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    Creativo

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    AIDEE MONSERRATH PACHECO GUTIERREZ
    Color theory describes the rules and guidelines designers use to communicate through color schemes. The chromatic circle shows primary colors - red, yellow, blue - placed equidistantly in a wheel, with secondary colors between. Primary colors of light are red, green and blue, which can be mixed to create other colors. Pigment primary colors are cyan, magenta, yellow. Harmony in color creates visual interest through complementary, analogous, split-complementary or triadic color combinations. Contrasting colors opposite each other on the wheel appear brighter next to each other. Hue, shade, tint and tone describe variations in a color.

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    Creativo

    Uploaded by

    AIDEE MONSERRATH PACHECO GUTIERREZ
    38 views11 pages
    Color theory describes the rules and guidelines designers use to communicate through color schemes. The chromatic circle shows primary colors - red, yellow, blue - placed equidistantly in a wheel, with secondary colors between. Primary colors of light are red, green and blue, which can be mixed to create other colors. Pigment primary colors are cyan, magenta, yellow. Harmony in color creates visual interest through complementary, analogous, split-complementary or triadic color combinations. Contrasting colors opposite each other on the wheel appear brighter next to each other. Hue, shade, tint and tone describe variations in a color.

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    Color theory describes the rules and guidelines designers use to communicate through color schemes. The chromatic circle shows primary colors - red, yellow, blue - placed equidistantly in a wheel, with secondary colors between. Primary colors of light are red, green and blue, which can be mixed to create other colors. Pigment primary colors are cyan, magenta, yellow. Harmony in color creates visual interest through complementary, analogous, split-complementary or triadic color combinations. Contrasting colors opposite each other on the wheel appear brighter next to each other. Hue, shade, tint and tone describe variations in a color.

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    © All Rights Reserved
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    38 views11 pages

    Creativo

    Uploaded by

    AIDEE MONSERRATH PACHECO GUTIERREZ
    Color theory describes the rules and guidelines designers use to communicate through color schemes. The chromatic circle shows primary colors - red, yellow, blue - placed equidistantly in a wheel, with secondary colors between. Primary colors of light are red, green and blue, which can be mixed to create other colors. Pigment primary colors are cyan, magenta, yellow. Harmony in color creates visual interest through complementary, analogous, split-complementary or triadic color combinations. Contrasting colors opposite each other on the wheel appear brighter next to each other. Hue, shade, tint and tone describe variations in a color.

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    of 11

    COLOR

    LAURA MONTSERRAT
    MARIAN COPADO
    MONSERRATH PACHECO
    COLOR THEORY
    is the collection of rules and guidelines which designers use to
    communicate with users through appealing color schemes in visual
    interfaces.
    CHROMATIC CIRCLE

    The color wheel is usually presented as a wheel divided into


    twelve parts. The primary colors are placed so that one of
    them is in the upper central portion and the other two in the
    fourth portion from this, so that if we join the three with some
    imaginary lines they would form an equilateral triangle with
    the horizontal base.

    Between two primary colors three secondary tones are placed


    so that in the central portion between them would
    correspond to a mixture of equal amounts of both primaries
    and the closest color to each primary would be the mixture of
    the central secondary plus the adjacent primary.
    LIGHT
    COLORS
    The primary colours of light are red, green and blue.
    Mixing these colours in different proportions can
    make all the colours of the light we see. This is how
    TV and computer screens work. If you look at a
    screen with a magnifying glass you will be able to
    see that only these three colours are being used.
    PIGMENT
    COLORS
    The pigment colors are the
    physical colors (paints,
    inks...) they are cyan blue,
    magenta red and medium
    yellow with white and
    black
    HARMONY OF COLOR

    In visual experiences, harmony is something that is pleasing to the eye. It engages


    the viewer and it creates an inner sense of order, a balance in the visual
    experience. The human brain rejects what it cannot organize, what it cannot
    understand. The visual task requires that we present a logical structure. Color
    harmony delivers visual interest and a sense of order.
    HARMONY OF COLOR

    Refers to the property that certain


    aesthetically pleasing color combinations COMPLEMENTARY ANALOGOUS
    have. These combinations create pleasing
    contrasts and consonances that are said
    to be harmonious. These combinations
    can be of complementary colors, split-
    complementary colors, color triads, or
    analogous colors.

    SPLIT TRIAD
    CONTRAST OF COLOR

    Contrasting colors are those in directly opposite positions on the color wheel, such
    as red and green, orange and blue, or yellow and purple. If you put two
    contrasting colors next to each other, you will give them a greater lightness and
    intensity.
    HUE, SHADE, TINT
    AND TONE

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