Just Wing It
Just Wing It
Just Wing It
Just Wing It
XII-Apollo
+639155660723
a.erlamarie@gmail.com
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II.Table of Contents…………………………………………………………….2
III.Executive Summary…………………………………………………………3
VI.Marketing Strategies………………………………………………………...6
X. Supporting Documents……………………………………………………..13
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Just Wing It is a small food business that serves juicy, fresh, and savory chicken
wings. Due to this pandemic, Just Wing It does not have a physical store but
caters take-out and delivery services. Just Wing It will certainly be a hit, serving
Keys to Success
Just Wing It has identified three keys that will be instrumental in its success. The
first is the proper financial management, which will be important so that the profit
and capital will be monitored. Second is the price because as we all know, the
first thing that we consider when buying something new is the price. Third, is the
proper preparation and sanitation of the food. Cleanliness is very important much
Food
Just Wing It will offer the city of Dumaguete chicken wings with three exciting
flavors that will have you craving for more. These three exciting flavors are:
buffalo, garlic butter, and teriyaki. Not only that, the chicken wings from Just
Wing It comes with rice that will surely be enough to satisfy your hunger in a very
affordable price.
Management
This small business will be led by Erla Marie T. Abrea, an aspiring entrepreneur.
young age of 16, she started to sell her pre-loved clothes as a way to earn
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money but now, she decided to venture on a small food business. With the
money she earned in selling her pre-loved clothes and help from her supportive
family, she is able to have the capital to venture into a new business.
1.1 Mission
It is Just Wing It’s mission to offer the finest, healthiest and best tasting
chicken wings in Dumaguete City. Just Wing It will offer the finest customer
establishment.
1.3 Objectives
• To continually draw people within the city for their meals at a rate of 25% per
Chicken wings are very popular in Dumaguete City nowadays. If you are a
Dumagueteño and still haven’t tried the famous chicken wings, you are totally
missing out. There are a lot of restaurants in the city that serves chicken wings,
may it be unlimited or just by pieces of your choice. These restaurants are a hit
because a lot of people – young and old, flock to these restaurants for lunch,
business because I am also very fond of eating chicken wings with my friends
and family. Just Wing It has the mission to serve the people of Dumaguete City
scrumptious chicken wings with the best service possible. The vision of the
possible. The market is said to grow annually by 10% and will achieve the
capital investment in the first year of the business since it is just small. Just Wing
entrepreneur, Erla Marie T. Abrea, 18 years old, and studying STEM in RTPM-
Dumaguete Science High. This business serves juicy, fresh, and savory chicken
wings with three exciting sauce flavors. Due to the pandemic, Just Wing It does
not have a physical stall so the products will be posted and sold in Facebook
where a lot of people can see. The staff can assure you that the food is handled
well and cleanly. Just Wing It caters take-out in Mangnao, Dumaguete City and
delivery services within Dumaguete City. Just Wing It will certainly be a hit
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because the people of Dumaguete are always eager to try something new and
affordable.
Just Wing It will offer the city of Dumaguete freshly cooked chicken wings that
is marinated in a very tasty mix and coated with bread crumbs which will make
the chicken crispy and more delicious. After which, the customers will be given
the freedom to choose among our three flavors of sauce to be coated on their
chicken wings. There will be three exciting flavors that will have you craving for
more. These three exciting flavors are: buffalo, garlic butter, and teriyaki. Just
Wing It will be offering the customers different set of meals to choose from: Meal
A with 2 pieces of chicken wings and rice, Meal B with 4 pieces of chicken wings
and rice, and Meal C with 6 pieces of chicken wings and rice. Just Wing It will
surely satisfy your hunger and cravings in a very affordable price. We also serve
indoors, the best way to market our products is by using the social media. Online
selling is the most effective way of business nowadays because most of the
people prefer just tapping on their phones and have them ordered right on their
doorstep rather than going out, getting ready, driving to the store, and selecting
things, and waiting in line to pay. We all know that Facebook is the most common
social media platform there is and posting and selling our products their can
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surely be a great marketing strategy. The target market of this business are the
people in Dumaguete of all ages – young and old. Another strategy that could be
of great use is conversational strategy. We can gather more customers with this
because through this, most people’s curiosity and eagerness convince them to
In the first year of the business, the total target population is about 200 people
in Dumaguete City and the target sales projected is 40% of that population. The
main objectives of the company are to acquire 10% more customers in the first
five months of the business through the market strategies presented above and
for the sales to increase by 5% in the first five months.
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I. Organizational Structure
ERLA MARIE T.
ABREA (SBO)
Overhead Expenses
Loan Php 5,000
Supplies Php 2,000
Utilities Php 1,000
Maintenance and Sanitation Php 1,000
Packaging and Delivery Php 1,000
III. Capital Requirements
Supplies
Dressed Chicken Php 750
Hot sauce Php 84
Chili powder Php 70
Butter Php 135
Black pepper Php 85
Paprika Php 105
Cooking oil Php 120
Salt Php 10
All-purpose flour Php 60
Bread crumbs Php 160
Garlic powder Php 30
Garlic Php 80
Soy sauce Php 50
All-purpose cream Php 140
Calamansi Php 100
Brown sugar Php 15
Sesame seeds Php 60
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Utilities
Electricity Php 1,000
I. Income Statement
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Income Statement
For the year ended 31st December 2023
Expenses
Cost of goods sold Php 180,000
Supplies Php 72,000
Packaging and Delivery Php 18,000
Total expenses Php 270,000
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Balance Sheet Statement
As of March 30, 2023
Assets
Cash Php 50,000
Accounts Php 60,000
Receivable
X. Supporting Documents
I. Resume
Email: a.erlamarie@gmail.com
Profile
Being a team player, I work well with other people. Being versatile, having good time
management skills, working well under pressure, and having good communication skills
are some of the skills that I possess. Putting my job first is my main objective so that I
Education
Experience
Online Selling
• Fluent in written and oral communication using the English, Filipino, and Visayan
language