POM Project 22
POM Project 22
POM Project 22
Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
Analyse the role of strategic marketing planning, from data collection to
implementation.
Examine the process and techniques of marketing planning in a variety of
organisations.
Assess the limitations and adaptability of a range of planning tools and techniques,
including project management, budgeting and financial management to supporting
marketing planning activities
Learning Outcomes: Skills and Attributes tested in this assignment:
. Explain the significance of the planning phase and recognise the value of marketing
planning for a range of organisations.
Appraise and justify the marketing planning strategies and concepts used by various
types of organisation
Apply project management tools and techniques in a planning situation
Feedback /Marking criteria for this Assignment
Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or on the StudyNet
Feedback Form within 4 weeks of submission.
For each day or part day up to five days after the published deadline, coursework relating to modules
submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade
reaches 40 for levels 4, 5 and 6. If a submission is more than 5 days after the published deadline, a grade of
Assessment and grading criteria
Specific Instructions:
Your Managing Director is well educated and has worked in the industry for over 30 years, and thus,
she will not require concepts and marketing terms to be defined. To do this will be wasting both your
time and hers.
You have limited time so you will need to be selective in terms of what to include in your presentation.
Think about what is the key message that you want to convey to your audience. The information that
you include in the presentation should support this message and communicate why this is important.
An effective presentation balances the content (information), the layout (how the information is
presented) and the delivery (speak clearly, confidently and in an engaging way).
Consider the use of pictures, figures, charts and tables to make the presentation more interesting,
informative and eye catching. For example, a table could be a good way of showing comparisons. Font
size: is important to make sure that your slides are readable. It is therefore very important that you resist
the temptation of using very small font in order to fit in a lot of information. As with any assessment it is
important that you select a suitable font, typically Arial or Times New Roman fonts are used in
assignments.
You are required to do extensive research to find relevant information. A minimum of 10 credible
sources is expected, of which at least 5 should be academic. Any statement you make and any data
you use must be referenced. Please note: you can access the relevant industry reports
Assessment and grading criteria
Grading Criteria Marks Outstanding Excellent Very Good Satisfac Marginal Clear Little
Awarded 80% + 70% + good 50% + tory fail fail or no
60% + 40% + 30% + 20%+ merit
19% or
less
Presentation /15
Informative slides, well organised and delivered clearly
Understanding of external factors and the impact these factors would have /15
on
the chosen product/service or brand