Joke Structure Guide

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Joke-Structure Guide
Jared Volle, M.S.

CreativeStandUp.com
© 2018 CreativeStandUp
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Table of Contents
1. Broken Assumptions
2. Exaggerations
3. Misplaced Sincerity
4. Contradictions
5. Rule of Three
6. Puns / Double-Entendres
7. Meta-Jokes
8. Callback Lines
9. Omitted Punchlines
10. Specificity
11. Self-Depreciation (bonus lesson)
Note to readers: The PDF version of the Joke Structure Guide has several
video links. Click the blue links to watch the videos. First time readers are
encouraged to watch all the example videos.
Joke Types: Introduction

Joke Types, also known as “joke-formats” or “joke-structures” is a way of
organizing your setup and punchline to force a comedic conflict.
Main Goal of These Lessons

The main purpose of this section is NOT to learn conventional joke-writing
strategies (which is included at the bottom of each lesson). The main
purpose of these lessons is to introduce practical, relatable examples of
comedic conflict so that you will be comfortable with the idea of comedic
conflict when it comes time to write your own material. This will make
writing process MUCH EASIER because comedic conflict is very flexible
and forgiving.
Conventional Jokes Are Needlessly Diﬃcult

Conventional joke writing has tons of rules. They usually require a strict
process, near-perfect word placement and a very rigid structure. The result
is that new comedians tend to “miss the forest through the trees.” There are
so many small details and steps to take that it’s almost impossible to stay
focused on the part of comedy that you love… BEING FUNNY!
Example: Rule of Three

For example, the RULE OF THREE joke format always lists 3 items. The
1st and 2nd item are common while the 3rd item breaks the pattern created
by the other two. This is a very common way of creating comedic conflict by
creating a “BROKEN PREDICTION.” The Rule of Three is highly
structured, meaning you can’t play around with it. You either do it or you
don’t. However, Broken Predictions are super-easy to make and achieve
the same results. This is much closer aligned to how you NATURALLY
make people laugh.
Quick Tips
Don’t explicitly use these joke formats. If you ever catch yourself
asking “Should I use a Rule Of Three joke here?” … then you’re
missing the point. Best case scenario, you will come out VERY
mechanical and choppy. However, if you understand how to create the
comedic conflict then you’ll no longer have to worry about the structure of
the material.
Joke formats are probably the most over-emphasized part of stand-up

comedy. Today joke formats play a much smaller role than they did in early
stand-up comedy. They still do have their place in stand-up comedy… just
not in the spotlight.
Joke formats are very useful for:
1. Learning the basics of stand-up comedy (We’re using them to

discover more about comedic conflict)
2. Punching up your material. (We can always go back after our
writing and punch-up material using these strategies)

Summary: Intro to Joke Types
1. Use joke formats to A) Learn the basics of comedy and B) punch-up

your material
2. Don’t try to write “into” a joke format. It almost always leads to
awkward sounding material or a weak punchline. Use Comedic
Conflict instead.
Broken Assumptions
Every time you speak you’re giving the listener information about the who,
what, where, when, why, or how of your story. Some of this information
is EXPLICIT, meaning you actually say it. The rest is IMPLICIT, meaning
the listener assumes it.
Lets take a normal sentence, like”I went to the grocery store.” The
sentence explicitly tells you WHO (“I”) and WHERE (“grocery store”), but
not WHAT, WHEN, WHY, or HOW. So 2 pieces of information
are explicit (written in green)
Who – What – Where – When – Why – How
Next, you make assumptions: You know GROCERY STORE, so

it’s IMPLIED that I want to buy food. You likely assume that I drove a car or
walked as well. Now you have 4 pieces of information (the assumptions are
in red):
I call the break from the assumption to the new interpretation “shifts”
because the punchline shifts the original understanding of the joke.
The safety of the joke comes from the first interpretation. The punchline
creates a violation by changing one of the assumptions created.

Conventional jokes almost always use these “shifts” to create humor.
Take this setup from Steve Martin:
I gave my cat a bath the other day… they love it. He sat there, he enjoyed
it, and it was fun for me too.
As an audience member, here’s what we EXPLICITLY know (green):
And here’s what we can safely assume (red).
Where = “the bathroom” Why = “the cat was dirty” and How = “He put the
cat in the bath”
Now the punchline will break one of our assumptions.

I gave my cat a bath the other day… they love it. He sat there,
he enjoyed it, and it was fun for me too. The fur would stick to
my tongue, but other than that… (Steve Martin)
Safety/Violation:
He put the cat in the bathtub vs. He licked his cat
Here’s an example from Bill Engvall. Notice what information you assume
as you read through.
[Golf] So finally, on about the fifteenth tee, I hit the drive of my

life… And I watch this ball just go and go and . . . kind of hit this
guy in the head. And I felt bad, but he overreacted, I thought. I
mean, it wasn’t like a square hit; it just kind of glanced off his
head. But he goes whippin’ his car off the freeway, like “here we
go!” Mr. Attitude! (Bill Engvall)
Safety/Violation:
A person on a golf course vs. A person driving on the highway
This is a “who-shift.” Engvall hides the true identity of the guy he hit with
the ball until he reveals that wasn’t actually another golfer (or assumption),
but a driver. He didn’t talk about the when, nor do we make assumptions
about it. The when is entirely left out.
Leave Out Some Info

Notice that WHEN is often undefined. This is the most common piece of
information to leave out because it usually doesn’t play a role in the story or
joke. In my example, I say that I “went” to the store, so you know it’s in the
past… but that’s all. If the actual date/time doesn’t matter, either don’t
mention it or use a short phrase like “The other day” or “I once went to …”
Both Steve Martin and Bill Engvall skipped the “when” in the examples.
They keep it very generic so that they can move on to more important
information.
Recall that an audience needs to go through 3 stages to understand a

joke: construction, recognition, and resolution. During construction the
listener picks out what they think will be important information. By editing
out the WHEN in our joke, the comedian makes it easier for the audience to
figure out what information will be important to the punchline. Do not give
the audience too much info or they will have to sort through tons of
information to construct a joke.

Summary: Broken Assumptions
1. When you speak, you are giving the listener

both EXPLICIT and IMPLICIT information about the Who, What,
Where, When, Why, and How of your story.
2. The audience creates assumptions based on the explicit information.
These assumptions are then broken in the punchline.
3. “When” is often left out of material or quickly brushed aside with a
comment like “lately” or “awhile back”
Exaggerations
A very common joke formula is Exaggeration. Exaggerations are used both
inside and outside of joke formats. Outside of joke formats, comedian Dane
Cook used exaggeration very effectively in his storytelling. Exaggerations
have a way of bringing a story to life. Exaggeration, like most joke formats,
gets its humor from incongruency. Notice how Cook uses a lot of
exaggerations in the video below, but he’s not always trying to create
punchlines… he’s just trying to make the story more interesting. (Dane
Cook: Kool-Aid Man)
Comedian Ron White uses exaggeration in a joke format very effectively in

his line:
“We were on a plane ‘that’ big… like a pack of bubble gum with
8 people on it.”
In order to create an exaggeration from a joke format, take your punchline’s

key word/s (the one/s that makes it funny) and see if you can stretch it one
way or the other. If the joke is about size (like Ron White’s joke) than ask
yourself “What’s really small/big” and fit it inside your joke until you find the
right one. It might take some adjusting, as the first few ideas will likely
either over-exaggerate or not go far enough. In our Ron White example the
first ideas might have been either too small (“size of a termite”) or too large
(“Size of a bus”) to be funny.
Over-exaggeration will harm your trustworthiness. If you over-

exaggerate the punchline, the audience sees you trying to stretch the joke
too far and it “tears the joke.” There’s too much violation and not enough
safety.
If you under-exaggerate the punchline then it might come out boring.

There can be too much safety and not enough violation.
Find The Best Level of Exaggeration

The biggest problem new comedian run into while using the exaggeration
technique is not optimizing the amount of exaggeration they use. Allow
yourself to play around with this technique. Purposefully find how much
exaggeration you can get away with. Not only will it make writing more fun,
but it’ll also teach you how to use exaggerations effectively.
How To Write An Exaggeration

In this example, lets write about an experience you had recently.
1. Write a few sentences about an experience

2. Look over what you’ve written and find ideas that can
exaggerated (size, emotional reactions, etc.)
3. Rewrite or add on to what you’ve written using the exaggeration.
4. Rewrite the joke so that it flows better.

MY EXAMPLE:
1. I went to Costco. That store is huge.
2. (I’ll exaggerate “huge”)
3. I went to Costco. That store is huge. It’s so huge that I didn’t realize
they sold camping gear … I thought people just gave up and pitched
a tent.
4. I went to Costco. That store is huge… I didn’t realize they sold
camping gear … I thought people just gave up and pitched a tent.
Misplaced Sincerity
Misplaced Sincerity is one of my favorite joke formats. This is where the
comedian pretends to lack a certain knowledge or awareness of what the
audience knows to be true. Listen to any Steve Martin CD and you’ll hear
plenty of misplaced sincerity. Here’s an example from Martin (Steve
Martin: French Video):
“I went to France. If you go to France let me give you a

warning… “Chapeau,” means “Hat”… …“Oeuf,” means “Egg”…
… It’s like those French have a different word for
EVERYTHING!”
SAFETY: How a normal person would understand or interpret something. 

VIOLATION: The comedians incorrect understanding or interpretation. 
COMEDIC CONFLICT: Misplaced sincerity creates comedic conflict by
allowing the audience to see two sides of the same situation at the same
time.
The misplaced sincerity is easy to catch in the Steve Martin example.

Martin pretends he doesn’t understand there are other languages
besides English. The audience is allowed to simultaneously view both
their own POV as well as Steve Martin’s POV. The incongruency
between Steve Martin’s POV and the audience’s create comedic conflict.
Another great example of misplaced sincerity is from Eddie Izzard. Izzard

received an applause break when he briefly stopped his material on Ireland
and said to his American crowd “You do know there are other countries?”
Obviously, yes. But Izzard delivered this line as if he wasn’t 100% sure.
Just as in our Steve Martin example, the audience was allowed to see
two different POV’s at once. They saw it from their own perspective as
well as an outside perspective.
In the audience’s mind they knew he was playfully teasing Americans for

being egotistical and oblivious to world events. The audience got to
experience both of these viewpoints at one time. The playfulness made it
safe instead of insulting. The conflict between the two is what created the
humor.
How To Write Misplaced Sincerity

Misplaced Sincerity is a fun technique to use. I suggest using it to punch-up
material rather than “write into” a joke. Start with something pre-written.
1. Begin with something pre-written or write a few sentences of a setup.

2. Find any ideas or phrases that are easy to
misunderstand or require specific knowledge (phrases like “Go
jump on a horse” or “Raining cats and dogs” are easy)
3. Ask yourself “What would happen if I misunderstood or didn’t have
this information?”
4. Write a follow-up that assumes you “missed the point”
Contradictions
Contradiction is a mixture of misplaced sincerity, irony, and POV humor.
In a contradiction, the comedian says a line that contradicts what he’s

meaning to say. The misplaced sincerity comes from the fact that the
comedian fails to notice that the line is contradictory to either the words
he’s using, the actions he’s taking, or who the audience knows him to be.
There are 2 important characteristics to a good contradiction: speed and

believability.
The contradiction must be fast enough for the audience to compare the 2
POVs. As a general rule, you have about 1-2 lines to create the
contradiction.
Second, the contradiction should be believable. Contradictions are easy to

make… contradictions that don’t feel forced are difficult. If you tell a story
about a vegetarian eating a hot dog, you have to give the audience a good
reason to believe it’s happening or the entire joke will feel forced. There will
be very little safety and too much violation.
Like all types of POV Humor, the humor comes from the audience’s ability
to see two different POV’s at the same time. (POV Humor is explored in
more depth in the advanced level of Faster & Funnier)
3 types of contradictions:
1. Words contradict Words
2. Words contradict Actions
3. Words contradict What Audience Already Knows

Words v. Words
The simplest type of contradiction is having your words contradict other
words or the manner in which the words are said.
One example of this comes from Steve Martin:
“But it’s an intellectual town, and I’m an intellectual ‘Kiiinndd’ of

guy.”
In this example Martin uses his ‘dumb voice’ when saying he’s an
intellectual. By drawing out the word “kind” he creates contradiction
between saying he’s an intellectual and saying the line like he’s stupid. The
conflict between these two ideas creates humor.
Sarcasm falls in this category. Sarcasm gets humor from a comedic conflict
between words and HOW the words are said. When using sarcasm, the
words you say are contradicted by the voice you use (i.e., saying “you’re a
genius” in a way that means “You’re an idiot”).
Words v. Actions
Another form of contradiction is using your words to contradict your
actions. The best example of this type of contradiction also comes from
Steve Martin when he told the audience,
“I can “Drink as much alcohol as I want… And it doesn’t affect

me!” [Loses balance and crashes into the mic stand]
Words v. What Audience Already Knows

The last type of contradiction I will highlight is using your words to
contradict something already known (such as who the audience knows
you to be). A great example of this type of contradiction comes from
monotone comedian Steven Wright when he opened up a show saying,
“I’m feelin’ kinda hyper.” The audience knows Steven Wright for his dry
voice and lack of inflection, not something you associate with being hyper.
Saying “I’m hyper” completely contradicted who the audience knew him to
be. This comedic conflict between these two ideas caused the humor.
In all of the examples I’ve listed above the humor comes out of the conflict
between two contrary ideas. The laughter doesn’t come from the words
themselves, but from the POV of the person saying those words. Because
it’s a type of POV joke, it’s very important to sell these jokes with a lot of
confidence. For a contradiction to work, the comedian (or whoever is
committing the contradiction) must be unaware of it.

How To Write a Contradiction

1. Start with a piece of pre-written material or go step-by-step.
2. Decide if you or someone else will be making the contradiction (a
good rule of thumb is to give the contradiction to whoever you want to
be seen as stupid).
3. Search for any factual statements or opinions that can be
contradicted (i.e., “I’m a vegetarian” or “I don’t get mad easily.”)
4. What is the contradiction? (i.e., “eating meat or something
unhealthy” or “getting mad easily”)
1. Ask yourself: How and/or why will the contradiction be
made? (If your friend ‘doesn’t get mad easily’… ask yourself:
Under what circumstances will the person contradict himself?
5. Use your setup to setup the situation and deliver the factual
statement or opinion.
1. What happens after the person makes the factual
statement that makes him contradict? (create that
circumstance in your setup)
6. Use the punchline to introduce the contradiction.
7. Rewrite your setup and punchline a few times until they flow

To recap:
1. Contradictions should be FAST and BELIEVABLE

2. 3 General Types of Contradictions
1. Words contradict Words
2. Words contradict Actions
3. Words contradict What Audience Already Knows
Rule of Three
The rule of three is perhaps the best known type of joke format.
The Rule of Three joke format is when you have a list of two similar-
objects/actions and one that doesn’t belong. The first two objects/actions
create a pattern. The third breaks that pattern.
SAFETY: The 1st and 2nd items in a list (these items share something in
common)
VIOLATION: The 3rd item in a list (which is very different from the first 2)
COMEDIC CONFLICT: Comedic conflict comes from breaking the

audience’s assumptions about what the third item in the list will be.
Here’s a popular joke using the Rule of Three.
“3 men were on a deserted island and found a genie. The genie

gave each one wish. The first wished he could be back home
with his family and poof! He was gone. The second said he
wished he could be back in his hometown and poof! He was
gone. The third person’s wish was “I want my friends back.”
This is a great example of the Rule of Three. The first two designate a
pattern of wanting to be home. The third breaks the pattern by wishing for
something else, which incidentally negates the other two. This joke format
works because it breaks the audience’s assumption that the third person is
going to wish for something similar to the first two.
This joke formula isn’t as effective today because, if you don’t hide it well
enough, the audience can easily tell that the third item is going to break
their assumption. So instead of “assuming the third item will be the same”
they actually get ahead of you and assume that the third item will be
different… they just don’t know HOW it will be different. This is why it can
be so difficult to get away with this joke type. If you use it, make sure you
hide it well and that there’s a good payoff in the end.
Summary: Rule of Three

1. Comedian gives the audience a list containing 3 items. Item #1 and
#2 create a pattern (safety). Item #3 breaks the pattern.
2. Rule of Three is extremely difficult to use effectively. Most audiences
have seen enough comedy or heard enough jokes to understand that
the third item is going to be a surprise that breaks their
assumptions… which means they never make an assumption in the
first place.
Pun / Double-Entendre
The double-entendre, better known as a pun, is often said to be the lowest
form of humor. The reason for this is because coming up with a corny pun
is extremely easy. You can take almost any word in the English language,
find an alternate meaning, and then create a pun from it.
Many comedians have used puns very effectively to create good quality
humor. Here is an example of a pun by British comedian Jimmy Carr:
“I got a friend, she’s got a theory. She reckons the way to drive
a man wild with desire is to nibble on his earlobes for hours and
hours… I think it’s bollox.”
In this pun the word bollox has two different meanings. The first way the
word is interpreted is to mean “A lie” or “B.S.” Soon after the audience
arrives at the first meaning of the term the audience realizes that the
comedian is saying more than what was gleaned from the first
interpretation. If the comedian were to keep talking, the pun would have
been lost. If Carr said “I think it’s bollox because…” the audience would
have retained their first definition of the word and not inquired further. The
comedian indirectly hinted at the pun when he stopped talking. This leads
the audience to re-define the term ‘bollox’ to mean “testicles,” where the
audience arrives at the humor.
PUN PRACTICE
Let’s take a look at some examples of puns to learn how to write our own.
Many puns begin with a word or phrase that has a double-meaning. These
puns only have a single step to solve.
I saw a documentary on how ships are kept together. __________! 

I needed a password eight characters long so I picked _____________.
To finish these puns, you need to figure out the alternative meanings that
are being used. The first pun links together the phrase “how ships are kept
together” with a word for excitement.
The password pun can be solved by realizing that “character” can also
mean “person in a movie/show/etc.” So all you need to do is find a single
answer. The correct punchline will link the setup and punchline together so
that “8 characters” are on the left side and “8 characters” is on the right.
Standing in the park, I was wondering why a Frisbee gets larger the closer
it gets. Then ____________.
Here you have a setup that creates curiosity in the audience. The punchline
in this joke needs to create a link between “a frisbee getting closer and
closer” and “wondering about something.”
I went to buy some camouflage pants the other day but I ______________.
The puns below are slightly more difficult. This one has 2 steps. The first
step is the same as above: figure out what links the setup and punchline.
The second step is figuring out how to structure the punchline to create
comedic conflict.
A doctor tells a woman she can no longer touch anything alcoholic. So

she ___________.
The punchline needs to account for all the information in the setup. A good
punchline for this setup needs to use the word “alcoholic” in a new way.
The safe interpretation inside the setup is an “alcoholic drink.” But you can’t
simply put in “alcoholic person” into the blank. The correct answer will
“suggest” an alcoholic person, but not say it explicitly. There are many
possible punchlines for this setup, but all of the good punchlines will share
the same “alcoholic person” suggestion.

PUNCH-TO-SETUP
These puns are slightly different in that they were most likely written
punchline-first… only later did the comedian come back and write a setup.
My dad suggested I register for a donor card. He’s a man after my own
heart 
I’ve decided to sell my Hoover… well, it was just collecting dust.
For these 2 jokes, it would be far easier to begin with the punchline and
work backwards. Try finishing the joke below. You’ll notice that you get to
start with a fun phrase (like the one’s above).
About a month before he died, my uncle _________________. After

that, he went down hill fast.
There are several possible answers that would make sense. You can also
try rephrasing it as a question: “What did you uncle do that made him “go
down hill fast.”

ANSWERS:
1. Riveting!
2. Snow White & The Seven Dwarves
3. it hit me
4. I couldn’t find any
5. got a divorce
6. put greasy on his back

Summary: Puns
1. Puns are a type of linguistic comedic conflict. It uses double-
meanings to create safety and violations.
2. Puns are generally so overused in street-jokes that they aren’t very
effective in stand-up. High quality puns can still get a laugh, but it has
to give the audience something beyond what they get in common
street-jokes.
Meta-Jokes
Meta-jokes are “Jokes about jokes.” The humor comes from their ability to
characterize popular jokes. Meta-jokes use “references” to create comedic
conflict. The comedic conflict relies on the listener’s ability to reference the
type of joke being made fun of.
Here are two popular meta-jokes. Notice how the green text feels like it is
setting up a common joke while the red text (violation) makes you realize
that it’s a meta-joke.
“An Englishman, a Scotsman, and an Irishman walk into a bar.

The bartender says, “What is this, some kind of joke?”
Here’s my personal favorite:
“How many people of a certain demographic group does it take

to perform a specified task? A finite number: One to perform the
task and the remainder to act in a manner stereotypical of the
group in question.”

In both of these examples you can see that the actual humor comes from
the jokes ability to make fun of other jokes. We are all familiar with the
jokes that these meta-jokes are making fun of. “Three people walk into a
bar” and “How many _______ does it take to change a light bulb” jokes are
very popular in our culture. Meta-jokes are great at highlighting the
absurdity of these types of jokes.
The safety comes from what we understand to be a “normal setup to a

popular joke.” When I say “How many lawyers does it take to change a
lightbulb?” You know exactly what I’m doing… I’m setting up a joke. That
creates the expectation that I will finish the joke the same way you’ve heard
it finished before. The violation comes when you hear that the punchline is
actually making fun of the style of joke that I’m telling you instead of what
you expected.
Comedians like Steve Martin and Albert Brooks made meta-comedy

famous in stand-up. Both comedians became what you could call “Meta-
Comedians.” Their stage persona was basically comedy ‘about’ comedians.
They made fun of comedians in the same way that meta-jokes make fun of
jokes. They made fun of who comedians are by poking their finger in the
eye of the comedian’s persona.

Summary: Meta-Jokes
1. Meta jokes are “Jokes about jokes”

2. Create an expectation of a “normal finish to a joke.” That expectation
is broken when the punchline makes fun of the joke itself.
3. Meta-jokes were popularized by Steve Martin and Albert Brooks. Both
were known as “anti-comedians”
Callback Lines
A callback line is a line that you used earlier on in your set that you can
reuse for another bit. These lines “call back” to an earlier punchline or
reference.
Like meta-jokes, callback lines use references to create comedic conflict.

Whereas a meta-joke references a joke-style that’s being made fun of, a
callback line references something the comedian said earlier in the show
(or even something that happened before the comedian took the stage).
It creates comedic conflict by “repurposing” what was already said. The

safety comes from the original context or meaning of the sentence while
the violation comes from the new context or meaning.
What makes callbacks so powerful is their ability to be extremely short and

concise while still drawing up an entire idea. They can do this because the
entire idea was fleshed out earlier on in the set. Just by bringing up a small
phrase from an older punch line is sufficient to bring the entire idea behind
that joke (including the setup) into the present.
The second reason they’re powerful is because they provide a sense of

community with your audience. A callback is basically an “Inside-joke.” In
order to get the joke you must share some common experience with each
other, and that common experience is the original line you’re calling back
to. If you had walked in after the original punch line and heard the callback
line later on in the show, you’d be very confused as to why the audience
was laughing so hard at the line. Nothing about it would seem special to
you. But you can tell you missed something important because everyone
else in the audience had a completely different reaction. The audience
members that are in on the joke have formed a community. Now, instead of
listening to ‘a comedian’ they feel like they’re a part of something. It’s like
that joke was just for them.
There are several important characteristics of callbacks that you need to

know in order to use them effectively.
The first is that the audience needs to forget about the line. If you are
simply calling back to what happened only a moment ago in your set, you’ll
lose the majority of its power. The power isn’t coming from the actual line,
but from the surprise that the line is being reused and the context that you
are using the line. If you use a callback too early, the context will be almost
identical to the original line. There will be nothing ‘special’ about it. And
since the line was used only a few moments ago, the audience won’t be
surprised by it either. It will seem more like an echo than a separate idea.
However, if the line is used much later in the set (say 10 minutes) then the
audience would have completely forgot the line and the context would have
completely changed. You’ll be on a new subject. This provides the

audience with the surprise and the change in context that makes the tag
line powerful. It should go without saying that the callback should make
sense when you use it. The context will change, but the line needs to fit in
to your new subject.
Also, you’ll find that callbacks are much more useful during longer sets. If
you are on stage for only five minutes, you can still use a callback, but you
can’t have a long enough interval between the original line and the callback
to maximize effectiveness. You’ll have to wait until later in your career to
get the full benefits. I still recommend using them even during shorter sets.
Not only will you get some benefit out of it, but you’ll also learn how to use
them comfortably. By the time you get to the point in your career where
you’re performing longer sets, you’ll be an expert at using this technique.
If you’ve spent time watching comedy, you might have noticed that a lot of
comedians like to end their sets on a callback. While this is definitely not
necessary, doing this brings your comedy full circle and gives it an
enjoyable ending.
One of the best ways to learn how to use callback lines is to watch any
Eddie Izzard DVD. His DVDs are often well over an hour long and contain
numerous callbacks throughout his set. You’ll also notice from Izzard that
his callbacks aren’t always entire punch lines. One of Izzard’s best
callbacks in Dressed To Kill is simply the word “Ciao” (chow) spoken in an

Italian accent.
Summary: Callbacks
1. A callback line references information the comedian used earlier.
2. Callback lines create an “inside joke with the audience.”
3. Great callbacks put a new spin on old information
4. A callback line is a great way of ending a show
Omitted Punchline
An omitted punchline is when the comedian intentionally leaves out the last
word(s) of a punchline so that the audience can fill in the rest.
For it to work effectively, you MUST give the audience enough

information to fill in the punchline the way you want it filled in. In the
examples below, notice how easy it is to fill in the blank.
Most omitted punchlines substitute a gesture for the missing words.

This makes it quicker for the audience to recognize the punchline. (NOTE:
Conventional punchlines often use voice inflection to signal a punchline)
This type of punchline is a fun way of boosting the playfulness of your
material. They don’t actually create any comedic conflict themselves, but
they do change the comedic conflict by making your punchline more
playful. That playfulness can make a punchline feel safer (increase the
safety circle of your comedic conflict) and even boost the quality of the
laugh.
Notice how playful and safe this omitted punchline feels:

Eddie Izzard: The Rules of Advertising – Sex Sells

Shagging sells everything! 
That’s it, there’s an advert for coffee- 
You come around, “Cup of coffee?” 
“Ooh, let’s shag!”
Yes! Adverts for chocolate bars, 

two bits of chocolate bar, 
one eats one, one eats the other, 
“Oh, let’s have a shag!”
That stuff for cleaning the floor, 

clean the floor clean, 
and then you shag on the floor…
Dog food, dog eats dog food… 

… … … anyway… 
So… not sure what happens there…

JARED: WALMART
Sometimes you can get the best laugh by omitting the punch line. If you’ve
seen my Great American Comedy Festival video, you saw me use this
tactic:
“I applied to Wal-Mart and they finally hired me. Which was

great, cause if you get turned down by Wal-Mart… …”
This was enough for a solid laugh. Instead of continuing the sentence, I trail
off. After the first wave of laughter I hit a tagline:
• “I applied to Wal-Mart and they finally hired me.

• Which was great, cause if you get turned down by Wal-Mart… …”
• The game is OVER…
• You can no longer benefit society.
By using an omitted punchline here, I can make the overall idea of the

joke more playful. It’d be too much of a violation for me to say “If you’re
turned down by Wal-Mart then you’re too dumb to be useful to society.”
The pause also lets me use gestures and facial expressions to let the
audience know my opinion. The gestures could be be described as a small
amount of sadness or hopelessness. When performing the joke, I always
try to get the audience to see I’m being empathetic. That makes me come
off as playful and safe even though I’m saying something pretty tragic.
JOHN CAPARULO: GOLF COURSE

Let’s look at another example of omitting the punchline. This example
comes from comedian John Caparulo while he’s talking about being
attacked by a swan on a golf course:
“And I didn’t want to run from the goose cause … 

[shrugs shoulders] … (laughter) 
that would look freakin’ stupid.”
In this example, Caparulo lets the audience fill in what he’s about to say
using an extended pause as his punch line and following up with a tag line
(which would have acted as the punch line if there were no pause). Instead
of running together the two sentences, he places a break in between them
and lets the audience fill in the rest.
But Caparulo didn’t just let the audience think of ‘anything,' he gave clues
using gestures and voice inflection to lead all the audience members to the
same conclusion. Caparulo’s gestures and voice inflections all pointed to
how bizarre and pathetic it would look to be running away from a swan. If
this line was spoken in a monotone voice the audience might have
mistaken his pause as him trying to find the next words. But since he was
using his voice inflection to lead them, the entire audience knew exactly
where he was going. By omitting the punch line, Caparulo empowered the
audience to fill in the rest.
This tactic works well because a pause conveys an idea in itself. A pause
is much more than the absence of speaking. In a sense, the audience sees
that the comedian as speechless; he is unable to explain everything that is
going through his head. In Caparulo’s case, the idea that being chased by
a swan would look ridiculous isn’t as funny as the idea that the comedian
can’t even come up with words to express the idea.
Another great feature of the pause is that it lets the audience

participate in your comedy. Instead of the audience being ‘told’ what to
think, the comedian is allowing them to put the pieces together for
themselves. The audience is no longer just a ‘listener’ but an active
participant, taking all the clues that were given (words, vocal inflections,
gestures, context, etc.) and putting them together to arrive at a conclusion
(the punch line).

Summary: Omitted Punchlines
1. You MUST give the audience enough information to fill in the

missing punchline themselves. For it to work, the audience must
know EXACTLY what you want them to do.
2. They can make violations feel a little safer. (YOU aren’t the one
who filled in the dirty word… THEY did.) Recall Izzard’s “Advertising
Dog Food” joke)
3. omitted punchlines allow the audience to participate in the humor
Specificity
Specificity enhances storytelling in much the same way that exaggeration
does. Specificity doesn’t actually create comedic conflict, but it does make
your punchlines more fun and playful. By trading a ‘general idea’ for a
specific idea we get a clearer (and more entertaining) picture of the story or
punchline. Take this Ron White example (Ron White: Hurricane Video):
“Let me make something clear. It’s not THAT the wind is

blowin’… it’s WHAT, the wind is blowing… if you get hit by
a Volvo… it doesn’t matter how many sit-ups you did that night.”
You can tell from reading this line that the word “Volvo” is what makes the
joke funny. But the comedic conflict is deeper. The joke has nothing to do
with Volvos… You can replace Volvo with another car type and it’d probably
work the same. The purpose of saying Volvo is 2-fold:
First, the specificity gives all audience members the same mental

picture. If you were to say “Automobile” then there would be many different
interpretations by the audience. Some audience members would have the
mental image of a Mac Truck (Which would have been an over-
exaggeration); some would think about an RV, others would think about
their station-wagon.
Second, choosing Volvo added a new layer to the joke. If you have to
decide which specific object to choose, choose one that adds flavor to the
joke. Volvos are known to be the safest cars in America. This irony makes
the joke even better. Not only is he hit by a car… he’s hit by THE SAFEST
car.
HINT: Brand names are great for specificity because A) the audience all
has the same knowledge about them and B) brand names try to be known
for something (Volvo = safety). This information can be used to add more
humor to a punchline.

How to Write Specificity

Like many of our examples here, start with something pre-written, like a
sentence or short story about an experience.
1. Write out a few sentences of a story or look over anything you have

already written.
2. Look for any nouns that are too general (i.e., “a car” “a computer”)
3. Choose a general noun you want to change
4. List different specific nouns that would work for your joke. (A car
could be Toyota, Honda, Volvo, etc.)
5. Decide which specific noun provides the most comedic conflict
(“the second layer”)
6. Replace the general noun with the specific one
Bonus Lesson: Self-

Depreciation
John Caparulo Example Video
Here are some setup/punchlines combinations to practice with:
1. I could tell my parents hated me, my bath toys were a _________

and a ________.
2. I have a lot of growing up to do. I realized that the other day while I
was ___________.
3. My wife told me: ‘Sex is better on holiday.’ That wasn’t a nice thing
to say when _____________.
4. My dad said, always leave them wanting more. Ironically, that’s how
he ________.
5. My girlfriend is always stealing my t-shirts and sweaters… But if I
_____________, suddenly “we have to talk.”
6. To this day, the boy that used to bully me at school still takes my
lunch money. On the plus side, he _________________.

ANSWERS
1. In number 1, the punchline needs to link “parents hated me” with
“bath toys.”Turn this into a question “What would parents put in a
bathtub with their children if they hated them?” Anything dangerous
works here, as long as there’s still enough safety for the audience.
2. Punchline 2 simply needs to be a place or activity that is very childish.
There are many possible answers.
3. You probably have a good idea about the direction of punchline 3.
The punchline clearly doesn’t involve the guy having sex. To
complete this punchline, you simply need to find a way of hinting that
the wife is cheating without using too much violation.
4. Punchline 4 simply requires finding an activity/job/etc that would be in
conflict with the the phrase “always leave them wanting more.”
5. Punchline 5 requires a little more effort. The goal is to write an “If X,
then Y” punchline. “Y” has too be something bad or the joke wouldn’t
make sense. Let’s substitute Y for a simple phrase like “She gets
really mad.” The best punchline is going to play off of the idea “she
borrows my clothes” while also leading to a bad outcome. (i.e., dress,
jeans, etc.)
6. Punchline 6 needs to account for the phrase “still takes my lunch
money.” Unlike the other jokes, this joke begins with a violation in the
setup and creates safety in the punchline. A good punchline is going
to “put the bully in his place.” This can be done by using any
demeaning job at a restaurant that offers lunch.

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CreativeStandUp.

Jared Volle, M.S.

Joke Types: Introduction

Main Goal of These Lessons

Conventional Jokes Are Needlessly Diﬃcult

Example: Rule of Three

Joke formats are probably the most over-emphasized part of stand-up

Joke formats are very useful for:

1. Learning the basics of stand-up comedy (We’re using them to

Summary: Intro to Joke Types

1. Use joke formats to A) Learn the basics of comedy and B) punch-up

Who – What – Where – When – Why – How

Next, you make assumptions: You know GROCERY STORE, so

Who – What – Where – When – Why – How

creates a violation by changing one of the assumptions created.

Take this setup from Steve Martin:

As an audience member, here’s what we EXPLICITLY know (green):

Who – What – Where – When – Why – How

And here’s what we can safely assume (red).

Now the punchline will break one of our assumptions.

[Golf] So finally, on about the fifteenth tee, I hit the drive of my

Who – What – Where – When – Why – How

Leave Out Some Info

Recall that an audience needs to go through 3 stages to understand a

Summary: Broken Assumptions

1. When you speak, you are giving the listener

Comedian Ron White uses exaggeration in a joke format very effectively in

In order to create an exaggeration from a joke format, take your punchline’s

Over-exaggeration will harm your trustworthiness. If you over-

If you under-exaggerate the punchline then it might come out boring.

Find The Best Level of Exaggeration

How To Write An Exaggeration

1. Write a few sentences about an experience

“I went to France. If you go to France let me give you a

SAFETY: How a normal person would understand or interpret something.

The misplaced sincerity is easy to catch in the Steve Martin example.

Another great example of misplaced sincerity is from Eddie Izzard. Izzard

In the audience’s mind they knew he was playfully teasing Americans for

How To Write Misplaced Sincerity

1. Begin with something pre-written or write a few sentences of a setup.

In a contradiction, the comedian says a line that contradicts what he’s

There are 2 important characteristics to a good contradiction: speed and

Second, the contradiction should be believable. Contradictions are easy to

One example of this comes from Steve Martin:

“But it’s an intellectual town, and I’m an intellectual ‘Kiiinndd’ of

“I can “Drink as much alcohol as I want… And it doesn’t affect

Words v. What Audience Already Knows

How To Write a Contradiction

1. Contradictions should be FAST and BELIEVABLE

COMEDIC CONFLICT: Comedic conflict comes from breaking the

Here’s a popular joke using the Rule of Three.

“3 men were on a deserted island and found a genie. The genie

Summary: Rule of Three

I saw a documentary on how ships are kept together. __________!

A doctor tells a woman she can no longer touch anything alcoholic. So

About a month before he died, my uncle _________________. After

“An Englishman, a Scotsman, and an Irishman walk into a bar.

Here’s my personal favorite:

“How many people of a certain demographic group does it take

SAFETY: How a normal person would understand or interpret something. 

I saw a documentary on how ships are kept together. __________! 

Yes! Adverts for chocolate bars, 

That stuff for cleaning the floor, 

Dog food, dog eats dog food… 

“And I didn’t want to run from the goose cause … 