COMPARATIVE ANALYSIS BETWEEN TRADITIONAL AND

ONLINE SHOPPING DURING PANDEMIC

FOR CUSTOMER CONVENIENCE

A RESEARCH PROPOSAL PRESENTED TO THE

FACULTY OF COLLEGE OF BUSINESS AND ACCOUNTANCY

OUR LADY OF FATIMA UNIVERSITY

QUEZON CITY

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

HIGH SCHOOL DIPLOMA

By:

ASHLEY AGGABAO CHRISTINA GOBE

MARY JD ALEJANDRO RIONA HIURA

JOSE SIMON AYAG REGINA LOUISE LANTAPE

KARL MARK CINCO BABY JOY LANUZA

CHRISTIAN CUNANAN SAMANTHA LICUANAN

MICHAEL JOHN DAET JOYCE ANN PARIÑA

JESSAMAE ENDRINA MARIEL ROA

SHERWIN FLORES ROSENDA ROSERO

JOHARI GANDAMASIR AVRILLE UMAGTANG

KIMBERLY GARCIA JAZZENNE ELLESE YUKONG

ABM 12 Y1 - 9
 CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
To slow the rapid spread of the virus, most countries dramatically restricted social life.

These restrictions ranged from bans on large events and the closure of schools and universities to

a temporary shutdown of the economy. In countries that imposed a shutdown, most retail stores

and services had to close. Simultaneously, consumers faced growing levels of economic

uncertainty because of rising unemployment and short-term work. Due to the closure of

stationary retail stores, online shopping has become the only means for consumers to satisfy their

consumption needs. We argue that it is important to study e-commerce consumption during the

COVID-19 crisis for three reasons. First, we assume that the circumstances related to the

pandemic will affect consumer behavior in the long term and that e-commerce companies need

to thoroughly understand consumer behavior patterns during this time to maintain a competitive

edge. Therefore, the role of established drivers of e-commerce purchase behavior during a global

crisis such as the COVID-19 pandemic must be clarified. Second, there is a lively public debate

on how to address the pandemic at the global, national, and individual levels. However, it

remains unclear whether external influences, such as media reports on the current economic

situation and calls for unified action during this crisis, shape consumer behavior. Third, measures

of social distancing, such as quarantining, must be investigated to understand how they affect

behavioral patterns.

At the same time, each pandemic in recorded history had immediate effects on the primary

reactions of the social human, because they affected directly health, financial security, life

quality and food security. The internet has played a significant role in our daily life in that
people can talk through the internet to one who is actually on the other side of the Earth, can

send email around the clock, can search information, can play game with others, and even can

buy things online. Meanwhile, Internet shopping has been widely accepted as a way of

purchasing products and services. It has become a more popular means in the Internet world

((Bourlakis et al., 2008)). It also provides consumer more information and choices to compare

product and price, more choice, convenience, easier to find anything online ((Butler and

Peppard, 1998)). Online shopping has been shown to provide more satisfaction to modern

consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, some

consumers still feel uncomfortable to buy online. Lack of trust, for instance, seems to be the

major reason that impedes consumers to buy online. Also, consumers may have a need to exam

and feel the products and to meet friends and get some more comments about the products before

purchasing. Such factors may have negative influence on consumer decision to shop online. This

study first provides a theoretical and conceptual background that illustrates the differences

between offline and online consumer behavior process. Then we identify some basic factors that

drive consumers to decide to buy or not to buy through online channel. Finally, we draw

managerial implications of how online sellers can use this knowledge to improve their online

stores to be more attractive and get more online shoppers.

All consumption is location and time bound. Consumers develop habits over time about

what to consume, when and where (Sheth, 2020a, Sheth, 2020b). Of course, this is not limited to

consumption. It is also true of shopping, searching for information and post consumption waste

disposal. And consumer behavior is highly predictable, and we have many good predictive

models and consumer insights based on past repetitive buying behavior at the individual level.
BACKGROUND OF THE STUDY

The purpose of this research is to better understand how citizens shop online and

traditional. To choose between online and offline channels, younger customers must first

consider certain factors that may influence their channel preferences, and then consider the role

of value dimensions in motivating their channel choices throughout their purchase journey.

Consumers have adopted online shopping as a preferred method of shopping. This modern retail

innovation not only provides a large number and selection of products to prospective customers,

but it also provides a wide range of business opportunities and a large demand. Social media is

now recognized not only as a platform for people to view themselves on the internet, but also as

a platform for selling goods to customers, referred to as an online shop.

The study problem seems to be that we need to determine the range of online shopping and

traditional in society. People experiencing issues with fraudulent purchases are attempting to

determine if internet shopping is safer than conventional shopping. Is it possible for people to

have confidence in online businesses and regard them as trustworthy? Consumers today are more

educated than ever before, and they are actively looking for facts as they go about their daily

lives through various buying platforms. During their shopping trip, they can use a combination of

online and traditional platforms to complete a single transaction.

THEORETICAL FRAMEWORK

This theory is concerned with the relationship between security, information availability,

shipping, quality, pricing, and time and customer satisfaction. The success of any business is

completely reliant on the satisfaction of its customers. Customers are always “first” when a
business is about to begin, followed by profit. It is crucial for physical businesses to keep their

premises in satisfactory quality and to keep thieves and other unwanted intruders out. Online

businesses must also be concerned with cyber security. Hackers are constantly looking for

inconsistencies in your online platform to exploit. This can cost you not only money, but also

your reputation and potentially customers. To ensure customer satisfaction, you must maintain

security for both traditional and online businesses. The availability of information refers to the

infrastructure's ability to function according to business expectations during its specified time of

operation, as well as ensuring that people or customers can access information whenever they

need it, in good enough condition for them to have ideas in a particular product that they would

buy. When your company sells products, you must ensure that you have invested in shipping

solutions. These shipping solutions help to improve the customer service and increase customer

satisfaction. When it comes to product quality, according to Kotler (1996, p. 583), "customer

satisfaction and company profitability are closely linked to product and service quality." Higher

levels of quality bring us closer to higher levels of customer satisfaction while somehow

supporting higher products and reduced ends up costing. Pricing is important because it

determines the value that your product is worth for you to make and for your customers to use. It

is the demonstrable price point which mostly tells customers whether it is worth their time and

resources. Time is very important; if your business is always on time, you will gain more

customers but instead satisfy your customers for being responsible in using their time to purchase

a particular product. Customers must always be right, so we must be able to take responsibility

for everything and focus on ensuring the satisfaction of every customer.

STATEMENT OF THE PROBLEM

This study aimed to determine the COMPARATIVE ANALYSIS BETWEEN

TRADITIONAL SHOPPING AND ONLINE SHOPPING DURING PANDEMIC FOR

CUSTOMER CONVENIENCE

Specifically, this seeks to answer the following questions:

1. What is the Demographic Profile of the respondents in terms of:

1.1 Age

1.2 Gender

1.3 Employment Status

2. What is more convenient to use for the respondents in terms of:

2.1 Traditional Shopping

2.2 Online Shopping

3. Which one in online shopping and traditional shopping is better in terms of:

3.1 Saving time

3.2 Products

3.3 Availability

3.4 Price

4. How frequently does the respondents shop traditionally and online?

5. Is there any significant comparative relationship between online and traditional shopping?

6. Is there any significant relationship between the convenience and better ways of shopping of

the respondents?

HYPOTHESIS

The Study Aimed to determined the Comparative Analysis between Traditional Shopping

and Online Shopping in this time of pandemic, in sought to answer the following Problem;

HO: There is no significant comparative relationship between Online and Traditional shopping.

HO: There is no any significant relationship between the convenience and better ways of

shopping.

SIGNIFICANCE OF THE STUDY

The authors aim to conduct this research to explore the situation of the consumers and the

online and traditional sellers in this time of pandemic. This research is beneficial for the

following:

To the business owners, the researcher's study can help the business owners to know whether

there are any changes in terms of sales before and during this pandemic whether it is temporarily

behavioral change or it is a real chance for many businesses to be aggressive with their strategies

in online shopping and traditional shopping. With the information that came from the researchers

as the author.

To the future business owners, this study will help them gather more data and information

regarding this topic. They can use it as a reference to serve as a source of information. And they

can use this to analyze the behavior of consumers during the pandemic times.
To the customers or online shoppers, this study can help them to know more about traditional

and online shopping during pandemic. Customer's will know what is more convenient. And this

study helps to asses and analyze the difference between the two.

SCOPE AND DELIMITATION OF THE STUDY

This study is conducted to determine the various difference of buying in traditional

shopping and online shopping in times of this pandemic, targeting the factors that are convenient

for the online shoppers.

The classification of respondents that are needed for the accomplishment of this paper is

One Hundred (100) students from Our Lady of Fatima University that had transact in both

traditional and online shops, ranging from age 17 and above. However, this research has its own

limitations based on the depth of this study can go through and also making the outmost capacity

of researchers to finish this study within the provided time frame. This research entitled:

Comparative Analysis between Traditional Pandemic for Customer Convenience does not cover

the following:

1. This study does not cover the Advantages and Disadvantages of buying in Traditional

Shops and Online Shops.

2. This study will not go through the Effectiveness of the E-commerce and Traditional

Shops or Stores in times of this pandemic based on the preference of the consumers.

3. This study is outside the scope of Effectiveness of E-commerce to the online sellers in

time of this pandemic.

DEFINITION OF TERMS

Advertising- it is a way to influence buying behavior of customers or clients with a persuasive

selling about products or services. the goal of advertising is to attract new customers by defining

target market.

Consumer- is a person or a group who intends to order, orders, or uses purchased goods,

products, or services primarily for personal, social, family, household and similar needs, not

directly related to entrepreneurial or business activities.

Customer- customer relations have always been at the heart of successful businesses.

Developing a relationship with your customers is one of most effective strategies a business can

adopt. A great customer relations strategy delivers tremendous ROI, helping boost customer

acquisition, loyalty, and satisfaction.

E commerce- E-commerce, or electronic commerce, refers to transactions conducted via the

internet. Every time individuals and companies are buying or selling products and services

online, they’re engaging in e-commerce. The term e-commerce also encompasses other activities

including online auctions, internet banking, payment gateways, and online ticketing.

Online shopping-The purpose of online shopping is to save time, save money. Through online

shopping one can save his valuable time. One can watch and select things he wants to buy.

Through online shopping we can save our money because prices are less than market prices and

we receive our bought things at our home.

Pandemic-According to the US Centers for Disease Control and Prevention (CDC), a pandemic

is a disease that has spread in multiple countries around the world, usually affecting a large

number of people. The word comes from the Greek word “pan” meaning all and “demos”

meaning people.

Social media- refers to websites and applications that are designed to allow people to share

content quickly, efficiently, and in real-time. The ability to share photos, opinions, and events in

real-time has transformed the way we live and the way we do business

Traditional shopping- is a method of buying a product by going to a store. ... In traditional

shopping person go to a mall and choose a store where he wants to buy a stuff by walking from

one rack to another, by checking out different displays and trying products.

Economic Uncertainty- implies the future outlook for the economy is unpredictable. When

people talk of economic uncertainty, they usually imply there is a high likelihood of negative

economic events. Economic uncertainty could involve. Predictions of a higher and more volatile

inflation rate.

Fraudulent Purchase- Such transactions are categorized as lost, stolen, not received, issued on a

fraudulent application, counterfeit, fraudulent processing of transactions, account takeover or

other fraudulent conditions as defined by the card company or the member company
 CHAPTER 2
REVIEW OF THE RELATED LITERATURE AND STUDIES

A. Related Literature
FOREIGN

Journal of Retailing and Consumer Services 58, 102226, 2021

There is inadequate understanding of how social media can shape fear and consumer

responses in the manner of consumer panic buying while Covid-19 is spreading across the world.

Through taking a social constructionism position this research focused on what people think and

feel at an individual and collective level on the role of social media to create panic behavior.

Data have been collected from thirty-four consumers who have minimum one active social media

account. These participants are contacted through telephonic interview due to maintaining the

social distancing. Findings reveal that uncertainties and insecurities proof, buying as persuasion,

product unavailability proof, authorities' communication, global logic, and expert opinion are

some of the causes on social media platforms that developed the situation of consumer panic

buying during Covid-19 crises. Furthermore, the unprecedented level of real-time information on

Covid-19 at users' fingertips can give them the tools they need to make smart decisions, but also

make them more anxious about what is to come; experts say that may lead to panic buying or

stockpiling of products. The study has tried to develop understanding about how social media

generates social proof and offers a window into people's collective response to the coronavirus

outbreak and shapes panic buying reaction. The study has provided a consumer panic buying
theory based on the results of this study and on existing theories, such as global

capitalism/information society risk society,

social influence, and social proof. These theories help to understand how global logic is built due

to the use of social media and how different social proofs are generated which developed the

behavior of consumer panic buying due to Covid-19 pandemic.

LOCAL
Yogi Tri Prasetyo, Darlene Gayle D Dela Fuente 2020 7th International Conference on

Frontiers of Industrial Engineering (ICFIE), 48-52, 2020 With the rise of online shopping during

COVID-19 pandemic in the Philippines, it is important to understand the buying decision among

Filipinos. The purpose of this study was to determine the factors affecting customer satisfaction

in online shopping. A valid response of 251 Filipinos participated in the empirical study.

Structural Equation Modeling (SEM) was used to validate the measurement model and to test the

causal relationship in the model. The result revealed that products/services, pricing, consumer,

and technological were significantly influenced the consumer buying decision which also affect

customer satisfaction. Surprisingly, operational was found not significant as a predictor for

buying decisions and customer satisfaction. The SEM derived from the study could be beneficial

to e-commerce platforms and businesses which can contribute to a better understanding of the

determinants that affect buying decision and customer satisfaction.

B. Study Literature

LOCAL
 Alvarez Abel Jr Asian Journal of Distance Education 15 (1), 127-143, 2020 The threat

brought about by Corona Virus or COVID-19 had made a huge impact not only on the economic,

tourism, and health sectors, but it also hardly hit the education system of the world at large.

Specifically, this pandemic crisis had caused the Philippine higher education institutions to

abruptly shift to emergency remote teaching (ERT) as a response to the call for continued

education despite the global health threat. Using a qualitative phenomenological research design,

this paper discusses the lived experiences of five learners who were suddenly immersed in a

remote learning context amidst the threat of COVID-19. There were four themes revealed in this

study: poor to no internet access, financial constraints, lack of technological devices, and

affective or emotional support. Interestingly, findings showed that learning remotely in these

trying times is challenging because aside from the existing problems on access and affordability,

the emerging concerns on financial stability and affective support contributed to interrupted

learning engagement. Moreover, exposing culturally face-to-face learners in the context of ERT

can put additional learning pressure. Nevertheless, the need to listen to the students’ lived

experiences in ERT will provide a lending ear to be heard and a voice for building a pedagogy of

understanding about their learning journey in this time of pandemic crisis.

FOREIGN

Florin-Valeriu Pantelimon, Tiberiu-Marian Georgescu, Bogdan-Ştefan Posedaru

Informatica Economica 24 (2), 27-41, 2020 During recent years, there has been an increase in the

usage of mobile devices as well as a widening of the range of activities that can be performed

using them. Thus, a new field of study has been developed, the mobile commerce, which
represents the activity of using mobile devices (phones, tablets or any other portable devices) to

buy and sell products and services through online store platforms, whether they are business to

business, business to customer or customer to customer. Our study consists of two parts, the first

one

analyses the impact of the mobile commerce’s growth on the Gross Domestic Product for both a

West European country-Germany and an East European country–Romania from 2014 to 2019.

The analysis aims to understand the mobile commerce importance in the pre-COVID-19 era, in

the context of stable economies. The second part studies the general consumer behavior towards

classic commerce and electronic commerce in the context of COVID-19 pandemic state. In this

regard we analyzed data for January-April 2020 and studied the main changes for the countries

which were either early affected by the pandemic, severely affected or both.

SYNTHESIS

As of now we are facing a global pandemic that has affected and ruin our plans we can’t

go out like we use to. Many changed in our life styles and one of it was the purchasing method.as

we can observe many consumers preferred online shopping rather than the traditional

shopping.as you can see many researchers already conducted studies in the given situation to see

how Covid-19 changes every consumers perspective when it comes buying foods and etc. Manu

researches seek and conduct studies. They have different ways in expressing their ideas to spread

awareness. Not only in the Philippines other countries had an online shopping method where

consumers can buy their desire product in their homes.as the result the online shopping demands

increases if you compare in traditional shopping.

 CHAPTER 3
RESEARCH METHODOLOGY
Research Design

This study used a quantitative approach to provide accurate and clear answers.

Quantitative Research is formal, objective, systematic process for obtaining quantifiable

information that is presented in a numerical form and analyzed through the use of statistics.

The researchers used a non-experimental, causal-comparative research design in this

quantitative study. Wherein the researchers sought to compare traditional and online shopping

during the pandemic for the customer’s convenience. Causal-comparative research attempts to

identify a cause-effect relationship between two or more groups. The respondents must be

customers that have experienced both traditional and online shopping particularly during the

pandemic, in order for the data gathered to be sufficient and reliable.

Furthermore, the researchers will use online survey questionnaires to gather the data

needed in the study. It was chosen for it is much flexible to use in gathering the responses of our

respondents.

Description of the Respondents

 The respondents of our study are the selected students from Our Lady of Fatima

University that had transact in both traditional and online shops, ranging from age 17 and above.

They are the one who have enough knowledge to answer the problems posed in our study. They

answered the questionnaire that we gave to them through online which supplies the information

that we need. They are the one we need because they have experienced in traditional and online

shopping. And we want to know the how does traditional and online shopping affects in the

midst of pandemic, what are their difficulties experience in choosing how to buy, and what are

the differences and similarities of traditional shopping and online shopping so that we can

evaluate the comparative analysis between traditional and online shopping during this time of

pandemic.

We need at least 100 students from Our Lady of Fatima University, ranging from age 17

and above to become our respondents in our study so we are conducting a survey and asking

some information about their transaction in both traditional and online shopping.

Instruments to be Used

The instruments used to collect the required data for the student's profile were researcher-

made questionnaires. The questionnaire draft was created using the researcher's background,

readings, news, and related published and unpublished thesis. The criteria for developing a

successful data collection instrument were taken into account when creating the instrument. For

example, statements explaining the circumstances or problems were toned down to match the

respondents' awareness preparedness. To accommodate free formatted views relevant to the

subjects, closed - ended options were presented. As a result, the instrument is allowed to obtain

accurate responses from the respondents. This study will be used Google forms, it is a survey

administration software that is included in the Google Docs Editors software suite. It allows
collecting information from users through surveys. The instruments used is researcher’s made

questionnaire by using google forms that composed of two parts: The part I contained close -

ended queries considering the respondents demographic profile such as, age, sex. Utilized two

standardized scales. Let’s the scale lets you set a scale from 0 or 1 to 2 - 15 with labels for lowest

to highest options. Standardized test instrument will be employed in this study. An estimate of 15

questions for Comparative Analysis between Traditional and Online Shopping during Pandemic

for Customer Convenience. This study used google forms due to pandemic situation that occurs

which is the COVID-19.

Data Procedures

This research was carried out in Quezon City by gathering data through online with the

guidance of the instructor. A total of 100 grade 12 from the students that served as the subjects

who answered the online survey questionnaires which are related to the central aim of this study.

The indicated age and sex were observed as the criteria in choosing the respondents. The study is

explorative as well as comparative in nature. It intends to explore the consumer’s perception on

online shopping.

All the questions were utilizing on a Likert scale ranging from 1= strongly disagree to 6=

strongly agree. The third part consisted of their demographic profile like gender, age, education

and income. Since all of the students voluntarily agreed to take part in this study, they have been

included in the research.

After the validation of the instruments to be used and securing the approval of the

participants, the next step that the researchers did was to inform the instructor to conduct the

online survey. Once it was approved, the researchers then prepared the test in which the senior
high school students are asked to answer. There are 15 items that was utilized in questionnaire

and there was no time limit in answering the said test. Also, the researchers were available to

contact to guide the respondents and handle their queries and concerns. After which, their

responses were interpreted properly. Deep and narrow analysis of raw data results were done by

the researchers

that include determining if there is a significant relationship between Traditional and Online

Shopping during Pandemic for Customer Convenience. This was done through the various

statistical treatments that were also applied in this study. From these, implications and

recommendations were formulated by the researchers that correspond to the problems presented

in this research.

Statistical Treatment of Data/ Analysis of Data

For the analysis, these statistical procedures were performed:

Frequency Distribution Analysis will be used for the first and fourth problem statements to

summarize the responses by presenting the frequencies and percentages in tabular form.

Weighted mean will be used for the second and third problem statement, an average computed

by giving different weights to some of the individual values. If all the weights are equal, then the

weighted mean is the same as the arithmetic mean. Whereas weighted means generally behave in

a similar approach to arithmetic means, they do have a few counter instinctive properties.

Pearson's Tests for Linear Correlation will be used for the fifth and sixth problem statements to

determine if there is a relationship (in terms of correlation) among Comparative analysis between
traditional and online shopping during pandemic for costumer convenience.

CHAPTER 4
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

Demographic Profile of the Respondents

Table 1.1
Age of the Respondents

Age Frequency Percentage

14-26 96 96%
27-39 3 3%
40-52 1 1%
Total 100 100%

In Table 1.1, most of the respondents belonged to the age 14-26 years old with the largest

age ranging 52 years old. The least respondents were aged 40-52 years old.

This only shows that the students aged 14-26 years old evaluate their response in which is

better in online and traditional shopping in terms of Saving time, Products, Availability, Price

during pandemic.

Table 1.2
Sex of the Respondents

Sex Frequency Percentage

 Female 66 66%
Male 34 34%
Total 100 100%

It is clear from Table 1.2 that, majority of the respondents (66 out of 100 or 66%) are

female while males were only 34 or 34%. This scientifically proven that most of the

respondents that shops online or traditional during pandemic for customer convenience are

females.

Table 1.3
Employment Status of the Respondents

Employment Status Frequency Percentage

Employed 7 7%
Unemployed 7 7%
Student 86 86%
Total 100 100%

In Table 1.3, shows the frequency and percentage of the respondents as to employment

status of respondents. Based on the table the frequency is 86 and the percent is Eighty-six (86%)

of the respondents are students. Employed and unemployed are got seven percent (7%)

majority of the respondents. The most respondents are the students, followed by employed and

unemployed.
 This shows that majority of the respondents are students and preferred buying online and

some of the employed and unemployed are preferred by traditional shopping.

 COMPARATIVE ANALYSIS BETWEEN TRADITIONAL AND
ONLINE SHOPPING DURING PANDEMIC FOR CUSTOMER CONVENIENCE

Table 2

No. Traditional Shopping Mean Interpretation

1 Traditional Shopping helps to save time. 1.85 Low
2 Traditional Shopping helps to find product
1.61 Low
information faster.
3 Traditional Shopping offers a large variety of
1.32 Low
products.
4 Traditional Shopping provides the flexibility to
2.76 Moderate
select and verify the authenticity of products
5 Traditional Shopping is more available anytime of
2.31 Moderate
the day than online shopping.
6 It is easy to choose and make comparison with the
2.73 Moderate
products in traditional than online shopping.
7 Traditional Shopping has better deals than online. 2.43 Moderate
Prices of the desired products are more reasonable in
8
Traditional than Online Shopping. 2.47 Moderate

Grand Mean 2.19 Moderate

Legends:
1.00 – 1.99 Low
2.00– 2.99 Moderate
3.00 – 4.00 High

In Table 2, most of the respondents have Disagreed that in which is better in terms of

Traditional Shopping. This implies that the Traditional Shopping during pandemic for customers

convenience is hard to implement or do in this time. It means that they can’t shop the way we

used to shop when we’re in our normal days.

 Table 3

No. Online Shopping Mean Interpretation

1 Online Shopping helps to save time. 2.00 Moderate
2 Online Shopping helps to find product information
2.53 Moderate
faster.
3 Online shopping offers a large variety of products. 2.47 Moderate
4 Online shopping makes it much easier to select and
2.11 Moderate
verify the authenticity of products.
5 Online Shopping is more available and convenient
2.57 Moderate
anytime of the day than Traditional shopping.
6 Detailed information is available in Online
2.30 Moderate
Shopping.
7 Online Shopping allow you to save more money than
2.34 Moderate
Traditional Shopping.
8 Online Shopping is more affordable than Traditional
3.00 High
Shopping.
Grand Mean 2.42 Moderate

Legends:
1.00 – 1.99 Low
2.00– 2.99 Moderate
3.00 – 4.00 High

In table 3, most of the respondents agree that online shopping is more affordable than

traditional shopping with the mean of 3.00. While the online shopping helps to save time with

the lowest mean of 2.0. Thus, it shows that nowadays, online shopping is more convenient due to

the spread of the virus and they prefer it apart from making sure that the products they buy are of

good quality.

While the least in the online shopping helps to save time, this is extremely beneficial to

individuals who struggle to busy lifestyles and walk far or have a disability that prevents them

from journey to the shops as regularly as they would like.

 CHAPTER 5
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the summary of the findings, conclusions and recommendations

based on the data analyzed in the previous chapter. This study is Comparative Analysis between

Traditional and Online Shopping during Pandemic for Customer Convenience. In this chapter, a

brief summary on the research project will be presented. Suggestions for further study and

research are suggested. These are areas that in future can be explored to further the knowledge

and research on construction risk management.

SUMMARY OF FINDINGS

Online shopping is trending worldwide since the pandemic started. According to the

results of the study, many of the respondents agreed that they prefer online shopping than

traditional shopping, and it helps them to save their time. Since, that there is a pandemic,

people seek to a product that really affordable to them. And people are not allowed to go

outside, due to the spread of virus. Online shopping is more convenient to people nowadays.

With regard to the online shopping responses of the respondents, the respondents

typically obtained an average of 2.42 with a verbal meaning of "moderate." The researchers

arrived at the following conclusion through the significance test; there is an essential

connection between the assessment on online shopping and the respondents' conveniently

better ways of shopping.

 According to the results of the study, respondents allocate most of their time to Online

Shopping because of its products. There is a significant link between the respondents' better

ways of handling time, helps to find product information faster and offers a large variety of

products than the traditional shopping. Their ability to do online shopping leads to good

ways of handling their time, products, availability and price.

Traditional shopping the main advantage of traditional shopping is that customers can see

what they are purchasing before making a purchase. They can also try on clothing or shoes if

they are purchasing them. Customers can also take the items home with them on the same day,

which is not possible with online shopping. This is necessary when purchasing daily necessities

such as groceries.

According to the study's findings, many respondents did not prefer traditional shopping

over online shopping. Since there is a pandemic, public transportation and other malls have been

closed due to fear of the virus, and other people are not permitted to go outside. That is why

online shopping seems to be so increasingly popular.

In terms of traditional shopping responses, respondents typically obtained an average of

2.19 with a verbal meaning of "moderate." With this result, the researchers obtained the

following results, which are supported by the significance test: There is a significant comparative

relationship between traditional shopping and online shopping, such as the price and availability

of products, as well as the product itself; there is also a significant relationship between the

convenience and better ways of traditional shopping. Respondents have better ways to choose
and purchase alternatives in online shopping due to the convenience, flexibility, and option to

chose and verify the validity of the products.

CONCLUSIONS

In conclusion, people would rather choose shopping through online than traditional

shopping, since Covid-19 pandemic spread throughout the country, disrupting the regular

cycle of economic activities such as walk-in shopping. Online shopping became the popular

choice of individuals than traditional shopping due to its convenience in many aspects such as

time, item varieties, price, flexibility, accessibility etc. But despite of numerous benefits of

online shopping, there are still its downsides compared to traditional shopping: it lacks

security towards the item bought, compared to item bought physically, meaning to say you

can't guarantee if the item you bought online is the actual item you will receive afterwards.

This research done through systematic process is made successfully since it accomplish our

hypothesis beforehand.

RECOMMENDATIONS

The purpose of this study is to know how pandemic affects traditional and online

shopping how it changed what the costumer preferred especially in a time like this. The

researcher gathers a lot of info and opinions through the survey that we conduct and to see how

both traditional and online shopping worked in this pandemic, we want to suggest for the sellers

that they can sanitize and arrange the package so that the customer won't be disappointed in their

product.
 Based on the findings and conclusions in the study, the following recommendations are
suggested:

1. The researchers recommend to improve online shops response ability to customers and setting

proofs of legitimacy. With this ability customers will not be afraid to get scammed.

2. The researchers recommend that online stores enhance their time to respond to customers.

Customers would be less willing to be deceived if they have this ability and they won't wait for

too long for someone to assist them.

3. The researchers recommend to the sellers to review always the products that they sell for the

customers to know the worth of the product that they would purchase.

4. The researchers recommend that online shops deliver products based on the specifications of

customers to avoid situations where the product shipped to customers differs from the pictures of

the product shown on the website.

LEADER: FLORES, SHERWIN

ASST. LEADER: DAET, MICHAEL JOHN

MEMBER:
AGGABAO, ASHLEY
ALEJANDRO, MARY JD
AYAG, JOSE SIMON
CINCO, KARL MARK
CUNANAN, CHRISTIAN
ENDRINA, JESSAMAE
GANDAMASIR, JOHARI
GARCIA, KIMBERLY
GOBE, CHRISTINE
HIURA, RIONA
LANTAPE, REGINA LOUISE
LANUZA, BABY JOY
LICUANAN, SAMANTHA
PARIÑA, JOYCE ANN
ROA, MARIEL
ROSERO, ROSENDA
UMAGTANG, AVRILLE
YUKONG, JAZZENNE ELLESSE