Elms 04 Quiz 1 MIL

Threats & Risks
Cyberbullying and abuse
Anonymity thrives on the internet, and bad behavior thrives there as well – especially on social media,
where there are no real rules or policing. For example, celebrity accounts can be a free-for-all for a
barrage of derogatory remarks. In recent years, cyberbullying has become a common part of social
media usage, with numerous organizations and networks actively combating this sort of abuse.
Affiliate scams
Any con is designed to gain money. Scammers will have to come up with a new idea or technique to
deceive people if they aren't making money. Affiliate programs are frequently the source of money in
social media scams. Affiliate schemes are reward systems in which a company pays an affiliate to bring
traffic or new subscribers to their website. Let's imagine you're scrolling through Twitter and come
across an advertisement providing a gift card to a high-end department shop to the first 20 individuals
who input their email address.
So you type in your email address and click the submit button. Your email address will earn the scammer
a referral fee, and you will never see the gift card. Don't be surprised if your inbox is flooded with spam
emails promising you everything!
Likejacking/clickjacking
Likejacking is more devious than it is harmful, as it tricked the user into loving something on a website
without their awareness. By chance, how do you enjoy things?
There are two levels to the con. A 'Like' button is built into the back layer and will follow you around the
screen — you won't notice it. The front of the card features an enticing post. It could be a bizarre video
or a post about someone's incredible body transformation.
Fake giveaways
In recent years, big-brand marketers have utilized competitions as a low-cost strategy to generate likes,
clicks, and traffic. Competitions can be found all over social media.
Mondolez International, for example, held a Snapchat campaign in which users were asked to submit a
drawn-on snapshot of a TimeOut bar in exchange for a chance to win €10,000. Marc Jacobs used the
hashtag #castmemarc to advertise a social media casting call for new models on Instagram.
Competitions based on social media are popular and generate a lot of interaction, but they can also have
a sting in the tail in the form of phony giveaways designed to fool individuals into passing over personal
information.
A well-known example of a phony giveaway occurred a few years ago, when a number of pages utilizing
well-known automobile brand names held competitions with new car rewards. Many of the pages were
built for the purpose of 'like farming,' or gathering likes to sell to a third party.
Unbelievable news that’s really malware
The news is usually delivered in the form of a video with an extravagant title. The titles and themes vary,
but one thing remains constant: the news is usually delivered in the form of a video with an outrageous
title. The topics covered in the titles span from recently deceased celebrities to frightening global
occurrences and graphic films.
People click on the link en masse, compromising their account or computer, or sending money to
criminals through affiliate scams. This brings us nicely to affiliate scams
Fake friends or followers
If you Google "buy followers," you'll quickly discover that almost anyone can buy thousands of followers
for the magnificent amount of 10 pounds. You can apply it to social media in general.
Why would somebody want to acquire a phony following? Probably to stroke their egos.
It's not all about ego-massaging, though, because fraudulent identities may sometimes friend or add you
just to send you a deadly phishing message. Followers are fantastic, but make sure they're more of a
friend than a foe!
Opportunities
Engagement
Gone are the days when media businesses would pump out material and hope it would be successful.
Some readers wrote letters to the editor, but that was about the only way they could communicate with
the author.
People are just as likely to receive your content via email as they are via snail mail in the digital age.
Looking at which material resonates can reveal a lot about your readership or customer base. What
factors influence the number of openings and clicks? You may improve your content strategy by
carefully studying that data. Increased engagement allows you to test and refine techniques, allowing
you to improve content and acquisition strategies based on the outcomes. The New York Times has
notably high participation in the categories of "cooking" and "watching." As a result, the newspaper of
record's digital revenue strategies extensively incorporated this advice-based material.
Knowledge
Old media firms could only rely on broad demographic data about their audience. They didn't have
much information other than addresses and household income. You can now collect a vast amount of
personal information on your users' choices, interests, and activity. Utilize this data to improve content
and customize distribution.
Such insight offers fresh value to your content library's massive assets, allowing you to expose deeply
stored information that appeals to a certain niche or even individual customers. Assume you have a
group of people who read articles on solar energy and sustainability on a regular basis. It's simple to
provide them links to all of the relevant articles and videos without alienating your users who would
prefer look up gluten-free cake recipes.
Access
There used to be only a few basic touch points between publishers and their audiences. Today's reader,
on the other hand, is always "on" and always addressable, obtaining content from many locations
multiple times throughout the day.
Furthermore, each time a reader checks in, they provide you with valuable information about their
habits and preferences, allowing you to customize delivery times. Pay heed to these signals; you don't
want to be the virtual equivalent of a party crasher, showing up when you're not invited. The National
Review increased their email clickthrough rate by 142 percent by personalizing the mailing timing.
Channels
One minute your users are engaging with your brand on your mobile app. The next they’re clicking on a
link in your email or sharing information on your latest post on their social media accounts. Your users
interact with your content on more channels than ever before, so you must be everywhere they are.
Modern media companies should prioritize their communications, making the greatest possible use of
each channel based on the preferences, behavior, and expectations of their users. Sending someone
audio podcasts or long essays won't help if she only watches YouTube videos. If they only interact with
you on your phone, the push notifications you send them should be relevant.
The bottom line is that the industry is going to continue redefining what revenue means beyond
pageviews and ad units – and it’s going to look different for every media company.

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Elms 04 Quiz 1 MIL

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Threats & Risks

Cyberbullying and abuse

Unbelievable news that’s really malware

Fake friends or followers

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