2023 INSPIRE MARKETING PLAN

CAMPAIGN BRIEF H1/2023

TODAY’S JOURNEY
WHAT WE HAVE NOW

WHERE WE WANT TO GO

WHAT WE NEED TO GET THERE

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WHAT WE HAVE NOW

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OUR LAUNCH AMBITION IN 2022

1 Attracting 359,929 customers to join the Inspire program

2 Bringing 5,092 billion TOI by the end of 2022

CASCADING TO MKT LAUNCH AMBITION

15.4M 6.9M 2.7M 400K

UNIQUE CLICK TO
IMPRESSION ENGAGEMENT
REACH PAGE

4
OUR BUSINESS ACHIEVEMENTS IN 2022

1 Attracted 294,695 customers to join the Inspire program from 15th Aug

2 Bringing 3,928 billion TOI by the end of 2022 (-23% vs target)

IN TERMS OF BUSINESS FIGURES, WE NEARLY ACHIEVED THE TARGET

DESPITE 03-MONTH POSTPONE
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 DURING FIRST PHASE LAUNCH IN AUGUST
WE GAINED A BIG BUZZ HEAT ACROSS TRADITIONAL & ONLINE MEDIA CHANNELS

Successful hosted Achieved Media coverage Earned Activity

Press launch event (incl. TV) Media Value ROI

Introduce Thuy Tien as 1st Engaged with many online activities across TCB Unique Social
Techcombank Inspire BA fanpage, KOL page, banking communities Reach Engagements
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 CRAFTING THE BRAND WORLD OF INSPIRE
AND MASSIVELY LAUNCHING TO BUILD STRONG AWARENESS
Diverse creative assets, spread across both online & offline channels

MASTER KV OFFERING KVs PRODUCT KVs SERIES PRODUCT ITVC

BANKRISTA COLAB HIGHLANDS COFFEE TECHCOMBANK INSPIRE – TECHCOMBANK INSPIRE

(Touring 2 cities, 40 hotspots, engage 10K customers) Celebrate the Why Not Gen MV Build the spontaneous awareness and
Collab MV with 3 BAs spirit via massive OOH Channel

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QUICK GLANCE AT OUR WHY NOT MV LAUNCH

THE MV HAS ACHIEVED 5.7 MILLIONS COMPLETED VIEW AS OF 03.01.2022

AND STILL REMAIN TOP #24 MUSIC TREND YOUTUBE VIETNAM 03 WEEKS AFTER LAUNCH

HIGHEST RECORD OF MV IS TOP #11 MUSIC TRENDING 8

 QUICK GLANCE AT OUR WHY NOT MV SOCIAL AMPLIFICATION

WE SURPASSED THE KPI OF 1,000,000

ENGAGEMENTS ON SOCIAL MEDIA FOR MV
SPREADING

ATTRACT NEARLY 3 MIL ENGAGEMENTS

ACROSS ALL SOCIAL MEDIA PLATFORMS WITH
57 POSTS PAID AND 103 POST EARNED

TOTAL ENGAGEMENT

PAID & EARNED

2,986,059
58 POST 105 POSTS

PAID EARNED
1,052,935 1,933,124

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 QUICK REPORT ON BANKRISTA CITY TOUR
IN 25-DAY LAUNCH, THE BANKRISTA TRUCK HAS ATTRACTED MORE THAN 30K CUSTOMER REACH IN 32 SPOTS VISITED
HELPS TO INCREASE NEARLY 8,000 NEW TRIALS TO INSPIRE PROGRAM

THANKS TO HIGHLANDS SPONSORSHIP, WE EARNED 500 MIL VND FOR 9,000 FREE DRINKS
TOTAL MEDIA REACH TOTAL OFFLINE REACH TOTAL ENGAGEMENT TOTAL TRIAL CHECK-IN FB NEW CASA HIGHLANDS DRINKS
2,973,185 32,396 9,974 8,322 773 438 9066
 INSPIRE MKT PLAN Q1.23

JAN FEB MAR

Budget (EOP Cus)
294,695 306,993 (+12,298) 319,291 (+12,298) 348,255 (+29,964)

MKT Objectives Intensively building brand awareness for TECHCOMBANK Educating the products and offerings for ETB/NTB. Associating Inspire offerings to everyday
INSPIRE and amplifying the “why not?” spirit moments that enriches customers’ life experience via intensive communications
And Action Plan

OOH Media | BA KV & Product KV BIG CAMPAIGN | STRENGTHENING BRAND

KEY BRANDING at crowded traffic in HCMC and Hanoi (2 POSITIONING (Start mid Mar 23)
airports, 6 billboards, Gym, Apartments & Across all media channels
ACTIVITIES
Coffee)

20MIL IMPRESSIONS
Digital Media | Branded MV Digital Media | Series iTVC (Product focus)
Facebook, TikTok & Youtube amplification Facebook, TikTok & Youtube amplification

KEY PRODUCT
08 Unique Debit Cards with Inspire Logo Launch
LAUNCH & Amplify across all social media & owned channels
OFFLINE ACTIVITIES

50K ENGAGEMENTS Bankrista CityTour Relaunch

(Start mid Mar 23)
Across key branches nationwide

ALWAYS-ON ALWAYS-ON COMMUNICATION ON OWNED CHANNELS (FB, APP, SMS,…)

COMMUNICATION
UPDATING NEW ONBOARDING JOURNEY FOR QUALIFIED & HIGH POTENTIAL CUSTOMERS
5M REACH INTERNAL COMMUNICATIONS
OFFLINE VISIBILITY AT BRANCHES
WITH THE MASSIVE RELAUNCH IN Q4.2023 HOW ABOUT 2023 WHEN WE WANT TO BE
WE HAVE STRONGLY BUILT THE AWARENESS OF MORE AUTHENTIC, MORE VISIBLE AND MORE
TECHCOMBANK INSPIRE IMPACTFUL TO THE WHY NOT GENERATION?

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WHERE DO WE WANT TO GO

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OUR DESTINATION IN 2023

THE BEST BANK OF CHOICE

THE MOST AUTHENTIC BANK SERVICE
TO MASS AFFLUENTS

In terms of penetration measured by Nielsen

In terms of qualitative survey/customer check 15
 OUR ROADMAP IN 2023
Commercial
POV

542,268 (+30%)
418,482 (+42%) Qualified customers
294,695 (+49%) Qualified customers
Qualified customers
197,523
Qualified customers

Started 15th Aug, 22 Relaunched Q4, 22 Landing H1, 2023 Landing H2, 2023

Current Status Desired Outcomes

“We now understand the values “We believe this is the tier/bank
“We know Techcombank has
of Techcombank Inspire that we belong to and wish to
just released a new brand
through the products & have a long-term connection
called INSPIRE”, but we don’t
offerings it brings, to enable us through the values & emotions
know exactly what it is and
a fast track to our specific it deliver, we advocate Inspire
Customer what can be beneficial for us?
POV achievements in our life” to our dear communities”

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COMPETITOR LANDSCAPE
Before TCB Inspire, only VPBank is the one that has packaged and strongly communicated
synchronous solutions for the MAFF tier (known in the market as VP Prime+).

10/2021 6/2022
During first launch, Prime+ has just been 8 months since launching, VP Prime+ have not
only introduced through PR channel at invested huge budget on communications.
minimal scale. There were two key activities to promote:
1. Using instant cashback (30k) to push new
The solution is appreciated with specific, acquisitions.
comprehensive products for each customer 2. Building awareness for new PrimeSavings
groups. Focusing on LAN, business product with x1.2 interest for first month for
lending, car lending, Prime+ credit double on specific days. Using Quang Dai
cards, PrimeSaving, Smart Banca. & Suni Ha Linh as influencers to promote
brand story of “not born at finish line & try
hard”.

10/2022 7/2022
To celebrate 1st VPBank started to invest more
birthday, VP in branding for Prime+ as seen
Prime+ launched potential in MAFF segment
a small promotion bouncing back after covid by its
focus on exclusive sponsorship in “Big
cashback scheme Song Big Deal“ show. Using
on TD, New CA, the winning spirit of young
Credit card. artists to promote brand story

 As seen through timeline, VPBank is starting to shift their focus on Prime+ solution and can be accelerated
more in Y23, it can be considered as direct competitor to Techcombank Inspire on MAFF Tier. 17
 COMPETITOR LANDSCAPE
Beside VPBank, there’s no other banks that has packaged synchronous solutions for the MAFF tier. But there are some banks start to notice this
segments and develop consumer-centric products that fits young typologies. Especially the payment solutions, with CASA , Credit cards & Mobile…

MB Bank with hybrid cards that combines TPBank utilizes its technology platforms
SCB recently shifts their focus on younger
credit & debit solution. Launching card to promote for “banking my own way” key
generation by launching new card collections with
design under zodiac, horoscope & poker message with signature nickname
beautifully designed & customized horoscope
card themes that attracts lots of young account, diverse credit card designs,
theme. The product is highly focused with huge
NTB customers livebank ATM,…
media budget from SCB and helps the bank to
attracts a lot of NTB users. 18
COMPETITORS IS MORE AND MORE INTENSIVE IN
COMMUNICATING CUSTOMIZED MESSAGES &
SERVICES TO YOUNG GENERATION AND THEY
ARE HIGH RESPONSIVE AS WELL
 Approach Techcombank Inspire as a full-service
banking experience for Lower AFF/Mass AFF

 Deliver the right message to the right persona with the

right offerings and benefits.

 Customized messages with offerings to match with

each customer groups and their passion points

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Customer Analysis

MAFF Segment

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 MAFF Customer Review

Spend to enjoy life (Typically consumes

about 70% of monthly income) but Convenient everyday life &
consciously limit overspending. daily banking journeys
Consumption through a super
led single app/account
Willing to spend on
durable, high-quality
items with higher Looking for
Consumption price (Spends ~60% of
led married his monthly salary) to holistic
ensure the best living financial Achieve their
conditions for their A personal financial
family management financial goals
MASS management tool that
AFFLUENCE tool to allow customer to control to enjoy the
support them their spending richness of life
living their
Constantly looks for
Asset builder opportunities to build wealth.
life in their
Allocates ~30% income on way
consumption needs and
invests most of his extra funds
Wealth Access to remote wealth
preserver advisor for investment
advice or looking for
Accumulates money to achieve long-term goals investment opportunities

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SELECTED TENSION Persona 1A: Consumption-led – Personal leisure spending
AND HUMAN TRUTH
Attitudes, needs, behaviours and tensions/ expectations toward life
Their attitudes and needs Tensions/ expectations
ꟷ High need for personal leisure, proactively satisfy all personal needs ꟷ Challenges to balance
ꟷ Interested in and updated with current trends (82%) (consumer goods, technology, spending and to avoid
fashion) overspending, while still
allowed to satisfy
Yến Their behaviours and habits
ꟷ Generous in spending (93%), not pressuring themselves with preserving or increasing
personal leisure needs

Outstanding traits current available wealth

ꟷ Carefree, simple-minded, generous in ꟷ Clear allocation on different spending purposes and respective forms of payment,
depending on specific offers for each method to optimise spending efficiency
spending to enjoy life
ꟷ Easily influenced/ impacted by acquaintances/ friends
Attitudes, needs, behaviours and tensions/ expectations toward finance
Financial plans Specific attitudes & needs by Tensions/ expectations
ꟷ Life stage: almost building and
ꟷ Short-term: Maintain current financial activities financial product/ service ꟷ Expect more appealing
developing their careers (53%), both
ꟷ Long-term: Start exploring investment through ꟷ Accumulation: Short-term special offers/ promotions
prioritizing career development (70%)
friends and banks to increase income to meet deposits chosen by many – a with immediate benefits (for
and enjoying the present life (29%) backup plan for spending (66%) customers with high-
spending needs
ꟷ Age: 25 – 29 years old (72%) ꟷ Protection: Low need for owning spending behaviours)
Relationship with banks
ꟷ Marital status: Single (100%) life-insurance at present (69%) ꟷ Integration of diverse
ꟷ Open to use credit cards from many different
ꟷ Personal income: VND 25 – 35 ꟷ Investment: Open to yet rather features, offers in one card
banks (26%) to uitilise promotion programs and
millions per month (mainly from salary, low exposure (have not actively for highest convenience in
ensure convenience in shopping
learnt about, afraid of impacting spending
51%) ꟷ Usually attracted by banks with up-to-date,
current personal expenditure) ꟷ Expect approval for higher
ꟷ Working experience: Leader/ senior relevant and widely applicable offers (41%)
(64%) credit limit for more
specialist at multi-national companies, Consultancy channels and services comfortable, generous
ꟷ (*) Payment: Utilise credit
big corporations ꟷ Appreciate convenience (68%) (consider diverse spending
cards for shopping, enjoying life,
delivery channels, including online and social benefiting from promotions/
media platforms) special offers (75%)
“To live is to make the ꟷ Prioritise high efficiency (short, concise message ꟷ (*) Credit: Mostly use consumer
most out of life” highlighting outstanding benefits) loans for personal leisure
ꟷ Attracted by modern, differentiating message spending (45%) 22
designs (*) Primary needs
SELECTED TENSION Persona 1B: Consumption-led – Family leisure spending
AND HUMAN TRUTH Attitudes, needs, behaviours and tensions/ expectations toward life
Their attitudes and needs Tensions/ expectations
ꟷ Proactively satisfy all personal and family needs; may utilise expenditures specifically for ꟷ Challenges to balance
family to serve personal needs (98%) spending and to avoid
ꟷ Quite interested in current trends (66%) (i.e. upgrade home tech devices) overspending, while still
allowed to satisfy leisure
Their behaviours and habits
needs (personal as well as
ꟷ Generous in spending (79%), not pressuring themselves with preserving or increasing family)
Hà current available wealth
ꟷ Relatively clear allocation in spending purposes and respective forms of payment to
Outstanding traits ensure efficient spending
ꟷ Live freely and comfortably, aspire to ꟷ Easily influenced/ impacted by acquaintances/ friends
satisfy and improve their own and
their family’s living quality Attitudes, needs, behaviours and tensions/ expectations toward finance
Financial plans Specific attitudes & needs by financial Tensions/ expectations
ꟷ Life stage: career development (42%) or
ꟷ Short-term: Maintain current financial product/ service ꟷ Expect more appealing
having a stable job (42%); prioritize to
increase income (56%) that can take care of activities ꟷ Accumulation: Initiating needs for term special offers/ promotions
these children (74%) stronger emphasis on ꟷ Long-term: Start exploring investment to deposits as a backup plan (for family & with immediate benefits (for
life enjoyment (24%) increase income + Accumulate for financial self) in case of overspending (74%) customers with high-spending
security ꟷ Protection: Considered life-insurance behaviours)
ꟷ Age: 30 – 39 years old (61%)
Relationship with banks as an accumulation for their kids (64%) ꟷ Flexible approaches &
ꟷ Marital status: Married with small kids
to avoid overspending; yet low intention consultancy from banks to
(84%) ꟷ Use credit cards from several banks (32%)
to own more than one policy introduce relevant products/
ꟷ Household income: VND 25 – 45 millions to uitilize promotion programs and ensure
ꟷ Investment: Some consideration of services (fitting with their’
per month (mainly from salaries of both convenience in shopping
investing, yet have not proactively financial capability)
themselves and their spouse, 80%) ꟷ Attracted by banks with up-to-date, relevant
investigated further (75%) ꟷ Online channels for new
ꟷ Working experience: Middle-level and widely applicable offers (45%)
ꟷ (*) Payment: Utilise credit cards to features of common
manager at big companies, corporations Consultancy channels and services products/ services (credit
spend on F&B, shopping, upgrading
(24%) ꟷ Appreciate convenience (55%) (consider cards, term deposits, etc.)
home appliances (58%)
diverse delivery channels, including online and ꟷ Face-to-face consultancy
ꟷ (*) Credit: Mostly use consumer loans
“Prioritizing family needs social media platforms)
for personal & family leisure spending for completely new
doesn’t mean setting ꟷ Prioritise high efficiency (short, concise (41%) products/ services esp. with
my leisure needs aside” message highlighting outstanding benefits)
(*) Primary needs
higher risks (i.e. invest 23 in
fund certificates)
 FUNCTIONAL & EMOTIONAL BENEFITS

Functional benefits Emotional benefits

 Bank service on your terms, with Live life richly
customizable finance solutions just  Inspire everyday moments to enrich your
for you life experience on the journey of lifelong
happiness
 Simple & Intuitive, designed on
your insights to serve what you
need

 Flexibility, diverse offerings and

offers to make the most out for you

OWNABLE BRAND PROPOSITION

WE ARE IN THIS TOGETHER

Accompany you on your own journey to your own goals

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OWNABLE BRAND PROPOSITION

LIVE LIFE RICHLY

Live for the moments that truly matter; live life richly isn’t
just about wealth creation, it’s for the memories that
make us smile.
To freely be ourselves, go after our goals and dreams.
To embrace the diversity and different ways of life, goals,
and ambitions, Techcombank Inspire aims to be a flexible
and supportive financial partner for all clients, helping
them to overcome challenges and achieve their goals.

Inspire everyday moments to enrich your life

experience on the journey of lifelong happiness

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BRAND TASKS ARE TO DELIVER STRONG FOOTPRINTS IN CUSTOMER’S MIND THROUGH
KEY ACTIONS TO BUILD MEANINGFUL AWARENESS, REPUTATION AND ENGAGEMENT

Brand Brand Brand

postioning Reputation Engagement
KEY
FOCUS

Establishing exclusive privileges for Inspire

Strengthen Techcombank Inspire’s positioning by Enhance Techcombank Inspire’s reputation by
members to increase the value of financial
leverage brand’s core values & associate with maximize brand coverage, CSR and
relationships with Techcombank, thereby
relevant platform that’s connected with “why not” gen sponsorships
maintaining the loyalty of customers

Enhance the brand story of Techcombank Inspire by utilizing its brand 1. Vision & leadership: Build up and introduce Inspire Care program
values to attract and retain customers on their preferred platforms: • Enhance Techcombank Inspire's pioneering role in helping focusing on 02 core values:
• Diversity & humility to respect difference in everyone young people maximize their financial resources to achieve 1. Exclusive privileges for Inspire customers at
• Inspired & ambition to lead the initiative, to make an impact their dreams Techcombank & strategic partners. We can
• Positivity & joy to realize every aspiration of life • Leverage the role of brand ambassador to inspire and create a new platform like an e-commerce
Strongly promote CVPs to attract and motivate customer join motivate target customer merchant (ex: Lazada) so that customer can
Key Strategy Techcombank Inspire trial program to increase brand understanding &
engagement:
2.
•
Brand emotional appeal and coverage:
Emotional appeal: Strongly focus on building up brand
collect, earn and redeem point as they want.
• Music: Ticket for liveshow,
• Optimal saving and simplified payment solutions - digitally trust and good feeling from target customer through real & • Sport: discount voucher
enabled platform: raw brand story/message, real cases and experience events • Travel: discount voucher
o Optimize payments into savings: Round – up, Auto Sweeping + Partial • Media coverage: Maximize brand visibility in the digital, • Fashion: discount voucher
withdraw... branch and partnership platforms 2. Establishing and engaging a dedicated
o Specific card functions & rewards for Ecommerce, Health & Wellness 3. Social responsibility & sponsorship community for Techcombank Inspire
o Diversified payment methods for everyday payment
• CSR: Involves environmental responsibility and support for customers, thereby increasing customer loyalty
o Sub account (with 4-6 account created)
o Extension account with My cash with free interest period young community to leverage brand reputation with target and engagement
• Simple and intuitive mobile banking: Provide a personal finanical customer
management tool that allow customer to control their spending by • Sponsorship: Collab with big brand to run event/activities
categorisation series to increase brand awareness and association with
• Compelling rewards program tied with various platforms and target customer
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partners
WHAT WE NEED TO GET THERE

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 1/ CONSTANTLY IMPROVING OUR KEY OFFERINGS & INTRODUCING NEW
CVPS TO KEEP OUR LINK WITH CUSTOMERS’ PREFERENCES

Enjoy your new financial solutions Unleash your own potential to make your
that designed around you to live your dream come true with Techcombank Inspire:
life in your way:
• Simple access through the mobile banking
• Unlimited Debit card cash back up app to TCBS and a full suite of simple digital
to 2% LIVE THE ORDINARY BUILDING UP A investing tools, including lucky horoscope
• No fees across all products LIFE TO THE FULLEST. CAREER OF MY OWN trading days:
• Extend financial limit with My Cash
WHY NOT? WHY NOT? o Trading investment products (i.e. CD Bao
• Payment competitive Loc, Fund):
promotions with strategic TCB’s o Grow assets efficiently with diversified
partnership investment solutions:
Access to diversified funds (Mutual Funds)
• EARN beyond point via everyday
banking transaction with higher tier
Techcombank Inspire o
from others (e.g., Vina Capital, Dragon
to higher earn rate and benefits Live life richly Capital, SSI)
• Point REDEEMTION options at wider • Diversity & humility o Investment dashboard
strategic network and through a • Access to market leading investment ideas
• Inspired and funds from our partner, TCBS
seamless digital experience
• Positivety & joys • Greater rates on a range of TD and CD
savings products

TAKE CARE YOUR FAMILY IN YOUR WAY.

Don’t worry for the future, just plan for it: WHY NOT?
• Sub account (with 4-6 account created)
• Provide a personal financial management tool that allow customer to control their spending by categorisation:
o To control transaction monitoring & categorizing
o To recommended a better payments base on customer's historical data /end-flow transaction trigger
• A simple insurance product to ensure financial accumulation for future plans
• Get priority access on their mortgages, simple and transparent loan disbursement, and home evaluation through One Hoursing.

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2/ KEEP THE HEAT WITH A BIG CAMPAIGN TO STRENGTHEN BRAND
POSITIONING “LIVE LIFE RICHLY” AND DELIVER BRAND PROMISES TO LIFE

MKT Strengthen Techcombank Inspire’s positioning by leveraging brand’s core values, associating with relevant inspiring platforms that’s
OBJECTIVE connected with targeted customers and delivering brand promises deeper through new CVPs

TARGET
Consumption-led Single Consumption-led Married
AUDIENCES

CORE
N/A N/A
INSIGHTS

FEATURED Live the ordinary life to the fullest. Take care your family in your way. Why Building up a career of my own why not?
CONTENT
Why not? not?
DIRECTION

COMMERCIAL
Increase EOP Inspire Customers +50K
OBJECTIVES

- Co-branding with strategic partners/platforms in relevant touchpoints

KEY
SUGGESTED - CSR programs and sponsorships
ACTIONS IN - Event / activation announcement
CAMPAIGN - ATL/BTL communications
- Inspire community (to increase brand endorsement & advocacy)
- Branch & OOH visibility

BUDGET 30B VND. Inclusive of: paid media, sponsorship, CSR, strategy & creative, productions & communications,…

TIMELINE Q1-2/2023 (MAR – MAY)

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3/ MAINTAIN ALWAYS-ON COMMUNICATION ACROSS PLATFORMS IN A
WAY THAT CONNECTS AND ENGAGES WITH CUSTOMERS

MKT - To keep educating the products and offerings, new features (CVPs) for ETB/NTB. Associating Inspire offerings to everyday moments that
OBJECTIVE helps enrich customers’ life experience and builds spontaneous awareness
- To strengthen the relationship with customers, activate 1 st party data with SEM, through that recruit new trials and NTB to the program.

TARGET
AUDIENCES & Consumption-led Single (40%) Consumption-led Married (60%)
ALLOCATION

FEATURED Personalized banking experience to let you Unleash your own potential and Optimize financial
CONTENT Creating value to maximize your life in your way
live the ordinary life to the fullest resource to make your dream come true
DIRECTION

Current Products & Offerings

Ref: https://techcombank.com/khach-hang-ca-nhan/inspire

PRODUCT TO New Offerings & Product Launching

FEATURE MyCash | Banca | New Co-Brand Card | Financial Management Tools | PS2 | New Partnership Deals

Tactical Promotions for Business Quick-win

Promote Potential Customers | Churn-out Customers | Seasonal promotion | Others

PLATFORMS Owned media Social media SEO/SEM PR Sponsorship

(FB, IG, TT, YT, App,…) (KOL, group, community)

COMMERCIAL
Increase EOP Inspire Customers +10K/MONTH
OBJECTIVE

BUDGET 2 BIL VND / MONTH. Inclusive of: paid media, sponsorship, strategy & creative, productions & communications,…

TIMELINE MAR – JUN 2023 (4 MONTHS)

PROJECT DELIVERABLES

1 PROPOSAL FOR “LIVE LIFE RICHLY” POSITIONING CAMPAIGN

BRIEFING LNY PLANNING PRODUCTION KICK OFF

+1 wk +2 wk +3 wk +2 wk

Brief to Agency Agency 1st Proposal Revised 2nd Finalized Plan Campaign Kick Off
09.01 16.01 W1 Feb W4 Feb 15.03

2 PROPOSAL FOR ALWAYS-ON 2023 COMMUNICATIONS STRUCTURE

BRIEFING LNY PLANNING PRODUCTION KICK OFF

+1 wk +2 wk +2 wk

Brief to Agency Agency 1st Proposal Finalized Plan Campaign Kick Off
09.01 16.01 W1 Feb 15.02

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DEAR INSPIRERS!
ARE YOU READY FOR 2023?
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