g5 Uts Material Economic Self

The Material/Economic Self
 consists of things that belong to a person or entities that a person belongs to.
 Ex: The body, family, clothes, money
Importance of Material/Economic self

 suggests that objects, aside from contributing to how an individual identities
himself/herself, also signify relationships of people with others based on what they
possess.
I Shop Therefore I am: I Have, Therefore I am?

 "I Shop Therefore I am" trend report we are looking into the world of Consumer
Culture.
 Shopping has turned into a lifestyle.
 People slowly realizing that the power of consumption is stopping us from finding
true and sincere happiness.
 As a primary consumer, the issue is about what we buy and what we choose to
invest in.
Consumption and Production

 A consumption and production are an essential economic activities which must go
on in an economy continually.
 Consume - defined as "use up, to spend wastefully, to destroy".
 Consumption - is the act of satisfying wants by the use of goods and services
Conscious Consumption
 is about practicing responsible buying habits.
 engaging in the economy whilst acknowledging the impact of your personal consumption on
society and the environment as a whole.
 Consumers are often portrayed as "victims" exploited by greedy companies.
 As a consumer, free will comes with responsibility and obligation.
Psychological/Sociological Consumption
 Psychology of Consumption - is an important concept that looks at not only selling a
product or service but how the after-purchase consumption rate is important in
guaranteeing repeat purchases.
 Sociology of consumption - is about far more than a simple act of purchase. It
includes the range of emotions, values, thoughts, identities, and behaviours that
circulate the purchase of goods and services, and how we use them by ourselves and
with others.
Identity
 is a symbolic idea. It is an image we build for ourselves through social interaction.
Thus, a person's identity is dynamic and context-dependent. It is improved through
communication with others and through different ways that a person interacts
within the cultural atmosphere and social relations
Factors that affect identity:
• Social relations of power, and
• Symbolic image of the world.
"Identity" as we know it now derived is mainly from the work of psychologist Erik Erikson
in the 1950s. Identity may refer to:
 A. A social category defined by membership rules, characteristic attributes, or

expected behaviours.
 B. Socially distinguishing features that an individual takes pride in having.
Consumer Culture
 refers to a theory according to which modern human society is strongly subjected to

consumerism and stresses the centrality of purchasing commodities and services
(and along with them power) as a cultural practice that fosters social behaviours.
Main features and characters of consumer cultures:
1. Consumer culture is a culture of consumption.
2. Consumer culture is the culture of market society.
3. Consumer culture is universal and impersonal.
4. Consumer culture identifies freedom with private choice and life.
5. Consumer needs are insatiable and unlimited.
6. Consumer culture is a privileged medium for building personal identity and status.
The Problem with Consumerism
1. It is intrusive.
2. It is manipulative.
3. It cannot provide many of the things that are important to us.
4. It restricts our choices and lives.
5. It affects our worldviews and characters.
6. It is unsustainable
Avoid the Trap
1. Exercise intellectual independence
 Be aware of how consumerism controls your life.
 Try to defend yourself from unwanted external pressures.
 Ignore advertising.
 Think for yourself.
 Question all information given to you, and start looking for
information yourself.
2. Consume less, live more.
 Stop and think about the influences of consumerism in your life.
 Think about what really matters to you and how you want to live it.
 Strive to live the life you want, not how others think you ought to live.

g5 Uts Material Economic Self

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The Material/Economic Self

Importance of Material/Economic self

I Shop Therefore I am: I Have, Therefore I am?

Consumption and Production

 A. A social category defined by membership rules, characteristic attributes, or

 refers to a theory according to which modern human society is strongly subjected to

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