Chapter 1
Chapter 1
Chapter 1
Abstract:
The Souled Store is a successful online clothes selling brand, what is “The Souled Store”,
What are their strategies, how it works, company reports, how they market their products.
Introduction:
The Souled Store private limited is an online men, women apparel/clothing , business
company
It is an Indian company, logistics and others are majorly happening around in India it also
provides foreign delivery of clothes of their brand.
The Souled Store is a casual apparel wear brand, based in India. It is a manufacturer and retailer of a wide
range of quirky apparel, mobile accessories, backpacks, badges, etc. that are designed with pop-culture
themes like superheroes, movies, cartoons, TV shows, and more.
It is India’s largest brand for official, licensed merchandise for sports teams, comedians, and musicians
with licenses from Disney, WWE, IPL teams, ViaCom18, etc. The company has 5 million monthly visitors
to its digital channels (web & mobile).
About:
“The Souled Store” is a pan Indian online clothing company, and people here in Chennai
might and might not be known of this company.
This study is on their (The Souled Store) marketing strategies as above mentioned topics.
Awareness about Indian online clothing companies and what and all we get to know about
this new phase of buying clothes.
When it is done by showing one company’s strategies and about can be an example as a
whole Indian style of marketing.
Thus makes them buy clothes of brands which are not from our own country, which shows
that in our country there aren’t much creative clothing brands this Souled Store clothing
brand proved it wrong and doing great job among the society, that we also have creative
minds in fashion.
Description:
This company owns and operates an online marketplace that sells printed t-shirts, phone
covers, backpacks, boxers, mugs, badges
Products & Services: printed t-shirts, phone covers, backpacks, boxers, mugs, badges,
magnets, socks, flip flops, notebooks, posters, stickers, caps, and hoodies
Category: Service Provider
1.10 Chapterisation
Chapter 1: Introduction
An inscription about the project in a whole, showing what all is being done and what
is being proved by conducting the project on this particular topic.
Chapter 2: Review of literature
A literature review is a text of scholarly paper, which includes the current
knowledge including substantive findings, as well as theoretical and methodological
contribution to a particular topic.
Chapter 3: Industrial and company profile
A detailed insight into the working and main goals set by the company in its
production and objectives to fulfill.
Chapter 4: Data analysis and interpretation
The systematic presentation and evaluation of the collected data, in order for the
information to be interpreted in such a manner that it can be used to conduct the
study and achieve necessary result.
Chapter 5: Findings, suggestions and conclusion
Declaring the final findings from the project and stating whether the expected results
were received and the main reasons for it.