BC Notes Packet - II
BC Notes Packet - II
BC Notes Packet - II
Ans. Communication may be defined as “the sharing or exchange of information, ideas and
feelings between persons or groups through a common language or code of symbols.”
Ans. The first difference between General Communication (GC) and Business
Communication (BC) is that BC is restricted in scope and is a subset of GC.
Secondly, BC is more purposeful and persuasive than GC. Thirdly,formal language is
generally used in BC, whereas in GC, the situation determines whether formal or
informal language is to be used. Finally, a piece of business communication is
logically organized and strictly follows the appropriate format such as a memo, a
letter, or a report. In general communication, there is less need for structuring.
1. Sender
2. Code
3. Message
4. Medium/ Channel
5. Receiver
6. Feedback
Answer: Feedback refers to the reverse flow of information from the Receiver to the
Sender. Through feedback, the Receiver indicates to the Sender whether and how far
the sender’s message has been received and understood. Without feedback,
communication becomes one-sided and thus loses the qualities of ‘sharing’ and
completeness.
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QUESTIONS OF MEDIUM LENGTH
Q1. Define ‘communication’. Explain the process of communication through a
diagram depicting the essential components of the process.
Or
“Communication is a circular process.” Explain.
Ans.: The word ‘communication’ is derived from the Latin word ‘communicare’
which means ‘to share’. Thus, Communication can be defined as “the sharing or
exchange of information, ideas and feelings between two persons or groups through
a common language or code of symbol.’’
Process of Communication
Sender Receiver
Message
(Encoding) (Decoding)
Feedback
The source has to decide what information to convey, and create the
message (or content) to be conveyed by using words or other symbols which can be
understood by the intended receiver. The process of putting the idea into symbols is
called encoding; in order to encode, the sender has to select suitable symbols which
can represent the ideas, and can be understood by the receiver.
The sender also chooses a suitable channel or medium (mail, telephone, face-
to-face talk) by which to send the message. The choice of the medium depends on
several factors such as urgency of the message, availability and effectiveness of a
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medium, and the relation between the two communications. The choice of the
medium/channel also influences the shape of the message.
Finally, the sender tries to note the effect of the message on the receiver; he
checks whether the receiver has got the message, how the receiver has responded to
the message and whether he has taken the required action; this information about
the receiver’s response is called feedback.
Sender’s functions make up half the process of communication. The functions of the
sender are:
If the sender and the receiver have a common field of experience, the
receiver’s understanding of the message will be closer to what the sender intended.
The receiver also feels a reaction to the message; this reaction may be
conscious or unconscious.It may cause some change in the receiver’s facial
expression. The message definitely leads the receiver to think. The receiver may
take some action, if required. He may also reply to the message. The reaction, the
response and the reply together form the feedback.
Examples :
Sunita has a headache (now).
Sunita had a headache (yesterday).
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Tense is a grammatical marker on the verb. In English, there are only
two such markers – Present and past. In English, there are only two tenses
through which we can express actions and events happening in all these three
divisions of time.
Examples :
We like ice-cream very much.
We liked ice-cream very much.
English does not have a future tense. The speakers of English use the
present tense forms to express future actions and events.
Examples :
It is going to rain tomorrow.
We will visit you next Sunday.
Ans. : Concord refers to the agreement of the verb with the subject in a sentence. The
finite verb must agree with the person and number of the subject of the sentence.
For example :
I am a student.
He is a student
Below are some important exceptions to this general principle of subject verb
concord :
Two nouns joined by and are treated as singular when they refer to a
single thing:
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• Law and order is very important for a fair election.
When two nouns are joined by or/ either….. or, the number of the verb is
determined by the number of the last noun:
• Either the director or the workers are to blame for the strike.
If two nouns are joined by along with/together with, the number of the
first noun determines the number of the verbs:
The boys together with their teacher are coming here tonight.
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