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    OIIC Fiesta Ready Meal

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    kilangpadiarn
    Fiesta Ready Meal is a brand of ready-to-eat meals targeting busy urban professionals ages 15 and older. The brand aims to position itself as convenient, high quality, and satisfying. Its objective is to promote its meals' convenience and flavor while creating an energetic brand image. Its opportunity lies in capitalizing on demand for ready meals given busy lifestyles. Its challenge is limited distribution, which restricts availability. It plans to overcome this by expanding distribution through retail stores, supermarkets, online marketplaces, and new markets with demand.

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    OIIC Fiesta Ready Meal

    Uploaded by

    kilangpadiarn
    10 views1 page
    Fiesta Ready Meal is a brand of ready-to-eat meals targeting busy urban professionals ages 15 and older. The brand aims to position itself as convenient, high quality, and satisfying. Its objective is to promote its meals' convenience and flavor while creating an energetic brand image. Its opportunity lies in capitalizing on demand for ready meals given busy lifestyles. Its challenge is limited distribution, which restricts availability. It plans to overcome this by expanding distribution through retail stores, supermarkets, online marketplaces, and new markets with demand.

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    Fiesta Ready Meal is a brand of ready-to-eat meals targeting busy urban professionals ages 15 and older. The brand aims to position itself as convenient, high quality, and satisfying. Its objective is to promote its meals' convenience and flavor while creating an energetic brand image. Its opportunity lies in capitalizing on demand for ready meals given busy lifestyles. Its challenge is limited distribution, which restricts availability. It plans to overcome this by expanding distribution through retail stores, supermarkets, online marketplaces, and new markets with demand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views1 page

    OIIC Fiesta Ready Meal

    Uploaded by

    kilangpadiarn
    Fiesta Ready Meal is a brand of ready-to-eat meals targeting busy urban professionals ages 15 and older. The brand aims to position itself as convenient, high quality, and satisfying. Its objective is to promote its meals' convenience and flavor while creating an energetic brand image. Its opportunity lies in capitalizing on demand for ready meals given busy lifestyles. Its challenge is limited distribution, which restricts availability. It plans to overcome this by expanding distribution through retail stores, supermarkets, online marketplaces, and new markets with demand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    WHAT: Fiesta Ready Meal DATE:2017

    EQUITIES: WHO: OWE: BRAND CHARACTER:


    (the fundamentals) Male / Female, > 15 years old, urban Per Convenience, Quality, Variety,
    area, busy professional. Convenience
    Satisfaction
    Practicality

    OBJECTIVE: Cognitive Objective: To inform customers about the convenience and flavor of Fiesta Ready Meal's ready-to-eat meal options.
    (the reason we are Affective Objective: To create a vibrant, energetic, and flavorful brand image for Fiesta Ready Meal.
    communicating) Behavioral Objective: To encourage customers to choose Fiesta Ready Meal as their preferred convenient and delicious meal solution.

    ISSUE: The consumer barrier for Fiesta Ready Meal is the limited distribution channels, which may restrict
    (what’s consumer barrier) availability to certain regions or markets.

    INSIGHT: The consumer truth of Fiesta Ready Meal is that consumers are seeking convenient and delicious
    (what’s the consumer truth)
    meal solutions that fit seamlessly into their busy lifestyles. With the fast-paced modern lifestyle,
    people are looking for quick and easy options that provide both convenience and flavor. Fiesta

    OPPORTUNITY: capitalize on the growing demand for ready-to-eat options in the fast-paced modern lifestyle. By
    (the opportunity for the brand in light of the insight) positioning itself as the go-to brand for hassle-free and satisfying dining experiences,

    CHALLENGE: The challenge for Fiesta Ready Meal is the limited distribution channels, which may restrict availability to
    certain regions or markets. To overcome this issue Fiesta Ready meal needs to expand its reach and
    (what the Idea needs to do to overcome the issue)
    distribution.

    WAYS IN: expanding through partnerships with retail stores, supermarkets, and online marketplaces. Entering new markets with demand
    for ready-to-eat meals and leveraging e-commerce platforms can also help. Collaborating with distribution partners to improve
    (some thought starters) logistics and supply chain management, and investing in marketing and promotions are important strategies to reach a wider
    audience.

    PLANNER SGAD CD:

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