Leadership, Seminar 2: Seminar preparation and presentation

A) Seminar groups, selection, preparation and presentation

This course emphasizes skills that are needed in companies that you will work for in the future: Teamwork,
communication, collaboration, leadership and intercultural effectiveness.
1. There will be 3 seminar presentations for the course, accounting for 50% of the final grade: 10%
for Seminar 1, 20% for Seminar 2, and 20% for Seminar 3.
2. Each group will be asked to select a leader who will be responsible for the coordination and
functioning of the group. The leader will be given 5% bonus points.
3. Each group will be asked to select an industry and provide an introduction of the industry together
(5 minutes) and conclusion (5 minutes).
4. Each group member will select and company within the industry and conduct as a case study and
make the presentation (6 minutes).
5. Each group will be given around 50-55 minutes.
6. Each group needs to create one integrated PowerPoint file that contains: 1) introduction of the
industry, 2) 6-7 individual companies’ presentations in order and 3) conclusion.
7. The PPT cover page should include the industry, company name, and the student name.
8. This PPT file should be sent to me uicholk@yahoo.com 1 hour before the presentation date and
time.
9. Each group will be given 2 weeks to prepare for the seminar and make a presentation on Week 3 and
4. This means that you will make one presentation each month.
B) Grading of the seminar
For each seminar presentation, 50% of the grade will be given to the group as a whole and 50% will be given
to individual presentation. Seminar 1 accounts for 10% of the final grade and Seminar 2 and 3 will account
for 20% of the grade each.
A+: Provided a comprehensive, systematic and in-depth evaluation. Provided critical data, insight and
evidence supplemented with critical analysis and evaluation and future directions. Showed excellent
teamwork, communication and managed time well.
A: Provided an excellent overview, organization and evaluation of the material supplemented with critical
analysis, data and evidence. Showed very good teamwork, communication and managed time well.
B+: Provided a very good overview, organization and evaluation of the material supplemented with critical
analysis, data and evidence. Showed good teamwork, communication and managed time well.
B: Provided an average overview, organization and evaluation of the material and they were somewhat
supported by critical analysis, data and evidence. Showed average teamwork, communication and
managed time fairly well.

C) Seminar preparation and presentation schedule

April 10: Lecture 8, 9 and Seminar selection 2 and preparation
April 17: Lecture 10, 11 and Seminar preparation 2
April 24: Seminar presentation 2, Industry 1, 2, 3
May 1: Seminar presentation 2: Industry 4, 5, 6
D) Introduction to leadership
The leadership refers to the process of leading. Without followers, there cannot be a leader. It involves a
relationship between leaders and followers (i.e., mutual trust, respect and loyalty) and requires providing
empowerment, effective communication, trust and team-building by the leader.
Leadership is morally purposeful and goal oriented. Leaders point the way to a desired future (vision,
mission and core values) with plans and strategies to reach those goals. Leadership is causative, by affecting
the motives of individuals and organizations, alters the course of the organizational history and causes
transformative changes in the company and the world.
Leadership is the capability of an individual to influence, motivate, and enable members of an
organization that will contribute toward the effectiveness and success of the company. Leadership quality is
based on Creativity (idea), innovation (product and services) and entrepreneurship (customer-focused
marketing and sales).
Leadership impacts the effectiveness of all aspects of a company: Employees’ motivation and
engagement, companies’ revenue, cost, profit, market value, share price, organizational effectiveness and
culture and customers’ satisfaction, trust and loyalty.
Leadership is collective. One-person leadership does not exist since both leaders and followers must co-
exist. An organization may have multiple leaders, acting in consort with one another and serving different
roles and functions (e.g., Chairman, CEO, CFO, COO, Director, Manager and Employees).
According to Peter Drucker, a leader is defined by goal setting and performance they deliver. Effective
leaders define the organization’s mission, establish it, and set the priorities and the standards. Leaders take
responsibility for their performance, the mistakes made by their subordinates and for the organizations.
An effective leader knows that the ultimate task of leadership is to create human energies and vision.
The requirement of effective leadership is to earn trust by showing conviction that their integrity.

E) Seminar presentation
A) The seminar presentation should evaluate the leader who started the company. Secondly, it should
evaluate the leader who has transformed the company, including the current leader:
1. The founder who started the company.
2. The current CEO or the CEO who has transformed of the company.
B) The seminar presentation starts with a very brief introduction and focus and evaluate (do not just
describe) the following 4 core aspect of the leaders and the company:
A. Introduction: A brief description of the founder, goal, vision, mission, and the core values of the
company (a brief description, 1 minutes).
1. Evaluate the innovative product or services. What are the basic products, the basic ingredients that
goes into making the products and how they are made.
2. Evaluate how the innovative product or services are meeting customers’ needs through customer-
focused marketing and sales, creating and capturing new markets and customers.
3. Evaluate how the leader articulates a clear a goal, fosters teamwork, and strategy to drive
creativity, innovation, entrepreneurship and to deliver results.
4. Delivering results: How did the innovative products and customer focused marketing delivered
revenue, profit, market-share, stock price, valuation, branding, and competitive advantage to the
company?
 Seminar selection: Industries
1. Retail Stores

1. Walmart, USA: Sam Walton, Doug McMillon

2. Nordstrom, USA: John W. Nordstrom, Carl F. Wallin, Peter Nordstrom, Erik Nordstrom
3. Home Depot, USA: Bernard Marcus, Arthur Blank, Ted Decker
4. 7 Eleven, USA: Joe C. Thompson, Joseph DePinto
5. Carrefour, France: Marcel Fournier, Denis Defforey and Jacques Defforey,Alexandre Bompard
6. Groupe Casino, France: Geoffroy Guichard, Jean-Charles Naouri
7. Auchan, France: Gérard Mulliez, Edgard Bonte
8. Galeries Lafayette, France: Théophile Bader, Alphonse Kahn, Philippe Houzé
9. Printemps, France: Jules Jaluzot and Jean-Alfred Duclos, François Pinault
10. TESCO, UK: Jack Cohen, Ken Murphy Selfridges, UK: Harry Gordon Selfridge, Alannah Weston
11. Schwarz Group/Lidl, Germany: Josef Schwarz, Dieter Schwarz
12. OBI, Germany: Emil Lux, Manfred Maus, Sergio Giroldi
13. DM Drogerie Markt, Germany: Götz Wolfgang Werner, Christoph Werner
14. E-mart/Shinshegye, Korea: Lee Myung-hee,Chung yong-jin
15. Lotte Mart/Department Store, Shin Kyuk-ho, Shin Dong-bin
16. Suning Commerce Group: Huang Mingduan,Jun Ren
17. Lippo Group & Matahari, Indonesia: Mochtar Riady, James Riady, Terry O’Conner
18. Alfa Mart, Indonesia: Djoko Susanto, Kwok Kwie Fo

2. Consumer goods
1. Henkel AG, Germany: Friedrich Karl Henkel,Carsten Knobel
2. Johnson & Johnson, USA: Robert Wood, James Wood and Edward Mead Johnson,Alex Gorsky
3. 3M, USA: J. Danley Budd, Henry. S. Bryan, Mike Roman
4. P & G, USA: William Procter and James Gamble,A.G. Lafley (Connect + Develop)
5. Colgate Palmolive, USA: William Colgate, Burdett Johnson, William,Robert Peet, Noel Wallace
6. Hasbro, USA: Henry, Hillel,Herman Hassenfeld, Chris Cocks
7. Mattel, USA: Harold Matson, Elliot,Ruth Handler, Ynon Kreiz
8. Ikea, Sweden: Ingvar Kamprad,Jesper Brodin and Jon Abrahamsson Ring
9. LG Household and Healthcare, Korea: Koo In-hwoi,Koo Kwang-mo
10. Yuhan Kimberly, Korea: Ilhan New, Moon Kuh-hyun
11. Guangzhou Liby, China: Chen Kaichen

3. Fashion
1. Louis Vuitton, France: Louis Vuitton, Bernard Arnault
2. Hermes International, France: Thierry Hermès, Axel Dumas
3. Kering, France: François Pinault
4. Chanel, France: Gabrielle Chanel,Virginie Viard
5. Givenchy, France: Hubert de Givenchy,Renaud de Lesquen
6. Yes Saint Laurent, France: Yves Saint Laurent, Pierre Bergé, Francesca Bellettini
7. Gucci, Italy: Guccio Gucci, Marco Bizzarri
8. Versace, Italy: Gianni Maria Versace, Jonathan Akeroyd, Donatella Versace
9. Zegna, Italy: Ermenegildo Zegna
10. Prada, Italy: Mario Prada, Miuccia Prada, Patrizio Bertelli
11. Dolce & Gabbana, Italy: Domenico Dolce, Stefano Gabbana, Alfonso Dolce
12. Ferragamo, Italy: Salvatore Ferragamo and Micaela le Divelec Lemmi
13. Burberry, UK: Thomas Burberry, Jonathan Akeroyd
14. DAKS, UK: Simeon Simpson, Paul Dimond
15. Ralph Lauren Corporation, USA: Ralph Lauren, David Lauren,Patrice Louvet
16. Calvin Klein Co, USA: Calvin Klein, Barry K. Schwartz, Cheryl Abel-Hodges
17. Tommy Hilfiger, USA: Tommy Hilfiger, Martijn Hagman
18. Vera Wang, USA: Vera Wang
4. Accessories
1. Swarovski, Austria: Daniel Swarovski, Armand Kosmann, Franz Weis, Michele Molon
2. Rolex, UK: Hans Wilsdorf, Alfred Davis, Jean-Frederic Dufou
3. Tiffany & Co, USA: Charles Lewis Tiffany, Anthony Ledru
4. Cartier, France: Louis-François Cartier, Cyrille Vignero
5. Essilor Luxottica, Italy, France: Leonardo Del Vecchio, Francesco Milleri
6. Montblanc International, Germany: Alfred Nehemias, August Eberstein, Nicolas Baretzki
7. Swatch, Switzerland: Ernst Thomke, Elmar Mock, Jacques Müller, Nick Hayek Jr.
8. Chopard, Switzerland: Louis-Ulysse Chopard, Caroline Scheufele, Karl-Friedrich Scheufele
9. TAG Heuer, Switzerland: Edouard Heuer, Frédéric Arnault
10. Chow Tai Fook, Hong Kong, China: Chow Chi-yuen, Henry Cheng
11. Pandora, Denmark: Per Enevoldsen, Alexander Lacik
12. Ray-Ban Sunglasses, Italy: John A. Macready, John Bausch, Henry Lomb, Leonardo Del Vecchio

5. Cosmetics and Perfume

1. L’Oreal, France: Françoise Bettencourt Meyers,Jean-Paul Agon
2. Sephora, France: Dominique Mandonnaud, Martin Brok
3. Chanel, France: Gabrielle Chanel, Leena Nair
4. Garnier, France: Alfred Amour Garnier
5. Yves Rocher, France: Yves Rocher
6. L’Occitane en Provence, France: Reinold Geiger, André J. Hoffmann
7. Georgie Armani, Italy: Giorgio Armani, Sergio Galeotti
8. Bulgari, Italy: Sotirios Voulgaris, Jean-Christophe Babin
9. Versace, Italy: Gianni Maria Versace, Jonathan Akeroyd, Donatella Versace
10. Christian Dior SE, France: Christian Dior, Pietro Beccari
11. Amore Pacific, Korea: Yun Dok-jeong,Suh Kyung-bae
12. Estee Lauder, USA: Estée Lauder, Joseph Lauder, Fabrizio Freda
13. Avon, UK: David H. McConnell, Angela Cretu
14. Beiersdorf, Germany: Paul Beiersdorf, Vincent Warnery
15. Procter & Gamble, USA: William Procter and James Gamble,A.G. Lafley (Connect + Develop)
16. Johnson & Johnson, USA: Robert, James,,Edward Johnson, Joaquin Duato
17. Reckitt Benckiser, Germany: Isaac Reckitt, Laxman Narasimha

6. Electronics Industry
1. IBM, USA: Thomas J. Watson,Arvind Krishna
2. HP, USA: Bill Hewlett, David Packard, Enrique Lores
3. Apple, USA: Tim Cook
4. Samsung Electronics, Lee Byung-chull, Lee Kun-hee, Lee Jae-yong
5. LG, Korea: Koo In-whoi,Koo Kwang-mo
6. Huawei, China: Ren Zhengfei
7. Haier, China: Zhang Ruimin
8. Sony, Japan: Masaru Ibuka, Akio Morita, Kenichiro Yoshida
9. Panasonic, Japan: Kōnosuke Matsushita, Yuki Kusumi
10. Group SEB, France: Antoine Lescure, Thierry de La Tour d'Artaise
11. Nokia, Finland: Kari Kairamo,Pekka Lundmark
12. Siemens, Germany: Werner von Siemens and Johann Georg Halske,Roland Busch
13. Bosch, Germany: Robert Bosch, Stefan Hartung
14. Philips, Netherlands: Gerard and Anton Philips, Frans van Houten
15. Ericsson, Sweden: Lars Magnus Ericsson, Börje Ekholm
16. Nokia, Finland: Fredrik Idestam, Leo Mechelin, Eduard Polón, Pekka Lundmark
17. PT Elang Mahkota Teknologi Tbk, Indonesia: Eddy Kusnadi Sariaatmadja, Alvin Widarta Sariaatmadja
7. Automotive industry
1. Ford Motors: Henry Ford, Jim Farley
2. GM, USA: Alfred Sloan , Mary Barra
3. Daimler AG: Karl and Martha Benz, Gottlieb Daimler, Karl Maybach, Ola Källenius
4. Volkswagen, Germany: Béla Barényi, Josef Ganz, Ralf Brandstaetter
Porsche, Germany: Ferdinand Porsche, Wolfgang Porsche, Oliver Blum
Audi, Germany: August Horch, Markus Duesmann
Seat, Spain: Wayne Griffiths
Skoda, Czech: Václav Laurin, Václav Klement, Thomas Schäfer
Bentley, UK: H. M. Bentley, W. O. Bentley, Adrian Hallmark
5. BMW, Germany: Camillo Castiglioni, Franz Josef Popp, Karl Rapp, Oliver Zipse
6. Stellantis, Italy/France: John Elkann, Carlos Tavares
Fiat, Italy: Giovanni Agnelli, Sergio Marchionne, Olivier François
PSA Group, France: Citroën: André Citroën, Vincent Cobée
Peugeot, France: Armand Peugeot, Linda Jackson
7. Renault, France: Louis, Marcel, Fernand Renault, Carlos Ghosn, Luca de Meo
8. Ferrari, Italy: Enzo Ferrari, Benedetto Vigna
9. Lamborghini, Italy: Ferruccio Lamborghini Stephan Winkelmann
10. Volvo, Sweden: Assar Gabrielsson and Gustav Larson, Martin Lundstedt
11. Hyundai-Kia Motors, Korea: Chung Ju-young,Chung-Eui-sun
12. Toyota Motors: Kiichiro Toyoda,Akio Toyoda
13. Shanghai Automotive, China: Chen Hong, Wang Xiaoqiu
14. BYD, China: Wang Chuanfu
15. Geeley, China: Li Shufu
16. Nio, China: Lihong Qin
17. Li Auto, China: Li Xiang
18. Xpeng, China: He Xiaopeng, Xia Heng, He Tao, Yang Chunlei, Chen Hong, Wang Xiaoqiu
19. Vin Fast, Vietnam: Phạm Nhật Vượng, Lê Thị Thu Thuỷ, Lê Thanh Hải
20. Tata, India: Jehangir Ratanji Dadabhoy Tata, Natarajan Chandrasekaran
Jaguar Land Rover, UK: Thierry Bolloré
21. Astra International, Indonesia: Benyamin Arman Soeryadjaya, William Soeryadjaya, Djony Bunarto Tjondro

8. Pharmaceutical and Healthcare

1. Johnson & Johnson, USA: Robert, James,,Edward Johnson, Joaquin Duato
2. Astra Zeneca, UK, Sweden: Leif Johansson, Pascal Soriot
3. Pfizer, USA: Charles Pfizer, Charles F. Erhart, Albert Bourla
4. Biontech, Germany: Uğur Şahin, Özlem Türeci
5. Moderna, USA: Derrick Rossi, Timothy A. Springer, Robert S. Langer, Kenneth R. Chien, Stéphane Bancel
6. Bayer AG, Germany: Friedrich Bayer, Werner Baumann
7. Merck Group, Germany: Friedrich Jacob Merck, Belén Garijo
8. Sanofi, France: Serge Weinberg, Paul Hudson
9. Eli Lily and Company, USA: Eli Lilly, David A. Ricks
10. Roche, Switzerland: Fritz Hoffmann-La Roche, Christoph Franz, Severin Schwan
11. Novartis, Switzerland: Johann Rudolf, Alexander Clavel, Vasant Narasimhan
12. Novo Nordisk, Denmark: Helge Lund, Lars Fruergaard Jørgensen
13. Samsung Biologics, Korea: John Rim
14. Celltrion, Korea: Jung Jin Seo
15. Yuhan Corporation, Korea: Ilhan New, Cho Wook-je