If customers have confidence that they will get nothing less than the finest from you, they
will employ you. We are well aware that in order to succeed in the interior design market, we
must not only consistently provide our clients with innovative and original work, but also
consistently fulfill or exceed all of our established goals.

The strength of our group, our personnel, is our greatest source of competitive advantage. All
of our interior designers are talented artists with extensive expertise in their fields. Our
carefully curated team of interior designers has a strong working connection with important
players in the real estate market, and we'll be led by worldwide standards of excellence while
developing our designs and providing our services.

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Marketing Mix (The 4Ps) & Strategy
Product

Our goal, as we've already indicated, is to create a novel home accessory out of waste we
would otherwise flush down the toilet. Our wares will be incorporated into the décor of
homes, offices, and brand-new buildings. If you're looking to redecorate a space in your
home or office, you can count on our commercial offerings to provide fresh ideas and high-
quality materials. As a marketing tactic, we plan to exploit the design's focal points as a draw.
Egg trays, empty bottles and cans, broken tiles, and old wooden boxes are all things that can
be put to good use in the business's quest to seem more appealing. A good illustration of this
is the usage of mosaics made from shattered tiles. Rather of buying expensive flower pots, we
may recycle empty water bottles into makeshift planters and fill them with colorful blooms
and decorative papers.

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Price

To be competitive, the pricing must be low enough to attract customers, but not so low that
we lose money. In this scheme, cost is of paramount importance. It's primarily a luxury
market product, therefore we've pooled resources with multinational groups and a large
number of interested parties to get the price down and make a profit. Due to the large number
of items in each subcategory, we are unable to provide a comprehensive pricing list here on
the site.

However, all of these rates are well below the going rate. This is a very difficult price to pay,
and it can only be dealt with by strict adherence to a budget, close financial oversight, and
vigilant cost-cutting measures.

Promotion

Earlier it was claimed that social media will play a significant role in spreading word of the
product. The most popular social media platforms are our main objectives. The platform is
most effective for promoting and publicizing events and promotions. With the use of social
media, we can raise our company's profile, forge deeper connections with consumers,
generate more leads, and provide more tailored support to our clientele.

To complement the government's digitalization initiatives, the campaign will be conducted

exclusively online. The primary function of such a platform is to serve as a foundation onto
which other users may build additional resources and services, as well as to facilitate the
integration of end-user data applications and business processes. Thus, each group maintains
control over its own independent ecology. This paves the way for the launch of B2B
platforms, which can compete with the increasingly digitized marketplace. Business-to-
business (B2B) and business-to-customer (B2C) transactions, among others, make up the
bulk of all commercial activity. We're just starting out in the decorative goods industry, thus
this might prove to be really helpful.

Place

United Arab Emirates is the chosen location. We have concluded that a registered office,
from which all of the major workers will function, is necessary for the smooth operation of
our firm. In this office's display, we'll be able to present our product and business strategy to
investors, customers, and partners. We'll build a production and ornamental facility outside

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the city to produce the goods. Inventory, quality management, raw material management,
packaging, and shipping will all be part of our well-organized operating framework.

Strategic Alliances and Partnerships

Manufacturing the product requires a well-organized operational framework that includes
inventory, quality management, raw material management, packaging, and shipping, all of
which can only be achieved via strategic alliances and partnerships. The fact that a limited
liability company is a combination of a partnership and a corporation is the main reason
we've chosen it as our business structure (CFI, 2022). Accordingly, if we need to keep our
strategic alliance in the future, we would use the following equity type as with the purchase
of a certain number of shares in the other company, a strategic equity alliance is created. For
an equity strategic partnership to be formed, Company must first purchase forty percent
(40%) of 2nd Company s outstanding shares of stock. Our company will gain from the ease
of entering and leaving the market as a result of these changes to the competitive landscape.

Market Viability
There will always be a demand for home decorators and interior designers, as new homes and
offices are purchased and occupied. We are prepared to compete in the interior design/real
estate sector and are certain that we will be able to turn a profit in the first six months of
business. This will allow us to expand our home furnishing business to new and exciting
heights. We've researched the market for home décor, calculated our odds in this field, and
come up with the following numbers for our expected sales. Our sales and marketing team
will be carefully selected based on their experience in the real estate sector, and they will get
ongoing training to ensure they are well-equipped to meet both their own and the company's
objectives.

Our company's long-term vision is to become a formidable player in the home decoration
industry in the UAE by capitalizing on the current market for manufactured decorations made
from recycled materials. To get there, we've devised a set of strategies that will allow us to
make the most of the opportunities currently before us.

The project is expected to have market viability due to following reasons:

 We want to introduce our decorating business by sending introduction letters and

brochures to corporations, real estate agencies, churches, and other influential groups
in the real estate market.

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  Promote our organization through business-oriented print media, broadcast media,
and online forums
 Build a variety of plans to suit a wide range of customers' needs and budgets without
sacrificing quality of service or product.
 Attempt a direct marketing strategy
 Inspire happy and loyal customers to spread the news.

Business Expansion
A regular stream of business deals/customers consuming a company' goods or services makes
it simpler for the firm to stay in operation. We anticipate a continuous stream of revenue from
both corporate and government clients as well as individual homeowners if we maintain our
track record of providing highly original home decorating cum interior design concepts and
outstanding project delivery for all of our customers. Our company's long-term success and
future growth depends on our ability to attract and retain talented interior designers who are
also unselfish, innovative, and committed to the success of the company. In the not-too-
distant future, we want to provide our most loyal and productive workers with the option to
become equity holders in the firm.

Conclusion
In order to reach a conclusion, it is necessary to state that all companies must be animated by
a strong sense of enthusiasm and must be motivated by a desire to contribute to the general
well-being of people as well as to their own financial success. It is not simply about getting
money; rather, it is about directing your life based on a choice you have made. Because we
are an Islamic company, we want to make sure that the people we work with are in harmony
with one another and that they are all pulling in the same direction to ensure the success of
the project. To do this, we will be emphasizing the rules of humility, consciousness, and
ethical strategies in our work.

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